Hur arbetar den svenska Polismyndigheten med relationsbyggande taktiker på Instagram? Genom att undersöka det engagemang, den interaktion och sättet på vilket Polisen bemöter kritik bemöts på plattformen har jag kunnat fastställat hur ett antal av dessa tekniker nyttjas i praktiken. Under en begränsad tidsperiod har samtliga inlägg och kommentarer som publicerats till myndighetens konto studerats utifrån tidigare forskning såväl som utifrån utvalda teoretiska perspektiv. I bearbetningsprocessen av det empiriska materialet uttyddes indikationer på att en konflikt uppstått som resultat av den polisiära närvaroden polisiära närvaron på Instagram. Konflikten konstaterades bero på den spänningen som sker när en statlig instans befinner sig på sociala medieplattformar där den externaa kommunikationen anpassas utifrån plattformarnas medielogik. Denna spänning har vidare problematiserats utifrån ett myndighetsperspektiv. I slutsatsen presenteras ett teoretiskt resultat som tydliggör vilka relationsbyggande taktiker som Polisen har använt sig av på Instagram. Här redogörs det också för vilka utmaningar en myndighet kan komma att möta när denna väljer att anpassa sin kommunikation utifrån medielogik.I slutsatsen presenteras ett teoretiskt resultat som tydliggör vilka utmaningar som medföljt när Polismyndigheten valt anpassa sin kommunikation utifrån medielogik. / How does the Swedish Police use relationship building tactics on Instagram? I’ve been able to determine how these tactics are being used practically by examining how the Police engages, interacts, and handles critique on this specific social media platform. All posts and comments posted published to the Police’s account during a selected timeframe have been examined through the lens of previous research and theoretical perspectives. As I began processing this material, a conflict emerged as a result of the Police’s use of the aforementioned tactics used to build relationships with the public. This conflict was determined to be the result of athe tension emerging when a government agency is required to adapt its communication afterto the media logiclogics of social media platforms. This tension was also discussed from the viewpoint of a government perspective. The theoretical results presented in the conclusion of thise thesis highlights the challenges that has facesd a government agency the which choses to Swedish Police as it adapts itsadapt its external communications afterto the media logic. I will also account for the relationship building tactics that has been used by the Police on Instagram.

The public policy scholarship says that media interract with the policy process in multiple ways. First of all, they offer various policy preferences. At the same time, they attach meanings to different policy events. This matters when it comes to the audience and its perception of chosen public issues. The media might also become an active participant in the policy debate and transmit their policy beliefs and policy preferences within this debate. The Narrative Policy framework brings these findings together with focus on the important role of policy narratives in the policy process. This master's thesis focuses on the case of family policy measurement adaptation in the Czech republic. The focus lies particularly on the government bill that has increased the parental allowance in 2019. This change has provoked a significant interest of the public and of the media, which were making their statements. The aim of this paper is to explore the form and content of the policy narrative and to say whether the media accounts have actively participated in the policy debates to possibly influence the policy outcome.

<p>Vi har genom intervjuer i fokusgrupper undersökt hur gymnasiestuderande 18-åriga ungdomar i Sundsvall reflekterar över bilder och bildpublicering på det sociala mediet Facebook. Tre fokusgrupper bestående av kvinnor, tre fokusgrupper bestående av män har resonerat kring frågor som berör fyra teman: medialisering, integritet, självbild och etik. Totalt ingick 24 ungdomar i undersökningen.</p><p>Studien besvarar frågor kring varför ungdomar publicerar bilder på Facebook och vilka problem och konsekvenser denna bildpublicering kan resultera i, samt om det finns några skillnader mellan män och kvinnor i deras svar.</p><p>Studiens ungdomar lever ett medierat liv. De återberättar händelser ur verkliga livet på Facebook med hjälp av bilder. Studiens ungdomar använder sig även av bilder för att skapa sina digitala jag, och ser dessa bilder som en viktig del av hur de uppfattas av andra. Tjejerna publicerar fler bilder på sig själva, än vad killarna gör, och är mer medvetna om hur de framställs på bilderna. Ungdomarna tänker på hur en okänd publik kan ta del av den information som finns om dem digitalt, och värnar därför om sin integritet på Facebook, samt vill kontrollera de bilder som de förekommer på. Ungdomarna visar medvetenhet över etisk problematik som kan uppstå, men ser inte detta som något problem då de ofta känner de som har publicerat bilderna, och menar att de själva aldrig skulle publicera oetiska bilder på Facebook eftersom de endast laddar upp bilder på sina vänner.</p> / <p>By focus group interviews, we have examined how 18 year old high school students in Sundsvall, Sweden, reflect over photos and photo publishing on the online social network Facebook. Three focus groups consisting of women and three focus groups consisting of men have talked about questions concerning four different themes: medialization, integrity, self presentation and ethics. A total of 24 youths participated in the survey.</p><p>This survey answers questions about why youths are publishing photos on Facebook, and in what kind of problems and consequences this publishing can result. This survey will also look into possible differences between men and women regarding their answer in these questions.</p><p>The youths of this survey lives a mediated life. With the use of photographs, they retell events from real life on Facebook. The youths also use photographs to create their digital self, and these images are seen as an important way of how they are perceived by others. The girls in the focus groups publish more photos of themselves than the boys, and are more conscious of how they appear on these photos. The youths do take in mind how an unknown public can take part of the information that is digitally gathered about them, and therefore defend their integrity on Facebook since they want to control the existence of the photos they are occurring on. The youths shows an understanding about the problems that can occur from an ethical point of view, but does not see this as a problem since they often knows the publisher of these photos, and expresses that since they only upload photos of their friends, they never would publish unethical photos on Facebook themselves.</p>

Vi har genom intervjuer i fokusgrupper undersökt hur gymnasiestuderande 18-åriga ungdomar i Sundsvall reflekterar över bilder och bildpublicering på det sociala mediet Facebook. Tre fokusgrupper bestående av kvinnor, tre fokusgrupper bestående av män har resonerat kring frågor som berör fyra teman: medialisering, integritet, självbild och etik. Totalt ingick 24 ungdomar i undersökningen. Studien besvarar frågor kring varför ungdomar publicerar bilder på Facebook och vilka problem och konsekvenser denna bildpublicering kan resultera i, samt om det finns några skillnader mellan män och kvinnor i deras svar. Studiens ungdomar lever ett medierat liv. De återberättar händelser ur verkliga livet på Facebook med hjälp av bilder. Studiens ungdomar använder sig även av bilder för att skapa sina digitala jag, och ser dessa bilder som en viktig del av hur de uppfattas av andra. Tjejerna publicerar fler bilder på sig själva, än vad killarna gör, och är mer medvetna om hur de framställs på bilderna. Ungdomarna tänker på hur en okänd publik kan ta del av den information som finns om dem digitalt, och värnar därför om sin integritet på Facebook, samt vill kontrollera de bilder som de förekommer på. Ungdomarna visar medvetenhet över etisk problematik som kan uppstå, men ser inte detta som något problem då de ofta känner de som har publicerat bilderna, och menar att de själva aldrig skulle publicera oetiska bilder på Facebook eftersom de endast laddar upp bilder på sina vänner. / By focus group interviews, we have examined how 18 year old high school students in Sundsvall, Sweden, reflect over photos and photo publishing on the online social network Facebook. Three focus groups consisting of women and three focus groups consisting of men have talked about questions concerning four different themes: medialization, integrity, self presentation and ethics. A total of 24 youths participated in the survey. This survey answers questions about why youths are publishing photos on Facebook, and in what kind of problems and consequences this publishing can result. This survey will also look into possible differences between men and women regarding their answer in these questions. The youths of this survey lives a mediated life. With the use of photographs, they retell events from real life on Facebook. The youths also use photographs to create their digital self, and these images are seen as an important way of how they are perceived by others. The girls in the focus groups publish more photos of themselves than the boys, and are more conscious of how they appear on these photos. The youths do take in mind how an unknown public can take part of the information that is digitally gathered about them, and therefore defend their integrity on Facebook since they want to control the existence of the photos they are occurring on. The youths shows an understanding about the problems that can occur from an ethical point of view, but does not see this as a problem since they often knows the publisher of these photos, and expresses that since they only upload photos of their friends, they never would publish unethical photos on Facebook themselves.

Introduction: The properties of human blood are so specific that it has not yet been possible to replace human blood with any other fluid than obtaining it as a blood gift from donors. In recent years, there has not been a sufficient number of new blood donors in the Czech Republic to compensate for the decrease in the number of donors due to the increasing incidence of a number of civilization diseases and age (Czech Red Cross, 2020). Blood donation and the need for blood products are constantly increasing with the development of the methods of treatment and medicine as a science. Ensuring a sufficient number of blood donors and sufficient deposition of blood obtained from donors is a permanent task of healthcare (Society for Transfusion Medicine of the Czech Medical Association JEP, 2019). Aim of the work: The main goal of the research was to map the issue of blood donation, to identify the factors by which blood donors are motivated to donate. Furthermore, what can cause stagnation in the growth of blood donors and what means doctors motivate potential blood donors. Methodology: A qualitative research method was chosen for the research survey. Data collection took place in the form of semi-structured interviews and was completed by achieving theoretical data saturation. In order to preserve...