The purpose of this thesis is to cover the topic of the Czech catholic children's magazines within the period of 1945 - 1948. Firstly the thesis contextualizes the historical background in the terms of looking back to the period of the occupation and then turns to the consequences that the occupation brought to the catholic population. Further the thesis offers an insight to the situation after 1945 mainly from the catholic point of view and focuses on the catholic press within the given period. In the next section the thesis characterizes the trends of the children's and juvenile literature in the period of 1945 - 48 through literary pieces, which form an integral part of the analyzed magazines. This part also deals with the general overview of the Czech children's and juvenile periodicals output within the given period. The main part of the thesis then characterizes and analyzes two chosen periodicals: Anděl strážný (The Guardian Angel) a magazine for catholic children and Dorost (The Juvenils) a magazine for catholic juvenils. This part of the thesis analyses the contents, structures and partly also the visual appearances of the chosen periodicals and tracks any changes of these aspects in single volumes. Marginally the thesis also mentions the editors and authors of the texts and illustrations....

På grund av digitaliseringens uppenbara påverkan på tidningsindustrin i kombination med brist på tidigare vetenskapliga studier kring detta ämne – söker denna studie att öka kunskapen och förståelsen för hur fenomenet digitalisering påverkat företag i veckotidningsindustrin. Studiens syfte är främst att undersöka hur företaget Aller media och dess affärsmodeller påverkats av digitaliseringen. För att ta reda på detta har inledningsvis två kvalitativa intervjuer genomförts med två chefer på Aller media. Intervjuerna har sedan kompletterats med en webbenkät som besvarades av Aller medias anställda. Resultatet från datainsamlingsmetoderna visar att digitaliseringen haft en påtaglig påverkan på Aller media med både positiva och negativa konsekvenser. Sammantaget har Aller media anpassat sig väl sedan digitaliseringen och har med anammandet av nya digitala affärsmodeller lagt en bra grund för att vara fortsatt relevanta i en alltmer digitaliserad framtid. / Due to the obvious impact of digitalisation on the magazine industry in combination with lack of previous scientific studies on the subject - this study seeks to increase the knowledge andunderstanding of how the phenomenon of digitalisation has affected companies in the magazine industry. The purpose of the study is primarily to investigate how the company Aller media and its business models have been affected by digitalisation. To investigate this, two qualitative interviews were initially conducted with two managers at Aller media. The interviews were then supplemented with a web survey that were answered by Aller medias employees. The results from the data collection methods show that digitalisation has had a significant impact on Aller media with both positive and negative consequences. In total, Aller media has adapted well since digitalization and with the adoption of new digital business models the company has laid a good basis for remaining relevant in an increasingly digitalized future.

Call number: LD2668 .T4 1955 E46 / Master of Science

Several studies have shown that women tend to use more personal pronouns and therefore show more involvement with the reader. This paper examines the differences between male and female editors’ letters in magazines. The study applied the method of corpus linguistics in order to examine forty editor’s letters twenty from the male-targeted magazine Gentlemen’s Quarterly and twenty from the female-targeted magazine Harper’s Bazaar. First person singular and second person singular pronouns were examined to determine whether the female editor showed more involvement with the reader than the male editor. The result shows that the male editor from the Gentlemen’s Quarterly shows more involvement with the reader than the female editor from Harper’s Bazaar, which clashes the findings of previous studies.

Migrant (1959-1960) and Poor.Old.Tired.Horse.(1962-1967) were two little magazines edited respectively by British poets Gael Turnbull and Ian Hamilton Finlay. This thesis aims to explore the magazines’ contributions to the diversification of British poetry in the 1960s, via their commitment to transnational exchange and publication of innovative poetries. My investigation is grounded on the premise that little magazines, as important but neglected socio-literary forms, provide a nuanced picture of literary history by revealing the shifting activities and associations between groups of writers and publishers. Drawing on Pierre Bourdieu and Pascale Casanova, I argue that Migrant and Poor.Old.Tired.Horse were exceptionally outward-looking publications bringing various kinds of poetic forms, both historical and contemporary, local and international, to new audiences, and creating literary networks in the process. A brief overview of the post-war British poetry scene up until 1967, and the role of little magazines within this period, will contextualize Turnbull’s and Finlay’s activities as editors and publishers. Migrant is examined as a documentation of Turnbull’s early years as a poet-publisher in Britain, Canada, and the US. I argue that Turnbull’s magazine is at once a manifestation of the literary friendships he forged, a negotiation of American poetic theories, and a formulation of a new British-American literary network. Identifying Charles Olson’s ‘Projective Verse’ manifesto as a particular influence on Turnbull, I examine aspects of Olson’s conceptualization of poetry as a dynamic process of unfolding in the content and ethos of Migrant. Finlay’s attitudes to internationalism and use of vernacular speech in poetry are compared to those of Hugh MacDiarmid to demonstrate that Poor.Old.Tired.Horse. emerged out of both a rejection and engagement with an older generation of Scottish writers. The content and organisation of the magazine, I argue, bear Finlay’s consideration of art as play. Drawing on Ludwig Wittgenstein’s positing of language as games, I examine the magazine as a series of playful procedures where a variety of formal experimentations were enacted.

Η παρούσα εργασία μελετά το "Αττικόν Ημερολόγιον", το οποίο εκδόθηκε από τον Ειρηναίο Ασώπιο στην Αθήνα, σε 25 τόμους, από το 1867 έως το 1896, με μια διακοπή έξι ετών. Στόχος είναι η ανάδειξη της πολιτισμικής ταυτότητας του περιοδικού και της συμβολής του στην εξέλιξη του ημερολογιακού είδους. Στο πρώτο κεφάλαιο γίνεται σύντομη αναδρομή στις πρόδρομες μορφές ημερολογίων και στα χαρακτηριστικά τους. Τα επόμενα κεφάλαια εξετάζουν τη δημοσιευμένη ύλη του περιοδικού, η οποία αντλείται από ποικίλα γνωστικά πεδία, όπως θετικές επιστήμες, ιστορία, φιλολογία, λογοτεχνία και αρχαιολογία. Στο τελευταίο κεφάλαιο μελετώνται τα προσωπικά κείμενα του εκδότη, οι «επινομίδες» και τα ευθυμογραφήματά του μέσα από τα οποία αναδύεται το σατιρικό πνεύμα του, αλλά και ιστορικές μελέτες του και βιογραφικού τύπου άρθρα. / This paper investigates the "Atticon Hmerologion" which was published by Eirinaios Asopios in Athens, in 25 volumes, from 1867 until 1896, with an interruption of six years. The aim is to promote the cultural identity of the magazine and its contribution to the development of the calendar type. The first chapter gives a brief overview on precursors calendars and their features. The following chapters examine the published content of the magazine, which draws from diverse fields of knowledge such as exact sciences, history, philology, literature and archeology. In the last chapter we discuss the personal documents of the issuer, the “epinomides” and his humorous writtings, which emerge his satirical spirit, but also historical studies and biographical articles.

This thesis examines several lesser-known British modernist magazines published between 1900-45 within the context of networks, communities, and dialogues. The magazines it examines are T. P.'s Weekly (1902-16), The Acorn (1905-6), The Tramp (1910-11), Rhythm (1911-13), The Blue Review (1913), Signature (1915), To-day Incorporating T. P.'s Weekly (1916-7), To-day (1917-23), The Athenaeum (1919-21), The Apple (1920-22), The Adelphi (1923-55), Close-Up (1927-33), Seed (1933) and Life and Letters To-Day (1935-45). Primarily, the thesis aims to 'test out' different types of methodologies that critics have used to interpret literary texts (and sometimes non-literary texts) as possible routes or avenues into periodical study. My approach is cross-disciplinary and adapts many different approaches, some of which have been previously applied to periodicals, but most of which have not. The commonality between these methodologies is the fact that they all participate, to some degree, in a sense of network(s), a concept that, this thesis contends, offers a lens through which we can develop, extend, and refine the study of little magazines. The Introduction provides a more detailed outline of these methodologies and a survey of literature relating to the study of little magazines. Chapter 1 explores magazines through the high/low culture dichotomy that continues to dominate our conception of the modernist field and considers how the dichotomy's implied idea of networks of difference impacts upon how we study, consider, and categorise little magazines. Chapter 2 uses quantitative methods to probe the possibility that a periodical can 'shift' between networks and applies a diachronic methodology which considers periodicals as operating within 'longitudinal' networks. Chapter 3 utilises an editor-based methodology to show how this figure is key in generating a periodical's sense of network. Chapter 4 explores the little magazine as a nexus point for different groups of writers and artists and examines the ways in which networks exist on and between the pages of magazines. Chapter 5 reverses the second chapter's focus by using a synchronic methodology to explore how three late modernist magazines participate in a 'lateral network'. The Conclusion evaluates the efficacy and feasibility of the various approaches tested in each chapter and proposes some new methodologies through which we might continue to study and discuss periodicals.

The building sector accounts for 40 % of the energy usage, and to be able to reach the energy reduction goals set within the EU and Sweden, the building sector needs to change toward energy efficiency. The building sector has a lot of energy saving potential, and within the sector, the HVAC- and plumbing section has the greatest saving potential. Since building trade magazines are directed to practitioners within the building sector, and also their main channel for information regarding projects and developments, this study has used qualitative content analysis on articles, regarding energy efficiency, between the years of 2002-2014. Two building magazines and one HVAC- and plumbing magazine were used to cover the field of what issues regarding energy efficiency were mediated to the readers. The study found out that during the first years, the magazines mediated a positive image towards energy efficiency measures, but mentioned little concrete action plans. After the implementation of more stringent laws, the magazines mediated different issues in a more equal spreading, however two different issues battled to be heard. These were concerns regarding the risks of using new methods not tried before, the lack of clear definitions from the authorities and a focus on a holistic perspective that included environmental thinking. The most recent years focused on practical solutions, adopting a holistic perspective that included both buildings and individual behaviors. During the years, the magazines in general framed energy efficiency measures as something positive and mediated the image of that energy efficiency measures would be taken in the future.

Orientador: Adenil Alfeu Domingos / Banca: Luciano Guimarães / Banca: Tattiana Gonçalves Teixeira / Resumo: Esta pesquisa pretende estudar as características da infografia jornalística, recurso que alia a linguagem verbal e a não-verbal na transmissão das informações midiáticas. Também será apresentada uma retrospectiva história do nascimento dos infográficos e da mídia impressa, por entender-se que acontecimentos históricos são essenciais para contextualizar a mídia atual. Será feita uma relação entre a infografia e os preceitos da Teoria Geral dos Signos de Charles Sanders Peirce, tendo como corpus os infográficos publicados pela revista Mundo Estranho. Essa pesquisa poderá contribuir para a construção de bases teóricas a respeito dos infográficos jornalísticos, que ainda apresentam-se como uma modalidade pouco estudada no Brasil, mesmo entre os cursos de comunicação. / Abstract: This research has the intension to study the characteristics of the journalistic information graphics (or just infographics). This tool links verbal and non-verbal languages in transmitting mass media information. A historical retrospective of infographics and press media will also be presented because these historical events are essential to contextualize the current mass media. A linkage between infographic and Peirce's Theory of Signs will be stablished in order to analyze the infographics that have been published in Mundo Estranho magazine. This work will be able to help in the construction of theoretical bases regarding journalistic infographics which is a little-studied subject in Brazil, even among communication courses. / Mestre

The study is focused on investigating the effectiveness of digital fashion branding magazines through the perspective of various types of online fashion consumers. The classification of online fashion consumers is based on motives of shopping behavior. Factors of positive online shopping experience were employed in order to identify perceptions and preferences towards digital fashion branding magazines. The study is implemented by the means of digital fashion branding magazines’ analysis, focus group and individual interviews. The results of the research enable to identify various ways of presenting the branding magazines. The study demonstrates differences in perceptions of digital fashion branding magazines of various types of online fashion consumers. The types of consumers attracted by the branding magazines are considered as well. Digital fashion branding magazines are regarded to be an effective marketing tool which requires further improvement by all the identified types. / Program: Master Programme in Fashion Management