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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
11

The study on the relationship of transformation leadership, multi-level marketing's organizational cultures and organizational commitment-taking the multi-level marketing distributors of the B company as samples

Lee, Yen-Hua 05 September 2002 (has links)
In the global knowledge economy century, service sector has been representing the main stream of the industrial development in Taiwan, which also increasingly employs the majority of workers, multi-level marketing industry categorizes as network-building service industry. In the wake of international competition and the transformation of social structure in Taiwan, more and more people have been engaging into multi-level marketing industry. With the economic scale being forged, multi-level marketing industry is able to reduce marketing cost with its unique marketing channels. It can be predicted that multi-level marketing industry is crucial to the competitiveness of the global economy with highly potential for the years to come. Therefore, this research is based upon the multi-level marketing distributors of the ¡§B¡¨ company as samples trying to utilize the aspect of human resources management to explore the issues of transformational leadership of distributors, multi-level marketing¡¦s organizational cultures and organizational commitment. This research is instrumental in analyzing how these issues can achieve effective organizational performance management for multi-level marketing industry and the managers in this industry can use this research to succeed in business for future reference. The indications of the research results are as follows: 1.Age, awarded ranking of distributors and education are significant differences on multi-level marketing¡¦s organizational cultures partially. Besides, seniority, awarded ranking of distributors, entrepreneurial experiences and other multi-level marketing distributor experiences are significant differences on organizational commitment partially. 2.Transformational leadership has positive relation with multi-level marketing¡¦s organizational culture 3.Transformational leadership has positive relation with organizational commitment. 4.Multi-level marketing¡¦s organizational culture has positive relation with organizational commitment; the hypothesis above is supported partially. 5.Transformational leadership has significantly positive effect on organizational commitment; the hypothesis above is supported partially. 6.Multi-level marketing¡¦s organizational culture has significantly positive effect on organizational commitment; the hypothesis above is supported partially. 7.Multi-level marketing¡¦s organizational culture is the important factor to enhance the positive effect between transformational leadership and organization commitment, the hypothesis above is supported partially.
12

The New Face of Business: Comparing Male and Female Gender Stereotypes in Multi-Level Marketing Facebook Posts in India

Chudleigh, Hannah Elizabeth 01 June 2019 (has links)
India's huge financial power and recent economic expansion have been supported by multi-level marketing (MLM) initiatives over the last decade. This type of business structure is notorious for having shady ethics and for enforcing traditional stereotypes, and as MLMs enter the Indian market, they find themselves navigating even more gender and race-based stereotypes. In India-a country where women have one of the lowest labor participation rates in the world and where advertisements have historically portrayed women as submissive-multi-level marketing companies' posts on social media can have large influences on how the public sees gender roles in business. To better understand the gender stereotypes present in Indian MLM social media posts, this study aimed to study trends and stereotypes in Facebook images posted by India's 5 largest MLM companies. The content analysis sample consisted of photos posted on the India-specific Facebook pages of the five largest MLM companies in India. The content analysis measured 733 images for gender roles by analyzing body language, interpersonal interactions, career roles, and other indications of sexist portrayals. The results showed that in some ways, stereotypical gender roles are still very present in Indian MLM Facebook posts. For example, men are still pictured in leadership roles far more than women. However, in other ways, these posts show men and women as equals. In this sample, men and women had equal representation in posts where they were using technology, being pictured with their family, and other traditionally gendered situations. This denotes social progress and a change in MLM marketing strategy, both of which are significant for this USD$1.9 billion industry.
13

Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media

Enblad, Lina, Öhlander, Evelina January 2019 (has links)
Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. The downside to this development is that Internet and social media has made lies and exaggerations, digital deception, more common. Purpose and research questions: The purpose of this research is to investigate deceptive social media practices done by distributors of MLM firms operating in Sweden and discuss them from an ethical perspective. 1. What characteristics drive distributors in MLM firms to participate in practices that can be perceived as deceptive? 2. What deceptive practices on social media by distributors can be identified? 3. How do former distributors view the ethics of their own practices versus the practices of other distributors? Is self deception an aspect to consider? Method: The study applies a qualitative method to an explorative, cross-sectional research design. The collection of empirical data was done by conducting 9 semi-structured interviews with former MLM distributors. Result: Characteristics that drive deceptive practices are training, authority, transferal of norms and validating behaviour. Six deceptive practices were identified: pretending to be consumers on other distributors’ posts, manipulating before and after pictures, lying and exaggerating about the benefits of the products, pretending to be potential recruits, falsely describing the benefits of the business opportunity and charging extra for shipping. Former distributors were more willing to blame other distributors for unethical behaviour than themselves, which may be due to self deception. Contribution of the study: This study contributes with a modern perspective of MLM distributors. It extends existing research of ethical issues within MLM and contributes with the addition of self deception to provide deeper understanding.
14

Využití nástrojů Web 2.0 pro získávání spolupracovníků ve finančním poradenství / Using Web 2.0 Tools for Obtaining Employees in Financial Consultancy

Nechvátalová, Markéta January 2011 (has links)
This thesis analyzes the current status of the acquisition of human resources in the field of independent financial advice company Fincentrum, a. s. There are also analyzed the possibility of using Web 2.0 services supporting this activity on the basis of this analyses are given recommendations leading to more effective recruitment. This thesis focuses on the activities of managers. Describes the process of recruiting new employees from the first contact with candidates and period of the worker's adaptation.
15

Získávání a zapracování pracovníků v OVB Allfinanz a.s. / Recruitment and adaptation process of new workers in OVB Allfinanz a.s.

Nádvorník, Petr January 2011 (has links)
This diploma thesis deals with running of the financial market and goals of financial consulting, but mostly is about crucial differences in selection, recruitment and breaking new workers in as employees compared to cooperation of entrepreneurs. These differences are shown on a specific example of financial consulting company OVB Allfinanz a.s. The biggest contrasts are: more possibilities for hiring new workers, variability of the selection process, impossibility of introducing directive leadership, the need to offer a goal of the work for the people and also the team vision.
16

Multi Level Marketing products in Thailand

Charoenrungsiri, Visut, Oonsuphab, Umaporn January 2010 (has links)
No description available.
17

Multi Level Marketing products in Thailand

Charoenrungsiri, Visut, Oonsuphab, Umaporn January 2010 (has links)
No description available.
18

The Operation and Management of a MLM Organization¡XNu Skin 6-4-2 System

TSENG, TZU-HUNG 15 July 2007 (has links)
Under the business environment in the 21th century with global competition and outsourcing cooperation, the model of starting an enterprise has been performed diversely. This study explores the elements of starting an enterprise that uses different methods of communication and marketing. In the field of direct selling, every distributor hopes to own a massive down-line organization with direct management in order to earn a huge amount of reward. However, to build a successful down-line organization demands professional knowledge and practical management skills. This research studies the operation of the successfully performed¡u6-4-2 system¡vby exploratory research. ¡u6-4-2 system¡voffers a set of models which is similar to the chain store operations of 100% copying and leads the partners to the same direction by offering operating modules and verifying methods that are simple, correct and success-assuring . This system sequentially improves the behavior and thinking method of a new member, cultivates his/her characteristics and abilities to become a leader. It has established an international multi-level marketing organization simply by two requirements to the distributors¡¦ daily life: following five major principles; doing seven things a day.
19

Aplicação do marketing de rede numa empresa de distribuição / Application of net marketing a distribution's company

Huber, Siegfried Barros 18 December 2006 (has links)
Orientador: Antonio Batocchio / Dissertação (mestrado profissional) - Universidade Estadual de Campinas, Faculdade de Engenharia Mecanica / Made available in DSpace on 2018-08-10T13:56:45Z (GMT). No. of bitstreams: 1 Huber_SiegfriedBarros_M.pdf: 1028932 bytes, checksum: d20037f0af5815ad338fe668e62347fe (MD5) Previous issue date: 2006 / Resumo: Nas últimas décadas e mais fortemente no início do século XXI, tem se presenciado uma maior projeção, uma maior compreensão e uma maior aceitação do Marketing de Rede de Distribuição como um negócio e um processo de distribuição, divulgação e comercialização de produtos e serviços que pode ser adotado por quaisquer dos segmentos da economia. Esta realidade quanto ao número crescente de empresas que estão adotando este processo de distribuição, quer seja por estruturação de sistemas próprios, quer seja por se utilizarem de parceria com empresas que já desenvolvem Marketing de Rede de Distribuição, é constatada diante da quantidade real de negócios que surgem a cada dia e em setores da economia como indústria, comércio e prestação de serviços. Como quaisquer outras atividades comerciais, a implementação de um processo de distribuição no formato de Marketing de Rede de Distribuição requer um mínimo de conhecimento que são essenciais para garantir maiores probabilidades de sucesso quanto ao desenvolvimento, lucro e continuidade do empreendimento. Isto posto, este trabalho tem por objetivo discutir conceitos, técnicas, sistemas aplicáveis, aspectos legais, eficácia do processo, capacidade de geração de resultados e impacto econômico e social que o Marketing de Rede de Distribuição pode promover numa economia / Abstract: In the last decades and stronger in the beginning of century XXI, we have witnessed a bigger projection, a bigger understanding and a bigger acceptance of the Marketing of Distribution¿s Net as a business and a process of distribution, spreading and commercialization of products and services that can be adopted by any of the segments of the economy. This reality in the aspect of the increasing number of companies that are adopting this process of distribution, either for organization of proper systems, or for its using of partnership with companies that already develop the Marketing of Distribution¿s Net, is evidenced by the amount real business that appears each day and in parts of the economy as industry, commerce and rendering of services. As any other commercial activities, the implementation of a process of distribution in the format of Marketing of Distribution¿s Net requires a minimum of knowledge that are essential to guarantee bigger probabilities of success on the development, profit and continuity of the enterprise. With this analysis, this work wishes to discuss concepts, techniques, the applying system, legal aspects, effectiveness of the process, capacity of promoting results and the economic and social impact that the Marketing of Distribution¿s Net can generate in any economy / Mestrado / Gestão da Qualidade Total / Mestre em Engenharia Mecânica
20

Hey girl, I just wanted to reach out with this amazing business opportunity. : A study on language used to attract people into a Multi-Level Marketing business.

Bergquist, Elin January 2021 (has links)
This study examines the language used by independent distributors in Multi-Level Marketing companies (MLMs) when attempting to recruit new people into the business. Social media posts and messages were read and analysed to identify themes or categories within the data, which each detailed a means used by distributors to recruit new distributors or customers. The findings were then analysed in relation to Steven Hassan's BITE-model of authoritarian control; Robert Cialdini's principles of inlfuence; Roman Jakobson's pragmatic functions; and Roland Barthes thery of cultural. The findings showed that the most frequent tactic used by the distributors was different forms of emotional tactics. The distributors also used signifiers to evoke cultural myths regarding how one should live one's life and how their MLM could help people achieve that lifestyle. Lastly, questions were frequently used in order to prolong communication between distributor and prospective recruit or customer.

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