Uppsatsens syfte är att analysera och diskutera varför och på vilka sätt ett detaljhandelsföretag bör erbjuda kunden en multisensorisk varumärkesupplevelse. Uppsatsen kommer att ge företag ökad förståelse för Sinnesmarknadsföring och vad det får för konsekvenser vid utformandet av servicelandskapet. Vi har använt oss av både en kvantitativ och en kvalitativ metod. Den kvantitativa metoden innebar ett experiment där vi undersökte doft- och ljudets påverkan på kundbeteendet. Experimentet utfördes på en utvald yta på EM Kalmar Severins i samband med den specifika produktgruppen soffa. Den kvalitativa undersökningen genomfördes med observationer, 15 kundintervjuer samt en intervju med varuhuschefen. / This paper aims to analyze and discuss why and how a retail company should create a multisensory brand experience. The paper will give a greater understanding regarding sensory marketing and which the consequences may be considering the design of the servicescape. We have used both a quantitative and a qualitative approach. The quantitative research consists of an examination of the olfactory and the auditory influence on customer behavior. The experiment was performed in a selected area at EM Kalmar Severins focusing on the specific product group sofas. The qualitative survey consists of observations, 15 customer interviews and an interview with the store manager.

Jouer un instrument de musique demande l’interaction des informations provenant de multiples sens. Cette expérience sensorielle a des effets sur les réseaux corticaux et sur les habiletés comportementales chez les musiciens professionnels qui pratiquent pour plusieurs années. L’entrainement musical semble avoir un effet sur les sens, incluant le toucher, mais peu de recherches se sont penchées sur les habiletés tactiles chez les musiciens. L’objectif de cette thèse est d’évaluer les capacités tactiles unisensorielles et multisensorielles non musicales chez les musiciens à l’aide de méthodologies comportementales. La première étude avait pour objectif d’évaluer les temps de réaction auditifs, tactiles, et audiotactiles chez les musiciens. Les temps de réaction de 16 musiciens et 19 membres d’un groupe témoin ont été évalués. Les résultats de cette recherche suggèrent que les musiciens ont des temps de réaction significativement plus rapide pour des stimulations auditives, tactiles, et audiotactiles. La seconde étude avait comme objectif d’évaluer l’interaction d’informations audiotactiles temporelle et spectrale chez les musiciens. Les interactions audiotactiles de 13 musiciens et de 17 membres d’un groupe témoin ont été évaluées à l’aide d’illusions multisensorielles. Les résultats de cette recherche suggèrent que seulement l’interaction audiotactile temporelle est significative différente entre les groupes. La troisième étude avait pour objectif d’évaluer la localisation spatiale tactile chez les musiciens. La localisation spatiale tactile chez 17 musiciens et 20 membres d’un groupe témoin a été évaluée à l’aide de tâche de jugement d’ordre temporel tactile. Les résultats de cette recherche suggèrent que les musiciens ont un taux d’erreur plus élevé pour localiser des stimulations tactiles quand leurs bras sont croisés, mais qu’ils ont des temps de réaction plus rapides pour cette tâche. Généralement, les résultats de ces recherches suggèrent qu’un entrainement musical à long terme améliore les capacités tactiles unisensorielles et multisensorielles, mais seulement pour certaines tâches. D’autres études sont requises afin de mieux comprendre les facteurs de l’entrainement musical menant à ces changements. / Playing a musical instrument requires the integration of information from multiple senses. The long-term sensory training from playing a musical instrument for many years has effects on cortical networks and behavioral abilities. Touch is a sensory modality that seems to be altered by musical training, but little research has focused on the tactile abilities of musicians. The objective of this thesis is to assess non-musical unisensory and multisensory tactile abilities in musicians using behavioral methodologies. The first study aimed at evaluating simple auditory, tactile, and audiotactile reaction times in musicians. Reaction times of 16 musicians and 19 controls were evaluated. The results of this study suggest that musicians have significantly faster response times for auditory, tactile, and audiotactile stimulations. The second study aimed at evaluating the integration of temporal and spectral audiotactile information in musicians. Audiotactile interactions of 13 musicians and 17 controls were evaluated using multisensory illusions. The results of this research suggest that only temporal audiotactile interactions are different for musicians. The third study aimed at assessing temporal tactile localization in musicians using tactile temporal order judgement task. Temporal tactile localization was evaluated in 17 musicians and 20 members of a control group. The results of this study suggest that musicians have a higher error rate to localize tactile stimulations when their arms are crossed but generally have faster reaction times for this task. All of these results suggest that musicians have altered tactile abilities. Overall, these results suggest that long-term musical training alters specific unisensory and multisensory tactile abilities. Further studies are required to better understand the factors of musical training leading to these changes and why certain interactions remain unchanged.

L'objectif de cette thèse est d'identifier les bases neurales de la représentation de soi chez le primate non-humain, par une approche d'imagerie par résonnance magnétique fonctionnelle. Nous avons pour cela étudié la convergence multimodale 1) à l'échelle de l'aire par la description de la cartographie du sillon intraparietal dans un contexte de stimulations auditives, tactiles et visuelles et 2) à l'échelle du cerveau entier où nous décrivons précisément les sites de convergence visuo-tactile au niveau cortical. Nous avons également étudié le phénomène d'intégration multisensorielle dans un contexte visuo-tactile dynamique, pour lequel nous montrons que les effets comportementaux (étude psychophysique menée chez l'homme) et le réseau d'activations cortical sont maximisés quand le stimulus visuel prédit le stimulus tactile plutôt que lors de leur présentation simultanée. Enfin, nous avons étudié la représentation de l'espace en caractérisant les bases neurales de l'espace proche et de l'espace lointain à partir d'un dispositif expérimental naturaliste et nous montrons l'existence de deux réseaux corticaux qui traitent séparément les informations appartenant à l'espace proche et à l'espace lointain / The aim of this thesis is to investigate the neural basis of self-representation in the non human primate. We studied the multimodal convergence both 1) at the area level precisely mapping auditory, tactile and visual convergence in the intraparietal sulcus and 2) at the whole brain level capturing the spatial pattern of visuo-tactile cortical convergence. We also investigated the neural network subserving multisensory integration in a dynamical visuo tactile context, showing that the strongest behavioral and cortical are obtained when the visual stimuli is predictive of the tactile stimulus rather than during simultaneous presentations. Finally, we studied the representation of space by characterizing the neural bases of near space and far space in a real naturalistic environment, thus providing the neural grounds for the observed behavioral and neuropsychological dissociation between near and far space processing

No description available.

The physical properties of the distal stimuli activating our senses are often correlated in nature; it would therefore be advantageous to exploit such correlations to better process sensory information. Stimulus correlations can be contingent and readily available to the senses (like the temporal correlation between mouth movements and vocal sounds in speech), or can be the results of the statistical co-occurrence of certain stimulus properties that can be learnt over time (like the relation between the frequency of acoustic resonance and the size of the resonator). Over the last century, a large body of research on multisensory processing has demonstrated the existence of compatibility effects between individual features of stimuli from different sensory modalities. Such compatibility effects, termed crossmodal correspondences, possibly reflect the internalization of the natural correlation between stimulus properties. The present dissertation assesses the effects of crossmodal correspondences on multisensory processing and reports a series of experiments demonstrating that crossmodal correspondences influence the processing rate of sensory information, distort perceptual experiences and lead to stronger multisensory integration. Moreover, a final experiment investigating the effects of contingent signals’ correlation on multisensory processing demonstrates the key role of temporal correlation in inferring whether two signals have a common physical cause or not (i.e., the correspondence problem). A Bayesian framework is proposed to interpret the present results whereby stimulus correlations, represented on the prior distribution of expected crossmodal co-occurrence, operate as cues to solve the correspondence problem.

Vi har i vår studie valt att undersöka hur modebutiker kan påverka kundernas köpbeteende för att öka försäljningen med hjälp av sinnesmarknadsföring.  Syftet med vår studie är att ta reda på hur sinnesmarknadsföring används och kan användas av butiker för att öka försäljningen. I vår slutsatts fann vi att sinnesmarknadsföring har en betydande roll för kundernas köpbeteende och försäljningen i butiken. / We have in our study chose to examine how fashion stores can influence customer buying behavior to increase sales through sensory marketing. The aim of our study is to find out how sensory marketing is used and can be used by stores to increase sales. In our final set, we found that sensory marketing has a significant role in customer behavior and sales in the store.

A key goal for humans and artificial intelligence systems is to develop an accurate and unified picture of the outside world based on the data from any sense(s) that may be available. The availability of multiple senses presents the perceptual system with new opportunities to fulfil this goal, but exploiting these opportunities first requires the solution of two related tasks. The first is how to make the best use of any redundant information from the sensors to produce the most accurate percept of the state of the world. The second is how to interpret the relationship between observations in each modality; for example, the correspondence problem of whether or not they originate from the same source. This thesis investigates these questions using ideal Bayesian observers as the underlying theoretical approach. In particular, the latter correspondence task is treated as a problem of Bayesian model selection or structure inference in Bayesian networks. This approach provides a unified and principled way of representing and understanding the perceptual problems faced by humans and machines and their commonality. In the domain of machine intelligence, we exploit the developed theory for practical benefit, developing a model to represent audio-visual correlations. Unsupervised learning in this model provides automatic calibration and user appearance learning, without human intervention. Inference in the model involves explicit reasoning about the association between latent sources and observations. This provides audio-visual tracking through occlusion with improved accuracy compared to standard techniques. It also provides detection, verification and speech segmentation, ultimately allowing the machine to understand ``who said what, where?'' in multi-party conversations. In the domain of human neuroscience, we show how a variety of recent results in multimodal perception can be understood as the consequence of probabilistic reasoning about the causal structure of multimodal observations. We show this for a localisation task in audio-visual psychophysics, which is very similar to the task solved by our machine learning system. We also use the same theory to understand results from experiments in the completely different paradigm of oddity detection using visual and haptic modalities. These results begin to suggest that the human perceptual system performs -- or at least approximates -- sophisticated probabilistic reasoning about the causal structure of observations under the hood.

The research presented in this thesis was designed to investigate whether and how the temporal synchrony and spatial congruence of non-visual cues with visual targets could work together to improve the discrimination and identification of visual targets in neurologically-healthy adult humans. The speed and accuracy of participants’ responses were compared following the presence or absence of temporally synchronous and/or spatially congruent or incongruent auditory, vibrotactile, and audiotactile cues in the context of dynamic visual search and rapidly-masked visual target identification. The understanding of the effects of auditory, vibrotactile, and audiotactile cues derived from these laboratory-based tasks was then applied to an air traffic control simulation involving the detection and resolution of potential conflicts (represented as visual targets amidst dynamic and cluttered visual stimuli). The results of the experiments reported in this thesis demonstrate that, in the laboratory-based setting, temporally synchronous and spatially informative non-visual cues both gave rise to significant improvements in participants’ performance, and the combination of temporal and spatial cuing gave rise to additional improvements in visual target identification performance. In the real-world setting, however, only the temporally synchronous unimodal auditory and bimodal audiotactile cues gave rise to a consistent facilitation of participants’ visual target detection performance. The mechanisms and accounts proposed to explain the effects of spatial and temporal cuing, namely multisensory integration and attention, are examined and discussed with respect to the observed improvements in participants’ visual target identification performance.

The focus of this practicum project is to provide a culturally relevant, as well as mentally, emotionally, and spiritually supportive, funeral home for the Indigenous community in Saskatoon and surrounding area. The current Westwood Funeral Home at 1402 20th St. West in Treaty 6 Territory and owned by the Saskatoon Funeral Home, was updated in order to improve the services offered to their Indigenous patrons. Drawing on key principles of Indigenous worldviews regarding the natural environment and experience, the proposed design is a result of the investigation of three main theoretical frameworks: traditional Indigenous worldviews, nature centred design, and sensory perception involving multisensory design. / February 2017

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal.