Submitted by Miriam Lucas (miriam.lucas@unioeste.br) on 2018-05-08T16:32:57Z No. of bitstreams: 2 Tiago_Luis_Brugnera_2018.pdf: 272902 bytes, checksum: 78f3c5235d2759b653f42ffb28d643b4 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-05-08T16:32:57Z (GMT). No. of bitstreams: 2 Tiago_Luis_Brugnera_2018.pdf: 272902 bytes, checksum: 78f3c5235d2759b653f42ffb28d643b4 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-03-20 / Financial performance indicators are the most sought-after diagnostic methods by enterprise’s stakeholders, such as profitability, payable capacity and capital management. However, a growing interest has been redirected to the social reflexes of business activities, beyond the economic result. One of the contemporary ways of evaluating social indicators is by analyzing quotients from the Value Added Statement (VAS), an accounting statement integrated to Brazilian accounting by Law 11,638 / 2007. After selecting economic and social performance variables, the present paper aimed to investigate the possible correlation between such constructs in the non-cyclical market segment of the Brazilian stock market. Data collected by analyzing the individual financial statements of the entities selected revealed a strong canonical correlation between social performance and economic performance, with highlights to the correlated power between profitability, indebtedness and the potential of the entity's net equity to generate added value. / Indicadores de desempenho financeiros são os métodos diagnósticos mais buscados por stakeholders em um empreendimento, tais como rentabilidade, capacidade de pagamento e administração do capital. Todavia, um crescente interesse tem sido redirecionado aos reflexos sociais das atividades empresariais, para além do resultado econômico. Uma das formas contemporâneas de avaliar indicadores sociais é por meio de análise de quocientes provenientes da Demonstração do Valor Adicionado – DVA, demonstração contábil integrada à contabilidade brasileira pela Lei nº 11.638/2007. Após seleção de variáveis de desempenhos econômicos e sociais, o presente estudo objetivou investigar eventual correlação entre tais constructos no mercado do segmento de consumo não cíclico na bolsa de valores do Brasil. Dados levantados mediante análise das demonstrações contábeis individuais das entidades selecionadas para a pesquisa revelaram forte correlação canônica entre desempenho social e desempenho econômico, com destaques para o poder correlacionado entre rentabilidade, endividamento e o potencial do patrimônio líquido da entidade em gerar valor adicionado

Made available in DSpace on 2016-03-15T19:26:50Z (GMT). No. of bitstreams: 1 Matheus Fernandes Junior.pdf: 862744 bytes, checksum: 7ae0f1de3ba158af12066864631a3dad (MD5) Previous issue date: 2010-02-10 / Fundo Mackenzie de Pesquisa / Family control and management can be considered efficient and beneficial to corporate performance by reducing conflicts between shareholders and managers, lowering administrative myopia, reducing information asymmetry and profiting from social and political family influence. On the other hand, they may also be inefficient and harmful to performance by bringing conflicts between majority and minority shareholders, by being subject to nepotism and particularism, by obstructing takeovers and by extending family conflicts into the firm. It ends in doubts about positive, negative or null correlation of family control and management and corporate performance. This study investigated this issue, bringing two main contributions: the analysis of family or individual control, founding family control and founder CEO administration and its relation with performance for the Brazilian environment, and the deployment of a specific measurement index for corporate governance, which is usually approached via proxies in existing literature. Empirical analysis evaluating the performance of 230 companies with higher liquidity (on the Sao Paulo stock exchange BM&FBOVESPA) in the years of 2006, 2007 and 2008 and evaluated taking into consideration family control, founding family control and CEO position occupied by the person who founded the company (CEO founder). They were compared with control groups without such characteristics. Econometric models showed no evidence of different market performance for family or founding family control. However, CEO founder showed superior market performance compared with non CEO founder firms. Operational performance measured by accountancy parameters of family controlled, founding family controlled and founder CEO managed companies was lower than operational performance of other companies. Such results differ from the ones obtained in the US and Western Europe, which showed both superior market and operational performance for family, founding family control and founder CEO administration. / As estruturas de controle e administração familiares são apontadas, por um lado, como eficientes e benéficas ao desempenho das empresas pelo seu potencial de redução de conflitos entre acionistas e administradores, menor miopia administrativa, reduzida assimetria de informação e possível influência social e política das famílias, entre outros fatores. Por outro, são apontadas como estruturas prejudiciais ao desempenho, por serem fonte de conflitos entre os acionistas majoritários e minoritários, estarem sujeitas ao nepotismo e particularismo, pela inibição de takeovers, por estenderem os conflitos familiares à empresa e assim por diante. As conclusões sobre a correlação (positiva, negativa ou inexistente) destes fatores com o desempenho das empresas seguem dúbias. Este trabalho investigou esta questão, trazendo duas contribuições principais: o estudo da relação entre controle familiar ou individual, famílias fundadoras e administração do fundador no contexto nacional e o uso de um índice específico para a medida da governança corporativa como variável de controle, o qual usualmente é tratado pela literatura estrangeira através de proxies. Na análise empírica foi investigado o desempenho das 230 empresas mais líquidas listadas na BM&FBOVESPA, nos anos de 2006, 2007 e 2008 frente ao controle familiar, ao controle da família fundadora da empresa e ao fato do cargo de CEO ser ocupado pela pessoa que fundou a firma, comparandoas aos grupos de controle não familiares ou não geridos pelo fundador. Modelos econométricos indicaram que, sob o ponto de vista de mercado, não há evidências claras de diferenças de desempenho entre empresas cujo controle é familiar ou individual e das famílias fundadoras e as empresas em geral. Já as empresas administradas pelo fundador (CEO fundador) apresentaram desempenho de mercado (Valor de Mercado sobre o Valor Contábil e Q de Tobin) superior às demais. Por outro lado, o desempenho operacional, medido por critérios contábeis, foi menor para o controle familiar, da família fundadora e para a administração do CEO fundador, comparado às empresas em geral. Os resultados referentes ao desempenho operacional diferem dos obtidos em estudos realizados nos Estados Unidos e Europa Ocidental que apontam relações positivas entre o desempenho de mercado e operacional - e o controle e administração familiares.

Organizações e comitês internacionais discutem fortemente formas de manter as empresas com informações necessárias para enfrentar desafios de um mundo com recursos limitados, com uma população que cresce rapidamente. Estas entidades se deparam com um cenário que impacta suas decisões e, o que se tem presente, ainda é um campo de incertezas empresariais sobre a decisão da adoção ou não de estratégias de sustentabilidade e de uma gestão mais responsável socialmente. Este estudo investiga a relação entre os estágios de auto-avaliação nas práticas de Responsabilidade Social Empresarial, tendo por base um grupo de 33 empresas de diferentes portes e segmentos de mercado. Mais precisamente, esta pesquisa analisa em que medida a adoção de práticas de RSE influencia o desempenho econômico-financeiro das empresas. O estágio de RSE das empresas foi obtido junto ao cadastro do Instituto Ethos de Responsabilidade Social e cruzado com os índices de desempenho calculado pelo software Economática e, submetido à técnicas estatísticas univariadas e bi-variadas. O método utilizado foi os da pesquisa exploratória e descritiva, com abordagens em duas fases distintas: qualitativa e quantitativa. Os resultados sugerem que existe uma tendência positiva e diretamente proporcional do ROE, com moderada correlação, ao nível de significância de 5%, com cinco indicadores de RSE: I10-Compromisso com o Desenvolvimento Infantil, I18-Comportamento das Demissões, I28-Apoio ao Desenvolvimento de Fornecedores, I36-Contribuições para Campanhas Políticas e I40-Participação em Projetos Sociais Governamentais; e com dois dos principais temas de RSE desenvolvidos pelo Instituto Ethos: Fornecedores e Governo e Sociedade. Devido ao fator limitador nesta investigação, os dados coletados não permitem maior aproximação, com respaldo estatístico, do verdadeiro impacto que a adoção de ações de responsabilidade social pode gerar na performance empresarial. / Organizations and Committees heavily discuss ways to keep companies with information necessary to face the challenges of a world with limited resources, with a rapidly growing population. These entities are faced with a scenario that impacts their decisions and what has this, it is still a field of business uncertainty on the decision to adopt or not sustainability strategies and a more socially responsible management. This study investigates the relationship between the stages of self-assessment in practices of the Corporate Social Responsibility, based on a group of 33 companies of different sizes and market segments. This research analyze more specifically to what extent the adoption of CSR influences economic and financial performance of the companies. The CSR stage from companies was obtained next to the registry of the Ethos Institute for Social Responsibility and crossed with the performance indices calculated by Economática software and submitted to univariate and bi-varied statistical techniques. The method used was of exploratory and descriptive research with approaches into two distinct phases: qualitative and quantitative. The results suggest that there is a positive and proportional trend of ROE, with moderate correlation at a significance level of 5%, with five indicators of CSR: I10-Commitment to Child Development, I18-Behavior Layoffs, I28-Development Support Providers, I36-Contributions to Political Campaigns and I40-Governmental Participation in Social Projects; and two of the main themes of CSR developed by Instituto Ethos: Suppliers and Government and Society.Due to the limiting factor in this research, the data collected do not allow further approximation, with statistical support, the true impact that the adoption of social responsibility can generate business performance.

Submitted by LUCIMAR ÁVILA (lcavila@ufu.br) on 2013-08-27T19:35:42Z No. of bitstreams: 1 TESE LUCIMAR DE ÁVILA.pdf: 1257253 bytes, checksum: f83ab6c652d652ffaede3a73ec32690a (MD5) / Approved for entry into archive by Suzinei Teles Garcia Garcia (suzinei.garcia@fgv.br) on 2013-08-28T12:53:38Z (GMT) No. of bitstreams: 1 TESE LUCIMAR DE ÁVILA.pdf: 1257253 bytes, checksum: f83ab6c652d652ffaede3a73ec32690a (MD5) / Made available in DSpace on 2013-08-28T13:34:03Z (GMT). No. of bitstreams: 1 TESE LUCIMAR DE ÁVILA.pdf: 1257253 bytes, checksum: f83ab6c652d652ffaede3a73ec32690a (MD5) Previous issue date: 2013-08-06 / The study of governance in third sector institutions presents an important possibility of improving the mechanisms of disclosure of precepts related to the management of these organizations. In that sense, the paper aims to identify the existence of a relation between the model of governance adopted by the TV and radio foundation of a university, its financial performance, and the volume of its operations. Therefore, an exploratory survey is conducted, using content analysis and documental and bibliographic research as methodology. The main objective is to obtain a governance index, derived from the use of independence variables, accountability and transparency, in a longitudinal survey that comprises the years of 1986 to 2010. This period is selected based on the application of questionnaires and on document evaluation. Furthermore, the paper uses a database consisting of financial information, aiming to characterize indicators of financial performance. These indicators include Return on Assets, Return on Net Assets, index of third party capital, and Net Margin. Determinants of the volume of operations are also used, considering the amount of hours of programs designed and broadcast by the TV station, the amount of hours of proper television programming aired and the number of employees as variables. The data are treated statistically via descriptive analysis, confirmatory factor analysis (used to validate the instrument of data collection), and logistic regression analysis (used to analyse the relation between the variables of financial performance and the volume of operations). They allow a verification of the relation between the variables of governance and those of financial performance and of volume of operations. The results indicate that the instrument of data collection proposed presents good adjustment indicators, and that the governance index exposes a substantial relation with the variables used to measure performance. Since no previous studies that associate indicators of governance with performance in the third sector are found in the literature review, the results obtained may complement the existing theory on the subject. This may imply that determining the governance index is the appropriate tool for the confrontation and measurement of performance of nonprofit entities. For such end, defining the metrics related to the activities of these entities that will be used in the analysis process is enough. / O estudo da governança em instituições do terceiro setor apresenta-se como importante possibilidade de aprimoramento dos mecanismos de evidenciação dos preceitos relacionados à gestão dessas organizações. Nesse sentido, este estudo visa identificar a existência de relação entre o modelo de governança adotado por uma fundação de rádio e televisão universitária com seu desempenho econômico-financeiro e com seu volume de operações. Para tanto, utiliza-se de pesquisa exploratória, tendo como recursos metodológicos a análise de conteúdo e a pesquisa documental e bibliográfica. O objetivo é alcançar a estruturação de um índice de governança derivado da utilização de variáveis de independência, prestação de contas e transparência, num estudo longitudinal compreendendo o período de 1986 a 2010, obtidos por meio da aplicação de questionários e por avaliação documental. Utiliza-se também um banco de dados constituído com informações contábeis, com o intuito de caracterizar indicadores de desempenho econômico-financeiro com base no Retorno sobre o Ativo, Retorno sobre o Patrimônio Social, Índice de Participação de Capital de Terceiros e Margem Líquida, assim como determinantes do volume de operações da fundação, levando em consideração a variável quantidade de horas de programas criados e exibidos pela emissora de televisão, quantidade de horas de programação própria de televisão no ar e número de funcionários. Os dados foram tratados estatisticamente por meio de análise descritiva, análise fatorial confirmatória, para validação do instrumento de coleta de dados, e análise de regressão logística - para analisar as relações entre as variáveis de desempenho econômico-financeiro e volume de operações. Isso permitiu verificar a relação entre as variáveis de governança com as de desempenho econômico-financeiro e volume de operações. Como resultados constatou-se que o instrumento de coleta de dados proposto apresentou bons indicadores de ajuste e ainda que o Índice de governança – Igov expôs uma relação significativa com as variáveis utilizadas para a mensuração do desempenho. Por não terem sido encontrados na literatura estudos anteriores que relacionassem indicadores de governança com desempenho no terceiro setor, os resultados constatados podem representar uma complementação para a teoria existente sobre o assunto. Isso pode implicar que a determinação do Igov constitui-se em ferramenta adequada para o confronto e medição de desempenho de entidades sem fins lucrativos, bastando, para tanto, a definição das métricas relativas às atividades da entidade que serão utilizadas para a análise.

As environmental responsibility (ER) gains momentum in the corporate and stakeholder world, it is imperative to understand the relationship between ER and financial performance. While there is prior research looking at this relationship, this study provides further insight into the specific effects of negative and positive ER. In addition, it looks over the years 2008-2011 having implications for companies about the effects of their ER even through financial hardships. This study uses a widely respected corporate social responsibility database, in which ER scores were separated from. In this study, 287 firms in the S&P 500 are examined through times-series regression analyses. The results reveal that positive ER had a negative relationship with financial performance indicators Tobin’s q and ROA. However, negative ER had such strong positive relationship with financial performance in both measures, that when looking at the effect of net ER, the relationship was tipped back to positive. This indicates that negative ER worsens a company’s financial position more than spending on positive ER initiatives.

Companies are subject to enormous pressure from stakeholders related to social aspects. As a result, companies were evaluated not only through traditional performance indicators, but also through the way they interact with a wide range of social demands. The issue of corporate social responsibility (CSR) is associated with a wide spectrum of relations between the company and its stakeholders, as well as for the environment. In this context, there have been several studies investigating the effective feasibility of the relationship between social responsibility and profit. The positive results of financial performance would be associated with the set of expectations of stakeholders. Thus, this study aims to answer what is the relationship between the financial result of the behavior of the largest companies in Rio Grande do Sul and its CSR activities. Therefore, the research sought to companies that are among the 100 largest in the year 2013, according to the classification by Value Weighted Greatness (VPG) of the journal Tomorrow, publicly traded traded on BM & FBOVESPA that published the BS model IBASE between 2009 and 2013. In view of these criteria resulted in three companies that were analyzed their CSR and DF indicators. As a result it was not possible to infer that there is a correlation between social, environmental and financial variables of the companies studied. / As empresas estão sujeitas a enormes pressões exercidas pelos stakeholders relacionadas com os aspectos sociais. Como resultado, as empresas passaram a ser avaliadas não só através dos indicadores de desempenho tradicionais, mas também por meio da maneira que elas interagem com um amplo conjunto de demandas sociais. A questão da responsabilidade social empresarial (RSE) está associada a um amplo espectro das relações entre a empresa e seus diversos públicos, bem como para o meio ambiente. Nesse contexto, surgiram vários estudos que indagaram a efetiva viabilidade da relação entre a responsabilidade social e o lucro. Os resultados positivos do desempenho financeiro estariam associados ao conjunto de expectativas dos stakeholders. Dessa forma, esse estudo visa responder qual a relação entre o comportamento do resultado financeiro das maiores empresas do Rio Grande do Sul e suas ações de RSE. Para tanto, a pesquisa buscou as empresas que figuram entre as 100 maiores do ano de 2013, segundo a classificação pelo Valor Ponderado de Grandeza (VPG) da Revista Amanhã, de capital aberto com ações negociadas na BM&FBOVESPA que publicaram o BS modelo IBASE entre os anos de 2009 e 2013. Atendendo esses critérios resultaram três empresas em que foram analisados seus indicadores de RSE e DF. Como resultado não foi possível inferir que exista uma correlação entre as variáveis socioambientais e financeiras das empresas estudadas.

Cette thèse explore la dimension financière de la performance export. Notre réflexion s'articule autour de deux études. La première, à visée exploratoire, présente dans un modèle théorique syncrétique général mais également spécifique à la filière vin, l'ensemble des déterminants (financiers et non financiers) de la performance export des PME. Nous y avons également testé l'existence de ces déterminants sur la performance export (ventes export et intensité export) d'un échantillon d'entreprises exportatrices de la filière vin française. A partir de cette étude préalable, nous avons pu, dans une étude approfondie, et grâce à une transposition des théories financières au contexte de l'exportation, élaborer un modèle reliant la performance export à plusieurs déterminants financiers (besoins financiers, structure financière et contrainte financière) de manière globale, mais aussi en fonction du niveau de développement export des PME. La performance export a été évaluée non seulement à travers l'intensité export, mais également par une mesure innovante de performance financière. Ce modèle a ensuite été testé sur un échantillon de 311 PME exportatrices. Les analyses confirment l'existence de besoins financiers spécifiques. La structure financière ainsi que le niveau de contrainte financière évoluent en fonction du niveau de performance export alors qu'une situation de fragilité financière généralisée est constatée quel que soit le niveau de performance export. / This thesis explores the financial dimension of export performance, for which we noticed insufficient theoretical developments. Our research consists in two studies. The first one is exploratory and presents a syncretic theoretical model of SMEs export performance determinants (both financial and non financial) in general and in the wine industry. In this study, we also test this model on the export performance (export sales and export intensity) of a sample of French wine companies. Then, by adapting financial theories to exporting, we build a model relating export performance to several financial determinants (financial needs, financial structure and financial constraint) first globally and then according to the export development of SMEs. Export performance is assessed not only through export intensity but also through an innovative financial performance measure. This model has been tested on a sample of 311 exporting SMEs. Analyses confirm the presence of specific financial needs. The financial structure as well as financial constraints evolve according to the level of export performance while a general financial fragility is observed whatever the level of export performance is.

The purpose of this study was to investigate whether there is a positive relationship between environmental responsibility and financial performance of South African listed companies. For the purposes of this study annual financial statements for the periods ending from 1994 to 1998 were investigated. Only companies listed on the Johannesburg Stock Exchange (JSE) during the calendar years 1994 to 1998 were included. The investigation was not limited to certain sectors of the JSE in order to include all possible environmentally responsible companies. In the review of the related literature the theoretical foundation of environmental reporting was investigated based on fundamental accounting principles. The stakeholders interested in environmental reporting were identified and their influence on the environmental information presented in annual financial statements was examined. The costs or disadvantages versus the benefits or advantages of environmental responsibility were explored. The findings of previous studies that examined the relationship between environmental performance and financial performance were investigated. Environmental responsibility was defined, taking previous researchers' definitions into consideration. Pressures towards environmental responsibility that companies experience and progress made by companies were discussed. Previous studies were used to identify the most appropriate measures to use when measuring environmental responsibility. A control list and a judgement scale developed from previous research were selected for use in this study to determine environmentally responsible companies. Profitability, as a key component of financial performance, was defined. Elements of financial performance were discussed under the profit zone and causal factors. Financial performance measures most often used were identified from relevant literature. These measures were considered as well as measures used in previous research before selecting return on equity, return on assets, return on capital and economic value added for purposes of this study. Correlation analyses were performed for the following groups of companies for every year from 1994 to 1998: · Total qualifying population of companies; · total population excluding wild points regarding environmental reporting percentages; and · companies reporting on environmental matters during four to five years of the period examined. The financial performance measures ROE, ROA and ROC were individually correlated with the environmental reporting percentages for all the companies, regardless of the JSE sector of the companies. The correlation of EVA with the environmental reporting percentages was limited to industrial companies. Analyses per sector were performed by way of the following trend analyses for every year from 1994 to 1998: · Environmental responsibility per sector; · average financial performance for environmentally responsible companies in comparison to average financial performance for companies without a environmental responsibility measure per sector; and · data plots. There is a positive relationship between the environmental responsibility and the financial performance of South African listed companies; i.e. the higher the environmental responsibility of a company is, the higher is the financial performance of that company. However, it is important to note that this conclusion is based on the results in total and that causality could not be addressed. There are still many sectors with no or very little evidence of environmental responsibility. / Dissertation (DComm(Accounting Sciences))--University of Pretoria, 2002. / Accounting / unrestricted

AFRIKAANS: Die doel van rekeningkundige verslagdoening is om inligting te verskaf oor die finansiële stand, prestasie en veranderinge in die finansiële stand van ’n onderneming wat nuttig is vir ’n verskeidenheid van gebruikers om rasionele ekonomiese besluite te kan neem. Die probleem wat in hierdie studie aangespreek word, is die onvermoë van rekeningkundige inligting in finansiële state om aan die spesifieke behoeftes van die gebruikers van klein maatskappy finansiële state in Suid-Afrika te voldoen. Die studie behels ’n omvattende meningsopname van die behoeftes van gebruikers van klein maatskappy finansiële state in Suid-Afrika, ten einde aanbevelings vir die verbetering van die huidige rekeningkundige verslagdoeningstelsel ten opsigte van klein maatskappye te maak. Die empiriese ondersoek wat uitgevoer is, het die spesifieke inligtingsbehoeftes van die verskillende gebruikersgroepe van klein maatskappy finansiële state in Suid-Afrika bepaal deur gebruik te maak van vraelyste. Die data wat ingesamel is, vir doeleindes van die studie, het bestaan uit 434 voltooide vraelyste deur geregistreerde klein praktisyns, 212 voltooide vraelyste deur eienaars/bestuur van privaatmaatskappye, 5 voltooide vraelyste deur finansiële instellings, asook ’n onderhoud wat met die Suid-Afrikaanse Inkomstediens (SAID) gevoer is. Hierdie studie het getoon dat huidige rekeningkundige verslagdoeningsvereistes vir privaatmaatskappye nie aan die behoeftes van die gebruikers van hierdie maatskappye se finansiële state in Suid-Afrika voldoen nie. Die vereistes van die rekeningkundige standaard, IFRS for SMEs, wat gedurende 2007 in Suid-Afrika aanvaar is en op klein maatskappye van toepassing is, voldoen nie aan die inligtingsbehoeftes van Suid-Afrikaanse gebruikers nie. Gesien in die lig van die belangrike bydrae wat klein maatskappye tot die Suid-Afrikaanse ekonomie lewer, is die rekeningkundige verslagdoening van hierdie maatskappye noodwendig belangrik. Gebruikers van klein maatskappy finansiële state vereis dat huidige rekeningkundige verslagdoeningsvereistes verminder en vereenvoudig word, ten einde aan hulle spesifieke inligtingsbehoeftes te voldoen en om te verseker dat finansiële state betekenisvolle, relevante en betroubare inligting vir die gebruikers daarvan voorsien. ENGLISH: The objective of financial reporting is to provide information in regards with the financial position, performance and changes in the financial position of an entity that is useful for various users, enabling the users to form rational economical decisions. The problem that has been addressed in this study pertains to the inability of accounting information, produced in financial statements, to address specific needs of users of small company’s financial statements in South Africa. The study includes a comprehensive opinion survey of needs for users of small company’s financial statements in South Africa, in order to make recommendations for the improvement of the current accounting reporting standards for small companies. The empirical research performed within this study included the assessment of specific information needs for various user groups of small company’s financial statements in South Africa, by use of questionnaires. The data gathered for the purpose of this study consisted of 434 completed questionnaires by registered small practitioners, 212 completed questionnaires by owners of private companies, 5 completed questionnaires by financial institutions, as well as an interview with the South-African Revenue Services (SARS). The results of the study showed that the current reporting standards for private companies do not satisfy the needs of the users of these small company’s financial statements in South Africa. The requirements of the accounting standard, IFRS for SMEs, that was accepted in South Africa during 2007, applicable on small companies, does not satisfy the information needs of the South-African users. In the light that small companies make up an integral part of the South-African economy, the accounting reporting for these small companies is inevitably important. Users of small company’s financial statements require that the current reporting standards be reduced and simplified in order to address the users’ specific information needs and to ensure that the information in financial statements is meaningful, relevant and reliable for the users. / Thesis (DCom)--University of Pretoria, 2010. / Accounting / unrestricted

In the present study, event sponsorship and event marketing are identified as two distinct event-related marketing communications tools. As a research field, sponsorship and event sponsorship has experienced continuous research interest for the last four decades. This in clear contrast to event marketing, which only within the last 10 years has attracted research interest from marketing scholars. However, little research has been carried out in the field of (event-) sponsorship from an organisational perspective. Thus, to the author s knowledge, the present study is the first of its kind investigating both event formats, event sponsorship and event marketing, from an organisational perspective in one study. A literature review that spans the domains of branding, signalling theory and hedonic consumption helped to differentiate between the two event formats, and to provide a theoretical grounding of the two event formats. The present study evaluates the impact of event sponsorship and event marketing on the brand and performance dimensions of brand awareness, brand attitude, brand performance and financial performance. Furthermore, brand orientation and organisational innovativeness moderate the relationship between independent and dependent variables. Moreover, this research study was undertaken from an organisational perspective. There is little evidence within the field of event sponsorship and event marketing as to how organisations evaluate the performance impact of event sponsorship and event marketing. Similarly, the more established sponsorship outcomes of brand awareness and brand attitude have yet to receive research attention within an organisational research setting. This research study follows a cross-sectional research design. A conceptual model is developed on the basis of the literature review, and is tested through confirmatory factor analysis and structural equation modelling. The data for this study was collected via an online survey which resulted in 226 responses. The findings indicate a negative relationship between event sponsorship and brand performance. Furthermore, organisational innovativeness was identified as moderating the event sponsorship brand performance relationship, whereas brand orientation is found to moderate the event marketing financial performance relationship.