The relevance of the Swedish alcohol monopoly has been widely debated for years in Sweden. In 2015 Systembolaget celebrates 60 years as the only actor on the alcohol market. To celebrate this, Systembolaget launched a campaign where the commercial The Expert is included, in which contrasts between the Swedish and the American ways to sell alcohol is addressed. In my essay I’m examining the commercial through a narrative analysis to find out how Systembolagets self image is created. In particular, how the narrative works in order to create this self image. Rhetorical agency is a way for me to reach my conclusion. Through my narrative analysis and the use of the rhetorical situation as well as rhetorical agency, I reach the conclusion that Systembolagets (self constructed) self image is a positive one where Systembolaget is to be viewed as experts in their area, in contrast to the American “expert” who is ridiculed. Systembolaget is portrayed as a responsible actor with sole rights and the implicit argumentation suggests they wish to maintain that position in Sweden.

No summary available / Industrial & Organisational Psychology / M. Comm. (Industrial Psychology)

Dès sa prise de pouvoir en janvier 1933, le régime national-socialiste et son chef, Adolf Hitler, engagent l'Allemagne dans une révolution culturelle, laquelle implique un changement drastique de valeurs nationales idéales et un contrôle strict de la culture. Cette dernière est désormais utilisée comme un outil pour faire la propagande du régime nazi et promouvoir ses idéaux. Tiraillée par les factions de droite et de gauche, la France des années trente est divisée dans ses perceptions du nouveau modèle culturel que développe l'Allemagne hitlérienne. En fonction des évènements qui se passent de part et d'autre du Rhin entre 1933, prise de pouvoir d'Hitler et 1939, début de la Deuxième Guerre mondiale, les opinions à l'égard de la révolution culturelle nazie et de la dictature aux velléités totalitaires qui la conduit évoluent. Ce mémoire vise donc à analyser comment se manifeste la perception de la presse française, reflet et forgeuse de l'opinion publique, à l'égard de la révolution culturelle nazie. Pour ce faire, nous analysons les perceptions de deux importants quotidiens dans le paysage médiatique français, dont les positions éditoriales sont antagonistes : le Figaro , journal de droite conservatrice, et L'Humanité , journal communiste. En analysant les positions de ces deux quotidiens par rapport à certains thèmes majeurs se trouvant au coeur de la révolution culturelle nazie (comme le racisme, la censure, la"communauté du peuple"), nous allons non seulement cerner l'évolution respective de chaque journal sur l'ensemble de la période étudiée, 1933 à 1939, mais aussi les comparer entre eux. Nous exposerons et analyserons ainsi le clivage idéologique qui divise la France des années 1930 et qui s'exprime avec vigueur devant la nouvelle Allemagne hitlérienne.

Il peut paraître curieux que la querelle entourant l'épisode convulsionnaire du jansénisme des Lumières se soit trouvée à s'exprimer en comédies, mais cela se comprend lorsque l'on examine l'itinéraire général du jansénisme, et le parcours particulier des comédies en tant que telles. Les deux comédies, une écrite par un père jésuite et l'autre par un janséniste inconnu, ouvrent une fenêtre inusitée sur le phénomène convulsionnaire, la réception sociale qu'il connut et les malaises politico-religieux qu'il souleva. Les échos littéraires de la querelle janséniste révèlent un déplacement de ses lieux et modalités habituels d'affrontements. La querelle janséniste du XVIIIe siècle laisse place à une polémique furieuse qui investit l'espace public. La discussion théologique de la première querelle reste présente, mais elle sert davantage de paysage dans lequel se dessinent de nouveaux motifs de disputes tels que le rôle des miracles, la paix de l'Église et la question de l'autorité. La guerre entre jansénistes tourne autour de lieux communs et de caricatures qui couraient à l'époque. L'application comique à travers une intrigue exagérée et des personnages stéréotypés sert davatage la polémique. Les comédies furent reçues comme de la littérature polémique autour d'un sujet d'actualité. Elles sont une tentative réussie d'ouvrir la querelle précise de Saint-Médard à un certain public. Plus encore, elles sont une réflexion sur la reconnaissance du public comme instance nouvelle d'autorité et sur les moyens légitimes de lui parler.

The use of social media has increased the need of interactivity and information sharing. Individuals are sharing thoughts about different issues. Today, environmental issues have become an everyday matter for many. This matter is manifested through opinion leaders and their blogs or accounts. These opinion leaders possess an incredible power to influence others, which they in many cases take advantage of to inform their readers about topics that matters. This thesis will study how individuals respond to opinion leaders’ publications of green product exposure on social media. The purpose is to deepen the understanding and analyze possible influences related to the individuals’ responses. Green consumption habits are being highlighted as important and green products are exposed through many opinion leaders’ profiles on social media, since they often have an influence on individuals purchasing decisions. To investigate consumer responses on social media a qualitative study has been implemented. This has been done through observations and the construction of a focus group with the aim to strengthen the observational results. The results have mainly showed that individuals often respond positively to opinion leaders’ posts of green products, but their positive responses are related to the opinion leader rather than highlighting the green attributes. These results have been discussed to arisen from the individuals strive to identify themselves with opinion leaders. Furthermore, additional theory has been used to analyze the comments and explain possible influences. The conclusion of this thesis includes proposals for future research related to this topic.

This study examines the explanatory power of the traditional explanations as to what determines public support for EU membership and European integration – the economic explanation and the political values‐based explanation – in the context of the post-communist member states of the EU. Further, an alternative explanation – the communist legacy explanation – is presented and tested. It is hypothesized that a high degree of Soviet influence and suppression during the communist period leads to a low degree of support for EU membership and European integration, because of a willingness to protect oneself from violation of national sovereignty once again. The explanatory power of the traditional explanations does not obtain convincing empirical support, even if many individual predictors are statistically significant as determinants. Communist legacy seems to be important as a determinant of public support for EU membership and European integration. However, the hypothesis can neither be accepted nor rejected, because of the methodological problems associated with the dummy variable approach used in order to test it. Further, the direction of the relationship between communist legacy and public support for EU membership and European integration seems to be two‐fold, rather than one-sided as hypothesized.

No description available.

published_or_final_version / Environmental Management / Master / Master of Science in Environmental Management

published_or_final_version / Education / Doctoral / Doctor of Philosophy

<p>Abstract</p><p>This is a case study on how to perform an efficient evaluation of the information and opinion building that the aid organization Svalorna Latin America does in Nicaragua. The main purpose of the study is to find a methodology on how to work with evaluations of information and opinion building in the future. Svalorna LA works to empower the people, through information and opinion building, and achieve sustainable development. The method I used is semi-structured interviews in combination with literature review about the topic to create a base for my questions.</p><p>I used the Johari window to analyze Svalorna with the information that had come up during the interviews. For example, Svalorna in Sweden has one understanding of how the perception of the organization is. Svalorna in Nicaragua has another and the cooperating organizations a third perception. There were also a lot of different opinions about the purpose of an evaluation.</p><p>The main purpose of evaluation, to constantly develop the program and thereby strengthen the cooperating organizations, should furthermore guide the choice of methodology for evaluation. This should be a consistent methodology with an amount of specific methods of which one is to be chosen depending on if it is an activity, effort or goal that need to be evaluated. These specific methods should be the same every time.</p><p>I do believe that Svalorna’s work in Nicaragua contributes to a sustainable development but as I will show in my thesis I found several recommendations for them to work more efficiently.</p> / <p>Sammanfattning</p><p>Den här uppsatsen är en fallstudie i hur man effektivt kan utvärdera informations- och påverkansarbete. Jag har valt att undersöka en biståndsorganisations, Svalorna, informations- och påverkansarbete i Nicaragua. Syftet med studien är att finna en metod för hur Svalorna skulle kunna jobba med utvärdering av informations- och påverkansarbete i framtiden. Som metod har jag har använt mig av semistrukturerade intervjuer och även litteratur i ämnet för att skaffa mig förkunskaper.</p><p>Jag har analyserat intervjuerna med hjälp av bland annat Joharis fönster. Det visade sig exempelvis att Svalorna Sverige har en bild av hur organisationen uppfattas medan Svalorna Nicaragua har en annan uppfattning och samarbetsorganisationerna en tredje. Meningarna gick även isär kring syftet med en utvärdering.</p><p>Huvudsyftet med att utvärdera är enligt denna studie för att ständigt utveckla programmet och därmed stärka samarbetsorganisationerna. Detta ska även ligga till grund i valet av metodik för utvärdering. Metodiken ska vara konsekvent och ha flera olika specifika metoder. Utvärderaren kan då välja den av dessa metoder som passar för utvärdering av en speciell aktivitet, insats eller mål. Dessa specifika metoder bör vara samma varje gång.</p><p>Jag tror verkligen att Svalornas arbete i Nicaragua bidrar till en hållbar utveckling men som jag kommer att visa i min uppsats har jag funnit flera rekommendationer på hur de skulle kunna jobba mer effektivt.</p>