The sports journalism chose how to produce and allocate the content for the women's and men's Swedish national football teams during a championship. The media mediate an unjustified reality that people perceive as the real reality. They do not reflect the real reality but chose what to mediate and produce. The purpose of the survey is to find out how the gender representation is perceived between the women's and men's national football team during the World and European Championships group play periods in the Swedish newspaper Aftonbladet and Dagens Nyheter. The thesis examines how much attention each national team gets during their championships. Furthermore, we examine what similarities and differences exist in the production of the women's and men's national team. In order to answer the two questions of the study, a combination of two methods is applied. The first question of the study is answered through quantitative content analysis and the second question is answered through a qualitative discourse analysis, which follows up the quantitative method and makes an in-depth analysis of the discourses. The study is based on framing theory, gender theory and media, which indicates that the media possess power in how they allocate and shape their content for men, women and their representations. The results of the survey show that the men's national team is allocated more attention during their championships compared to the women's national team. The result shows that men are over-represented in sports journalism, which confirms the previous research that the study presented. The discourses show that men and women in the national teams are presented differently where the men are usually referred to as a team and a unit while the women are mentioned as individuals and less about the team. The thesis also shows that women are presented in a more negative sense compared to men, where journalism usually takes positive aspects despite adversity for the men. The discourse is also characterized by the fact that the national teams have the same task of representing Sweden but that the women's and men's national team are nevertheless presented differently in that sense. The conclusion is that the Swedish national team is overrepresented in media and that the gender representation distinguishes the national law.

Women have been marginalised in societies around the world, and the world of sports isno exception. The aim of this study was to examine in the swedish newspapersAftonbladet and Expressen the differences and similarities between female and malesports journalists' publications in the coverage about the swedish national footballteams. The used method for this study was a quantitative content analysis, which wasthe most usable method to give us an answer to our question at issue. The theoreticalframework in the study included news values as a theory, a framing theory, a feministmedia theory and a gender contract theory. The results implies that female sportsjournalists tend to write more about the swedish female national football team and thatmale sports journalists tend to write more about the swedish male national footballteam.

Purpose The purpose of this study is to investigate whether abnormal return patterns can occur on different share indices, as a result of the outcome in national team matches. The subordinary aim is to investigate whether there are differences between the three share indices, (small-, mid- and large cap) depending on the match category and how it relates regarding the five countries in the study. Method This study has a positivistic and deductive approach, using a modified event study methodology. The event period is one day after the event. For each nation, year and share index, different estimation periods have been created. The study comprises 760 national team football matches and is investigating how each different share index is affected by match outcomes in championship matches, qualifying matches and friendlies. Results Upon compilation of all 760 matches, the result of this study shows a statistically significant impact on two of the three possible match outcomes, regarding small cap index. Furthermore the result also shows a connection between friendly matches and small cap index. The match categories championship matches and qualifying matches demonstrates no connection to the three diffrent kind of share indices. Regarding the different nations, Spain and their small- and large cap index shows the most significant connection between the match outcome and abnormal return. Conclusions The small cap share index is basically the only index that is affected by the all the matches that is involved in this study (after a victory or a loss). The magnitude of a match does not seem to have a greater influence on investor rationality. Over all, the match outcome draw does not lead to negative abnormal return. Of this studys five surveyed countries (England, France, Spain, Sweden and Germany), the english and german share indicies seems to be least likley to be affected by the outcome in national team football matches.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-12-16T12:17:49Z No. of bitstreams: 1 biancaalvindeandradesilveira.pdf: 999352 bytes, checksum: 53ba9d5a6f5fb13d6f563c5aae87b554 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-12-19T12:34:10Z (GMT) No. of bitstreams: 1 biancaalvindeandradesilveira.pdf: 999352 bytes, checksum: 53ba9d5a6f5fb13d6f563c5aae87b554 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-12-19T12:34:21Z (GMT) No. of bitstreams: 1 biancaalvindeandradesilveira.pdf: 999352 bytes, checksum: 53ba9d5a6f5fb13d6f563c5aae87b554 (MD5) / Made available in DSpace on 2016-12-19T12:34:21Z (GMT). No. of bitstreams: 1 biancaalvindeandradesilveira.pdf: 999352 bytes, checksum: 53ba9d5a6f5fb13d6f563c5aae87b554 (MD5) Previous issue date: 2010-03-22 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A proposta da dissertação é analisar de que maneira o Jornal Nacional representa a identidade nacional brasileira no discurso veiculado sobre a Seleção Brasileira de Futebol e aportar evidências para avaliar a pertinência da hipótese de que esse telejornal utiliza-se de narrativas essencializadas e naturalizantes sobre a brasilidade. O trabalho tem como recorte empírico as edições do JN durante a semana dos jogos da Seleção Brasileira, no período entre junho e novembro de 2008. Partindo-se do pressuposto teórico de que as identidades (tais como conceituadas na tradição dos Estudos Culturais) são fenômenos simbólicos e narrativos, busca-se identificar quais discursos são acionados pelo telejornal e, por meio das metodologias de análise de conteúdo e de análise de discurso, apontam-se as ênfases nas supostas qualidades típicas do futebol brasileiro, tratado como materialização das dimensões associadas narrativamente à identidade nacional. / The proposal of this dissertation is to analyze in which manner the Jornal Nacional represents the brazilian national identity in the speech related to the Brazilian National Football Team and aportar evidence to assess the relevance of the hypothesis that television news uses of narratives essentialized and naturalizing on Brazilianness. The work takes the publications of the JN as an empirical sample during the week of the matches of the Brazilian National Football Team, in the period between June and November of 2008. Starting from the theoretical assumption that the identities (such as conceptualized in the tradition of cultural studies) are symbolic and narrative phenomena, we seek to identify which speeches are triggered by the broadcasting and through the methodologies of content analysis and speech analysis, pointing to the emphasis on the supposed qualities typical of brazilian soccer, treated as the embodiment of narrative dimensions associated with national identity.

I denna uppsats analyseras tio stycken artiklar från kvällstidningarna Aftonbladet och Expressen, med syftet att undersöka hur svenska kvällstidningar reproducerar eller utmanar stereotyper i sin rapportering om det svenska damlandslaget under fotbolls-VM i Australien och Nya Zeeland 2023, utifrån genus- och inramningsteorin. Vi använder en kritisk diskursanalys med utgångspunkt i Norman Faircloughs tredimensionella modell. Genom att analysera textuella, diskursiva och sociala praktiker i rapporteringen avslöjar vi de underliggande maktstrukturerna som formar hur det svenska damlandslaget framställs och uppfattas i medierna under fotbolls-VM 2023. Analysen av artiklar från Aftonbladet och Expressen avslöjar tydligt att kvällstidningarna i hög grad reproducerar och förstärker stereotyper samt bevarar könsmaktsordningen. Även om artiklarna var skrivna av kvinnor, kunde vi observera tendenser till stereotypisk rapportering. Kvällstidningarnas logik bidrar till att dessa tendenser består. De återkommande stereotyperna och den underliggande genusslentrianen inom media pekar mot nödvändigheten av kulturella och sociala förändringar. Det krävs en djupare förändring för att bryta de rotade strukturerna och normer som fortsätter att forma representationen av kvinnliga idrottare i medierna. / In this thesis, ten articles from the evening newspapers Aftonbladet and Expressen are analyzed with the aim of examining how Swedish evening newspapers reproduce or challenge stereotypes in their reporting on the Swedish women's national football team during the 2023 FIFA Women's World Cup in Australia and New Zealand, based on gender and framing theory. We employ a critical discourse analysis rooted in Norman Fairclough's three-dimensional model. By analyzing textual, discursive, and social practices in the reporting, we uncover the underlying power structures that shape how the Swedish women's national team is portrayed and perceived in the media during the 2023 Women's World Cup. The analysis of articles from Aftonbladet and Expressen reveals clearly that the evening newspapers largely reproduce and reinforce stereotypes, preserving the gender power hierarchy. Even though the articles were written by women, tendencies toward stereotypical reporting were observed. The logic of the evening newspapers contributes to the persistence of these tendencies. The recurring stereotypes and the underlying gender bias in the media point to the necessity of cultural and social changes. A deeper transformation is required to break the entrenched structures and norms that continue to shape the representation of female athletes in the media.