O objetivo deste trabalho é apresentar um estudo, de cunho histórico e crítico, sobre o teatro brasileiro, a partir de pesquisa realizada nos periódicos da cidade de São Paulo do período de 1901 a 1922. Com base nos dados colhidos, como notícias e críticas de teatro, buscou-se analisar a atividade teatral desse início de século, e repensar suas contribuições, seu papel social, e aparente estagnação - tão divulgada por intelectuais à época. O estudo interpretativo encontra-se no volume I. No volume II há um índice dos periódicos consultados, contendo uma síntese dos temas relativos ao teatro, abordados por escritores e intelectuais desse período. / The objective of this work is to present a study, of historical and critical matrix, on the Brazilian theater, from inquiry carried out in the magazines of the city of Sao Paulo. On basis of the gathered data, like news and criticism of theater, it was carry out analyze of the theatrical activity of this beginning of century, and rethought its contributions, social paper, and apparent stagnation - so spread by intellectuals. The interpretative study is presented in the volume I. In the volume II there is a rate of the consulted magazines, containing a synthesis of the relative subjects to the theater, boarded by writers and intellectuals of this period.

Master thesis called "The roles of leading articles in present Czech magazines illustrated on monthly published CosmoGIRL! and Cosmopolitan." aims through stylistic analysis to describe the transformation of the journalistic genre of newspapers editorial into the current magazines editorial. Typical editorial, which was published in the Czech Republic before 1989, presents an administrative official text without using of any attractive language forms, contemporary magazine editorial uses more attractive language expressions ant it tries to gain the personal contact with reader. Thesis characterise typical features of newspaper editorial. The most important is analytical part, which analyses texts of Cosmopolitan and CosmoGIRL! editorials. On the basis of this stylistic analysis we can describe common and divers forms of newspaper and magazine editorials. We placed emphasis also on content and formal form, language form, and included ideology. Common and diverse forms were also characterized in case of two analysed periodicals. The outcome is a comprehensive picture of development of editorials and they role in contemporary Czech magazines.

Master of Science / Department of Journalism and Mass Communications / Robert W. Meeds / Recent research on magazine advertisements, for the most part, has examined race in terms of representation and gender in terms of stereotypical social roles and objectification. Very few content analyses have been done regarding the depictions of women in terms of specific body types portrayed in the advertising content of women's and teen magazines. In addition, very few, if any, studies have examined women's and teen's magazine advertisements for the presence of gender and racial stereotypes, overt sexuality, and depictions of a body ideal. This content analysis of six mainstream women's magazines explores the existence of all those variables and puts them in context with one another, examining the implications for what these advertisements say about our society. Specifically, this study focuses on the portrayals of women in women's and teen magazines, where previous studies have examined portrayals of women in general magazines or men's magazines, but no focus has been put on teen magazines or specifically women's magazines. Major findings include the obvious suggestions of specific body ideals for women and teens of different racial backgrounds, perpetuation of social role expectations and social stereotypes, and lack of sexual imagery prevalence in women's and teen magazines.

Theoretical part of this thesis is about women's magazines in the Czechoslovakia and in the Czech republic. The introductory chapters are about its characteristics, division and historical development. It describes current state in the Czech magazine's market, stratification of women's magazines, it also describes broadly media influence and apply these theoretical knowledge to women's magazines. The important chapter is chapter Media and Gender, which explains the term gender, compares men's and women's magazines and presents criticism of women's magazines from gender point of view. Methodological part is insight into the choice of method and choice of samples. This part contains also basic characteristic of reasearched magazines. Research part describes the representation of successful woman according to women's magazines, what is the difference in each magazine and it also shows the changes of view of successful woman in reserched period.

The 1930s and 1940s were characterised by considerable interest in research on literary magazines. Relevant studies were undertaken by A.M. Uys (1933, UCT), P.J.J. Dry (1939, UOFS) and W.G. Combrinck (1945, UW). This interest dwindled until J.H. Venter registered a doctorate at UNISA (1991), which he never completed. Today there is a vast gap in the field of research on Afrikaans literary magazines in general. Since no other research has yet been undertaken on the document design of literary magazines in particular, this study may be regarded as groundbreaking. Document design focuses on the utilisation of design elements to purposely create a document for optimal use by the reader. Renkema’s CCC model was chosen to serve as a generic, theoretically founded model for document analysis. In accordance with this model, texts were analysed and reviewed with regard to genre, content, structure, style and layout. Renkema’s model was adapted in order to fine-tune it for reviewing the document design of literary magazines in particular. In this study the choice of genre fell on literary magazines and little magazines of the 1960s (Sestiger, Wurm, Kol and Standpunte), the 1980s (Spado, Graffier, Stet and Standpunte) and the era of 2000 (Driepootpot, PENorent, seepdoos, Tydskrif vir Letterkunde and Spilpunt). The object of this study was to determine whether the parameters governing the document design of literary magazines changed over a period of forty years. The content of these magazines was analysed by classifying it in various subgenres and then comparing the number of writers who contributed to every subgenre in every magazine; the internal and external structure of the various magazines were defined and compared; the style of the various magazines was established and compared; and, lastly, the layout of the twelve magazines was explored and similarities, differences and progression were established. The results indicated that some of the parameters of document design have indeed changed over the past forty years, but that a large number of principles also remained unchanged. The content expanded significantly as a result of the addition of new subgenres. The internal structure remained consistent. The quality of the external structure and layout improved in such a way that it supports the internal structure much better. The style of the content remained unchanged for those magazines that belong to the same era, but changed through the decades to reflect the actualities and struggles of the day. Layout is the area in which the greatest measure of progression was recorded, mainly as a result of the expansion of knowledge in the field of document design, the evolution of technology in the form of the Internet, the layout process, the printing process, et cetera. These developments have, in the course of time, made it substantially easier to design documents for a specific purpose and target audience. / Dissertation (MA)--University of Pretoria, 2006. / Unit for Academic Literacy / Unrestricted

This thesis examines how exclusive women's magazines readers approach the category of luxury, their relationship with products announced in these magazines and whether the feeling of luxury, aroused by such magazines, is affiliated with a certain social class. This thesis also focuses on question whether these readers regard physisal atractiveness as a sign of social status. The theoretical part of this thesis describes several concepts which are important in the context of media studies: social constructivism, the process of understanding media effects, the conception of uses and gratification and the role of mass media in the socialization process. This part further elaborates on exclusive women's magazines, conceptions of lifestyle, luxury, fashion and its importance for identity construction. The methodological part introduces the methodology of the analysis and the analysis itself. The sample used for this analysis was composed of ten respondents which were subjected to an in-depth interview. Each interview also included reception analysis. The following chapters describe the results of this analysis.

Body culture represents a typical example of sociological phenomenon which has been a subject of mass commercialization for nearly several decades. At certain stage of this process, new magazines of special interest were been created with focus on a specific concept of the physical culture. Their content coverage ranged from fitness, strength training, bodybuilding, health lifestyle, to physical exercise in general. The diploma thesis "The body culture phenomenon in Czech special interests magazines" aims to survey an origin and evolution of such magazines in the Czech Republic and tries to shed light on how physical culture represented by increasing popularity of fitness activities among general public had been reflected in this segment of media production. While analyzing three Czech magazines, Svět kulturistiky, FITNESS and MUSCLE&FITNESS, the thesis examines how the mass popularization and commercialization of physical culture have affected a content structure of the magazines. The research focuses on selection of topics, target audience, use of language and graphic design. Qualitative content analysis will be used to study how the physical culture phenomenon is represented in selected magazines. The thesis also gives a brief insight into the history of bodybuilding and fitness movement in the...

Made available in DSpace on 2016-04-26T18:13:15Z (GMT). No. of bitstreams: 1 Vinicius Prates.pdf: 12297013 bytes, checksum: eae7c556deeaa642ffe61be2c840c5e5 (MD5) Previous issue date: 2013-08-06 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This research inquires how the enunciators of the leading Brazilian magazines specialized in economy and business deal with the tension between the environmental discourses and the communication contract based on liberal-capitalism ideology. The corpus is composed by texts whose themes are related to the environmentalism, enounced by Exame, IstoÉ Dinheiro and Época Negócios magazines published in 2010, that modalize the executive-readers. The goal of this research is to understand how the enunciators semiotically act to plug the hole in the liberal-capitalist discourse, which was left exposed by the antagonists factions that struggle by hegemony on the environmentalist field. Our thesis points that this operation promotes a sintomal inversion and, thus, in the weaker point of the hegemonic discourse s symbolic equivalence net the environment declared in crisis the enunciators build as a nodal point the sustainability , this positivized reverse. The system of production and consumption is re-signified by this inversion: instead of the cause of the environmental crises in the present it becomes the propitiator of a green and clean world in the future. About the methodology of research, it is based on the post-structural discourse analysis of Laclau, Mouffe, i ek, Howarth and Stavrakakis; on the dialogue with the French current of discourse analysis (AD), from authors as Maingueneau, Pêcheux and Ducrot; and on the aggregation of contemporary political philosophy elements proposed by Rancière, Agamben and Latour, between others. For a reflexion about the ecologist movements, it is specially based on authors that prioritize the political and discursive point of view, like Alier, Leff and Dryzek. The expectation to this work is that it can contribute to deepen the debate about the environmentalist discursive field politics and about the sustainability discourse, propagated each day more by the media machine / Esta pesquisa investiga como os enunciadores das principais revistas brasileiras de economia e negócios operam com a tensão entre os discursos ambientalistas e os seus contratos de comunicação baseados no liberal-capitalismo. O corpus é composto por textos cujo tema é o meio ambiente, enunciados por Exame, IstoÉ Dinheiro e Época Negócios de 2010, publicações que atuam como modalizadoras do leitor-executivo. O objetivo da pesquisa é compreender como o enunciador atua semioticamente para tamponar o furo no discurso liberal-capitalista deixado exposto pelas correntes antagonistas que disputam a hegemonia no campo discursivo ambientalista. Nossa tese é a de que esta operação promove uma inversão sintomal e, assim, no lugar mais fraco das redes de equivalência simbólica do discurso hegemônico o meio ambiente declarado em crise os enunciadores erigem como ponto nodal a sustentabilidade, seu avesso positivado. O sistema de produção e consumo é ressignificado a partir dessa inversão: de causador da crise ambiental no presente torna-se propiciador de um mundo verde e limpo no futuro. Quanto à metodologia de pesquisa, ela se baseia na análise discursiva pós-estruturalista de Laclau, Mouffe, i ek, Howarth e Stavrakakis; no diálogo com a corrente francesa da Análise de Discurso (AD), em autores como Maingueneau, Pêcheux e Ducrot; e na incorporação de elementos da filosofia política contemporânea proposta por Rancière, Agamben e Latour, entre outros. Para uma reflexão sobre os movimentos ecologistas, a pesquisa se baseou prioritariamente em autores que priorizam o ponto de vista político e discursivo, como Alier, Leff e Dryzek. A expectativa é que este trabalho contribua para aprofundar o debate sobre as políticas do campo discursivo ambientalista e sobre o discurso da sustentabilidade, cada dia mais difundido pela máquina mediática

<p>Women magazines are like guides to women and girls, due to the fact that they consistently upgrade their women audience about different trends. Advertising ads that are directed toward women are enjoying being in the atmosphere of women magazines, based on their frequent presence in women magazine’s content. Postfeminism is regarded as being an escape from feminism or as the opposite of feminism because they don’t share feminism’s ideology about equality, gender, and feminism’s questions about power struggle. I therefore consider postfeminism having the tendency of being apprehended both as traditional and modern woman position, and not as radical as feminism. Therefore is postfeminism’s ideology a well fit to women magazine’s advertising ads which feminism criticizes of having a too traditional view on women.</p><p>The aim of this study is to analyze how ads reproduce and characterize postfeminism in women magazine’s advertising ads. To be able of answering this study’s question I have analyzed and characterized postfeminism’s different women representations that appears in advertising ads. After examining the advertising ads I divided them into postfeministic categories.</p><p>The results confirm that postfeminism does exist in women magazine’s advertising ads. This study can characterize seven postfeministic women representations that advertisers use. Postfeminism’s two main categories “chick” and “grrrl” is a previous theory which is also confirmed in this study, within the advertising market. The traditional “chick” women in advertising ads have a role to educate the female receivers. This by telling them how to take care of their appearance, how to be healthy, which products are good to use, what boys like etc. So to say, they educate the female receiver’s feminine things. Postfeministic “grrrl” women in advertising ads symbolize and embrace the individual, the uniqueness and the feminine, confident woman.</p> / <p>Kvinnotidskrifter är en guide för kvinnor och tjejer, då kvinnotidskrifterna ständigt uppdaterar sin kvinnliga publik om olika trender. Reklamannonser som är riktade till kvinnor trivs i denna miljö med tanke på dess frekventa närvaro i kvinnotidskrifternas innehåll. Postfeminismen anses vara en utflykt från feminismen eller är feminismens motsatts eftersom de inte delar feministernas ideologi om jämställdhet, kön och maktfrågor. Jag anser därför att postfeminismen tenderar att uppfattas som en både traditionell och modern kvinnoställning och inte lika radikal som feminismen. Därför passar postfeministernas ideologi bra in i kvinnotidskrifternas reklamannonser vilka feminismen kritiserar för sin traditionella kvinnosyn.</p><p>Syftet med denna uppsats är att undersöka hur reklam avbildar och karaktäriserar postfeminismen inom kvinnotidskrifternas reklamannonser. För att kunna besvarar denna studies frågeställning har jag utifrån reklamannonserna analyserat och karaktäriserat postfeminismens olika kvinnoframställningar. Efter granskning av reklamannonserna har jag delat in dessa i postfeministiska kategorier som jag har utvecklat efter att jag har granskat reklamannonserna.</p><p>Resultatet är att postfeminismen existerar i kvinnotidskrifternas reklamannonser. Denna studie kan karaktärisera sju stycken postfeministiska kvinnoframställningar som reklamannonserna använder sig av. De två postfeministiska huvudkategorierna ”chick” och ”grrrl” är en tidigare teori som i denna studie bekräftas även inom reklammarknaden. De kvinnliga traditionella ”chick” kvinnorna i reklamannonserna har en roll att utbilda de kvinnliga mottagarna. Detta genom att tala om hur att ta hand om sitt utseende, hur att vara hälsosam, vilka produkter som är bra att använda, vad killar tycker om etc. Med andra ord utbildar de kvinnliga mottagarna feminina saker. De postfeministiska ”grrrl” kvinnorna i reklamannonserna symboliserar och hyllar individen, unikheten och kvinnan som både är feminin och självsäker.</p>

Women magazines are like guides to women and girls, due to the fact that they consistently upgrade their women audience about different trends. Advertising ads that are directed toward women are enjoying being in the atmosphere of women magazines, based on their frequent presence in women magazine’s content. Postfeminism is regarded as being an escape from feminism or as the opposite of feminism because they don’t share feminism’s ideology about equality, gender, and feminism’s questions about power struggle. I therefore consider postfeminism having the tendency of being apprehended both as traditional and modern woman position, and not as radical as feminism. Therefore is postfeminism’s ideology a well fit to women magazine’s advertising ads which feminism criticizes of having a too traditional view on women. The aim of this study is to analyze how ads reproduce and characterize postfeminism in women magazine’s advertising ads. To be able of answering this study’s question I have analyzed and characterized postfeminism’s different women representations that appears in advertising ads. After examining the advertising ads I divided them into postfeministic categories. The results confirm that postfeminism does exist in women magazine’s advertising ads. This study can characterize seven postfeministic women representations that advertisers use. Postfeminism’s two main categories “chick” and “grrrl” is a previous theory which is also confirmed in this study, within the advertising market. The traditional “chick” women in advertising ads have a role to educate the female receivers. This by telling them how to take care of their appearance, how to be healthy, which products are good to use, what boys like etc. So to say, they educate the female receiver’s feminine things. Postfeministic “grrrl” women in advertising ads symbolize and embrace the individual, the uniqueness and the feminine, confident woman. / Kvinnotidskrifter är en guide för kvinnor och tjejer, då kvinnotidskrifterna ständigt uppdaterar sin kvinnliga publik om olika trender. Reklamannonser som är riktade till kvinnor trivs i denna miljö med tanke på dess frekventa närvaro i kvinnotidskrifternas innehåll. Postfeminismen anses vara en utflykt från feminismen eller är feminismens motsatts eftersom de inte delar feministernas ideologi om jämställdhet, kön och maktfrågor. Jag anser därför att postfeminismen tenderar att uppfattas som en både traditionell och modern kvinnoställning och inte lika radikal som feminismen. Därför passar postfeministernas ideologi bra in i kvinnotidskrifternas reklamannonser vilka feminismen kritiserar för sin traditionella kvinnosyn. Syftet med denna uppsats är att undersöka hur reklam avbildar och karaktäriserar postfeminismen inom kvinnotidskrifternas reklamannonser. För att kunna besvarar denna studies frågeställning har jag utifrån reklamannonserna analyserat och karaktäriserat postfeminismens olika kvinnoframställningar. Efter granskning av reklamannonserna har jag delat in dessa i postfeministiska kategorier som jag har utvecklat efter att jag har granskat reklamannonserna. Resultatet är att postfeminismen existerar i kvinnotidskrifternas reklamannonser. Denna studie kan karaktärisera sju stycken postfeministiska kvinnoframställningar som reklamannonserna använder sig av. De två postfeministiska huvudkategorierna ”chick” och ”grrrl” är en tidigare teori som i denna studie bekräftas även inom reklammarknaden. De kvinnliga traditionella ”chick” kvinnorna i reklamannonserna har en roll att utbilda de kvinnliga mottagarna. Detta genom att tala om hur att ta hand om sitt utseende, hur att vara hälsosam, vilka produkter som är bra att använda, vad killar tycker om etc. Med andra ord utbildar de kvinnliga mottagarna feminina saker. De postfeministiska ”grrrl” kvinnorna i reklamannonserna symboliserar och hyllar individen, unikheten och kvinnan som både är feminin och självsäker.