Orientador: Antonio Batocchio / Dissertação (mestrado profissional) - Universidade Estadual de Campinas, Faculdade de Engenharia Mecanica / Made available in DSpace on 2018-08-10T13:56:45Z (GMT). No. of bitstreams: 1 Huber_SiegfriedBarros_M.pdf: 1028932 bytes, checksum: d20037f0af5815ad338fe668e62347fe (MD5) Previous issue date: 2006 / Resumo: Nas últimas décadas e mais fortemente no início do século XXI, tem se presenciado uma maior projeção, uma maior compreensão e uma maior aceitação do Marketing de Rede de Distribuição como um negócio e um processo de distribuição, divulgação e comercialização de produtos e serviços que pode ser adotado por quaisquer dos segmentos da economia. Esta realidade quanto ao número crescente de empresas que estão adotando este processo de distribuição, quer seja por estruturação de sistemas próprios, quer seja por se utilizarem de parceria com empresas que já desenvolvem Marketing de Rede de Distribuição, é constatada diante da quantidade real de negócios que surgem a cada dia e em setores da economia como indústria, comércio e prestação de serviços. Como quaisquer outras atividades comerciais, a implementação de um processo de distribuição no formato de Marketing de Rede de Distribuição requer um mínimo de conhecimento que são essenciais para garantir maiores probabilidades de sucesso quanto ao desenvolvimento, lucro e continuidade do empreendimento. Isto posto, este trabalho tem por objetivo discutir conceitos, técnicas, sistemas aplicáveis, aspectos legais, eficácia do processo, capacidade de geração de resultados e impacto econômico e social que o Marketing de Rede de Distribuição pode promover numa economia / Abstract: In the last decades and stronger in the beginning of century XXI, we have witnessed a bigger projection, a bigger understanding and a bigger acceptance of the Marketing of Distribution¿s Net as a business and a process of distribution, spreading and commercialization of products and services that can be adopted by any of the segments of the economy. This reality in the aspect of the increasing number of companies that are adopting this process of distribution, either for organization of proper systems, or for its using of partnership with companies that already develop the Marketing of Distribution¿s Net, is evidenced by the amount real business that appears each day and in parts of the economy as industry, commerce and rendering of services. As any other commercial activities, the implementation of a process of distribution in the format of Marketing of Distribution¿s Net requires a minimum of knowledge that are essential to guarantee bigger probabilities of success on the development, profit and continuity of the enterprise. With this analysis, this work wishes to discuss concepts, techniques, the applying system, legal aspects, effectiveness of the process, capacity of promoting results and the economic and social impact that the Marketing of Distribution¿s Net can generate in any economy / Mestrado / Gestão da Qualidade Total / Mestre em Engenharia Mecânica

This research study provides a view of the relationship between organizational leaders and relationship executives of financial institutions and their exchange partners. It does so by analyzing data on the networking efforts of 20 executive directors in qualitative interviews and 124 relationship executives in research questionnaires. Network marketing within the financial services sector is becoming increasingly important. We proposed a model that seeks to offer an explanation of Executive network marketing in financial institutions in LDCs where the market system is underdeveloped. The proposed model identified four categories being: firm characteristics, Executives’ personal contact groups, Executives’ business contact groups and issues of commitment and trust in exchange relationships. Multiple factor analysis established the regression model as significant in establishing a formal relationship between the dependent variable (network marketing) and the independent variables (firm characteristics, business contact, personal contact and commitment and trust). It was confirmed that there are differences in Executives’ level of network marketing among the different age groups. Also there were significant differences in the network marketing of the Executives with regard to their level of education. It was observed that there were significant differences in the network marketing of the Executives with respect of their fields of study. Finally it was observed that owner managers were more involved in network marketing than the professional managers and those in partnerships. Not only did the study confirm the research model, but it also revealed that, to a considerable extent, network marketing is practiced by the Executives in the financial services sector in Ghana. The study concluded that business contact networks are the most effective of the Executives’ network marketing in financial services sector in Ghana. It is therefore important that state policies are directed towards enhancing the business environment within the financial services sector. Government should desist from being a regulator and a player in the same market.

This research study provides a view of the relationship between organizational leaders and relationship executives of financial institutions and their exchange partners. It does so by analyzing data on the networking efforts of 20 executive directors in qualitative interviews and 124 relationship executives in research questionnaires. Network marketing within the financial services sector is becoming increasingly important. We proposed a model that seeks to offer an explanation of Executive network marketing in financial institutions in LDCs where the market system is underdeveloped. The proposed model identified four categories being: firm characteristics, Executives’ personal contact groups, Executives’ business contact groups and issues of commitment and trust in exchange relationships. Multiple factor analysis established the regression model as significant in establishing a formal relationship between the dependent variable (network marketing) and the independent variables (firm characteristics, business contact, personal contact and commitment and trust). It was confirmed that there are differences in Executives’ level of network marketing among the different age groups. Also there were significant differences in the network marketing of the Executives with regard to their level of education. It was observed that there were significant differences in the network marketing of the Executives with respect of their fields of study. Finally it was observed that owner managers were more involved in network marketing than the professional managers and those in partnerships. Not only did the study confirm the research model, but it also revealed that, to a considerable extent, network marketing is practiced by the Executives in the financial services sector in Ghana. The study concluded that business contact networks are the most effective of the Executives’ network marketing in financial services sector in Ghana. It is therefore important that state policies are directed towards enhancing the business environment within the financial services sector. Government should desist from being a regulator and a player in the same market.

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<p>More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. This study was conducted by interviewing three PCs and the Swedish marketing manager of Tahitian Noni International (TNI). A model is presented to structure the empirical findings, which shows that it is mainly the bonus system that is the catalyst in the organization, but also the company’s educations are of importance.</p>

Title: Internet marketing and social network of Počítačová pohotovost s.r.o. Objective: Analysis of using social network Facebook in Internet Marketing company Počítačová pohotovost s.r.o., evaluation of corporate and client advertising campaigns presented on the social network Facebook. Methods: Qualitative research, analysis using of social networks Results: It was found that company Počítačová pohotovost s.r.o. use social network Facebook as an additional tool of internet marketing. Its use does not meet the full potential that social networks have, and there is space for further improvement. Keywords: internet marketing, social network marketing on social networks, social network Facebook

More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. This study was conducted by interviewing three PCs and the Swedish marketing manager of Tahitian Noni International (TNI). A model is presented to structure the empirical findings, which shows that it is mainly the bonus system that is the catalyst in the organization, but also the company’s educations are of importance.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The third sector in Brazil is an industry with great growth potential, but due tomismanagement performed, the non-governmental organizations end up using the funds raised only for their survival. Thus, the investment made to develop the industry it is used for maintenance of Non-Governmental Organizations. Even with the support of the first sector, the state and the second sector, private companies, organizations belonging to the third sector is not structured and automatically lose credibility with the community and society, as are the image of amateur organizations, thus losing a potential allied toinvest in the sector, the individual in society. The Network Marketing is a marketing strategy from selling direct, differing only in the form of compensation of its independent distributors. This strategy when applied ethically and efficiently, resulting in a boomingmarket companies, as well as a large growth in financial matters of the organization.Through theory, more specifically in the chain of social value, we found that this marketing strategy applied in the nonprofit sector may be a way of promoting sustainable development. So the research question we sought to apply the marketingnetwork in Action Network of Social Organizations of Santa Maria / RS, through acompany to be registered, the Network Marketing Action (MRA). During the creation and implementation of the project was carried out market research, included in the marketing plan prepared, which identified ways to sensitize the local community in relation to the third sector, thus creating action strategies for project / O terceiro setor do Brasil é um setor com grande potencial de crescimento, porém devido à má gestão realizada, as Organizações Não-Governamentais acabam utilizando os recursos arrecadados apenas para sua sobrevivência. Desta forma, o investimento realizado para desenvolver o setor acaba sendo usado para manutenção das Organizações Não-Governamentais. Mesmo com o apoio do primeiro setor, Estado e do segundo setor, empresas privadas, as organizações pertencentes ao terceiro setor não se estruturam e automaticamente perdem credibilidade perante a comunidade e sociedade, pois passam a imagem de organizações amadoras, desta forma, perdendo um potencial aliado a investir no setor, o individuo da sociedade. O Marketing de rede é uma estratégia de marketing derivada da venda direta, diferenciando-se apenas na forma de compensação de seus distribuidores independentes. Esta estratégia quando aplicada de forma ética e eficiente, resulta em uma grande expansão de mercado das empresas, bem como um grande crescimento nas questões financeiras da organização. Através da teoria, mais especificamente da cadeia de valor social, identificou-se que esta estratégia de marketing aplicada no terceiro setor, poderá ser uma forma de promoção do desenvolvimento sustentável. Então, nesta pesquisa buscou-se analisar se o marketing de rede pode tornar-se uma estratégia para o aumento de arrecadação das Organizações Não-Governamentais pertencentes à Rede Ação das Organizações Sociais de Santa Maria/RS. Todo este processo através de uma empresa a ser registrada, a Marketing de Rede Ação (MRA). Durante o período de criação e busca da implementação do projeto, realizou-se uma pesquisa de mercado, inclusa no plano de marketing elaborado, onde identificou os caminhos para sensibilizar a comunidade local em relação ao terceiro setor, assim criando estratégias de ação para o sucesso do projeto.

Issue of my Master{\crq}s work inclusive of questions consumers{\crq} cooperative and network marketing. This is very interesting and actual section, because both of these levels have been hiding large potential. They can bring out compelling alternative solution in contact with final consumer. The Work is focused on general analysis of the setting of network marketing and the setting of consumers{\crq} cooperative in the Czech republic. This analysis is completed with comparison of two concrete subjects and assets for final consumers. One of the components is also question form. This question form is based on questioning of two hundreds respondents. Main aims were to find out consumers view of network marketing and consumers{\crq} cooperative, how consumers trust these systems and how often they use it for shopping. Conclusion what I got from research is that consumers{\crq} cooperative is more popular, than network marketing. Due to wrong name of network marketing. That is also why the final consumer use consumers{\crq} cooperative more often for shopping, than network marketing. Main potential of consumers{\crq} cooperative and network marketing is based on the fact, that they can get final consumers to integrate chain. In that case, the consumer is supposed to participate in the co-creation of products and services.

本研究主要探討電子商店業者進行網路行銷時之決策因素，以及不同經營型態之電子商店業者，其網路行銷決策因素重視程度對其企業價值與營運績效之影響。本研究是屬於實徵性研究，經由文獻探討建立起初步的研究架構、研究假說，進而設計問卷，並採郵寄方式進行調查，並將回收的問卷採取適當的統計方法加以分析、檢定，以達成本研究之目的。 本研究實際發出問卷228份，有效回收72份，有效回收率31.6%。經由資料分析發現：(1)不同型態之電子商店業者本身，對於企業價值之認知程度與營運績效並無不同；(2)當網路行銷決策因素重視程度不同時，經營型態相似之電子商店業者，對於電子商店可以「增加新的銷售通路」、「建立新的經營模式」、「提高品牌或公司知名度」以及「增加產品促銷能力」之認知程度有所不同；(3)當網路行銷決策因素重視程度不同時，經營型態相似之電子商店業者，對於電子商店的「營業額」與「獲利能力」會有所影響。 雖然不同經營型態之電子商店業者本身，對於企業價值認知程度與營運績效並無不同，但是相似經營型態之電子商店業者，在網路行銷決策因素重視程度不同時，對於企業價值認知程度與營運績效影響有所不同。因此，本研究建議電子商店業者在進行網路行銷之前，應釐清本身的經營型態，並依據其經營型態而採取適當的行銷決策，方能達到事半功倍的效果。此外，本研究發現「公司商譽與促銷因素」為影響電子商店營運績效最重要的決策因素，因此電子商店業者欲提高其營運績效，應重視此一決策因素，以增加顧客對公司及產品信心，進而提昇營運績效。