This thesis is concerned with the analysis of talk in a corpus of German market research focus groups. The nature of interaction taking place in these focus groups is studied from a conversation-analytic and discourse-analytic perspective.

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Improvements of neuroscience tools and their wider availability complements previously used qualitative and quantitative research methods and techniques with neurophysiological methods and techniques to help us find out what respondents really think. In the Czech Republic, these methods are relatively new. Agencies focusing on market research have started using these methods in 2010 and currently are in the process of establishing neurological and neurophysiological techniques in the portfolio of offered services. There are not many studies on the techniques in the academic world, there is no guide for sociologists and students of sociology and this paper therefore aims to present neurological and neurophysiological research methods and techniques, to define their place in research methods, to highlight their advantages, disadvantages and limitations as a tool for marketing (eventually sociological) research in comparison with traditional methods and techniques, to map the current situation of their use in the Czech Republic, to reflect on the ethical issue of using the methods and their future.

<p>De omorganiseringar som under de senaste åren genomförts inom den offentliga sektorn kräver en ökad förståelse för vad som motiverar personalen inom hemtjänsten för att på så sätt säkerställa att produktiviteten upprätthålls trots förändringarna i organisationen. Syftet med denna studie var att beskriva hur hemtjänstpersonalens upplevelser av arbetsrelaterad motivation ser ut och för att uppfylla detta syfte genomfördes halvstrukturerade intervjuer med åtta vårdbiträden från fyra hemtjänstenheter. Resultatet av dessa intervjuer tolkades med hjälp av en induktiv tematisk analys och det framkom att relationen till vårdtagarna, arbetsledarens beteende, arbetskamraterna, delaktigheten i utformningen av det dagliga arbetet, upplevelsen av stress och lönen upplevdes påverka undersökningsdeltagarna motivation. Dessa faktorer har kunnat kopplas till tidigare forskning inom området och det är viktigt att de uppmärksammas i hemtjänsten eftersom de inte bara kan påverka produktiviteten hos de anställda utan även deras hälsa och välbefinnande.</p>

<p>Förändringar i arbetslivet, som påverkar individers drivkrafter kring arbetsmotivation, gör det relevant att undersöka hur mätvariabler kan anpassas till ett modernt arbetsliv. Med utgångspunkt i Herzbergs tvåfaktorteori, var syftet att kvantitativt pröva variablerna karriärsutveckling och kvalitet i produkt eller service, kopplat till arbetsmotivation. Studiens enkät reducerades till 10 items efter utförd faktoranalys, och ytterligare analyser fokuserade på de högsta laddningarna. För karriärsdimensionen (alpha 0,90) var det karriär som viktig del i yrkesval, möjligheter till karriärsutveckling och viljan att stanna i organisationer med möjlighet till avancemang, vilket antyder att den moderne arbetstagaren väljer yrke eller arbetsplats efter karriärsförutsättningar. Kvalitet i prestationer som bidrag till kvalitet i organisationens resultat och strävan efter kvalitetsförbättring av organisationens produkt eller service var mest framträdande i kvalitetsdimensionen (alpha 0,55). Studien fann inga skillnader mellan karriärs- eller kvalitetsdimensionerna i kommersiella och icke-kommersiella organisationer, vilket kan bero på att kvalitetsdimensionen inte var tillräckligt stabil och det finns anledning att arbeta vidare med instrumentets kvalitetsvariabel.</p>

This study is concerned with developing a new methodology or "tool" with the use of existing market, research techniques which should enable a firm to measure its market potential and test the validity of its existing market segments.

Position of small and medium companies in the information technology sector plays important role in the functioning on any state's economy. Focusing on a specific local market and using the Czech Republic as a case study, one has to state that most Czech firms face difficulties when trying to achieve economic success. Based on this fact, small and medium enterprise rating seems to be appropriate approach to determine factors that influence their performance and thus the possibility to help with their situation. Aim of this Master thesis is to determine these factors and construct econometric success rate models. Questionnaire research among ICT enterprises, and further statistical analysis showed that the earnings- employee ratio, average revenues and the R&D importance ratio plays the most important role in their success. Both, financial and non-financial indicators perform significantly in these predictions. Bibliographic record Krejčí, M. (2013): Factors that influence the success of small and medium enterprises. Case study of ICT sector in the Czech Republic. Master thesis (Mgr.), Charles University in Prague, Faculty of Social Sciences, Institute of Economic Studies. Supervisor: PhDr. Wadim Strielkowski, Ph.D. JEL Classification C13, C51, C81, D02, L86 Keywords Success rate, ICT sector,...

A carne suína é, dentre as carnes vermelhas, a mais consumida no mundo, com uma média de consumo mundial de 12,43kg por habitante no ano de 2016. No Brasil, a média de consumo é de 11,97kg por habitante por ano, com tendência de crescimento para os próximos anos. O consumo de carne suína ocorre principalmente sob a forma de produtos industrializados, sendo que os que mais se destacam são os embutidos frescais, no qual se encontra a linguiça frescal. Em virtude da importância da produção e consumo dos derivados de carne suína no país, considera-se importante o estudo das preferências e atributos considerados importantes pelo consumidor desses produtos. Sendo assim, o objetivo dessa pesquisa foi estudar o comportamento do consumidor de linguiça frescal no município de Rio Claro-SP. Para isso foi aplicado um questionário online, com perguntas estruturadas, obtendo-se 201 respostas. Em relação ao consumo de linguiça frescal, metade dos entrevistados consomem pelo menos uma vez por semana, sendo que a maior parte do consumo é feita na forma em refeições em casa, seguido pelo churrasco. Em relação à composição da linguiça frescal os fatores que mais preocupam os consumidores é a quantidade de conservantes e aditivos, seguido pela quantidade de sódio e de gordura. A compra da linguiça frescal é feita principalmente em supermercados e açougues, e a maioria prefere comprar à granel. O fator mais importante na escolha da linguiça frescal foi o sabor. As linguiças costumam ser preparadas grelhadas na churrasqueira, fritas ou assadas no forno. A linguiça frescal apresentou ser um produto popular e versátil, sendo consumida por toda a diversidade da população. Assim como ocorre com outros produtos, o consumidor busca um produto com qualidade comprovada e diferenciado. Apesar da complexidade do ser humano e da dificuldade em prever seus comportamentos, o estudo de mercado através de questionário online funcionou como uma boa ferramenta para obtenção de informações sobre os hábitos de consumo de linguiça frescal. Os resultados obtidos nessa pesquisa podem ser fortes aliados nas tomadas de decisão pelas empresas do setor. / Pork is one of the most consumed red meat in the world, with an average worldwide consumption of 12.43kg per inhabitant in 2016. In Brazil, the average consumption is 11.97kg per inhabitant per year, with growth trend for the coming years. Pork consumption takes place in the form of processed products and fresh sausages are the most outstanding products. Because the importance of the production and consumption of pork products in the country, it is considered important to study the preferences and attributes considered important by the consumer of these products. Therefore, the aim of this research was to study the behavior of the consumer of fresh sausage in the city of Rio Claro-SP. For this, an online questionnaire was applied, with structured questions, getting 201 responses. In relation to the consumption of fresh sausage, half of the interviewees consume at least once a week, most of which is consumed in the form of home-made meals, followed as barbecue. Regarding the composition of fresh sausage, the factors that most concern consumers are the amount of preservatives and additives, followed by the amount of sodium and fat. The purchase of fresh sausage is made mainly in supermarkets and butcheries, and most prefer to buy unpacked in bulk. The most important factor in choosing fresh sausage was flavor. Sausages are usually prepared grilled, fried or baked. Fresh sausage appeared to be a popular and versatile product, being consumed by a whole diversity of population. As with other products, the consumer seeks a differentiated product with quality assured. Despite the human complexity and the difficulty in predicting their behavior, the market study through an online questionnaire worked as a good tool to obtain habits of consumption of fresh sausage. The results obtained in this research can be strong support for the companies of the sector decisions.

<p>Det senaste decenniet har konkurrensen företag emellan ökat. Omvärldsfaktorer så som informationsteknologi och en globaliserad ekonomi har inverkat på företagens villkor och förutsättningar. Personalen har därmed blivit en stark konkurrensfaktor. Syftet med denna studie var att få en större förståelse för vad som kännetecknar en god arbetsplats utifrån ett chefsperspektiv. Detta har undersökts induktivt och kvalitativt i form av sex intervjuer vilka sedan analyserats tematiskt. Resultaten visar att trygghet, en god psykosocial arbetsmiljö, tydligt ledarskap, kommunikation och delaktighet samt mål och strukturer medverkar till upplevelsen av en god organisation. Studien har bidragit till en mer sammanhängde bild av frågeställningen samt hur tidigare studier hänger samman och hur de kan skapa en god arbetsplats. Resultatet kan vara av användbarhet för fortsatta studier och för arbetsgivare som vill skapa en mer välmående och effektiv organisation.</p>

<p><h2>Problem</h2><p>The problem of the paper is the structure and characteristics of the interior door market in Sweden.</p><h2>Purpose</h2><p>The purpose of the paper is to provide the possibly deepest research of the Swedish market of interior door.</p><h2>Method</h2><p>The research constitutes of several parts. The theoretical framework derives from dependable literature, namely books, articles and journals. The data about the focal company is mostly of the primary type, gathered through series of interviews with Classen Pol's vice-chairman and a questionnaire filled in by the marketing manager of the company.</p><h2>Result</h2><p>The result of this paper is a description of the interior doors market in Sweden. Existing producers, distributors, sellers and importers are presented. Moreover, the author presents the optimal distribution for Classen Pol to pursue while entering Sweden.</p></p>