A pesquisa teve como objetivo caracterizar as necessidades de uma metodologia de projeto de produto em moda aplicável a microempresas em quatro microempresas produtoras de vestuário da região metropolitana de Porto Alegre/ RS. O estudo iniciou- se com a fundamentação teórica, conceituando: produto de moda, mercado de moda no Brasil, organização da produção e proposições de metodologia para projeto de produto de design e moda. Posteriormente, a metodologia de trabalho foi descrita, onde foi proposta uma pesquisa qualitativa, utilizando como instrumentos a entrevista e a observação das atividades desempenhadas no PDP das confecções, que atuam nos municípios de Cachoeirinha e Gravataí. Os sujeitos participantes foram funcionários envolvidos diretamente com o desenvolvimento de produto. Para analisar os dados qualitativos foi utilizada a análise de conteúdo, onde a autora teve a possibilidade decompilar os dados e posteriormente relacionar os dados com metodologia para projeto de Moda de Treptow (2007). Em sequência, as necessidades metodológicas foram apresentadas de forma ilustrativa e textual seguidas das considerações finais. / The research has the objective to feature the needs of a methodology product design fashion applicable to micro four producing clothing microenterprises in the metropolitan region of Porto Alegre / RS. The study began with the theoretical framework, conceptualizing, fashion products, fashion market in Brazil, organization of production and propositions methodology for product design and fashion design. Subsequently, the methodology country working was described, which was a qualitative research proposal, using as instruments the interview and observation of the activities performed in the PDP of clothing that operate in the towns of Gravataí and Cachoeirinha. Subjects participants were employees directly involved with product development. To analyze the qualitative data content analysis, where the author was able to compile the data and then correlate the data with a methodology to design Fashion Treptow (2007) was used. In sequence, the methodological requirements were presented followed illustrative and textual form the final remarks.

A pesquisa teve como objetivo caracterizar as necessidades de uma metodologia de projeto de produto em moda aplicável a microempresas em quatro microempresas produtoras de vestuário da região metropolitana de Porto Alegre/ RS. O estudo iniciou- se com a fundamentação teórica, conceituando: produto de moda, mercado de moda no Brasil, organização da produção e proposições de metodologia para projeto de produto de design e moda. Posteriormente, a metodologia de trabalho foi descrita, onde foi proposta uma pesquisa qualitativa, utilizando como instrumentos a entrevista e a observação das atividades desempenhadas no PDP das confecções, que atuam nos municípios de Cachoeirinha e Gravataí. Os sujeitos participantes foram funcionários envolvidos diretamente com o desenvolvimento de produto. Para analisar os dados qualitativos foi utilizada a análise de conteúdo, onde a autora teve a possibilidade decompilar os dados e posteriormente relacionar os dados com metodologia para projeto de Moda de Treptow (2007). Em sequência, as necessidades metodológicas foram apresentadas de forma ilustrativa e textual seguidas das considerações finais. / The research has the objective to feature the needs of a methodology product design fashion applicable to micro four producing clothing microenterprises in the metropolitan region of Porto Alegre / RS. The study began with the theoretical framework, conceptualizing, fashion products, fashion market in Brazil, organization of production and propositions methodology for product design and fashion design. Subsequently, the methodology country working was described, which was a qualitative research proposal, using as instruments the interview and observation of the activities performed in the PDP of clothing that operate in the towns of Gravataí and Cachoeirinha. Subjects participants were employees directly involved with product development. To analyze the qualitative data content analysis, where the author was able to compile the data and then correlate the data with a methodology to design Fashion Treptow (2007) was used. In sequence, the methodological requirements were presented followed illustrative and textual form the final remarks.

A pesquisa teve como objetivo caracterizar as necessidades de uma metodologia de projeto de produto em moda aplicável a microempresas em quatro microempresas produtoras de vestuário da região metropolitana de Porto Alegre/ RS. O estudo iniciou- se com a fundamentação teórica, conceituando: produto de moda, mercado de moda no Brasil, organização da produção e proposições de metodologia para projeto de produto de design e moda. Posteriormente, a metodologia de trabalho foi descrita, onde foi proposta uma pesquisa qualitativa, utilizando como instrumentos a entrevista e a observação das atividades desempenhadas no PDP das confecções, que atuam nos municípios de Cachoeirinha e Gravataí. Os sujeitos participantes foram funcionários envolvidos diretamente com o desenvolvimento de produto. Para analisar os dados qualitativos foi utilizada a análise de conteúdo, onde a autora teve a possibilidade decompilar os dados e posteriormente relacionar os dados com metodologia para projeto de Moda de Treptow (2007). Em sequência, as necessidades metodológicas foram apresentadas de forma ilustrativa e textual seguidas das considerações finais. / The research has the objective to feature the needs of a methodology product design fashion applicable to micro four producing clothing microenterprises in the metropolitan region of Porto Alegre / RS. The study began with the theoretical framework, conceptualizing, fashion products, fashion market in Brazil, organization of production and propositions methodology for product design and fashion design. Subsequently, the methodology country working was described, which was a qualitative research proposal, using as instruments the interview and observation of the activities performed in the PDP of clothing that operate in the towns of Gravataí and Cachoeirinha. Subjects participants were employees directly involved with product development. To analyze the qualitative data content analysis, where the author was able to compile the data and then correlate the data with a methodology to design Fashion Treptow (2007) was used. In sequence, the methodological requirements were presented followed illustrative and textual form the final remarks.

Aim – The paper aims to acknowledge female microentrepreneurs' situation, using a feminist perspective, by identifying affecting aspects and factors when relying on borrowing a smartphone in order to run their business. Further, the study will have the United Nations Sustainable Development Goals number 8. Decent work and economic growth, and number 10. Reduced inequality, as an overall guideline.  Design / methodology / approach – To acknowledge the female microentrepreneurs' situation, we used feminist standpoint to understand the female mictroentreprenuers. The method for the data collection was a qualitative approach, conducting semi-structured interviews in the urban area of Accra, with a total of 15 female microentrepreneurs. The data were analysed and generated five concepts; relation to the mobile owner, feelings about borrowing, limitations with borrowing, impact of smartphone use in the microenterprise and impact of smartphone use for the female.  Findings – The findings of this paper point to the importance and positive aspects of using a smartphone when running a business, but also how smartphones have become a symbol of power when borrowing, as the female microentreprenuers are in reliance of the mobile owner. The study found six salient aspects affecting the social relations when borrowing a smartphone; relationships, mutual understanding, compensation, attitude, control and dependence. Further, four factors; customer relations, marketing, self-empowerment and financial empowerment, had an impact on the female microentrepreneurs and their businesses.  Originality / value – By using a feminist standpoint, this study extends the existing knowledge of the usage of smartphones in order to run a business and how operating a business empowers females. It also expands the current understanding about how borrowing a smartphone affects female microenterprises.

The purpose of this study was to explore the role of microfinance in the Sekhukhune District, Limpopo Province. The Hulme’s Impact Framework and the Capabilities Approach were used to understand the role of microfinance. A qualitative approach was used to gain an insight into the perspective of both the beneficiaries and the providers of microfinance. Semi-structured interviews were used to collect in-depth data from 30 participants from two developmental Microfinance Institutions operating in the Sekhukhune District. The results showed that Microfinance offered a variety of services, such as savings, small loans as well as business and health education, mainly to women who were interested in doing business. Loan eligibility for the institutions depended on both the ability to pay back and to save. Failure to pay back resulted in being excluded from the programme. Although loans were meant for business purpose, some clients found a way to use them for income smoothening and loan repayment. Overall, the results indicate that microfinance was used to supplement other government poverty-eradication tools such as monthly grants to the elderly and children. Moreover, microfinance is perceived by both beneficiaries and providers to bring about both economic and social capabilities. It was also revealed that, even though microfinance has some benefits, there are still some challenges faced in the industry. Beneficiaries perceived the interest rate to be satisfactory microfinance. However, the interest rates charged by the Microfinance Institutions is higher than what is charged by commercial banks. In the quest to cover operational costs, such interest rates that have left some of the poor in an unending cycle of poverty. Based on the findings, this study recommends that, the government should come up with other intervention strategies in addition to supplement microfinance. For instance, to help micro-entrepreneurs, the government could assist by building smaller shops to rent out to micro-entrepreneurs they could sell their goods. In addition, the government should build financial systems that work for the poor; create legal systems which that encourage market entry. / Economics / M. Com. (Economics)

Las mypes constituyen un sector muy importante en el desarrollo de la economía del país por lo cual en la presente investigación se planteó como objetivo determinar el nivel de competitividad que tienen las mypes exportadoras de la región Lambayeque. Para lo cual se empleó un enfoque cuantitativo, de tipo básica, de nivel descriptivo y diseño no experimental, corte transversal, para lo cual se tuvo una población de 110 mypes y un muestreo tipo juicio de 49 mypes agroexportadoras de la región Lambayeque, empleándose como instrumento el mapa de competitividad proporcionado por el BID, y se obtuvo en los resultados que las empresas en estudio poseen un nivel muy bajo con un 53.1%, seguido de un nivel bajo con un 38.8%. Concluyendo así que, pese a la importancia del sector, este se ve afectado y no ha logrado incrementar su crecimiento en el mercado puesto que presenta diversas deficiencias. / The mypes constitute a very important sector in the development of the country's economy, which is why in the present investigation the objective was to determine the level of competitiveness that the exporting mypes of the Lambayeque region have. For which a quantitative, basic type, descriptive level and non-experimental design, cross-sectional approach was used, for which a population of 110 mypes and a type of proven trial of 49 agro-exporting mypes from the Lambayeque region were used, using As an instrument, the competitiveness map provided by the IDB, and it was obtained in the results that the companies under study have a very low level with 53.1%, followed by a low level with 38.8%. Thus, concluding that despite the importance of the sector, it is affected and has not been able to increase its growth in the market since it presents various deficiencies.

Syfte: Denna studie ämnar undersöka hur kultur kan användas som styrverktyg och hur en grundares kulturella intentioner återspeglas i organisationen. Studien undersöker ett mikroföretag där grundaren är aktivt närvarande i den dagliga verksamheten. Vi har analyserat hur styrverktygen formats av kulturella aspekter genom att studera hur kultur implementerats som styrverktyg. Metod: Metoden utgörs av en flervalsmetod och genomför i form av en enkel fallstudie. Empirin som presenteras är insamlad genom intervjuer, enkät och observation. Teoretisk referensram: Den teoretiska referensramen innehåller teorier kring kulturens uppbyggnad, grundarens roll i kulturstyrningen samt teorier kring ekonomistyrning. Malmi och Browns paket (2008) kommer att användas tillsammans med Andersson och Funcks (2017) styrprocess för att förklara hur de olika kontrollerna kan användas och hur alla dessa påverkas av organisationskulturen. Slutsats: Resultatet av denna studie visar hur och att grundaren har använt sig av kultur som styrverktyg. Det framkommer även att grundarens värderingar påverkar hur styrverktygen utformas och används samt att detta resulterat i att styrverktygen är informella. Resultatet visar även på att grundarens intentioner återspeglas till viss del i organisationen. / Purpose: This study aims to investigate how culture can be used as a control tool and how a founder's cultural intentions are reflected in the organization. The study investigates a micro company where the founder is present in the daily business. We have analyzed how the control tools are shaped by cultural aspects by studying how culture has been implemented as a control tool. Method: The method consists of a multiple-choice method and takes the form of a simple case study. The empirical findings presented is collected through interviews, surveys and observation. Theoretical framework: The theoretical framework contains of theories about the structure of culture, the role of the founder in cultural control and theories of management control systems. Malmi and Brown's package (2008) will be used in conjunction with Andersson and Funcks (2017) control process to explain how the different controls can be used and how all of these are affected by organizational culture. Conclusion: The finding of this study shows how and that the founder has used culture as a control tool. It also appears that the values of the founder affect how the control tools are designed and used, and that the control tools are informal. The conclusion also shows that the founder's intentions are reflected to some extent in the organization.

The aim of the dissertation was to specify and define the strategic management in small enterprises in the field of services. Based on the information gathered, determine the level of strategic management in small service enterprises and propose a general model of strategic management for them. The questionnaire survey method, accompanied by semi-structured interviews with representatives of the company management, statistical methods and contextual analysis were used to meet the target. In order to determine the level of strategic management, a composite indicator of the strategic management implementation level was created based on selected strategic management characteristics (LSM) identified on the basis of literature studies. Based on the points earned, enterprises were divided into three groups, namely: strategically managed, partially strategic, and strategically not managed enterprises. Further, the LSM indicator was determined in relation to the legal form of business, the business focus (scope) and the size of the enterprise (number of employees). Research results show that the level of strategic management in the enterprise depends on the size of the enterprise (the number of employees) and on the contrary doesn't depend on business activity and the legal form of business. Added value to the created model is proposed "checklist", which serves entrepreneurs as a simple guide in implementing strategic management.

Orientador: Eugenio Jose Zoqui / Tese (doutorado) - Universidade Estadual de Campinas, Faculdade de Engenharia Mecanica / Made available in DSpace on 2018-08-06T08:20:56Z (GMT). No. of bitstreams: 1 Anholon_Rosley_D.pdf: 10265384 bytes, checksum: 2464f7ab564105b15155ed1b16f5bba6 (MD5) Previous issue date: 2006 / Resumo: Este trabalho tem por objetivo apresentar um método de implantação de práticas de gestão da qualidade para microempresas, tomando por base alguns requisitos da NBR ISO 9001:2000 e outros conceitos relacionados ao Balanced Scorecard, Método de Análise e Solução de Problemas, Prêmio Paulista de Qualidade da Gestão e Programa 5S. O método proposto está estruturado em oito fases nas quais são abordados aspectos relacionados à avaliação preliminar, determinação de metas e elaboração de estratégias, organização do ambiente de trabalho, comunicação com os clientes, refino das metas pré-estabelecidas, controle da qualidade, princípios de recursos humanos e avaliação final. Todas essas fases são detalhadas por meio de um manual de implantação e os documentos da qualidade requisitados em cada uma delas são exemplificados por meio de uma planilha mestra de documentos da qualidade. A validação do método foi feita por meio de sua implantação ao longo de treze meses em sete empresas do Núcleo de Desenvolvimento Empresarial de lundiaí (São Paulo), sendo os resultados dessa iniciativa utilizados na melhoria e adequação do mesmo. Todas as empresas que o implantaram conseguiram resultados bons, destacando-se principalmente três delas onde os mesmos foram excelentes / Abstract: This thesis presents a method to implement quality management system in microenterprises based on standard NBR ISO 9001:2000 and other concepts of Balanced Scorecard, QC Story, São Paulo State Quality A ward and Housekeeping. This method is composed by eight phases which work aspects linked to the initial evaluation, goals and strategies, company organization, communication with the clients, refinement of the goals and strategies established, quality control, human resources principles and final evaluation. All phases are explained in a detailed manner by an implementation manual and the quality documents requested in each phase showed in the user-friendly software that follows the manual. The validation of the method was done with its implementation in seven companies based in Jundiaí Business Incubator and using the results of this initiative to improve the system. All the companies have achieved good benefits from it, pointing out three companies with excellent results / Doutorado / Materiais e Processos de Fabricação / Doutor em Engenharia Mecânica

Submitted by Erika Demachki (erikademachki@gmail.com) on 2014-12-29T19:38:14Z No. of bitstreams: 2 Dissertação - Antônio Candido Barbosa Alves - 2014.pdf: 2053476 bytes, checksum: 9aa1b2f2d255b2af0e2feadb94f7e069 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Erika Demachki (erikademachki@gmail.com) on 2014-12-29T19:38:25Z (GMT) No. of bitstreams: 2 Dissertação - Antônio Candido Barbosa Alves - 2014.pdf: 2053476 bytes, checksum: 9aa1b2f2d255b2af0e2feadb94f7e069 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2014-12-29T19:38:25Z (GMT). No. of bitstreams: 2 Dissertação - Antônio Candido Barbosa Alves - 2014.pdf: 2053476 bytes, checksum: 9aa1b2f2d255b2af0e2feadb94f7e069 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2014-05-15 / This research has focused on the role and profile of social media towards the approach of strategic management of information within the scope of the incubation program of UFG for the decision making process. From this paper it was possible to recognize the media inter-relationships in the context of information management by analyzing the steps of identifying, prospecting, selection, value addition, storage, dissemination and feedback system. This study aimed to verify whether microenterprises carry out the strategic management of information available on virtual social media to get competitive advantage. The theoretical basis was provided by large areas of management and social communication embracing respectively the entrepreneurs, marketing, strategic information management and virtual social medias. Another related field of knowledge, Information Science, also brought contributions to the study. This was an exploratory research, since there is no indication in Brazilian literature from the perspective of the research undertaken. From a quantitative analysis, a structured survey was developed with open and closed questions which were then examined according to the literature review carried out. The constituents of this study consists of eighteen (18) microenterprises which are participants in PROINE (Programa de Incubação da Universidade Federal de Goiás – a business incubation program), and fifteen ( 15 ) respondents showed outstanding results indicating that 44 % of respondents use social media as a virtual source of information, also 73 % use the information from these media for professional purposes and 100 % of them consider important the use of virtual social media to assist them in making decisions regarding the management of their companies. However 38 % use it sporadically and 31 % claim that in general, the information helps. In addition, It was observed that there is no specific use of any strategic information management softwares. It was identified that respondents do not have a systematic or selection tool to track and store this information, leaving it only for personal knowledge. This research also suggested the importance given by microenterprises that have insightful administrators who are willing to carry out an administrative and strategic communication management and use the information derived from virtual social media in order to have some form of competitive advantage. It was found, however, strong systems-theoretic entanglement of the treated areas in order to provide scientific, technological and innovative in dealing with the information to generate competitive advances. Therefore, It has been established a solid systems-theoretic entanglement of the treated areas with the aim to provide scientific, technological and innovative advances in the treatment of information to generate competitiveness. / A presente pesquisa enfocou o papel e o perfil das mídias sociais perante a abordagem da gestão estratégica da informação no escopo do programa de incubação da UFG para o processo de tomada de decisão. A partir desse estudo foi possível conhecer as inter-relações midiáticas no contexto da gestão da informação diagnosticando as etapas de identificação, prospecção, seleção, agregação de valor, armazenamento, disseminação e retroalimentação do sistema. Objetivou-se verificar se as microempresas fazem a gestão estratégica das informações disponíveis nas mídias sociais virtuais para obtenção de vantagem competitiva. A fundamentação teórica foi fornecida pelas grandes áreas da Administração e da Comunicação Social, contemplando respectivamente: Microempresariado, Marketing, Gestão Estratégica da Informação e Mídias Sociais Virtuais. Outro campo correlato do conhecimento, a Ciência da Informação, também trouxe aportes para o estudo. Tratou-se de um estudo exploratório, visto que não há na literatura brasileira indicação de pesquisa sob a ótica empreendida. A partir de uma abordagem quantitativa, foi desenvolvido um questionário estruturado com perguntas abertas e fechadas que posteriormente foram analisadas conforme revisão bibliográfica efetuada. O universo composto de dezoito (18) microempresas participantes do Programa de Incubação da Universidade Federal de Goiás (PROINE), sendo quinze (15) os respondentes, apontou resultados de relevo, dentre eles que 44% dos entrevistados utilizam as mídias sociais virtuais como fonte de informação, sendo que 73% deles utilizam as informações dessas mídias para fins profissionais e 100% deles consideram importante a utilização das mídias sociais virtuais para os auxiliar na tomada de decisões no que se refere à administração de suas empresas, contudo 38% fazem uso esporádico e 31% alegam que em geral as informações os auxiliam. Observou-se que não há utilização de softwares específicos para a gestão estratégica da informação. Foi identificado, ainda, que os respondentes não possuem uma sistematização ou ferramenta de seleção, monitoramento e armazenamento dessas informações, deixando a cargo somente de conhecimento pessoal. Essa pesquisa sugeriu, também, a importância dada pelas microempresas que possuem administradores sensíveis à prática de uma gestão administrativa e comunicacional estratégica, às informações advindas de mídias sociais virtuais, para que tenham alguma forma de vantagem competitiva. Constatou-se, portanto, o forte entrelaçamento teórico-sistêmico das áreas tratadas a fim de propiciar avanços científicos, tecnológicos e inovadores no trato da informação para geração de competitividade.