O design do móvel e as relações do usuário com o espaço da habitação popular brasileira são o foco da investigação. É objeto de análise a capacidade de atuação de arquitetos e designers na escolha, distribuição e articulação dos objetos no ambiente da habitação produzida em larga escala no Brasil. Tem-se como grupo social alvo da pesquisa a Nova Classe Média Brasileira, em ascensão desde o início da estabilidade econômica do país em meados da década de 1990. Após o processo de redemocratização e aumento efetivo do consumo com o Plano Real e as políticas de inclusão dos sucessivos mandatos do Partido dos Trabalhadores em âmbito federal, ocorreu a inversão da pirâmide social brasileira, com o surgimento dessa nova classe. Diante da impossibilidade de contratação dos serviços de um arquiteto ou designer de interiores, seja por falta de capital, seja por questão cultural, a Nova Classe Média, maior consumidora do país, acaba por escolher e comprar objetos e mobiliário doméstico sem o auxílio de um profissional da área. Esse processo empírico de escolha resulta em arranjos ineficazes que dificultam a circulação no espaço e acabam por prejudicar a qualidade de vida dessas famílias. O presente trabalho analisou o processo de concepção, edição e estratégia de veiculação de revista popular de decoração pioneira no país, intitulada Minha Casa, lançada em 2010 pela Editora Abril e editada pelo autor desta pesquisa em conjunto com equipe de jornalistas, arquitetos e designers. Unidades habitacionais do programa federal de produção de moradias Minha Casa, Minha Vida, foram usadas como modelos. A comunicação, a adaptação de linguagem, o conceito de produção de conteúdo de decoração, reforma e construção para a Nova Classe Média e seus efeitos integram os resultados dessa pesquisa. / The furniture design and the connections between users and the spaces of Brazilian popular housing are the focus of this investigation. It is the focus of this analysis the ability of architects and designers for the choice, distribution and articulation of objects in large-scale produced housing environment in Brazil. The social group targeted by this search is the New Brazilian Middle Class, that has been rising since the beginning of the economic stability of the country in the mid-1990. After democratization and the effective increase of consumption with the Real Plan and inclusion policies promoted by successive mandates of the Partidos dos Trabalhados at the federal level, the Brazilian social pyramid has turned out, with the emergence of this new class. Given the impossibility of hiring an architect or interior designer services, either for lack of capital, whether for cultural reasons, the New Middle Class, largest consumer of the country, ultimately choose and buy objects and household furniture without the help of a professional. This empirical selection process results in ineffective arrangements that hinder the movement through the rooms and end up harming the quality of life of these families. This study analyzed the process of designing, editing and broadcasting a pioneer strategy of popular decorating magazine called Minha Casa, launched in 2010 by Editora Abril and edited by the author of this research together with a team of journalists, architects and designers. Apartments and houses of the federal program for the production of houses Minha Casa, Minha Vida, were used as templates. The communication, the language editing, the strategy for the production of content on decorating, renovating and building for the New Middle Class and their effects take part of the results of this research.

Neste trabalho pretendeu-se identificar nos discursos arquitetônicos dos periódicos de Arquitetura publicados no Rio de Janeiro e em São Paulo, entre 1920 e 1940, a presença de um pensamento tecnológico relacionado aos processos construtivos, ao estudo dos materiais, à recepção das concepções modernas, à problematização da habitação econômica, às possibilidades de uma arquitetura nacional e à propugnação das novas possibilidades construtivas, articuladas a um contexto propício à conformação da arquitetura moderna brasileira. Verificou-se que houve desenvolvimento tecnológico e introdução de indústrias de materiais de construção nacionais e que a consolidação da arquitetura moderna brasileira ocorreu de forma paralela, articulada, mas não dependente, ora se apropriando dos recursos tecnológicos já disponíveis, ora demandando novas soluções que respondessem às preocupações de linguagem, ora também operando no interior das dificuldades técnico-construtivas e, apesar destas, sendo realizada. Nesse processo, a questão habitacional se manteve à margem dos debates presentes nos periódicos do período, não conformando um novo programa vinculado ao novo estatuto da nova arquitetura. / This work aims at identifying, in the architectonical speeches of Architecture magazines published in Rio de Janeiro and São Paulo between 1920 and 1940, the presence of a technological thinking related to the constructive processes, as well as to the material study, reception of modern conceptions, problematization of the economic dwellings, possibilities of a national architecture and to the propagation of new constructive possibilities, articulated to a propitious context for the conformation of the Brazilian modern architecture. It was verified that there was a technological development and the introduction of national building material industries, and that the consolidation of the Brazilian modern architecture occurred in a parallel and articulated way, but not in a dependent one, sometimes taking hold of the already existent technological resources, sometimes demanding new solutions that would fulfill the language worries, sometimes operating in the inner of the technical-constructive difficulties, and despite them, being successfully performed. In this process, the housing matter stayed outside of the debates present in the periodical of the researched time, not conforming to a new program bounded to the new statute of the new architecture.

This study sought for the importance and influence of visual text in Lifestyle magazines. The aim was to see the importance of visual text for middle-aged women as well as for the magazines. It also aimed to understand how the reading of these magazines can affect women´s daily life. In the search for these six lifestyle magazines; three Swedish, two Finnish and one Danish, were analysed. There were further six interviews conducted were the Swedish magazines also were shown. What is found is the similarities the magazines pose even though being from different countries. There are some patterns in the visuality that consists. What seemed to be most differently between the magazines was the depiction of women. In the Swedish magazines all women were smiling but for men it seemed optional. The Danish magazine followed this pattern to some extent while the Finnish magazines had full segments of women without even a trace of smile. The six women interviewed all had their reasons for reading lifestyle magazines. Mostly it was to pass time when needed. Although, when reading for fun there had to be some sort of interest in the text or subject to be read. Most important though was that there had to exist recognizability. The women wanted to relate and recognize themselves in the text. This way a meaning was ascribed to the reading. Furthermore, most of them did not reflect on how women were depicted. Still though, when asked all women could give an opinion on how the women in the magazines looked. What was interesting then was that they gave the same description only with different words.

Au cours de la Seconde Guerre mondiale se produit un phénomène éditorial sans précédent : alors que le contexte y est peu favorable, d’innombrables revues francophones sont créées, aussi bien en France métropolitaine que dans les colonies et à l’étranger, à l’instar de Fontaine, Poésie, Confluences, L’Arbalète, Cahiers de Poésie, Les Lettres françaises et bien d’autres encore. Elles viennent s’adjoindre aux périodiques qui existaient avant 1939 et qui ont réussi à se maintenir, afin de souligner la grandeur intellectuelle du pays. Ensemble, ils reprennent à leur compte la mission de La Nouvelle Revue Française, qui se trouve peu à peu dénaturée du fait de ses positions politiques avant d’être interdite : s’ils publient les textes d’écrivains reconnus, ils s’attachent aussi à lancer de jeunes auteurs qui, sans eux, n’auraient pu atteindre la notoriété qui a été la leur. Ainsi, jusqu’en 1953, date à laquelle La N.R.F. obtient l’autorisation de reparaître, ils contribuent à dessiner le paysage littéraire de la seconde moitié du XXe siècle.Les revues publiées entre 1939 et 1953 apparaissent comme la condition même de l’émergence de la poésie durant cette période. Elles contribuent à replacer ce genre au centre de toutes les attentions et favorisent son renouvellement. Elles font ainsi découvrir à leurs lecteurs les poèmes d’écrivains comme Olivier Larronde, Adrian Miatlev ou encore un certain Noël Mathieu, qui deviendra bientôt le fameux Pierre Emmanuel. Elles diffusent leurs textes aux côtés de ceux d’auteurs reconnus comme Paul Éluard ou Aragon, dont l’œuvre est alors en pleine mutation, et remettent sur le devant de la scène des écrivains du passé.Aux côtés des poèmes eux-mêmes se déploie dans les revues un important discours critique, dans lequel les chroniqueurs s’interrogent en profondeur sur les évolutions de la poésie. S’ils dessinent ses lignes de force, évoquant tour à tour un néo-classicisme, un renouvellement du lyrisme et une poésie tantôt engagée, tantôt matérialiste, tantôt spiritualiste, ils s’interrogent aussi sur leur mission et engagent de ce fait la critique dans une dimension autoréflexive. Leurs articles et chroniques, dont la fonction première est de contribuer au rayonnement de la poésie, apparaissent ainsi comme le berceau dans lequel s’éveille, peu à peu, la Nouvelle Critique, qui connaîtra son plein essor après 1953 et rayonnera durant toute la seconde moitié du XXe siècle. / The editorial scene during World War II was a witness to an unprecedented phenomenon. Beating the odds, a great number of French-speaking magazines were created, whether it be in Metropolitan France, in colonies or abroad. Among them : Fontaine, Poésie, Confluences, L’Arbalète, Cahiers de Poésie, Les Lettres françaises, and many more. These just add to the list of periodicals that predate 1939 and managed to stay afloat in order to underline the country’s intellectual greatness. Together - and in their own way - they upheld the mission of La Nouvelle Revue Française, whose nature was slowly altered because of its political views, before being shut down altogether. Not only did they publish renowned authors’ works, but they helped launch the careers of young authors who would not have been known otherwise. Hence, they contributed to the French literary landscape until 1953 - when La N.R.F. magazine was authorized to be published again.Without these magazines published between 1939 and 1953, poetry would have been completely forgotten during that era. Not only did they help make this genre the centre of attention and allowed its renewal but, thanks to them, readers discovered writers such as Olivier Larronde, Adrian Miatlev and Noël Mathieu – the latter would soon become the famous Pierre Emmanuel. Their work is published along those already renowned by Paul Éluard and Aragon – whose work was undergoing changes at the time – and they published long forgotten writers.Alongside these poems, criticism could be found in the columns of these magazines, in which chroniclers raise fundamental questions about the evolution of poetry. Pointing out main tendencies, they wrote about a newly found lyricism of a politically committed, materialistic or spiritualist poetry, but also about their own mission, which led to self-criticism. Their articles and chronicles whose prime goal was to help the prestige of poetry, slowly gave birth to the New Criticism, which knew full bloom after 1953 and shone throughout the second half of the twentieth century.

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<p><!--StartFragment--><p>The purpose of this thesis was to study how four swedish lifestyle magazines: Veckorevyn and Cosmopolitan for women, King and Café for men, represent three groups of people and how often these people appear in the magazines. These groups are HBT, homosexuals, bisexuals and transsexuals, disabled and immigrants. The years we studied were 2007 and 2008.</p><p>Our main questions were: How often do the three groups appear in the four magazines? How are the groups represented? In order to answer these questions we used a qualitative analysis. We used tools from semiotics, narratology and discourse. We also used a quantitative analysis in order to find out how often the groups appeared. </p><p>We based our study on theories about representation, stereotypes, social construction, identity and masculinity. We chose these theories because the magazines used this to present their stories about the groups, in a social constructed world. These theories helped us to analyze our results and gave a deeper meaning to our conclusions.</p><p>Our results showed that all groups appear very little in the magazines. We found that all groups except for immigrants are stereotyped in well-known patterns. Disabled persons are often represented as heroes. We also found that HBT- persons often are stereotyped and appear in articles where sex and relationships is the main subject. Many of the immigrants are famous and they are portrayed as themselves and as “one of us”.</p><!--EndFragment--></p>

<p>The intention of this study is to find out how the female celebrity is portrayed in women’s magazines directed at women of different age groups. The magazines that I have chosen to analyse are Frida, Veckorevyn and Damernas Värld. My aim is to find out what kind of celebrity appears in the magazines in terms of occupation and topics in the articles. Furthermore, the aim is also to determine whether the celebrity is portrayed in a different or similar way depending on the target group. This thesis is done from a gender perspective in order to elucidate what distinguishes the celebrity in the context of the celebrity being female. The frameworks of theories are the following: culture theory, ideology, stereotypes, homo-sociality and connotation and denotation. The methods used to analyse the texts were content analysis and qualitative discourse analysis. Since images of the female celebrities have also been of importance, I have used the method of semiotics for picture analysis. I discovered that there are both differences and similarities in how the female celebrity is portrayed, in relation to different age categories. It appears there are more types of women celebrities in Damernas Värld in-comparison to Frida and Veckorevyn, as not only do the celebrities in Damernas Värld have more varied occupations, they also engage in more topics in their interviews. I found that the celebrity woman is not always portrayed in exactly the same light. However, I could identify the average woman which appears most frequently in all the magazines. The portrayal of the celebrity woman is usually built on contrasts and stereotypes. The occupation is typically an actress or a singer; she is usually white, heterosexual and rich. Her traits are typically being tough and independent, yet in conjunction considerate and friendly. She is also glamorous but ordinary, sexy but sweet. The underlying preconceptions of femininity are never challenged by the journalist’s way of portraying the celebrities.</p>

<p>Title: Morning papers, evening papers or webb magazines? - a qualitative study about young adults attitudes about the different magazine types.Number of pages: 45Author: Antonella MarinoTutor: Göran SvenssonCourse: Media and communication studiesPeriod: Autumn term 2009University: Division of Media and communication, Department of Information Science, Uppsala University.Purpose/aim: The aim of this essay is to find out how young adults of the age of 20-30 discusses about the different types of news papers: morning papers, evening papers and Webb magazines. I have chosen four needs for my essay which are surveillance, emotional release/ entertainment, personal identity and interactivity. The purpose is to find out the differences between morning papers, evening papers and webb magazines. Which magazine type satisfies my four chosen needs in a best way? Which other conditions influence the young adults choices of magazine type? I will also try to find out if the new idea interactivity can be equivalent to the other three needs.Material/Method: I have used three groups for discussion for my essay. The three groups contained 4-5 people. Everyone was in the age of 20-30. I brought some friends of mine to the groups, who instead brought there friends. So everyone in the group knew someone, but not everybody.Main results: There were bigger differences between the attitudes towards morning- and evening papers than between them and the webb magazines. The young adults had positive attitudes towards morning papers, but very negative attitudes towards evening papers. The webb magazines depended on which type of magazine it was. If it was a morning paper in a webb version the attitudes were positive. So the morning papers and their versions in the webb satisfied the needs of the young adults in a best way. But of course the results were different, some of the young adults preferred the evening papers for entertainment and webb maqazines for surveillance and interactivity. The other conditions that influence the choices of the young adults for reading different types of papers were for example their personal attributes, their social situation but even occasions. I found interactivity equivalent to the other needs.Key words: morning papers, evening papers, webb magazines, young adults, surveillance, personal release/entertainment, personal identity and interactivity.</p>

Title: Morning papers, evening papers or webb magazines? - a qualitative study about young adults attitudes about the different magazine types.Number of pages: 45Author: Antonella MarinoTutor: Göran SvenssonCourse: Media and communication studiesPeriod: Autumn term 2009University: Division of Media and communication, Department of Information Science, Uppsala University.Purpose/aim: The aim of this essay is to find out how young adults of the age of 20-30 discusses about the different types of news papers: morning papers, evening papers and Webb magazines. I have chosen four needs for my essay which are surveillance, emotional release/ entertainment, personal identity and interactivity. The purpose is to find out the differences between morning papers, evening papers and webb magazines. Which magazine type satisfies my four chosen needs in a best way? Which other conditions influence the young adults choices of magazine type? I will also try to find out if the new idea interactivity can be equivalent to the other three needs.Material/Method: I have used three groups for discussion for my essay. The three groups contained 4-5 people. Everyone was in the age of 20-30. I brought some friends of mine to the groups, who instead brought there friends. So everyone in the group knew someone, but not everybody.Main results: There were bigger differences between the attitudes towards morning- and evening papers than between them and the webb magazines. The young adults had positive attitudes towards morning papers, but very negative attitudes towards evening papers. The webb magazines depended on which type of magazine it was. If it was a morning paper in a webb version the attitudes were positive. So the morning papers and their versions in the webb satisfied the needs of the young adults in a best way. But of course the results were different, some of the young adults preferred the evening papers for entertainment and webb maqazines for surveillance and interactivity. The other conditions that influence the choices of the young adults for reading different types of papers were for example their personal attributes, their social situation but even occasions. I found interactivity equivalent to the other needs.Key words: morning papers, evening papers, webb magazines, young adults, surveillance, personal release/entertainment, personal identity and interactivity.

The purpose of this research was to determine if there is a model of ideal femininity communicated through advertising in girls’ and women’s magazines. To assess the representations of women in magazine advertisements, a content analysis of advertisements appearing in three top-selling, demographically-defined women’s magazines (Girls’ Life, Seventeen, and Cosmopolitan) was conducted. Using feminist theory and hegemony theory as critical lenses, advertisements were analyzed quantitatively and qualitatively. Each advertisement was assessed using five criteria: physical characteristics, social context, personality and attitude, and subtext. Using this data to establish the dominant representations of women, it was determined that there is a model of ideal femininity which is developed through establishing common ideals shared by all three magazines and by gradually introducing new ideals which correspond to shifts in real-world interests and experiences of women. It was concluded that a model of ideal femininity is developed through advertising in girls’ and women’s magazines, this model is used as a guide to direct girls and women towards specific ideal preferences, attitudes and behaviours, and this model continues to emphasise traditional cultural values and gender ideals which are not necessarily reflective of the range of roles women assume in today’s society.