This work examines hyper-local media in relation to global economic recession and new media phenomenon. The definition of hyper-local media is suggested in the geographical and communities context. Practical part of the study describes Naše adresa project, whose aim is to fulfill the principles of hyper-local news in the Czech Republic. There is also a proposal of community integration of Naše adresa project web part with the existing social networks like Facebook.

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The aim of this thesis is to demonstrate how music has become a significant means of communication in the process of globalization, and how it integrates the &lsquo / global&rsquo / and the &lsquo / local&rsquo / while enabling the aggrieved populations to speak through and to express their antagonistic stances. In addition to the discussions of globalization, this study analyzes the medium of music along the areas of media and identity politics. In this respect, it deliberates on the global and local features of hip-hop. Although born in the ghettos of Bronx, New York, this global youth culture has been adopted by other minority youths in order to voice their anger and frustration towards the exclusionist practices of the state, as well as racism and discrimination they face in their host countries. Accordingly, the second and third generation Turkish youths in Germany and South Asian youths in Britain have revealed their rage through the subversive lyrics they employed. Therefore, these lyrics can also be regarded as narratives that indicate these immigrant youths as representatives of resistance and defiance. Despite the fact that the musical works of these minority youths may be considered a product of the &lsquo / culture industry&rsquo / , this does not eliminate their resistive and subversive characteristics.

Ce travail porte sur l’étude de la destinée matérielle et discursive post-fermeture de deux anciennes usines de textile artificiel de la région lyonnaise : les usines Tase (Textiles Artificiels Sud-Est, au sud de la commune de Vaulx-en-Velin), et Rhodiaceta (quartier de Vaise, 9ème arrondissement de Lyon), ayant toutes deux appartenu au groupe Rhône-Poulenc jusqu’à leurfermeture conjointe en 1980. L’intérêt de recherche part du constat liminaire suivant : il s’agit de deux usines de même type qui n’ont pas connu la même trajectoire, aussi bien dans l’espace que dans les discours, à partir de cette fermeture. Nous étudions alors, sur une longue période (1980-2013), le rôle de trois scènes discursives dans cette destinée différenciée, à partir del’analyse de leur existence dans les médias locaux : scène civile, scène institutionnelle, et arène médiatique. Nous analysons les presses locale (Le Progrès), associative et territoriale (presses municipales, presse de la communauté urbaine de Lyon) qui configurent les récits sur ces anciennes usines et les représentations mémorielles et patrimoniales qui leur sont attachées.L’analyse d’une contextualité multiscalaire évolutive est fondatrice de ce travail, non seulement en tant que gouvernance de la trajectoire matérielle des usines mais également en agissant comme un prédiscours structurant les récits médiatiques les prenant pour objet : contexte territorial (économique, politique), institutionnel (extension progressive de la notion de « patrimoine »), national (évolution des gouvernements, de la législation). Enfin, l’analyse médiatique est complétée par des entretiens semi-directifs contemporains auprès d’acteurs locaux œuvrant sur ces secteurs. In fine, ce travail questionne les conditions d’une mise en visibilité discursive de ces anciens tènements industriels qui leur confèrent (ou non) une reconnaissance identitaire territoriale. Les médias locaux portent alors un certain regard sur le passé par le biais d’une « reconstruction créative » qui rend possible et configure cette reconnaissance. / This work tackles the study of the material and discursive destiny of two old man-made textile factories in the Lyon area after their closing: the Tase factory based in Vaulx-en-Velin and the Rhodiaceta factory based in the 9th district of Lyon, which both belonged to the Rhône-Poulenc corporation until their closing in 1980.The starting point of this research was based on the fact that both factories were similar in many ways before their closing, yet haven’t followed the same path since then, neither according to space nor to speeches. We will therefore study the role of three discursive spheres in these differentiated paths from 1980 to 2013 –the civil sphere, the institutional sphere and the mediaarena- based on the analysis of their existence in the local media.We will analyze the local paper – Le Progrès - and the community press which told the stories of these old factories as well as the memories and heritage that are tied to their representation. This work is based on the analysis of a multi-scale evolving context which includes territory – economics and politics-, institutions –with the progressive extension of the notion of heritage-,and nation –the evolution of governments and of legislation. Finally, the media analysis is supplemented by semi-directive contemporary interviews of local players who work in these spheres. At the end of the day, this work questions the conditions in which a discursive representation of these old factories is supposed to have acknowledged them with a territorial identity. The local media have dealt with this issue from a certain past perspective, a creative reconstruction that fashioned this acknowledgement.

Hela mediebranschen är idag inne i ständigt pågående förändringsprocess. Alla medieorganisationer, såväl på global nivå som på lokal nivå, påverkas på ett eller annat sätt och måste ta ställning till hur de ska agera i förändringarna. Att utforma hållbara strategier för något som är i ständig förändring är dock inte helt okomplicerat.      I den här studien har fyra värmländska medieorganisationers förhållningssätt till strategier i förändringsprocesser undersökts. Två av dem, Nya Wermlands-Tidningen och TV4 Värmland, är kommersiellt drivna, medan två av dem verkar för public service, nämligen Sveriges Televisions Värmlandsnytt och Sveriges Radio Värmland. Dessa organisationer har valts ut för att det kan vara intressant att se hur det ser ut på lokal nivå, samt om synen på strategier i förändring skiljer sig åt beroende på om de verkar kommersiellt eller inte.      För att besvara syftet med studien har två delstudier genomförts, dels en kvalitativ samtalsintervju, där en person i ledningen på respektive medieorganisation har intervjuats och dels en mindre kvalitativ innehållsanalys. Den kvalitativa innehållsanalysen fungerar bara som ett komplement till samtalsintervjuerna, som är den huvudsakliga metoden i denna studie.      Resultatet av den empiriska studien visar att det finns uppenbara skillnader i vad de värmländska medieorganisationerna anser är avgörande i deras förändring och vad som påverkar deras strategiska arbete. Informanterna på de kommersiellt drivna Nya Wermlands-Tidningen och TV4 Värmland menar att publikens intresse är avgörande, medan de på Sveriges Televisions Värmlandsnytt och Sveriges Radio Värmland är mer inne på att direktiv från regering och riksdag är mest avgörande. / The entire media industry is at the moment in a constantly ongoing process of change. All media organizations, both at global level and at local level, are affected in one way or another, and must consider how to act in the changes. Designing sustainable strategies for something that is constantly changing isn’t easy at all.      In this study, the approach to strategies in change at four local media organizations has been studied. Two of them, Nya Wermlands-Tidningen and TV4 Värmland, are commercially driven, while two of them are working for public service. Those two are Sveriges Televisions Värmlandsnytt and Sveriges Radio Värmland. These organizations have been selected since it seems to be interesting to study the phenomenon at local level and to investigate if there are any differences in their views on strategies in change, depending on whether they are commercially driven or not.      To respond to the purpose of this study, two separate studies were implemented, one qualitative interview study, where one member of the management at each media organization has been interview and one minor qualitative content analysis study. The function of the qualitative content analysis is to complement the interviews. The qualitative interview is the main methodology in this study.      The result of the empirical study shows that there are clear differences in what the local media organizations believe is essential in their change and what influences their strategic work. The informants of the commercially driven organizations, Nya Wermlands-Tidningen and TV4 Värmland, believe that the interest of the audience is essential, while the informants of Sveriges Televisions Värmlandsnytt and Sveriges Radio Värmland believe that regulations from the Swedish government and the Swedish parliament is the most essential factor.

Žiniasklaidos tyrimai – tarpdisciplininė mokslų sritis, todėl žiniasklaidos problemos, jos kaitos procesai, žiniasklaidos pranešimų poveikis bendruomenės viešosios erdvės formavimui domina ne tik komunikacijos, bet ir sociologijos, politikos, edukologijos ir kitų mokslų šakų tyrėjus. Šiuo metu viešojoje erdvėje netylančios kalbos apie žiniasklaidos transformacijas, jos pateikiamo turinio „komercialėjimo“, žiniasklaidos organizacijų vis didėjančio priklausymo nuo politikos ir verslo asociacijų problemas, paskatino atlikti dar vieną tyrimą, kurio pagrindinis tikslas buvo ištirti regioninės žiniasklaidos organizacijų veiklą ir nustatyti, kokią įtaką vietinės bendruomenės viešosios nuomonės formavimui daro vis labiau „komercialėjanti“, nuo politinių ir verslo organizacijų priklausoma žiniasklaida. Empirinis darbo tyrimas buvo orientuotas į gana nedidelio Lietuvos regiono – Alytaus miesto žiniasklaidą, gautus rezultatus lyginant su kitų regionų patirtimis. Tyrimo metu buvo atlikti 22 giluminiai kokybiniai interviu su žiniasklaidos organizacijų, jų auditorijos, žiniasklaidos stebėtojų atstovais. Buvo siekiama patikrinti, kiek žiniasklaidos tyrėjų anksčiau padarytos įžvalgos yra teisingos praktinėje nedidelio regiono žiniasklaidos veikloje bei išsiaiškinti, kokios galimos naujos problemos, grėsmės visuomenei slepiasi šiandieninėje regioninėje žiniasklaidoje. Gauti rezultatai parodė, kad regioninė žiniasklaida būdama geografiškai arčiausiai savo auditorijos gali daryti didelę įtaką... [toliau žr. visą tekstą] / Media studies is interdisciplinary science, so media problems, changes, influence to society is discussed between many researchers, who are specializing in Communication, Sociology, Politics, Education and many other sciences. There are a lot of talks about recent changes in media, media commercialization, growing influence by political and business organizations. This is research is yet another try to find out, how media is changing, how these changes affect society, what kind of influence businesses and political organizations have in media, how that influence changed in recent slow down in global economy. Empirical research object was media in Alytus, small region in Lithuania, and results were compared with similar regions. 22 follow-up qualitative interviews were carried out between members of media organizations, audience and experts. The main point was to check how theories and predictions, which were made by media experts earlier, work in practice in small regional media nowadays, what new problems are growing and what kind of damage they can do to local communities in near future. The results show, that regional media is very close to its audience geographically and can have a huge impact in formation of public sphere in local community, so the main problems are unclear connections between media and political, business organizations, which has influence in media reports, and media’s manipulation with ‘weakest’ audience in order to get a better sales and profit. A... [to full text]

Made available in DSpace on 2016-08-03T12:31:01Z (GMT). No. of bitstreams: 1 Pre textos.pdf: 45911 bytes, checksum: fe655b9a8c87a07301d11519bd5a047f (MD5) Previous issue date: 2009-03-31 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Research about the communication networks regionalization, in special the television, phenomenon that represents a reality of mass media communication segmentation. The goal is to analyse and to classify the regional broadcast stations with regard to their local insertion modes, observing their specificities, the set of programs, communication strategies and actions in order to conquest the identity with the community where they are installed, besides to try comprehend how happened the television expansion in that region, since the implantation of the first broadcast station, in 1988, in São José dos Campos SP. As a part of study, the television broadcast stations of open signal in Vale do Paraíba, in the state of São Paulo, where selected. There were realized semi-open interviews with commercial and programming áreas and there where applyed questionnaires to a sample of the population of Vale do Paraíba, that represents the people who potentially watch television in the area that the broadcast satations reach, in order to identify the perception of the audience about the presence and performance of the local broadcast stations. It follows that the several local insertion modes of the broadcast stations directly affect the identity relationship between them and their spectators.(AU) / Investigação sobre a regionalização das redes de comunicação, em especial a televisão, fenômeno que representa uma realidade de segmentação da comunicação massiva. Objetiva-se analisar e classificar as emissoras regionais de televisão com relação aos seus modos de inserção local, observando-se suas especificidades, programação, estratégias de comunicação e ações de conquista de identidade com a comunidade onde estão inseridas, além de tentar compreender como se deu a expansão da televisão nessa região, desde a implantação da primeira emissora, em 1988, na cidade de São José dos Campos SP. Tomando-se como recorte de estudo, as emissoras de televisão regional de sinal aberto no Vale do Paraíba, estado de São Paulo, foram realizadas entrevistas semi-abertas com profissionais das áreas comercial e de programação das mesmas e aplicados questionários junto a uma amostra da população do Vale do Paraíba que representa os telespectadores potenciais da área de cobertura dessas emissoras, a fim de se identificar a percepção que o público receptor tem a respeito da presença e atuação das televisões locais. Conclui-se que os diferentes modos de inserção local das emissoras influem diretamente na relação de identidade das mesmas com os telespectadores da região.(AU)

This thesis discusses the phenomenon of the so-called "town hall newspaper" across the Pardubice Region during 2020. These journals are classified by relevant literature as hyperlocal media, being produced for a relatively limited group of people, mainly inhabitants of one city and its suburbs. The thesis goal is to describe the work routine of these regional journals during 2020 when the COVID-19 pandemic began to spread in the Czech Republic. In the practical part, there is a description of the press offices in the four smallest towns and the four largest cities of the Pardubice Region. The thesis explains their choice of topics and sources and describes making an article published in the hyperlocal media. The thesis author gathered these data via triangulation of methods. She had created a content analysis of three particular publications of each newspaper from 2020 that she used to prepare the look of the semi- structured interviews with the "town hall newspaper" office members. The main has been to describe the working routine of these journals in a more detailed way, not just in 2020.