This thesis focuses on how masculinity and femininity are constructed in alcohol advertisements in the print form, specifically in For Him Magazine (FHM) and Gentlemen’s Quarterly (GQ) . Alcohol advertisements address the reader in a way that sells the lifestyle that is associated with the product. Within the lifestyle depicted in the advertisement, there may also be an identity and a specific gender identity that the reader may be encouraged to incorporate in order to achieve the lifestyle associated with the advertised product. Advertising in general has often been implicated in constructing masculinity, and in particular, femininity in narrow or restricted ways. South African advertising has been found to depict women as passive sex objects and men as strong, intelligent and as the dominant gender. The mass media and advertising use and extend upon existing societal ‘norms’ and discourses regarding the construction of masculinity and femininity by sending these discourses or constructions back into society in the form of advertising. A discourse analysis was employed to investigate to what extent advertising has used gender based societal discourses as well as what dominant structures or portrayals of gender appear in South African alcohol advertising. By using the qualitative method of discourse analysis as well as a social constructionist paradigm, several discourses were identified. These included the discourses of patriarchy, violence as a masculine quality, men being unemotional and independent, women’s bodies as sexual objects, male companionship, a heterosexual norm, an anti-hegemonic masculinity and a discourse of glamorous heterosexuality. The results of the analysis discussed how in alcohol advertising, women are still constructed in a limiting and sometimes sexual manner whereas men are constructed in a more variable way. / Dissertation (MA)--University of Pretoria, 2008. / Psychology / unrestricted

This thesis applies the radical feminist perspective set out by MacKinnon (1993) and Dworkin (1995), to analyze the construction of female sexuality within popular Canadian men’s pornographic magazines and non-pornographic magazines. A mixed methods approach was used to analyze the images and text within the feature articles of the selected magazines. Results revealed that women continue to be constructed as sexual objects within both categories of magazines, but the earlier link identified by MacKinnon and Dworkin between violence and sexuality was on longer apparent. Instead, women were a sexual puzzle that the magazines attempted to unpack. Rather than a strict dichotomy between pornographic and non-pornographic magazines, a continuum of grey emerged whereby the level of explicitness between the two magazines increased as the continuum progressed from left to right, thereby demonstrating the pornographication of mainstream media, as per McNair (2002).

It is the purpose of this work to compile and organize available material dealing with children's magazines published in the nineteenth century in America, and present it in a usable form.

“Southern Fringes: Little Magazines and Larry Brown’s Early Short Fiction” seeks to revitalize and expand the scholarly field of the New Southern Studies, employing textuality, book history, and postcritique perspectives towards the study of literary events and objects. Whereas the New Southern Studies rightly problematizes and dismantles notions of the signifier southern named in connection with literary works, such approaches often ignore paratextual elements, including material and sociological features, that work to frame and support these narratives. This dissertation addresses such shortcomings, arguing that paratextual formations function as vital spaces for constructing senses of southernness in service of both bibliographic identity and readers’ literary discernments. Exploring public epitext in a variety of locations, as well as four cases of Larry Brown’s short stories appearing in Mississippi Review, The Greensboro Review, and The Chattahoochee Review, this dissertation demonstrates how Brown’s writing emerges as southern fringe: a joint presence of autobiographic, material, perceptual, and other paratextual elements that frame Brown’s writing in unique locales outside of the literary mainstream. This dissertation's implications include adopting a mode of reading and analysis, focusing on case studies and surface readings of paratext serving specific bibliographic documents, as a way to move beyond generalizing and broad claims about the nature, function, and interpretation of literature. Additionally, this dissertation focuses on little magazines, materiality, and paratext as expanded sites and perspectives for the continued growth and development of interdisciplinary humanities fields such as the New Southern Studies. / Includes bibliography. / Dissertation (Ph.D.)--Florida Atlantic University, 2021. / FAU Electronic Theses and Dissertations Collection

This two-part mixed-methods study analyzed the Twitter activity of two regional magazines – D Magazine and Texas Monthly – and how social media editors implement strategies to maintain journalistic integrity (news values, topics, and ethical standards) while increasing engagement.

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / Two studies of the mass media were conducted to investigate the roles of Blacks in magazine and television advertising. Study I was a longitudinal study of 6266 pictorial advertisements in five categories of general magazines. Study II was a descriptive study of one week of 705 commercial network television advertisements. In both studies, the amount of exposure and status relationships of Blacks were studied vis-a-vis their White counterparts. Results showed a marked tendency toward all-white characters in both magazines and television with some indication that status for Blacks is increasingly that of an "equal". / 2031-01-01

This study of Sepia magazine was researched as a historical project in order to trace the progress of a twenty-five-year-old Negro publication begun as a sensational news sheet and expanded to a pictoral, entertaining magazine aimed at the middle-class black.

The purpose of this study was to define the messages related to food preparation that are conveyed by women's magazines to homemakers as consumers during the post-World War II period, and to analyze any changes of those messages over time. A content analysis of food related articles and advertisements in representative issues of Ladies' Home Journal and Good Housekeeping magazines from 1947 to 1986 was conducted. Both manifest and latent content were coded and agreement between the two measures was analyzed. Of eighteen messages defined, five were found to account for 78.9 percent of the messages conveyed,. The five messages, listed in descending order, were (1) taste and visual appeal, (2) convenience and versatility, (3) nutrition, (4) quality, and (5) expertise in homemaking and hostessing skills. Using a test of chi-square, no significant difference in the distribution of the messages conveyed from year to year was found. Nevertheless, changes in presentation of the messages were found. Changes were geared to changing technological orientations, economic conditions, and gender roles.

No description available.

This research examined cover blurbs on popular men’s and women’s magazines and the messages they communicate to their readers about women. The content analysis looked at the covers of Esquire, Gentlemen’s Quarterly, Vogue, and Good Housekeeping from 1999 through 2003 to see what these magazines were cultivating and framing through their cover text during the time surrounding the new millennium. The women’s magazines examined promoted gendered messages, messages encouraging an idealistic or unattainable ideal of women, to their readers more so than the men’s magazines researched. There also appeared to be an increase of gendered messages in the men’s and women’s magazine sample as a whole from 1999 through 2003. In order to counteract these findings and for progress to be made during the current millennium, individuals working within the communication field must realize the power of the written word and make efforts to discourage the presentation of gendered messages.