Submitted by Maicon Juliano Schmidt (maicons) on 2015-06-05T17:13:04Z No. of bitstreams: 1 Daniel Burin Chu.pdf: 1313899 bytes, checksum: 1d5a23ac357f108c3b3a1a678db082e1 (MD5) / Made available in DSpace on 2015-06-05T17:13:04Z (GMT). No. of bitstreams: 1 Daniel Burin Chu.pdf: 1313899 bytes, checksum: 1d5a23ac357f108c3b3a1a678db082e1 (MD5) Previous issue date: 2015-04-24 / Nenhuma / O texto propõe uma análise da ambiência que configura o telemarketing na sociedade brasileira. Para isso foi realizada uma observação minuciosa de uma Central de Relacionamento (Call Center), em Porto Alegre. Procuramos verificar as lógicas comunicacionais e as constantes principais no trabalho realizado por operadores de telemarketing. A dissertação procura verificar os dois lados do processo: produtores (atendentes de telemarketing), e receptores (consumidores de telemarketing). No ambiente da circulação, e da Midiatização, oferecemos ao leitor uma pesquisa, um método, e um panorama da situação da questão Call Center-Telemarketing, no mundo da mídia. Isso se fez, principalmente, pela análise do site “Reclame Aqui” (reclameaqui.com.br), e do Canal do Youtube, “Porta dos Fundos”. Realizamos 11 entrevistas com produtores, e 11 entrevistas com receptores. Para tanto foi utilizado o “método clínico” de Piaget, via Delval (2002), para conhecer o pensamento dos sujeitos envolvidos nos processos. Propomos um modelo triádico de análise, a partir da observação do universo dos Call Centers. Esta tríade é formada pelas seguintes categorias: “estranhamento”; “incomunicabilidade”; “ancestralidade”. Este é o motor da pesquisa, e é por esta tríade que caminha toda a nossa dissertação. O método do trabalho é preferencialmente marcado por inferências abdutivas, e é preciso notar que, as três categorias elencadas, fazem parte de um processo altamente inferencial e hipotético, tentando dar as devidas respostas ao fenômeno. / The paper presents an analysis of the environment that sets the telemarketing in Brazilian society. For this a thorough observation of a Customer Service ( Call Center ) was held in Porto Alegre. Tried to verify the communication logic, and the main work done by telemarketers. The dissertation tries to verify both sides of the case: producers (telemarketing operators) and receivers (telemarketing consumers). In circulation environment, and Mediazation, offer the reader a search, a method, and the present situation of the matter Call Center-Telemarketing, in the media world. This was done mainly by the analysis of site “Here Claim” ( reclameaqui.com.br ), and the Youtube Channel, “The Funds Door”. We conducted 11 interviews with producers, and 11 interviews with recipients. For this we used the “clinical method” of Piaget , via Delval (2002 ), to know the thoughts of those involved in the processes. We propose a triadic model of analysis, from the observation of Call Centers universe. This triad is formed by the following categories: “strangeness”; “incommunicado” ; “ancestry”. This is the engine of research, and it is for this triad walks throughout our dissertation. The working method is preferably marked by abductive inferences, and it should be noted that the three categories listed, are part of a highly hypothetical and inferential process, trying to give appropriate answers to the phenomenon.

Submitted by Valquíria Barbieri (kikibarbi@hotmail.com) on 2017-08-17T19:38:09Z No. of bitstreams: 1 DISS_2014_Marcos Pedro da Silva.pdf: 1446359 bytes, checksum: 979ef4978b2be110d5cd3747a4775515 (MD5) / Approved for entry into archive by Jordan (jordanbiblio@gmail.com) on 2017-08-21T13:48:02Z (GMT) No. of bitstreams: 1 DISS_2014_Marcos Pedro da Silva.pdf: 1446359 bytes, checksum: 979ef4978b2be110d5cd3747a4775515 (MD5) / Made available in DSpace on 2017-08-21T13:48:02Z (GMT). No. of bitstreams: 1 DISS_2014_Marcos Pedro da Silva.pdf: 1446359 bytes, checksum: 979ef4978b2be110d5cd3747a4775515 (MD5) Previous issue date: 2014-02-25 / O presente trabalho trata de uma constatação das interações midiáticas na Comunidade Russa ou Comunidade Staroveri em Primavera do Leste-MT. A partir do momento em que os meios de comunicações e as tecnologias móveis digitais se inseriram no seu cotidiano, houve uma reconfiguração de suas práticas. O objetivo aqui é descrever como esse processo ocorreu e como se manifestou na comunidade. Acredita-se que tais mudanças estão diretamente ligadas à intervenção da mídia e das tecnologias digitais móveis. Buscou-se, então, a compreensão sobre como esses meios tecnológicos de informação e comunicação se inseriram no seu dia-adia. Nesse contexto a música teve sua relevância na comunidade, principalmente entre os jovens que vivenciam tais mudanças. Isso se deu por meio do acesso à internet, às redes sociais que integraram aos novos procedimentos do ciberespaço. O caminho percorrido na pesquisa traz uma abordagem metodológica de um estudo exploratório por meio da observação, entrevistas na comunidade têm por finalidade copilar informações e resultados significativos para essa dissertação. Para analisar essas questões, foram utilizados os conceitos de: mediações culturais de Martín-Barbero (2008); midiatização e modernidades, de John Thompson (2012), Douglas Kellner (2001) e Dênis de Moraes (2006); e culturas híbridas, de Nestor Garcia Canclini (2000). Também há uma intertextualidade com o conceito de fluxos culturais, de Arjun Appadurai (2004), bem como de identidade cultural e local, utilizando conceitos de Stuart Hall (2002). / The present work comes to a realization of media interactions in the Russian Community or Staroveri Community in Primavera do Leste-MT. From the moment that media and digital mobile technologies were inserted in their daily lives, there was a new reconfiguration of their practices. The goal here is to describe how this process occurred and how it manifested itself in the community. It is believed that those changes are directly linked to the intervention of media and mobile digital technologies. Sought, so understanding about how these technological means of information and communication entered in your daily life. In this context the music had its relevance in the community, especially among young people who experience such changes. This was by means of internet access, of social networks that have integrated the new procedures of cyberspace. The path taken in the research brings a methodological approach of an exploratory study through observation, interviews in the community have as their purpose compiles information and meaning for results for this dissertation. To examine those issues, the concepts used were: Cultural mediations of Martín Barbero (2008); Mediatization and modernities, of John Thompson (2012), Douglas Kellner (2001) and Dennis de Moraes (2206)/ and hybrid cultures, of Nestor Garcia Canclini (2000). There is also intertextuality with the concept of cultural flows, of Arjun Appadurai (2204), as well as cultural and local identity, using concepts of Stuart Hall (2002).

Media has a big influence on today's society, as it is one of the main sources of information for the general public. The political scene in Sweden has become more mediazied and politicians use the media platforms to communicate with the citizens. Media has the power to produce, reproduce and challenge discourses. Thus, the purpose of this study is to investigate the construction of the refugee-discourse, with focus on refugees from Ukraine, in a selection of Swedish newspapers during the first two months of the war in Ukraine. The study aims to explain how the discourse is constructed, what affects this can have on the organizational level of social work and how this affects the social worker in regards to thoughts and actions in their profession. The study utilizes critical discourse analysis since this method connects the text to the social practice it exists in, while also looking at the production and consumption of the texts. To analyze the results, theories regarding social psychology and social constructivism were used. The analysis lead to the finding of three main discourses: (1) the diligent refugee, and what possibilities and risks they face when arriving and integrating in Sweden; (2) the refugees as vulnerable mothers and children that risk living in poverty or being exploited on the labor market; and (3) who is responsible for the social integration and care of the ukrainian refugee. The conclusion is that organizational reforms can lead to a disruption in the execution of social work, and that the individual social worker’s professional ethics can be tainted in regards to thoughts about and actions towards the Ukrainian refugee.