The advertising climate is very dynamic; media and the way companies advertise have evolved countless times since the end of the 19thcentury. Advertising spending in print-based media has been steadily decreasing in Europe during the past years, whereas advertising spending online and on television has been increasing.The emergence of social media as an advertising medium has significantly impacted the advertising climate. Even though it is not yet fully matured, some advertisers believe social media to be the ideal medium, and perhaps the primary medium, to be utilized as an advertising channel in the future. Others believe that the enormous amount of online clutter will be its Achilles heel, hindering its effectiveness in the future. The purpose of this degree project was to study how ad-space buyers perceive different media channels and understand how these perceptions influence the selection of media. Our aim was to fill the research gap of whether the task-media fit hypothesis is applicable in an advertising setting.During our research we have conducted a qualitative study, gathering data through semi-structured interviews from some of the largest media agenciesand ad-space buyersin Northern Europe. We have incorporated a deductive research approach, thus incorporating elements from both the inductive and deductive research approaches. During the course of our study, we have developed our theoretical framework based on communication theories.The purpose of this study is to investigate the role media richness has in advertising. We have striven to gain an understanding of how ad-space buyers perceive different media channels in terms of richness and how these perceptions influence the media selection process.We can conclude that ad-space buyers in fact perceive media types to possess different levels of media richness, and that these perceptions influencethe media selection process based on the communication strategy at hand. However, we can also conclude that regardless of how rich the media is,the ad-space buyer will not select it if the price is too high. Thus,the media selection is therefore not cost-effective.

The aim of this master thesis is to investigate the design of the reference service and its development that Internet has caused in college/university libraries when it comes to the service provided to the user. I want to examine the quality of this development from the view of the librarians, and also investigate their attitude and how they deal with this development.The following questions were asked:•How has Internet changed the reference service at college/university libraries?•How do the librarians look upon the possible change of quality in the reference service when the Internet is involved?•What attitude do the librarians hold toward this development where Internet is used in the reference service and how do they deal with it?The method used was qualitative interviews. A total of six librarians from Blekinge tekniska högskola, Halmstad högskola, Lunds universitet and Växjö universitet have been interviewed.The theories and models used were “media richness”, a quality framework including “quality aspects of a service”, and social psychology and its “reasons for a positive/negative attitude on an organisations change”.The result shows that Internet has brought more sources of information and additional ways to contact the library. It also shows a change in “how” and “where” the search is conducted. Furthermore the study indicates that the quality of service was not affected by Internet and that the librarians were positive towards the change and handled with it through education and “technical support” among other things. / Uppsatsnivå: D

Following the booming of global e-business, the demand for online negotiations is growing apparently. Recently, instant messaging (IM) software such as Microsoft MSN, Yahoo messenger has become very popular synchronous communication tool. Although the instant messaging tools make people can negotiate or communicate with each other synchronously over the Internet, in terms of the richness of communication media, instant messaging is leaner than that of traditional face-to-face. Previous studies have demonstrated that the media richness of communication has effect on negotiation behavior and result. To improve the richness of the instant messaging, many instant messaging tools have provided a variety of emoticons for user. Due to the popularity of instant messaging and emoticon usage, the purpose of this study is to investigate the effects of emoticons on synchronous e-negotiation environment. In this study, we conducted a lab experiment to simulate synchronous negotiations. The findings reveal that emoticons have effects on negotiation process and negotiators¡¦ communication ability.

Approved for public release; distribution is unlimited. / Fleet Readiness Center Southwest has embraced integration of personnel and processes from Aircraft Intermediate Maintenance Departments and Naval Aviation Depots supporting Naval Aviation Maintenance. This transformation marks a change in Naval Aviation Maintenance history and will align Fleet Readiness centers with the Naval Enterprise vision. As civilian and military personnel begin working side-by-side, orientation, communnication, and process relationships are being redefined to combine the previous infrastructure of two organizations under one roof. The new relationsships are designated to be comparable to the aviation maintenance industry's business structure to leverage opportunities for growth as well as sustainability for the industry. The authors analyzed new-employee orientation, personnel integration and communication processes to determine their effectiveness to convey FRCSW's vision and efforts for integration.

An inherent aspect of an audit is the level of task complexity that junior auditors (staff and senior level associates) endure on a daily basis. This complexity directly impacts an auditor’s ability to form an appropriate problem representation, which in turn impacts judgment performance. One of the key components of this process is having sufficient knowledge for purposes of problem representation; without it, the auditor’s problem representation and ultimately judgment performance are negatively impacted. Conversely, audit teams can positively influence the conciseness of problem representation and performance by way of effective task-specific knowledge transfer. Knowledge transfer in the audit field occurs during three distinct phases: when an auditor reviews prior and/or current year workpapers; when an auditor requests help; and/or during the workpaper review process. For purposes of efficiency and increasing (i.e. improving) problem representation, prior to any deleterious effects, it’s critical that the audit profession understand how to maximize the knowledge transfer as soon as possible after the auditor’s initial assignment of the task. Because auditors commonly will immediately refer to audit programs in the current year documentation in the electronic audit file to gain an understanding of the task, maximizing the knowledge transfer within the electronic audit file is critical to increasing auditor judgment performance. I propose utilizing media richness theory to establish an increased media rich transfer of knowledge via the electronic audit file from the audit managers (expert) to junior auditors (novice). Procedure screens within the electronic audit file would likely be categorized as “written, formal” mediums within the media richness theory, because the source of information is impersonal. However, if audit firms can successfully transform the transfer of information within the audit files from being solely formal document screens to also incorporate personal source characteristics, they will successfully increase the information richness, which will allow for a more successful transfer of knowledge and subsequently the ability for the auditor to more effectively form a problem representation.

This study was designed to determine the effective internal communication methods and media for knowledge transfer in the manufacturing industry. The research involved the collection of quantitative data through non-probability, convenience sampling. The data was collected using survey questionnaires at three companies in the manufacturing industry namely; Exxaro FerroAlloys, Tubatse Chrome and Amalgamated Beverage Industries. The data was analysed using descriptive and univariate statistical techniques. The study showed that push communication methods and high-media rich communication is preferred for transferring information/explicit knowledge in the manufacturing industry. The most preferred communication methods (top three) for information/explicit knowledge transfer were email followed by newsletters and compulsory meetings. The importance of media richness in transferring tacit knowledge was shown. The study found that High-media rich communication, especially face-to-face, was preferred to transfer and share tacit knowledge. These findings were discussed in the context of existing literature and a number of recommendations were made. Copyright / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted

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Instant Messaging är en digital kommunikationskanal i ett användarvänligt format för kommunikation i nära realtid. Som en växande trend på arbetsplatsen väljer allt fler företag att integrera kommunikationskanalen i sina kommunikationslösningar. Samtidigt följer användningen av Instant Messaging med en omedveten andrahands-effekt, något som lämnat synliga avtryck på företagens kommunikationsmönster. Kommunikationsteoretikerna Turner och Reinsch (2007) förklarar förekommandet genom att introducera termen multikommunikation, hur anställda identifieras gå från att ha sekventiella till simultana interaktioner. En användning som formats efter Instant Messagings avsaknad av icke-verbala indikationer i att kräva mindre koordinering och möjliggöra för anställda att fördela sin uppmärksamhet över flera interaktioner. Turner och Reinsch (2007) föreslår därför att multikommunikation är att föredra när företag värderar inre effektivitet eftersom anställda som deltar i simultana interaktioner kan överprestera övriga. Andra insatta teoretiker har istället identifierat hur avsaknaden av icke-verbala indikationer ger kommunikationssvårigheter i form av funktionsbegränsningar och intensiva kommunikationsflöden. Något som ger implikationer för anställdas arbetsproduktivitet i att Instant Messaging kan vara avbrytande, försvåra en samordnad turtagning och göra det ansträngande att förmedla känslor. Uppsatsen syftar därför till att undersöka hur anställda hanterar den multikommunikation och de kommunikativa svårigheter som uppstår i samband med användandet av Instant Messaging. Genom deltagande observationer och semi-strukturerade intervjuer, på en avdelning inom ett multinationellt industriföretag, utförs en fallstudie. Resultat visar att sättet anställda hanterar Instant Messaging är starkt bundet till den kontext kommunikationskanalen nyttjas i. I en sammansättning av erfarenheter och sociala regler identifieras överenskomna strategier vilka balanserar och kontrollerar kommunikationsflödet, samt får funktionsbegränsningar att ge en minskad negativ effekt. Genom att prioritera kommunicerat innehåll efter tidskänslighet minskar antalet interaktioner, får kollegor att inte avbrytas i onödan och underlättar till en korrekt fördelning av uppmärksamhet. Samtidigt skickas främst skärmbilder tagna i affärssystemet SAP vilka inrymmer information i ett formaliserat gränssnitt. Något som gör kommunikationsflödet mindre intensivt i att kunna ersätta otroligt många meddelanden. Det underlättar till en samordnad turtagning, snabbare responstid och mindre ansträngning i att anställda inte skriftligt formulerar information med tillhörande känslor. / Instant Messaging is a digital communication channel with a user-friendly design for near realtime communication. As a growing trend in the workplace, more and more companies decide to integrate the communication channel into their communication solutions. The use of Instant Messaging follows with a secondary effect revealed in visible marks on corporate communication patterns. Communication theorists Turner and Reinsch (2007) explains the occurrence by introducing the term Multicommunication, how employees are going from having sequential to simultaneous interactions. A use shaped by Instant Messaging's lack of non-verbal indications in allowing for less coordination and an allocation of attention across multiple interactions. Turner and Reinsch (2007) therefore propose that multicommunication is preferable to companies seeking efficiency seeing that employees participating in simultaneous interactions outperform others. Other relevant theorists have identified how the lack of non-verbal indications provide communication difficulties sprung from functional limitations and intensive communication flows. This is creating implications for work productivity as Instant Messaging interrupt ongoing tasks, disrupt the turn-taking and complicates the conveyance of emotions. This thesis therefore aim to study how employees manage multicommunication and the communication difficulties that emerge in use of Instant Messaging.  A case study is conducted, by participant observations and semi-structured interviews, at a department of a multinational industrial company. The results show that the way employees manage multicommunication and communication difficulties is strongly bound to the context of use. In a mix of experiences and social rules a set of agreed strategies is used to help balance and control the communication flow and also reduce negative effects of functional limitations. To primarily communicate time-sensitive content the number of active interactions is reduced, unnecessary interruptions is avoided and a proper allocation of attention is facilitated. Mostly send messages also consists of print screens captured in the ERP-system which holds information in a formalized interface. The use of print screens is appreciated in favor of making the communication flow less intense by replacing an incredible number of messages. This usage facilitate the coordination of turn-taking, the possibility of instant feedback and the creation of content in not having to phrase in writing to convey emotions.

Syftet: Syftet med denna uppsats var att se hur Nordiska Afrikainstitutet använder sig av sociala medier och hur de tillämpar den information som organisationen kommunicerat via de sociala medierna. Teoretisk ram: Uppsatsen utgår ifrån teorier som ger överblick i hur traditionella och moderna kommunikationsredskap fungerar. Därutöver har ett analytiskt instrument använts som kartlägger kommunikationsprocesser i organisationer samt hur dessa tar tillvara på ny kunskap. Den teoretiska referensram består av följande teorier: Media Richness modellen samt de två artiklarna On using organizational knowledge capabilities to assist organizational learning samt Virtual worlds as platforms for communities of pratices från antologin Knowledge management and organizational learning. Metod: Uppsatsen bygger på en kvalitativ metod. Det empiriska materialet har samlats in genom respondentintervjuer, dessa bestod av telefonintervjuer samt epostkorrespondens. För att urskilja respondenterna har ett snöbollsurval använts. Intervjuerna har därefter analyserats utifrån den teoretiska referensramen. Resultat: Resultatet av undersökningen visar att både traditionella och sociala medier används vid institutet där de traditionella medierna anses trovärdiga men inte alltid flexibla. De sociala medier som används är Facebook, Twitter och institutets egna forum kallat NAI-forum. Undersökningen visar att de sociala medierna är en användbar kanal för nå ut till flertalet användare på ett informellt sätt. Tendenser visar att sociala medier underlättat kommunikationen för institutet då de lättare kan nå en större målgrupp och föra en dialog med dessa. Det framkom också att institutet diskuterar och kommenterar förfrågningar som görs via de sociala medierna och tar tillvara på den information som förvärvas genom de sociala medierna. Undersökningen visade också att det finns en stor potential med att använda sociala medier och respondenterna tror att inom en snar framtid kommer de också att spela en allt viktigare roll i NAI:s kommunikationsarbete. / Aim: The main aim of this thesis was to explore which communication tools the Nordic Africa Institute utilizes. We also looked into how the institution maintains the information created through the new communication channels. Theories: The essay is based on theories that provide an overview of how traditional and modern communication tools work. We also used an analytical tool to map/analyze communication processes in organizations. Theoretic framework was based on the The Media Richness model and the two articles On using organizational knowledge capabilities to assist organizational learning and Virtual worlds as platforms for communities of practices from the anthology Knowledge management and organizational learning. Method: The essay is based on qualitative methods. The empirical data was gathered through informant interviews. We gathered data by telephone interviews and e-mail. To identify the respondents a snowball sampling technique was used. Main results: The result of the study shows that both traditional and social media are used within the institution, whereas the traditional media are considered reliable but not always flexible. The social media channels the institute uses are Facebook, Twitter and their own forum called, Nordic Africa Institute forum. The general attitude among our respondents shows that social media is a useful channel for reaching out to the majority of users in an informal way. The answer of our respondents also showed a general trend that social media has also eased communication for the institute where they now can more easily reach users and have a dialogue with them. It also emerged that the NAI discusses and comments on inquiries made through the social media and they utilize the information that is acquired. The institute has a policy in place for the acquisition of information gathered through social media. Our study shows that the respondents believe that there is a great potential in using social media. They also envisage that social media in the near future will play an even more important role in how they work in the communication department at the Nordic Africa Institute.

In an increasingly digital world, virtual work becomes more common every year. Additionally, virtual work has suddenly become the reality for a large part of the world’s population due to the coronavirus pandemic. Therefore, a study on virtual teamwork is currently of high relevance. The purpose of this study is to gain a deeper understanding and provide knowledge on enablers and constraints for communication, collaboration and belongingness in virtual teams as well as ICTs impact on the virtual teamwork. The study has a phenomenological research design with a qualitative approach. Empirical data has been collected by studying three transnational, virtual teams by conducting six semi-structured individual interviews. The sample was selected through a strategic selection. A thematic analysis has been conducted to compile and analyze the data, which thereafter has been set in relation to the theoretical framework of the study. The enablers found in the results were flexibility and availability for communication, clearly defined roles, high level of both task- and relationship based communication as well as depth of relationships, trust and shared understanding for collaboration, and responsibility, seeing into team members homes and virtual social team activities for belongingness. Additionally, ICTs were found as a main enabler for all themes. The identified constraints were time dispersion for all three themes, as well as virtuality as a whole. Additionally misunderstandings was identified for collaboration and lack of natural and spontaneous social conversation for belongingness. Furthermore, the findings implicate that ICTs with characteristics of richer type in relation to media richness are preferred most of the time to enable a better virtual work climate regards to communication, collaboration and belongingness. However, some criteria for media richness cannot be fully utilized in virtual teams due to time dispersion. Lastly, findings implicate that the choice of ICT based on previous experience, rather than linked to suitability, might hinder an optimal model of ICT usage for a well-functioning virtual team. / I en allt mer digitaliserad värld blir virtuellt arbete vanligare varje år. Virtuellt arbete har dessutom hastigt blivit verklighet för en stor del av världens befolkning på grund av coronapandemin. Därför är en studie om virtuellt teamarbete av hög relevans i dagens samhälle. Syftet med denna studie är att få en djupare förståelse och ge kunskap om möjliggörare och begränsningar för kommunikation, samarbete och tillhörighet i virtuella team samt ICTs inverkan på virtuellt teamarbete. Studien har en fenomenologisk forskningsdesign med ett kvalitativt tillvägagångssätt. Empirisk data har samlats in genom att studera tre transnationella, virtuella team genom genomförandet av sex semi-strukturerade, individuella intervjuer. Intervjupersonerna valdes ut genom ett strategiskt urval. En tematisk analys har genomförts för att sammanställa och analysera data, som sedan satts i förhållande till det teoretiska ramverket för studien. De möjliggörande faktorer som hittades i resultaten var flexibilitet och tillgänglighet för kommunikation, tydligt definierade roller, hög nivå av både uppgifts- och relationsbaserad kommunikation och relationsdjup, förtroende och delad förståelse för samarbete, samt ansvar, att få en inblick i teammedlemmarnas hem och virtuella sociala teamaktiviteter för tillhörighet. Dessutom identifierades ICT som en övergripande möjliggörare. De identifierade begränsningarna var tidsskillnader för alla tre teman samt virtualitet i helhet. Utöver detta var missförstånd identifierat för samarbete och brist på naturlig och spontan social interaktion för tillhörighet. Dessutom visar resultaten på att ICTs med egenskaper av rikare typ i förhållande till media richness oftast föredras för att möjliggöra ett bättre virtuellt arbetsklimat när det gäller kommunikation, samarbete och tillhörighet. Vissa kriterier för media richness kan dock inte utnyttjas fullt ut i virtuella team på grund av tidsskillnader. Slutligen visar studiens resultat på att val av ICT baserat på tidigare erfarenhet, snarare än kopplat till lämplighet, kan hindra en optimal modell för användning av ICT för ett väl fungerande virtuellt team.