Social media has created a two-pronged dilemma for the journalism world. On one side is an attack of the basic notions of identity and authority for an age-old profession while on the other side supporting journalists by making available an endless amount of new tools and resources for them to work with. This thesis establishes and examines the online community of practice that has formed in the crosshair of the two sides, where the future of newspapers is a hotly debated subject. Using innovative data collection, the conversations of 20 experts is studied qualitatively through computer mediated discourse analysis to examine and explore the debate while providing consideration of the key issues to allow for an in-depth study.

This thesis reports on an evolution of the media image of major athletics competitions, concretely of the World Athletics Championships and the European Athletics Championships. Using grounded theory methodology, the thesis seeks to examine which topics are used by Czech sports journalists publishing on sport.iDnes.cz, iSport.cz, and Sport.cz news websites. This paper aims to uncover the media's agenda and its eventual gradual changes based on articles dedicated to five chosen championships. The qualitative content analysis covers the period from 2009 to 2018. All the detected topics are divided into categories and subcategories, the findings are exemplified by quotations of relevant journalistic texts. The results of this analysis demonstrate the media image of the athletics. Besides that, the thesis also shows how the Czech online media worked with several sporting events. The final part of this paper includes a comparison of observed championships and a description of categories' development. The findings are also represented in a chart.

In today's media landscape, the boundaries between traditional media and digital media are intertwined. Thus, many news outlets can use social media platforms such as Facebook to share their articles to reach a larger audience. At the same time, it creates an opportunity for readers to interact with the articles by leaving a comment.  The purpose of this study is to examine what Facebook users comment on posts that contain links to news articles about influences in relation to COVID-19. The selected news articles are published on BBC News and The Guardian Facebook pages. Our research question is: What do Facebook users comment on posts about influencers in relation to COVID-19? Besides, we have two subquestions to support the research question; (1) What are the similarities and differences in the responses when comparing the comments on posts from 2020 and 2021? (2) What are users' opinions about influencers in relation to COVID-19? To support the questions, we use the theories public sphere and discourse theory.  Regarding the method, the study is carried out with a qualitative approach, which means that we examined four Facebook posts, of which 50 comments from each post by using discourse analysis. The choice of posts is based on the articles in the posts being about influencers in connection with COVID-19. Then the material was processed in the program NVivo, where we could identify the most used words among the comments.  The results show that the themes that can be identified in the posts are influencers as a profession, influencers' ethical behaviour and society. Then we analyse the themes, some of the most used words and writing styles in different contexts. For example, many commentators argue that being an influencer is not a real job, and thus it is absurd that influencers are allowed to travel abroad even though the restrictions imply that UK residents can only travel abroad for work. In line with this, many also criticise restrictions as they apply only to a specific group, which influencers do not fall into the category. Other aspects that can be founded are that influencers can do whatever they want, and they are skilled at marketing.  We concluded in the study that the pictures and headlines serve as a basis for how the commentators can view influencers. Moreover, public opinion may differ depending on the knowledge of people regarding COVID-19. We can also indicate that Facebook users tend to leave comments with descriptive and convincing writing styles rather than explanatory.

This thesis is a critical investigation of the language used in online news headlines to report the Stoneman Douglas High School shooting, which took place on February 14, 2018 in Florida, United States. By analyzing 50 online news headlines, published by five of the most popular national and local news outlets, the purpose of this study is to understand how the words chosen by the journalists contribute to creating particular meanings, or representations of the event, and if through these representations any hidden ideologies are put forward. The framework used to carry out the research combined Fairclough’s critical discourse analysis with van Dijk’s sociocultural approach, resulting in the study of three different but interrelated elements of discourse: sociocultural practice, or the social and cultural context of gun ownership in the U.S.; discourse practice, hence the processes behind the production of online headlines and the cognitive processes behind their interpretation; and finally, a linguistic analysis of the text itself. The analysis found that, despite the anticipated neutral stance of news journalists, dictated by professional values such as integrity and objectivity, hidden meanings and ideologies necessarily transpire in the language used to describe the violent event, and to represent victims and attacker.

Traditional news providers struggle to reach young millennials. Current research states that one reason for this is the growing divergence between news providers’ current online news presentation and how young millennials want news to be presented online. To explore possible ways to avoid a further growth of this so-called news gap, this study explored how young millennials like news to be presented online. For this purpose, generative sessions and semi-structured interviews were conducted within the framework of a co-design study with a service design approach. The results showed that there are three critical factors in online news presentation, which are trust, balanced opinion and time efficiency. Further, the results showed that features such as multimedia options or interactive infographics are ways of online news presentation that the participants would like to see more in online news offers. The results of this thesis were also presented in a prototype in the form of a digital application. The prototype makes the results more practical in order to support news providers in the practical implementation of the suggested steps.

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While news articles for print use one News Triangle, where important information is at the top of the article, online news articles are supposed to use a series of Stacked News Triangles, due to online readers text- skimming habits[1]. To identify Stacked News Triangles presence, we analyse how 68 Danish journalists annotate 31 articles. We use keyword frequency as the measure of popularity. To explore if Named Entities influence News Triangle presence, we analyse Named Entities found in the articles and keywords.We find the presence of an overall News Triangle in 30 of 31 articles, while, for the presence of Stacked News Triangles, 14 of the 31 articles have Stacked News Triangles. For Named Entities in News Triangles we cannot see what their influences is. Nonetheless, we find difference in Named Entity Types in each category (Culture, Domestic, Economy, Sports).