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The lifestyles and demands of automobiles for some auto consumers have changed significantly in recent years. There are more auto consumers who prefer purchasing larger vehicles with more interior space and capacity. To satisfy these auto consumers¡¦ needs and wants, more automakers start manufacturing full-sized vehicles such as Sports Utility Vehicles (SUV) and Multi-Purpose Vehicles (MPV). In fact, most SUVs in Taiwan will have two rows of seats and can carry five passengers. On the other hand, most MPVs in Taiwan will have three rows of seating arrangement with seven-passenger capacity. However, Toyota WISH is one of the most popular MPVs in Taiwan auto market but WISH should be considered as a ¡§Mini MPV¡¨. This research study will be focused on a Mini MPV called Toyota WISH. First, it is very important to understand the definition of Mini MPVs in the auto market. Secondly, there 7 major Mini MPVs in the Taiwan auto market, including Toyota WISH, Mazda5, Nissan Grand Livina, Mitsubishi Savrin, Ford i-Max, Kia Euro Carens, and Hyundai Santa Fe. Thirdly, Toyota has become the most leading automaker in terms of its market shares in total and Toyota WISH is also one of the most popular Mini MPVs in Taiwan auto market based on its sales volumes. Lastly, this research study will examine the primary purchasing reasons from some Toyota WISH owners. After conducting this research study, it is clearly to see that Toyota WISH has its own target customers who are mostly mature male adults between ages at early 40s to late 50s and they are usually married with children. Nevertheless, while collecting all the statistical numbers, the precise and accurate automobile sales figures are the most difficult parts to obtain in Taiwan auto market.

In a unionized duopoly with price setting firms market shares in different wage determination settings are analyzed. I compare decentralized, centralized and sequential wage determination. In the decentralized setting the union in the more productive firm can exploit the differences in productivity for rising local wages. The rising wages in the more productive firm result in smaller differences of unit costs, therefore the market shares are split more equally in the decentralized setting than with centralized wage determination. Sequential wage determination results in an asymmetric outcome. Compared with the simultaneous case the market share of the wage-leader firm is smaller, because the competitor is able to undercut the wage. Additionally with sequential wage determination the union representing the workers of the more productive firm cannot exploit the productivity advantage by raising the wage rate by the same extent as in the simultaneous case. (author's abstract) / Series: Department of Economics Working Paper Series

Abstract   Title: Importance of estimation of market potential- a case of Sandvik Tooling   Level: Bachelor Degree in BusinessAdministration, 15 ECTS-Credits in Marketing   Author: Mi Tegnér   Supervisor: Akmal Hyder   Date: 2011-05   Aim: The aim of this thesis is to study in which waySandvik Tooling and certain other international companies’ measure and estimatethe market potential   Method: I have used a qualitative method. This meansthat I have focused on the big picture rather than solely on parts from thecollected material. The qualitative method was based on interviews with 12respondents, both within Sandvik AB and with employees from other internationalcompanies. Furthermore, I have made an interconnection between my empirical andtheoretical part in order to draw conclusions on the findings.   Result & Conclusions: The study shows some importantfactors, which may affect a company´s effort to measure and estimate the marketpotential. They are; gaps may easily appear when customers and companies havedifferent views on quality, price and productivity, too large amounts ofinformation, the importance of new ideas and perspectives. A company canminimize their problems and any errors within the collected material if theywork after similar framework, consisting of clear structures and methodologies.   Suggestions for future research: Future research could be to do asimilar study, to identify methods to measure and estimate market potential forSandvik Tooling but within an international setting. Then compare this resultwith my result to see in which way the perception of market potential differsin the different countries.   Contribution of the thesis: From my research, I have got an understandingthat the process of measuring and estimating companies market potential is notan easy mission. Especially among the companies, which consist of differentbusiness areas, product areas and segment areas. I hope the study will beinteresting for the employee´s working with market potential and businessdevelopment, to see that people within the same company may have differentviews about this subject. I also believe that managers in general would benefitfrom this study, to understand that their employees would like to see a moresimilar framework within the company, when it comes to measure and estimatemarket potential. During this thesis, I found a deficiency of scientificarticles about the subject, measuring a company´s market potential. It had beeninteresting to see if my results corresponded to previous results in the samesubject.   Key words: business areas, benchmarking, estimation,market potential, market shares, measuring

abstract: As securities companies occupy an increasingly important position in the national economy, and the most valuable competitive advantage for whom is human resources; therefore, Security Industry practitioners pay close attention to the influences of securities companies' incentive mechanisms regarding to various business types. This paper finds that asymmetry of information in business models is the motivation of the gaming for all participants, through analyzing the differences of various business models of securities brokerage services. Further, various incentive mechanisms under different circumstances result in diverse strategies of gaming. It varies development paths of securities companies. Therefore, the purpose of the paper is to theoretically deduce the most reasonable and optimal securities companies’ incentive mechanism. This paper intends to identify the principle component factors influencing securities brokerage services via questionnaire investigations towards 75 branches under the same securities company and 13 different securities companies, respectively. In addition, based on historical data, the paper aim to explain rationales between adjustments of incentive mechanisms and market shares of securities brokerage services.Lastly, combining author’s personal experience of various incentive mechanisms and development tracks in four securities companies that hopefully presents valuable information and clues for deducing the optimal securities company incentive mechanism. There are two critical agency relationships in securities brokerage services. One is between principals, securities companies, and agents which are directors of branches. The other is between principals, securities companies, and agents which are securities marketers or brokers. Because of such operational setup, information is highly asymmetrical between all parties. It brought prominent problems regarding agency relationship and motivation aspects. Under the certain circumstances, implementation of Incomplete Contracting Theory with franchising models in securities companies is quite useful. Specifically, for the former relationship between securities companies and marketers, the motivation effects of sub-license franchising are better than bonus compensation structure. Fixed salaries without bonus have the worst stimulating effects in such business model. For the latter relationship between securities companies and directors of branches, the agents focus on long term residual value claim rights, since it coincides with agents’ appraisals, focusing on incremental market shares and profit drawings. / Dissertation/Thesis / Doctoral Dissertation Business Administration 2018

The international marketing literature has a common assumption that consumers across countries are becoming more similar in their consumption behavior over time. However, this assumption of global convergence of consumer spending has not been empirically tested in the literature. In this dissertation, we examine the convergence hypothesis across a heterogeneous set of countries and multiple product categories. In the first essay, we develop a conceptual framework of convergence of consumer spending behavior. In the second essay, we empirically test whether convergence is observed across markets and product categories over time. Finally, in the third essay, we investigate the effect of global convergence of consumer spending on market concentration and firms’ market shares. Using the four-firm concentration ratio, we compute the market concentration by industry in each market to investigate the effect of convergence on market concentration. We also examine the effect of convergence on market shares of individual firms, considering the moderating effects of country of origin, country of operation, and the degree of internationalization of the firm. We model the dependent variables, market concentration and market shares, using the fractional logit model. Our results show that there is an overall convergence trend across product categories and countries over time. Moreover, we find that convergence increases the market shares of the largest firms in a market. The findings of this study have theoretical and managerial implications on major marketing areas including global marketing strategy, internationalization, and market segmentation.

With the fast progress of the Internet the Swedish gambling monopoly is no longer able to control the market. Gambling companies licensed in foreign countries can compete with Svenska Spel via the Internet offering lower prices. The authors investigated whether the competition has lead Svenska Spel to lower their prices. Focus has been put on the years 2000-2006 and on Svenska Spel’s sports betting section Oddset since competition here is high. To help analysing Svenska Spel’s pricing behaviour the dynamic limit pricing model of optimal pricing when faced with entry was used. The effect on Svenska Spel´s advertising expenditures following the competition was also investigated. For this part A dynamic model of advertising and market shares was used. The analysis indicates that when the number of firms on the market increased, prices decreased and Svenska Spel’s advertising expenses increased.

<p>With the fast progress of the Internet the Swedish gambling monopoly is no longer able to control the market. Gambling companies licensed in foreign countries can compete with Svenska Spel via the Internet offering lower prices. The authors investigated whether the competition has lead Svenska Spel to lower their prices. Focus has been put on the years 2000-2006 and on Svenska Spel’s sports betting section Oddset since competition here is high. To help analysing Svenska Spel’s pricing behaviour the dynamic limit pricing model of optimal pricing when faced with entry was used.</p><p>The effect on Svenska Spel´s advertising expenditures following the competition was also investigated. For this part A dynamic model of advertising and market shares was used.</p><p>The analysis indicates that when the number of firms on the market increased, prices decreased and Svenska Spel’s advertising expenses increased.</p>

This master thesis focuses on regional shopping centre’s market shares. It is written in cooperation with IKEA Centres that provided data regarding their shopping centres and funds for the gathering of statistics. The research question for the study is: What level of market share is valid for regional shopping centres in close proximity to an IKEA warehouse? In order to answer this question as accurate as possible the study is designed as a case study. The case is implemented on three different shopping centres, owned by IKEA Centres, with similar locations and market areas. The three shopping centres that are selected as subject centres in the study are Birsta City in Sundsvall, I-Huset in Linköping and Erikslund Shopping Center in Västerås. The case is focused on the regional shopping centres isolated and do not include the IKEA furniture store. The first part of the study concerns the delineation of the subject centres’ primary- and secondary market area. This is done using Reilly’s Law based on the prerequisites of the specific shopping centre. By using this method breaking points or borders of the market areas can be defined and located based on the calculated driving time. To be able to calculate the potential market shares for the centres, the buying power segmentation method is used.  The statistics are bought from Statistics Sweden and concerns mainly the number of households in the market areas and their disposable income. The market share is calculated by comparing the potential buying power of the households and the actual sales in the shopping centres. The results of the conducted study regarding the market share in the total market area is that Birsta City has a significant larger market share (60%) than the two other centres that the study concerns. I-Huset (17% market share) and Erikslund Shopping (25% market share) are located in regions with a higher population and more competition, the authors see this as the main factor to the difference in the market share. Results regarding market shares in different categories of goods are also presented. The three subjects’ centres offer several different collections of items. All centres have a large market share in the fashion segments that are offered, a wide tenant mix in combination with the target groups is seen to be an effecting factor. / Denna masteruppsats fokuserar på ämnet regionala shoppingcenters och dess marknadsandel. Uppsatsen är skriven i samarbete med IKEA Centres vilka har bidragit med data angående köpcentren samt medel för inköp av statistik. Studiens frågeställning är: Vilken marknadsandel har regionala köpcenter där ett Ikeavaruhus finns i närheten? För att besvara denna frågeställning på bästa sätt är studien utformad som en fallstudie. Fallstudierna är implementerade på tre olika shopping center i liknande läge och med likvärdiga marknadsområden. De tre köpcentrumen vilket är utvalda som ämnescenter i studien är Birsta City i Sundsvall, I-Huset i Linköping och Erikslund Shopping Center i Västerås. Forskningen är baserad på shopping centret och berör inte IKEAs möbelvaruhus. Den första delen av studien behandlar avgränsningen av köpcentrumens primära och sekundära marknadsområden. Avgränsningen är utförd med Reilly’s Law baserad på de specifika köpcentrets förutsättningar. Genom att använda den här metoden definieras brytpunkter och gränser för marknadsområdet kan avgränsas med hjälp av den beräknade körtiden. För att sedan beräkna köpcentrets marknadsandel används metoden ”Buying power segmentation method”. Statistiken som används är köpt från SCB och berör huvudsakligen antalet hushåll i marknadsområdena samt dess disponibla inkomst. Marknadsandelen är beräknad genom att jämföra den potentiella köpkraften hos hushållen med den faktiska försäljningen i köpcentren. Resultatet av den utförda studien rörande marknadsandelar av den totala marknaden är dels att Birsta City har en betydligt större marknadsandel (60%) än de två andra undersökta köpcentren. I-Huset (17% marknadsandel) samt Erikslund Shopping (25% marknadsandel) är belägna i regioner med högre invånarantal och större konkurrens. Författarna ser detta som en avgörande faktor till skillnaden i marknadsandel jämfört med Birsta City. Resultat angående marknadsandelar i olika kategorier av varor är också presenterade. De tre studerade köpcentren erbjuder ett brett utbud av produkter. Samtliga center har en stor marknadsandel i kategorier rörande kläder &amp; mode. Den breda hyresgästmixen samt målgruppen för köpcentren antas vara påverkande faktorer till detta.

中小企業在臺灣經濟發展過程中，扮演著舉足輕重的地位。中小企業向為台灣經濟發展之基石，其所具備的靈活、彈性、進可攻、退可守等優點，是帶動台灣整體經濟快速發展的重要因素。另一方面，由於中小企業規模不大、人才與資金資源較為缺乏等，因此營運上相較大企業不易。長久以來，中小企業一直是台灣經濟發展的主體，在台灣經濟發展的成長或產業發展過程中，不論在拓展對外貿易、增加國民所得、提高人民生活水準或是在創造就業機會、促進社會安定，中小企業均有卓越之貢獻。 本研究透過台灣工商普查資料，以產業為基本單位，利用長期且完整的時間序列資料，探討中小企業市場占有率的變動情形，並藉由普通最小平方迴歸及分量迴歸，分析1991年、1996年及2001年中小企業市場占有率之決定因素。以普通最小平方迴歸的方式來估計中小企業市場占有率時，會忽略其條件分配的差異。由實証結果發現，1991年、1996年及2001年中小企業相對其產業之平均勞動生產力(RL)對於中小企業市場占有率為顯著的正向影響，而產業出口比例(EX) 及產業平均年齡(AG)對於中小企業市場占有率為顯著的負向影響，在這10年間此三變數一直為重要的影響因素；產業加工收入與營收比(XR)與產業加工支出與薪資比(XE)皆屬分包制度的指標ㄧ，由三年合併的模型來看，此兩變數皆在中小企業市占率偏中低的產業有著顯著的正向影響。 / In the process of Taiwan economic development, small and medium size enterprises play very significant positions. In general, they are the foundations of Taiwan’s economy. With their flexible and efficiency manufacturing characteristics, small and medium size enterprises are the most contributors for Taiwan’s economic growth. However, as they are recognized as lack of financial capital and human resources, it is more difficult for them to manage their operations than big size enterprises. The small and medium size enterprises have occupied a significant proportion of Taiwan economy system for a long time. In the history of economy and industry development in Taiwan, the small and medium size enterprises have remarkable contributions in many aspects, such as the growth of foreign trade, national income and work opportunity, the improvement of the living standard, or the stability of society. This study base on census data which have long-term and complete time series data to seek the changes of market shares of small and medium size enterprises and to analyze the determinants of market shares of small and medium size enterprises in 1991、1996 and 2001 by OLS regression and quantile regression. We employ quantile regression to capture the behavior at each quantile of conditional distribution. According to the data result, RL is significant positive effect on market shares of small and medium size enterprises, while EX and AG is significant negative effect on it in 1991、1996 and 2001. These three variables are important factors during the past 10 years. XR and XE both are indications of sub-contracting system. As result of three-year combination model, these two variables are significant positive effect on market shares of small and medium size enterprises which belong to the industry of small and medium quantiles.