TUS CARNITAS SAC a través de una plataforma digital, propone un modelo de negocio de de venta de meat processing basados en los objetivos de desarrollo sostenible (ODS), que plantea hipótesis respecto al perfil de nuestros clientes, así como sus frustraciones y alegrías relacionadas a la compra de carnes. Nuestro proyecto, propone en brindar las facilidades al cliente en evitar colas y aglomeraciones, lo cual nos sirve de referencia para diseñar nuestro modelo de negocio de acuerdo con la necesidad del cliente. Finalmente, a través de las redes sociales y la página de aterrizaje experimentamos el impacto y aceptación de nuestro producto y servicio en el mercado. Sin embargo se realizó un relanzamiento, mejorando el diseño tanto en la red social como en el landing page. Nosotros como empresa queremos generar ingresos por S/. 9,646.89 y el costo de oportunidad para el inversionista es de 14.99%, por este motivo estamos solicitando una inversión del 30% de la inversión total con un monto de S/.79,580.00. / TUS CARNITAS SAC, through a digital platform, proposes a business model for the sale of meat processing based on the sustainable development objectives (ODS), which raises hypotheses regarding the profile of our clients, as well as their frustrations and joys related to buying meats. Our project proposes to provide facilities to the client in avoiding queues and crowds, which serves as a reference to design our business model according to the client's need. Finally, through social networks and the landing page we experience the impact and acceptance of our product and service in the market. However, a relaunch was carried out, improving the design both on the social network and on the landing page. We as a company want to generate income of S /. 9,646.89 and the opportunity cost for the investor is 14.99%, for this reason we are requesting an investment of 30% of the total investment with an amount of S / .79,580.00. / Trabajo de investigación

El presente proyecto de investigación tiene como finalidad la implementación de un negocio enfocado en la unificación de la oferta y la demanda de productos saludables selectos por medio de una plataforma online (marketplace), que busca promover y motivar al público a que adopte estilos de vida saludables. Este trabajo de investigación fue realizado en Lima Metropolitana a los NSE “A” Y “B”; teniendo un principal enfoque en quienes tienen perfiles digitales y buscan dinamismo en sus compras. Este modelo de negocio es atractivo, ya que vemos un consumidor interesado en mejorar su alimentación y tener un estilo de vida saludable, pero que no encuentra un lugar que le brinde una oferta unificada de todo lo que busca. Aprovechando que en el mercado existen pocas opciones que vuelvan dinámica la interacción entre ofertantes y demandantes, creamos Natural Club. Es un emprendimiento que permite a los vendedores ofertar sus productos, selectos y de alta calidad, de una manera rápida y sencilla, así como para el consumidor adquirirlos de la misma manera. Encargándose, además, de todos los envíos a domicilio y asegurándose de que cumplan con los altos estándares de salubridad que requiere la coyuntura COVID-19. Para el desarrollo de este proyecto se efectuó un análisis exhaustivo que cubrió lo siguiente: Validación del Modelo de Negocio, Análisis Interno y Externo y Desarrollo de Plan Estratégico. Todo lo realizado se hizo con el objetivo de validar la viabilidad y sostenibilidad del presente proyecto. / The purpose of this entrepreneurial project is to implement a business focused on unifying the supply and demand of select healthy products through an online platform (marketplace), which seeks to promote and motivate our consumers to adopt a healthier lifestyle. This project was carried out in Metropolitan Lima at SES (Socioeconomic status) "A" and “B”. We adopted a main focus on consumers with digital profiles that seek for dynamism in their purchases. This business model is attractive, since we see there are consumers willing to improve their diet and adopt a healthier lifestyle, but they do not find a place that provides a unified offer of everything they are looking for. Taking advantage that there are few options in the market where the interaction between suppliers and demanders is dynamic, we created Natural Club. This entrepreneurial project allows sellers to offer their selected and high quality products, quickly and easily, just as it is for our consumers to acquire them. All this while taking care of the delivery process, with all the sanitation and hygiene measures, due to Covid-19. For the development of this project, we carry out an exhaustive analysis that covered the following: Validation of the Business Model, Internal and External Analysis and the Development of the Strategic Plan. All the analysis was done with the aim of validating the viability and sustainability of this project. / Trabajo de investigación

Objetivo: Investigar e implementar un proyecto de negocio sostenible de cubos de hielo saborizados para personas de 18 a 24 años de nivel socioeconómico A,B,C y D que vivan en Lima. Este proyecto es un negocio con fines de lucro, por lo cual se ha recibido dinero por parte de los clientes como una muestra que el proyecto ha tenido un resultado satisfactorio y se encuentra en buen camino para ponerse en marcha; Método: Este estudio ha tenido un método cualitativo y cuantitativo, esto buscando conocer cuánta aceptación podría tener nuestro producto con nuestro público objetivo buscando sostener mediante estos experimentos nuestro proyecto. Además, se pudieron realizar entrevistas al público objetivo de nuestro producto, asimismo buscamos conocer el tamaño de mercado de nuestros productos. Por último, realizamos una proyección de ventas de nuestras 4 presentaciones a lo largo de 3 años, buscando conocer si nuestro producto a largo plazo sería rentable y nos permitirá obtener ingresos que permitan mantener estable el negocio; Resultados: Luego de realizar los experimentos y el concierge, validamos nuestras hipótesis y logramos vender nuestros cubos de hielo saborizados; Conclusiones: Podemos concluir que los temas en el curso nos permitieron tener una gran guía, la cual nos sirvió de gran ayuda para poder realizar este proyecto, nuestro grupo de trabajo ha estado comprometido desde el inicio del proyecto, y logramos conectar con los clientes, con quienes estamos seguros continuaremos en contacto luego del fin de este curso / Objective: Investigate and implement a sustainable business project for flavored ice cubes for people between 18 and 24 years old of socioeconomic level A, B, C and D who live in Lima. This project is a for-profit business, for which money has been received from clients as a sign that the project has had a satisfactory result and is well on its way to start up; Method: This study has had a qualitative and quantitative method, this seeking to know how much acceptance our product could have with our target audience seeking to sustain our project through these experiments. In addition, interviews were conducted with the target audience of our product, we also sought to know the market size of our products. Finally, we carry out a sales projection of our 4 presentations over 3 years, seeking to know if our product in the long term would be profitable and will allow us to obtain income that allows us to keep the business stable; Results: After conducting the experiments and the concierge, we validated our hypotheses and were able to sell our flavored ice cubes; Conclusions: We can conclude that the topics in the course allowed us to have a great guide, which was of great help to us to carry out this project, our work group has been committed since the beginning of the project, and we managed to connect with clients, with whom we are sure we will continue in contact after the end of this course / Trabajo de investigación

El presente trabajo tiene como objetivo la implementación del proyecto DryExpress el cual pretende generar valor mediante la generación de ingresos extra a través del lavado de ropa. La idea que pretende el negocio es beneficiar a aquellas personas con tiempo libre que estén dispuestos a usar su lavadora para poder brindar el servicio de lavado. De esta manera se busca ayudar a aquellas personas que fueron afectadas económicamente por la pandemia del Covid-19. Asimismo, DryExpress busca solucionar el problema que las personas tienen para poder mantener su ropa limpia y lavada. Debido a diversos factores como la falta de organización, tiempo y ganas, muchos usuarios afirman que se vuelve tediosa la labor de lavar su ropa por lo que muchas de ellas tercerizan esta labor. De esta manera, se pretende dar una solución a aquellas personas que tienen problemas con esta labor. El único canal para contactar el servicio de terciarización de lavado de ropa será netamente digital ya que se espera aprovechar la creciente demanda de servicios que se piden a través de los canales alternativos. Finalmente, el proyecto tendrá una inversión inicial de S/. 15,656 para poder empezar a realizar sus operaciones de manera versátil y accesible. Dicha inversión será recuperada durante el segundo semestre del primer año de operaciones. / The present work aims to implement the DryExpress project, which aims to generate value by generating extra income through laundry. The idea that the business intends is to benefit those people with free time who are willing to use their washing machine to be able to provide the laundry service. In this way, it seeks to help those people who were economically affected by the Covid-19 pandemic. Likewise, DryExpress seeks to solve the problem that people have to be able to keep their clothes clean and washed. Due to various factors such as lack of organization, time and desire, many users say that the work of washing their clothes becomes tedious, so many of them outsource this work. In this way, it is intended to provide a solution to those people who have problems with this work. The only channel to contact the laundry outsourcing service will be purely digital as it is expected to take advantage of the growing demand for services that are requested through alternative channels. Finally, the project will have an initial investment of S /. 15,656 to be able to start performing your operations in a versatile and accessible way. Said investment will be recovered during the second half of the first year of operations. / Trabajo de investigación

Pop Corn Nico es un modelo negocio que busca ser el socio de aquellas marcas con enfoque a mejorar el servicio al cliente. Incorporando en un mecanismo tradicional tecnología de manera innovadora y productiva: recolección de datos in situ. Tras el análisis del proceso comercial de empresas que participan en eventos y ferias identificamos la necesidad de poder atraer clientes; sin embargo, no cuentan con la capacidad de atención y recolección de dichos clientes. De esta manera, Pop Corn Nico atrae a dichos clientes con productos tradicionales y recolecta datos incorporando una aplicación con tecnología en una Tablet dando el soporte en tiempo real. Nuestro modelo de negocio apunta a posicionarse como un socio potenciador de empresas corporativas con tendencia a desarrollar un grado de excelencia hacia su cliente final. Nuestro equipo profesional cuenta con 7 años de experiencia en el rubro de eventos especializado en productos como pop corn, manzana acaramelada y algodón. Lo cual nos ha brindado un servicio al cliente y un producto final de calidad. Finalmente, nuestro proyecto tiene proyectado generar un VAN de s/876,775 al termino del tercer año, con una inversión total de s/387,166. Para lo cual estamos requiriendo un financiamiento del 50% de la inversión equivalente a s/193,583. / After the analysis of the commercial process of companies that participate in events and fairs, we identify their need to attract customers; however, they do not have the capacity of attention and data collection of those customers. In this way, Pop Corn Nico attracts those customers with traditional products and collects data incorporating an application with technology using a Tablet whichs gives the support in real time. Our business model aims to position itself as an empowering partner of corporate companies with a tendency to develop a degree of excellence towards their final customer. Our professional team has 7 years of experience in the field of events specializing in products such as pop corn, caramel apple and cotton candy, which has allowed us to have an excellent customer service and a final product with a good quality. Finally, our project has been planned to generate a VNA of S/.876,775.00 at the end of the third year, with a total investment of S/. 387,166.00 for which we are requiring a 50% financing of the investment equivalent to S/.193,583.00. / Trabajo de investigación

Dada la importancia del nuevo entorno competitivo propiciado por la economía digital, la innovación en modelos de negocios se ha convertido en un tema de gran debate tanto en el mundo académico como a nivel de la alta dirección de las empresas. Por ello, el presente trabajo explora el estado del arte en torno a los principales factores internos y externos a las organizaciones que condicionan la innovación en los modelos de negocios, por medio de una sistematización exploratoria de la literatura especializada en torno a innovación en modelos de negocios en revistas indexadas de gran impacto. Pese a que las características y desafíos propios de las start-ups y de las firmas consolidadas son distintas, se encontró que muchas investigaciones suelen tratarlas de manera similar. Entre los principales hallazgos del presente trabajo se encuentra la distinción de una serie de factores que propician la innovación en modelos de negocios que resultan convenientes solo para firmas consolidadas y una lista de recomendaciones que son específicas para start-ups. / Given the importance of the new competitive environment created by the digital economy, the innovation in business models has become a highly-debated topic both in the Academy and in the enterprises. Which is why the present work explores the state of the Art associated with the most-important organizational factors, both the internal and external, that affect innovation in business models. In order to achieve such goal, an exploratory systematization was done around the topic of innovation in business models among high-ranked indexed journals. Despite the fact that the characteristics and challenges faced by start-ups and consolidated firms are different, many papers usually ignore this distinction. Because of that, one of the principal achievements of the present research is the differentiation between factors that are more relevant to promote innovation among start-ups and factors that are more suitable to promote innovation inside consolidated firms. / Trabajo de Suficiencia Profesional

En el presente proyecto, se ha desarrollado una idea de negocio escalable y competitivo en el mercado y que se pueda mantener en el largo plazo. Este proyecto se basa en la comercialización de talleres a través de una plataforma digital, de nombre Minicrea, que ofrece una diversidad de especialidades en talleres recreativos enfocados principalmente en las artes plásticas, considerando dentro de ello, especialidades como pintura al óleo, dibujo, reciclaje artístico, entre otros. Minicrea es un proyecto basado en talleres de aprendizaje en línea, está dirigido a niños entre las edades de 6 a 11 años pertenecientes al nivel socioeconómico A y B. Este proyecto se inició a través de un proceso creativo en el que se presentaron ideas nuevas e innovadoras, las que dieron lugar a Minicrea. Esta fue validada por un método muy utilizado de recopilación de datos informativos, es decir entrevistas tanto a usuarios que cumplan los requerimientos para calificar como parte de nuestro público objetivo, así como también a expertos cuya información obtenida por parte de estos fue fundamental para la realización del presente proyecto. Asimismo, el modelo de negocio compuesto por elementos claves para el funcionamiento del presente emprendimiento debe ser validado. Para llevar a cabo esta validación de los supuestos del modelo de negocio, el equipo desarrolló un producto mínimo viable, el cual se presentó a los dos segmentos al que nos dirigimos. Los aprendizajes obtenidos de ello fueron muy importantes para realizar los ajustes correspondientes de acuerdo a las necesidades de los usuarios. Tras ello, se realizaron cuatro Concierge a lo largo de este proyecto, concluyendo que los talleres de artes plásticas ofrecidos por Minicrea, representan, para los padres de familia un servicio de alto valor debido a la calidad del mismo, por lo que tuvo gran acogida y muy buena aceptación. Consideramos que esta es una idea sumamente viable debido a las circunstancias que se viven en la actualidad, que a causa del confinamiento, muchos niños presentaron dificultades como afrontar el estrés por permanecer tanto tiempo en casa y las limitaciones que ello trae consigo, como el no poder tomar actividades recreativas al aire libre, sumado a ello, el aprendizaje a distancia y la falta de interacción con otros niños, nos ha llevado a plantear esta idea de negocio escalable y que se ajusta a la nueva normalidad y a las nuevas tendencias del mercado. / In this project, a scalable and competitive business idea has been developed in the market that can be maintained in the long term. This project is based on the commercialization of workshops through a digital platform, called Minicrea, which offers a diversity of specialties in recreational workshops focused mainly on the plastic arts, considering within it, specialties such as oil painting, drawing, recycling artistic, among others. Minicrea is a project based on online learning workshops, it is aimed at children between the ages of 6 to 11 years belonging to socioeconomic level A and B. This project began through a creative process in which new and innovative ideas were presented, which gave rise to Minicrea. This was validated by a widely used method of compiling informative data, that is, interviews both with users who meet the requirements to qualify as part of our target audience, as well as with experts whose information obtained from them was essential for the realization of this project. Likewise, the business model made up of key elements for the operation of this undertaking must be validated. To carry out this validation of the assumptions of the business model, the team developed a minimum viable product, which was presented to the two segments we are targeting. The lessons learned from this were very important to make the corresponding adjustments according to the needs of the users. After that, four concierges were held throughout this project, concluding that the plastic arts workshops offered by Minicrea represent, for parents, a high value service due to its quality, which is why it was very well received and very good acceptance. We consider that this is an extremely viable idea due to the circumstances that are lived today, that because of the confinement, many children presented difficulties such as coping with the stress of staying so long at home and the limitations that this brings, such as not Being able to take recreational activities outdoors, added to this, distance learning and the lack of interaction with other children, has led us to propose this scalable business idea that adjusts to the new normal and new market trends. / Trabajo de investigación

[pt] Esta pesquisa avalia se existem diferenças significativas nos modelos de negócio e no acesso a recursos no ecossistema, que permitam distinguir e classificar as Iniciativas de Empreendedorismo Social (IES). Também busca compreender como essas diferenças influenciam a criação de valor social. Na ausência de definições teóricas capazes de representar esses aspectos, partiu-se em busca dos critérios de seleção de investimentos sociais e de premiações, considerando inicialmente as quatro maiores organizações globais de apoio ao empreendedorismo social e depois os investidores sociais portugueses. Dados online e entrevistas passaram por análise de conteúdo e de padrões para formar modelos de ressonância e mobilização participante. Esses modelos destacam objetivos, motivações e a forma como as soluções são propostas. A pesquisa exploratória ajudou a superar as limitações teóricas e a incorporar a diversidade de pontos de vista necessária à compreensão do empreendedorismo social. Também permitiu propor uma nova forma de abordar valor social. O enfoque no valor social é uma estratégia de consolidação para o campo de pesquisa, devido a esse construto ser comum à maioria das definições de empreendedorismo social. Esta tese propõe que a multidimensionalidade da criação de valor assuma uma perspectiva de avaliação objetiva e outra subjetiva, considerando-as complementares A perspectiva objetiva reflete quantificação de resultados, comum em pesquisas que buscam identificar o valor social ou as IES. A perspectiva subjetiva relaciona-se com a complexidade de um conceito essencialmente contestado, incorpora o ponto de vista do beneficiário e a relação com o contexto, buscando isolar os efeitos da IES de outros atuantes sobre o problema social. Foi adotada uma estratégia multimétodos para identificação de arquétipos e classificação das IES, propondo uma taxonomia. A metodologia baseia-se na identificação de padrões através de análise qualitativa e quantitativa. As IES estudadas representam 43,63 por cento da população e um investimento público estimado de 29.348.180,00 euros. Atendem juntas 268.533 beneficiários, criam 1078 postos de trabalho remunerados e contam com 5227 voluntários. A partir dos fatores proposta de valor inovadora, capacidade de inovação, disponibilidade de recursos e acesso a investimento, foram identificados os arquétipos Persistente, Ousado e Inovador. A taxonomia é compatível com a literatura e coerente com relatórios oficiais portugueses. As IES inovadoras criam mais valor social de maneira mais eficiente. As IES persistentes são a maioria das novas IES e têm grande potencial de criar valor subjetivo. Porém, são limitadas por sua estrutura organizacional. As IES ousadas criam maior valor objetivo, com menor eficiência na utilização de recursos. A taxonomia permitiu compreender dinâmicas do ecossistema português, esclareceu questões relativas à estrutura das IES e sobre sua influência na criação de valor social. Os resultados contestam a divisão binária onde IES tradicionais têm maior dificuldade de combinar objetivos sociais e econômicos do que as novas. Porém, corrobora e destaca o papel da inovação na combinação complementar desses objetivos. O ecossistema português favorece IES inovadoras e tende a produzir inovações incrementais. Os resultados apontam progresso em relação a fragilidades sinalizadas em estudos anteriores e sugerem a dinamização do ecossistema com um aumento de 31,3 por cento no surgimento de IES. / [en] This research evaluates if there are significant differences in the business models and in the access to resources in the ecosystem, which allow to distinguish and classify the Social Entrepreneurship Initiatives (SEI). It also seeks to understand how these differences influence the social value creation. In the absence of theoretical definitions capable of representing these aspects, the social investment and awards criteria were researched, initially considering the four largest global social entrepreneurship support organizations and then Portuguese social investors. Online data and interviews went through content and patterm-macthing analysis to form models of resonance and participatory mobilization. These models highlight goals, motivations and the way solutions are proposed. Exploratory research helped to overcome theoretical limitations and to incorporate the diversity of points of view needed to understand social entrepreneurship. It also made it possible to propose a new way to address social value. The focus on social value is a consolidation strategy for the research field, due to the fact that this construct is common to most social entrepreneurship definitions. This thesis proposes that the value creation multi-dimensionality assumes an objective and subjective evaluation perspective, considering them as complementary. The objective perspective reflects results quantification, common in research that seeks to identify social value or SEI. The subjective perspective is related to the complexity of an essentially contested concept, it incorporates the beneficiary s point of view and the relationship with the context, seeking to isolate the SEI’s effects from others that strikes the social problem. A multi-method strategy was adopted to identify archetypes and classify SEI, proposing a taxonomy. The methodology is based on patterns identification through qualitative and quantitative analysis. The SEI studied represent 43.63 per cent of the population and an estimated public investment of 29,348,180.00 euros. Together they serve 268,533 beneficiaries, create 1078 paid jobs and have 5227 volunteers. Based on the factors such as innovative value proposal, capacity for innovation, availability of resources and access to investment, the archetypes Persistent, Bold and Innovative were identified. Taxonomy is supported by the literature and consistent with official Portuguese reports. Innovative SEI create more social value more efficiently. Persistent SEI are the majority of new SEI and have great potential to create subjective value. However, they are limited by their organizational structure. Bold SEI create greater objective value, with less efficiency in the resources use. Taxonomy made it possible to understand the dynamics of the Portuguese ecosystem, clarified issues related to the SEI’s structure and their influence on the social value creation. The results contest the binary division where traditional SEI have greater difficulty in combining social and economic goals than new SEI. However, it corroborates and highlights the innovation role in the complementary combination of these goals. The Portuguese ecosystem favors innovative SEI and tends to produce incremental innovations. The results point to progress in relation to weaknesses signaled in previous studies and suggest the dynamization of the ecosystem with an increase of 31.3 per cent in the emergence of new SEI.

[pt] Esta pesquisa estuda o jornalismo empreendedor e o surgimento de veículos de jornalismo autodenominados independentes a partir dos anos 2010 sob o signo das plataformas digitais e sua relação e efetiva contribuição para o interesse público. A investigação foi estruturada a partir do marco teórico da Economia Política da Comunicação (EPC), que tem como eixo estruturante as análises, pela ótica marxista, do trabalho e das relações sociais e de poder incrustadas na produção e consumo de bens simbólicos nos processos de comunicação. Busca entender, à luz do interesse público, como esses novos veículos jornalísticos, em formatos diversos como sites, newsletters, podcasts, agências de checagem de informações, canais digitais de vídeo, surgem, se organizam, produzem e se relacionam. Apresentamos o contexto histórico e ideológico que influencia e promove esse movimento: o neoliberalismo e a reestruturação capitalista do final do século XX e início do XXI, que prega a ideologia da livre concorrência e do mito do sucesso do empreendedorismo, especialmente o individual, impulsionada por um presumido determinismo das tecnologias digitais. Analisamos a influência e interferência engendrada pelo duopólio das plataformas Google e Meta com suas práticas de vigilância e comercialização de dados e comportamentos junto a esses empreendimentos, provocando mudanças nos modos de fazer jornalismo, assim como as relações e tensões entre esses novos veículos e a mídia hegemônica. Elencamos ainda os projetos regulatórios e de ordenamento que podem minimizar e conter danos gerados pelas práticas capitalistas das plataformas e alternativas que têm sido estruturadas a partir de experiências coletivas cooperativadas, bem como destrinchamos as fontes de receitas usadas por esses empreendimentos jornalísticos e os riscos inerentes. A partir da coleta de dados e documentos, escuta em palestras e painéis de eventos, entrevistas semiestruturadas e de um questionário respondido por 82 jornalistas que criaram ou fazem parte desses veículos, comprovamos a hipótese aqui proposta de que esse jornalismo independente tem provocado e fomentado pautas e inquietações na mídia tradicional, assim como promovido temas e discussões que encontram ações e respostas nas esferas legislativas e executivas em prol do interesse público. Reconhecemos que esse ambiente passa por um processo de reconfiguração e maturação que ainda provocará mudanças, alternâncias de papéis e oscilações de atuação desses atores. Identificamos a existência de vulnerabilidades e precarização para os profissionais empreendedores dessas iniciativas, especialmente em relação à fragilidade presente na maior parte dos modelos de financiamento praticados por eles. Como contribuição para futuras pesquisas neste mesmo campo sugerimos categorização e autodenominação que permita maior clareza de representação desses empreendimentos no ambiente de produção jornalística, assim como de sua relevante e significativa atuação voltada ao interesse público. / [en] This research investigates the entrepreneurial and independent journalism outlets emerging from the 2010s across the digital platform s emergence and their relationship and effective contribution to the public interest. We structured the investigation under the theoretical framework of the Political Economy of Communication (EPC), which has as its structuring axis, from a Marxist perspective, the work, social and power relations embedded in the production and consumption of symbolic goods in the communication processes. It seeks to understand, in the light of the public interest, how these new journalistic vehicles, in different formats such as websites, newsletters, podcasts, information checking agencies, digital video channels, emerge, organize themselves, produce and interact with each other. We present the historical and ideological context that influences and promotes this movement: neoliberalism and capitalist restructuring at the end of the 20th and beginning of the 21st centuries, which preaches the ideology of free competition and the myth of the success of self-entrepreneurship, driven by a presumed determinism of digital technologies. We also analyze the influence and interference engendered by the duopoly of the Google and Meta platforms with their practices of surveillance and data and behavior commercialization, causing changes in journalism made, as well as the relationships and tensions between these new vehicles and the media hegemonic. There is a list of the regulatory and planning projects that can minimize and contain damages generated by the capitalist practices of platforms and alternatives that have been structured based on cooperative collective experiences, as well as unravel the sources of revenue used by these journalistic ventures and the inherent risks. From the collection of data and documents, listening to lectures and event panels, semi-structured interviews and a questionnaire answered by 82 journalists who created or are working on these vehicles, we proved the hypothesis proposed here that this independent journalism has been provoking and promoting agendas and concerns in the traditional media, as well as themes and discussions that find actions and responses in the legislative and executive spheres in favor of the public interest. We recognize that this environment is going through a process of reconfiguration and maturation that will still cause changes, role alternations and fluctuations in the performance of these actors. We identified the existence of vulnerabilities and precariousness for professional entrepreneurs in these initiatives, especially in relation to the fragility present in most of the financing models they practice. As a contribution to future research in this field, we suggest categorization and self-designation that allows greater clarity in the representation of these vehicles in the actual journalistic production environment, as well as their relevant and significant performance aimed at the public interest.

[pt] O presente trabalho tem como objetivo identificar e propor alternativas para que os princípios e práticas da economia circular (EC) possam ser implementados nas MPMEs brasileiras. Uma revisão sistemática da literatura e entrevistas com startups brasileiras foi realizada para levantamento dos dados. Foram identificadas 65 startups, nas quais 7 foram entrevistadas. Existe uma lacuna entre a teoria e a prática que se traduz numa falta de entendimento sobre a implementação nas empresas dos princípios de EC. As entrevistas mostram que a formatação do negócio está relacionada, geralmente, com experiências profissionais anteriores dos sócios e não possui, inicialmente, foco nos princípios de circularidade. Um framework de implementação foi elaborado. As principais conclusões são: o processo de implementação é progressivo e avança com o ganho de conhecimento e, consequentemente, maturidade das empresas em relação ao tema; que as experiências com das startups podem inspirar as MPMEs no avanço da circularidade. / [en] This paper aims to not only identify, but also propose circular economy (CE) principles and practices that can be useful to Brazilian MSMEs. The methodology included a systematic literature review and interviews with Brazilian startups. A total of 65 startups were identified, from which 7 were interviewed. One finding is clear: the current gap between theory and practice that translates into a lack of understanding on how to implement CE principles in corporations. The interviews also showed that the business circular strategy is usually related to partners previous professional experiences and, at first, has no focus on the principles of circularity. To assist businesses through these first steps, an implementation framework was developed. The research main conclusions are: the process of implementation progresses as companies invest in knowledge, improving their perceptions and level of maturity; the experiences with startups can inspire MSMEs in the advancement of circularity.