This study was a qualitative analysis of the covers of six lifestyle magazines, three addressed to women and three addressed to men. We have studied the cover photographs, the teasers and their relations.   The purpose of this study was to answer the questions: According to the magazines, what are male interests and what are typical female interests? Who is the ideal man and who is the ideal woman? Is there a certain way you need to look to be able to be on a magazine cover? And how often do the magazines encourage you to consume?   The study was based on thirty covers, five from each magazine. The Swedish magazines are VeckoRevyn, Amelia, Damernas Värld, King of Sweden, Café and the American version of GQ. We’ve used semiotics and rhetorical methods to analyze the material. We have studied the words in the teasers to find their connotations, we have studied the poses of the cover models and investigated their body language and counted how many times the magazines teases for something that will lead to you as reader having to buy something.   We found out that both male and female magazines use very stereotypical gender roles and they do not show any signs of changing, even though the society in general has broken free from many typical gender roles. They presented an ideal man that are very successful, handsome, well dressed, meat eating and interested in sports. He is neither black nor gay. The ideal woman is a slim, beautiful, successful, white, heterosexual woman who can joggle many things at once.

The purpose with this study was to find out about the perception of a couple of individuals regarding the feature of gender in lifestyle magazines. This is a qualitative journalistic study with focus on gender, lifestyle magazines and reception.   One of our main questions was to find out about our respondents opinion concerning the content through a gender perspective. We were also interested in their thoughts about their own consciousness and others regarding the representation of gender in lifestyle magazines and how they think that their interpretation of male and female features in lifestyle magazines may shape their lives.   In our study we chose to interview eight (8) people. We had a qualitative approach and an open structure regarding the questions during the interviews. Almost all of them took place in Kalmar and a few of them on Skype. To get our respondents to understand our definition of lifestyle magazines we chose to provide them with six (6) articles from the swedish lifestyle magazines Solo and Café, three (3) from each.   The results of the study show that our respondents over all seemed to be conscious readers according to themselves. At the same time they thought that other readers besides themselves did not question how gender were presented in the magazines and therefore contributed to the gender structure in society. According to our respondents one of the main reasons for applying both content and values of the magazines seems to be driven by the age of the reader. Something that we thought was quite interesting, especially considering that almost all of them brought up this subject.   We are hoping this study will contribute to the research about gender and in particular regarding lifestyle magazines and to inspire others to take interest in further studies about gender.

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This paper attempts to analyze different representations of "androgyny‟ as fashion tendency in contemporary fashion magazines (Vogue, i-D and LOVE Magazine) for the period of 2010 and 2011. In order to show the development of "androgyny‟ as fashion tendency, this study first explores how androgyny metamorphosed from a "hidden‟ signifier of unconventional sexuality to "visible‟ postmodern teaser for sexual identities. Currently, we live in the "Age of Androgyny‟ where the modern androgynous dandy is being seen as an aphrodisiac for the fashion industry. This study also tries to provide explanation of how "androgyny‟ and "dandyism‟ evolved from concepts to parallel trends in fashion due to their frequent and simultaneous reappearance in fashion media. In order to create nuanced portrayal in the understanding of androgyny and dandyism, qualitative method was used by describing, analysing and interpreting the representation of these trends in three different fashion and art publications. The fact that this tendency for "gender fusion‟ is increasingly finding its way into mainstream culture, with emphsis on the fashion industry, raises the question of whether the society is more open towards different gender expressions or is "androgyny‟ just another exploitative form for the fashion industry.

Thesis (Ph. D.)--University of Oregon, 2003. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 218-226). Also available for download via the World Wide Web; free to University of Oregon users.

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The aim of this study was to give an insight of the construction of girls in their relationships with friends and lovers in the Swedish magazine Julia. The magazine turns to girls of age nine to fourteen. The research questions were 1) What is the construction of the girls in their relationships with friends and lovers about in Julia? 2) How are girls constructed in their relationships with friends and lovers? Three issues of the magazine from the winter of 2014 were selected as material for the study. Critical discourse analysis (Fairclough, 1992, 2010) was the point of departure in the analysis. The main findings of the study were that the magazine focused on that girls should have a love relation that is heterosexual monogamous and that the magazine encourages the girls to make friends. The magazine also described how girls should be in their relationships with friends and lovers and what activities they could practise with their friends and lovers. The magazine’s construction of how girls should be could be discussed as if that leaves the readers, i. e. mainly girls, with a feeling that they do not have the opportunity to make several choices about their relationships.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on July 27, 2009) Includes bibliographical references.