The purpose of the following study is to provide advertisers with a better understanding of how Internet, television, and print media influence the perceptions of an advertisement and how those perceptions can influence purchasing behavior. This study uses Q Methodology, a methodology used to measure attitudes and beliefs. Three distinct groups emerged from the data labeled the Avoiders, the Traditionalists, and the Actives. Avoiders sought to bypass advertising, Traditionalists showed a liking toward traditional forms of advertising, and Actives were neither seeking out nor abstaining from viewing advertising. All three groups showed distrust toward Internet advertising.

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Literární noviny is a unique periodical with a long tradition on the Czech press market. Cultural and political magazine has been emited with several pauses since 1927 and its profile changed several times through various historical periods. The main aim of this diploma thesis is to follow and describe changes of the weekly Literární noviny under the lead of Petr Bílek in years 2010-2012. The diploma thesis will focus not only on a content change, but also thematic, editorial and visual change. The first chapter of the diploma thesis will briefly summarize history of the periodical from 1927 until 2009 and will mention necessary historical context. The second and third chapter will focus on the years 2010-2012. The second chapter of work will describe the profile of periodical, owner structure, profile of the readers, work will also focus on editorial and external staff and its change through time. It will also mention Czech personalities writing for the weekly. At the end of the second chapter, work will introduce editor-in-chief, Petr Bílek. Third chapter of diploma thesis is dedicated to content form of the periodical. It will describe periodical and non-periodical section of the weekly, main topics of the defined period, periodical and occasional supplements, visual form and online version of...

O objetivo deste trabalho é apresentar um estudo, de cunho histórico e crítico, sobre o teatro brasileiro, a partir de pesquisa realizada nos periódicos da cidade de São Paulo do período de 1901 a 1922. Com base nos dados colhidos, como notícias e críticas de teatro, buscou-se analisar a atividade teatral desse início de século, e repensar suas contribuições, seu papel social, e aparente estagnação - tão divulgada por intelectuais à época. O estudo interpretativo encontra-se no volume I. No volume II há um índice dos periódicos consultados, contendo uma síntese dos temas relativos ao teatro, abordados por escritores e intelectuais desse período. / The objective of this work is to present a study, of historical and critical matrix, on the Brazilian theater, from inquiry carried out in the magazines of the city of Sao Paulo. On basis of the gathered data, like news and criticism of theater, it was carry out analyze of the theatrical activity of this beginning of century, and rethought its contributions, social paper, and apparent stagnation - so spread by intellectuals. The interpretative study is presented in the volume I. In the volume II there is a rate of the consulted magazines, containing a synthesis of the relative subjects to the theater, boarded by writers and intellectuals of this period.

The dissertation examines the field of popular magazines in 1930s Italy, by first examining the broad field of magazine production under Fascism and then undertaking three case studies of individual magazines - L'Avventuroso (1934 - 1943), Omnibus (1937 - 1939), and Grazia (1938 -) - in order to build an in-depth analysis of the production, format and reception of the popular press in this period. In the interwar years, and in particular from 1934 onwards, innovative printing techniques and production methods transformed the periodical press worldwide. The emergence of new forms of illustrated magazines expanded the readership and started a process of standardisation and mass production of periodicals. The dissemination in Italy of the rotocalco, a new product aimed at the masses that was developed in the 1930s, offers a particularly interesting starting point for analysing the development of a modern Italian mass press and culture within the peculiar dynamics of a controlling Fascist regime and the mixed national and international forces that shaped it. Modern Italian magazines developed in dialogue with foreign industries, imitating models from abroad and adapting them to the Italian culture. The development of popular press in the 1930s represented a challenge for the Fascist regime, which approached it both as a threat and an opportunity to shape Italian popular culture. Through the analysis of three case studies, each from a key sector of popular press - comics, general cultural magazines, and women's magazines - and each produced by one of the three main publishing companies in the field - Nerbini, Rizzoli, and Mondadori - the dissertation aims to provide a detailed picture of the development of mass print culture in Italy during Fascism. The analysis provides examples of the impact of and cracks in Fascist censorship and cultural autarchy on the periodical press and argues that the Italian popular press developed in dialogue with European and American culture, which influenced both the form and content of rotocalchi, reinterpreting and adapting these models to Italian standards and to the constrictions of Fascist control.

<p>Purpose/Aim: The aim is to examine the cooperation between the magazine Veckorevyn and its Internet based counterpart, veckorevyn.com. The purpose is also to see if veckorevyn.com is taking advantage of Internet and its possibilities.</p><p>Material/Method: There are two qualitative methods used for this study: interviews and a three-pieced content analysis. The material analyzed is the magazine Veckorevyn (number 25/2008) and the website www.veckorevyn.com during a two week period.</p><p>Main results: The study shows that Veckorevyn and veckorevyn.com have several differences, but also some similarities. The result is not unexpected, since we are dealing with two different types of media. There seems to be some cooperation, though on the web it is not very visible. According to the producers of Veckorevyn the magazine and the website are sister publications. Veckorevyn.com is using several of the opportunities that the Internet brings, but some improvements could be done. For example by increasing the level of interactivity and by using functions like text archives better.</p>

Purpose/Aim: The aim is to examine the cooperation between the magazine Veckorevyn and its Internet based counterpart, veckorevyn.com. The purpose is also to see if veckorevyn.com is taking advantage of Internet and its possibilities. Material/Method: There are two qualitative methods used for this study: interviews and a three-pieced content analysis. The material analyzed is the magazine Veckorevyn (number 25/2008) and the website www.veckorevyn.com during a two week period. Main results: The study shows that Veckorevyn and veckorevyn.com have several differences, but also some similarities. The result is not unexpected, since we are dealing with two different types of media. There seems to be some cooperation, though on the web it is not very visible. According to the producers of Veckorevyn the magazine and the website are sister publications. Veckorevyn.com is using several of the opportunities that the Internet brings, but some improvements could be done. For example by increasing the level of interactivity and by using functions like text archives better.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2010. / Magazine publishers are under increasing pressure to extend their business strategies beyond the traditional printed products. A culture of instant gratification of media needs, pervasive social networking and the immediacy of content delivery, which are all provided by the World Wide Web, aggravate fears that readers will ultimately abandon the printed media in favour of the Internet as the primary content provider. These fears are rooted in the assumption that consumers choose the media they use based on preconceived ideas as to how these media will fulfil their needs. If the Internet succeeds in supplanting or displacing printed media, it could potentially destroy the traditional magazine model whereby publishers simultaneously generate revenue from the sale of media content to their audience and the sale of the audience’s attention to their advertisers. Therefore it is imperative that magazine publishers develop a relevant and efficient strategy to maintain their position as “intermediary” between advertisers and the media audience. To develop such a strategy, they need to understand what media uses consumers have for the Internet and what gratifications they expect to receive. Once this is understood, publishers could develop their online and offline strategies to service these uses and gratifications. This thesis contains qualitative research conducted in a phenomenological paradigm through the application of two descriptive surveys. The first survey focused on the experiences and attitudes of visitors to the website of WegSleep, an Afrikaans South African niche magazine for the caravanning and camping community, whilst the second compares similarities between the seven most visited magazine websites in South Africa during 2008. A correlation of the findings leads to the conclusion that although the Internet could potentially emulate all media, readers do not employ the Internet for exactly the same purposes as printed media. Whilst some displacement does take place, magazines are still better at serving readers’ affective and escapist needs. Conversely, the Internet is the preferred medium with regard to information gathering and cognitive media needs as well as personal integrative needs. Social integrative needs appear to be non medium specific. A complementary combination of the printed product and the online offering could therefore provide gratification of all media needs and promote brand loyalty instead of medium loyalty.

No Brasil, o campo profissional do design não costuma valorizar seu passado histórico e o que se observa é um desconhecimento da produção nacional antes da institucionalização do ensino dessa área do conhecimento. Assim, este trabalho procurou abordar as origens do design gráfico brasileiro por meio de um resgate histórico, analisando uma publicação periódica do início do século 20 como exemplo do que era feito no Brasil no campo do design gráfico antes mesmo dos profissionais utilizarem a denominação designer. A publicação periódica escolhida foi a revista Kósmos, uma das chamadas revistas ilustradas que circularam na cidade do Rio de Janeiro na primeira década do século 20, mais precisamente de 1904 a 1909. Procurou-se determinar e observar as soluções gráficas empregadas na revista de modo que se pudesse contribuir para a sistematização de conhecimento no meio acadêmico e profissional de design. / In Brazil, the design professional field denies its past and so, denies its history. Thus, the designs production before the configuration of design education in this country is unknown by designers and students. This research intended to broach the origins of Brazilian graphic design by doing a history recovery and presenting a periodic like an example of what had been done at graphic designs field in Brazil before the use of the name designer by these professionals. The periodic chosen was Kósmos magazine, the one of the magazines known as illustrated magazines and that were publicated in Rio de Janeiro at the first decade of the twentieth century. It was publicated between 1904 and 1909. We attempted to analyze the graphic solutions used by the magazine chosen in order to improve systematic knowledge in designs academic and professionals fields.

No Brasil, o campo profissional do design não costuma valorizar seu passado histórico e o que se observa é um desconhecimento da produção nacional antes da institucionalização do ensino dessa área do conhecimento. Assim, este trabalho procurou abordar as origens do design gráfico brasileiro por meio de um resgate histórico, analisando uma publicação periódica do início do século 20 como exemplo do que era feito no Brasil no campo do design gráfico antes mesmo dos profissionais utilizarem a denominação designer. A publicação periódica escolhida foi a revista Kósmos, uma das chamadas revistas ilustradas que circularam na cidade do Rio de Janeiro na primeira década do século 20, mais precisamente de 1904 a 1909. Procurou-se determinar e observar as soluções gráficas empregadas na revista de modo que se pudesse contribuir para a sistematização de conhecimento no meio acadêmico e profissional de design. / In Brazil, the design professional field denies its past and so, denies its history. Thus, the designs production before the configuration of design education in this country is unknown by designers and students. This research intended to broach the origins of Brazilian graphic design by doing a history recovery and presenting a periodic like an example of what had been done at graphic designs field in Brazil before the use of the name designer by these professionals. The periodic chosen was Kósmos magazine, the one of the magazines known as illustrated magazines and that were publicated in Rio de Janeiro at the first decade of the twentieth century. It was publicated between 1904 and 1909. We attempted to analyze the graphic solutions used by the magazine chosen in order to improve systematic knowledge in designs academic and professionals fields.