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La agricultura orgánica con certificación Comercio Justo, permite que los productores vendan sus productos a mercados más competitivos que les permitan obtener mejoras económicas, ambientales y sociales para ellos y para la comunidad, es por ello que la presente investigación consistió en elaborar una propuesta que permita obtener la certificación de Comercio Justo para los productores de la Asociación BANOL del distrito de Olmos - Lambayeque 2018, así como diagnosticar la situación actual de la agricultura orgánica en el distrito de Olmos, análisis de la dimensión ambiental, económica, social y las fortalezas en relación al comercio Justo. Para ello se utilizaron entrevistas con preguntas semiestructuradas dirigidas a la presidenta de la asociación, 07 agricultores y 02 técnicos especialistas en agricultura orgánica. Determinando que la actividad agrícola orgánica se encuentra en etapa introducción, adaptación y aprendizaje, también se comprobó que los agricultores si cumplen con prácticas medioambientales preservando los recursos naturales y evitando el uso agroquímicos para no contaminar el ecosistema, en la situación económica se determinó que la adopción de la agricultura orgánica se implementó como estrategia comercial para ingresar a mercados más competitivos donde están dispuestos a pagar un mejor precio por productos orgánicos y eco amigables viéndose rentable a mediano plazo, debido al nivel de ventas, contratos fijos anuales, precios y reinversión. Sin embargo, en la parte social presentan debilidad: bajo nivel de educación, salud, vivienda, formalidad de empleo etc. Finalmente se concluyó que las fortalezas de Banol se adaptan al cumplimiento de las exigencias mínimas iniciales que pide Comercio Justo para otorgar la certificación. Esta certificación ayudará a mejorar la calidad de vida, debido a la mejora de los servicios básicos para todos los agricultores de Banol y comunidad, fortaleciendo así la parte social. / Organic farming with Fair Trade certification, allows producers to sell their products to more competitive markets that allow them to obtain economic, environmental and social improvements for themselves and for the community, which is why the present investigation consisted in writing a proposal that allows obtaining the certification of Commerce for the producers of the Association BANOL of the district of Olmos - Lambayeque 2018, as a diagnosis of the current situation of the organic agriculture in the district of Olmos, analysis of the Dimension environmental, economic, social and strengths in relation to Fair trade. For this, interviews with semi-structured questions directed to the presidency of the association, 07 farmers and 02 technicians specialized in organic agriculture are used. To determine that the organic agricultural activity is in the introduction, adaptation and learning stage, it is also verified that the means are maintained with the environmental practices preserving the natural resources and the use of agrochemicals in order not to contaminate the ecosystem, in the economic situation determined that the adoption of organic agriculture is implemented as a commercial strategy to enter more competitive markets where it offers to pay better price for organic and eco-friendly products over a period of sales, fixed annual contracts, prices and reinvestment. However, it is concluded that the strengths of Banol are adapted to meet the minimum initial requirements that Trade is required. Just to grant the certification. This is the best way to improve the quality of life thanks to the improvement of basic services for all.

El presente estudio tiene como objetivo determinar la viabilidad de la instalación de una planta de productora de mango orgánico en frio, que estará a cargo de productores del distrito de Pitipo para ser exportados a Tokio, todo esto a partir de la evaluación de la viabilidad del mercado, tecnológica, económica y financiera. Para la elaboración del producto se utilizará como materia prima principal el mango nacional de máxima calidad y reconocimiento. Este proyecto resulta relevante debido a que en los últimos años el precio de este tipo de productos resulta relevante debido a que en los últimos años el precio de este tipo de productos se ha ido incrementando por la creciente demanda que existe por estos productos. Es por ello que se realizó una investigación previa del mango orgánico, frutas de las cuales elaborará el producto, así como lo referente a la exportación de este producto. Posterior a esto se determinará la organización de la empresa. Para finalmente realizar el estudio económico y financiero del proyecto, mediante el cual se determinó la viabilidad del proyecto con ayuda de indicadores tales como VAN y TIR. A través de los escenarios mostrados poder llegar a un escenario esperado para el proyecto el cual tiene como VAN Económico S/13,862606.61 y el VAN Financiero de S/15,123,434.59 el TIR E de 56.53% y el TIR F de 79.81%, el B/C E de 2.9 y el B/C F de 3.37. Gracias a estos resultados obtenidos podemos concluir que el proyecto es viable y factible. Con el presente estudio se ha obtenido un VAN Financiero de S/14,084,642.55, un TIR Financiero de 79.81% con un COK de 18.17%, por lo que se demuestra que el proyecto es rentable. / The objective of this study is to determine the feasibility of the installation of a cold organic mango production plant, which will be in charge of producers of the district of Pítipo to be exported to Tokyo, all this from the evaluation of market, technological, economic and financial feasibility. The main raw material used to manufacture the product will be national mango of the highest quality and recognition. This project is relevant because in recent years the price of this type of product has been increasing due to the growing demand for these products. That is why a previous research of organic mango, fruits from which the product will be elaborated, as well as the export of this product was carried out. After this, the organization of the company will be determined. To finally carry out the economic and financial study of the project, through which the feasibility of the project was determined with the help of indicators such as VAN and TIR. Through the scenarios shown, we were able to arrive at an expected scenario for the project, which has an Economic NPV of S/13,862,606.61 and a Financial NPV of S/15,123,434.59, IRR E of 56.53% and IRR F of 79.81%, B/C E of 2.9 and B/C F of 3.37. Thanks to these results we can conclude that the project is viable and feasible. With the present study we have obtained a Financial NPV of S/14,084,642.55, a Financial IRR of 79.81% with a COK of 18.17%, which shows that the project is profitable.

企業經營過程中面對組織轉型與創新策略擬定過程中，要如何「形成」創新策略並且有效「執行」創新策略，常常為各企業所面臨到之最大挑戰。而管理會計系統─平衡計分卡與SWOT-Scorecard之功能，即是幫助企業進行策略之初期形成至導入，不僅協助企業形成與聚焦策略外，同時落實策略之執行與績效追蹤。過去研究鮮少將平衡計分卡與農企業之經營進行結合，更少探討農企業如何形成較有效益之創新策略，因此本研究將結合SWOT-Scorecard與藍海策略、藍色經濟三者創新策略「形成」之工具與觀念，其後再運用平衡計分卡執行創新策略。 本論文採用個案研究方式進行，將探討台灣有機微型農業之經營困境與未來機會，並結合「SWOT-Scorecard、藍海策略、藍色經濟」等創新策略之形成工具與相關概念，與個案農場一同討論與研擬形成屬於台灣農業微型企業經營之創新策略。之後再透過「平衡計分卡」導入創新策略，藉由策略地圖之研擬落實策略在四大構面與各項指標。 / When business faceing the organizational transformation or in the stage of inovative strategies forming, the biggest challenges for most of the companies are how to form an innovative strategy and how to effectively implement the strategies to whole organization. However, Balanced Scorecard and SWOT-Scorecard are both serve the functions to help business manager to form new strategy and implement into organization. Not only these two management accounting tools help the company to focus on most important strategies but also company can track the KPI and performance. Previous studies rarely focus on the Implementation of Balace Scorecard in Agriculture industry. Moreover, rarely studies did research on how to help small agriculture business to form a new strategy. The research will implement SWOT-Scorecard, Blue Ocean strategy, Blue economy concept to form the new strategy. Later will use Balanced Scorecard to conduct the strategies into organization. The research was adopted in case-study method which will cover Taiwan organic agriculture miniature operating difficulties and future opportunities. By using SWOT-Scorecard system combine with Blue Ocean Strategy and Blue Economy concept to develpoe new strategy for the company. The innovative strategies then implement to the company by Balanced Scorecard system, the strategy map will use to help forming KPI wheich relalted to the strategies for the company.

L'agriculture biologique est issue d'une longue lutte du consommateur et du citoyen pour connaître et contrôler la qualité de son alimentation. Sa popularité montante confirme que la disponibilité de l'information sur l'offre joue un rôle économique et social central auprès de la demande. Cette tendance appuie l'émergence d'un nouvel élément au sein du corpus des droits de la personne : le droit à l'information. Cette étude aborde les étapes de sa formation et prend pour exemple la filière agroalimentaire biologique. Elle représente un modèle avant-gardiste de l'hybridation entre le droit privé et le droit public. Nous examinons en premier lieu comment l'activité des secteurs agroalimentaires civils et privés a contribué à fomenter le désir d'information du consommateur, pour ensuite le mettre en péril. Parallèlement à cela, nous proposons d'analyser les effets et l'influence du corpus de droits et de principes du développement durable sur la filière biologique, mais surtout sur la reconnaissance du besoin d'information pour le consommateur. Enfin, nous faisons un tour d'horizon de la réglementation publique de l'appellation biologique, de son label et de son étiquette. Pour cela, nous évaluons les mesures en place selon les critères de la véracité, de l'accessibilité et de l'exhaustivité de l'information divulguée au consommateur. À la lumière de notre analyse, le consommateur peut tirer ses propres conclusions sur les meilleures réponses normatives à ses besoins. Quelles mesures entre le droit transnational, le droit international et le droit national offrent le meilleur résultat? Laquelle de ces formes juridiques s'avère en mesure de promouvoir une consommation responsable où le consommateur ne fait plus face aux obstacles à son choix éclairé? / Organic farming is the result of a long struggle of the consumer and the citizen to know and control the quality of its food. Its rising popularity confirms that the availability of information on the supply plays a central role to economic and social demand. This trend supports the emergence of a new element within the corpus of human rights: the right to information. This study examines the stages of its formation and takes for example the organic food chain. It represents a pioneering model of hybridation between private law and public law. We first examine how the activity of civil and private sectors food helped foment the desire of consumer information, and then put it in jeopardy. Along with this, we propose to analyze the impact and influence of the corpus of rights and principles of sustainable development of the organic sector, but especially on the recognition of the need for consumer information. Finally, we present an overview of government regulation of the organic designation, its logo and its label. In order to do this, we evaluate the measures in place according to the criterias of accuracy, accessibility and completeness of the information disclosed to the consumer. In light of our analysis, the consumer can draw their own conclusions on the best normative responses to their needs. What measures between transnational law, international law and national law provide the best outcome? Which of these legal forms is able to promote a form of responsible consumption where consumers no longer face barriers to its choice?

O consumo e o mercado de cafés especiais, como orgânicos, gourmets e socialmente justos, cresce no mundo todo oferecendo preços atraentes para o produtor, enquanto o mercado de cafés commodity encontra grande oferta e preços muito baixos. A produção orgânica revela-se como alternativa ambiental, social e econômica, pois não contamina o meio ambiente e nem as pessoas direta e indiretamente envolvidas, além de agregar mais valor ao produto final. Apesar de o Brasil ser o maior produtor mundial de café, com aproximadamente 45 milhões de sacas em 2002, a produção de café orgânico foi aproximadamente de 70 mil sacas, de acordo com a ACOB (Associação de Cafeicultura Orgânica do Brasil). O México é o maior produtor mundial de café orgânico, com aproximadamente 500 mil sacas em 2002, sendo a maioria proveniente de sistemas sombreados de café. A cafeicultura nacional caracteriza-se por extensas áreas de monocultivo a pleno sol, desconsiderando o fato do café ser uma espécie originária de florestas caducifólias da Etiópia. A produção de café orgânico brasileira também é, em sua maioria, a pleno sol, com pouca biodiversidade e grande input ao sistema. Países produtores de café orgânico em sistemas sombreados e consumidores criticam a ausência de biodiversidade do sistema brasileiro. Portanto, a pesquisa nacional deve avaliar cientificamente diferentes manejos de café orgânico, obtendo informações quantitativas e qualitativas, visando a sustentabilidade sócio-ambiental e ganho de competitividade internacional do produto brasileiro neste nicho de mercado. Na busca de parâmetros que permitam a caracterização do sistema sombreado e do sistema a pleno sol de café orgânico, a composição química elementar avaliada em elevado nível metrológico é uma ferramenta potencial. Esta alta confiabilidade metrológica pode ser obtida através da análise por ativação neutrônica instrumental (INAA). Para a caracterização destes sistemas de produção de café orgânico, vários elementos químicos foram quantificados por INAA em grãos e folhas de café Coffea arabica, variedade Mundo Novo, e nos solos de ambos os sistemas - café sombreado por árvore leguminosa Platycyamus regnellii e café a pleno sol, na fazenda Jacarandá, Machado, Minas Gerais. Foram também avaliados os parâmetros de produtividade, fertilidade do solo, nutrição vegetal e qualidade do café. Os resultados indicam uma perspectiva positiva para a discriminação dos dois sistemas de produção utilizando-se da composição química elementar determinada por INAA. As avaliações demonstram uma tendência à superioridade do sistema sombreado, principalmen te quanto às maiores concentrações de potássio encontrados em grãos, folhas e solo, que podem ter propiciado uma melhor qualidade do café deste sistema. / The consumption of special coffee, mainly organic coffee, is increasing worldwide following the tendency of consuming products socially fair and ecologically sustainable, providing new market opportunities for coffee farmers in developing countries. The organic coffee is considered to have a better quality, once no agrochemicals are used and therefore, only the essential elements of the coffee will be present in the final product. Brazil is the largest world coffee producer, with 2,700,000 tons of green coffee in the 2002 harvest. However, only 4,200 tons are certified organic coffee, according to the Organic Coffee Brazilian Association (ACOB). The cultivation of organic coffee and shaded coffee are common in Central America, while in Brazil both conventional and organic coffee are mainly cultivated in the full sun system. Mexico, the largest world organic coffee producer, harvested 24,000 tons of certified organic coffee in the 2001-2002 season, most of it from shaded organic coffee system. In Brazil, such system is not well trusted and is also known as less productive. The full sun organic system is very criticized because of the lack of biodiversity and the high demand for external organic fertilizers. The shaded coffee system recycles more nutrients and has biodiversity, consequently, less dependent on external organic fertilizers, insecticides and fungicides. To characterize these two distinct organic coffee production systems, several inorganic chemical elements were quantified by instrumental neutron activation analysis (INAA) in coffee beans and leaves from Coffea arabica, variety Mundo Novo, leguminous shade tree (Platycyamus regnellii) leaves and soil from both systems at the Jacarandá farm, Machado, Minas Gerais State, Brazil. Other parameters such as productivity, soil fertility, plant nutrition and coffee quality were also evaluated. Results show a positive perspective for discrimination of the two production systems, through the chemical composition by INAA. The evaluations show a tendency of superiority for the shaded treatment, mainly according to the higher mass fractions of K in grains, leaves and soil, which may have caused better coffee quality.

Made available in DSpace on 2017-07-10T16:32:26Z (GMT). No. of bitstreams: 1 Andrielly_Arenhart.pdf: 1935493 bytes, checksum: 2b6edd2d3b1d026dfc79cbad234248b6 (MD5) Previous issue date: 2015-03-02 / Fundação Parque Tecnológico Itaipu / The conventional model of rural development in Brazil resulting from technological processes, resulted in an increase in the food production, which only supported the large producers and resulted in disparities between small and large agriculturists. When was considered the need of programs, that aim the rural development in a sustainable way, was found the existence of the Cultivating Good Water Program of Hydroeletric Itaipu Binational Dam. The same has action in the municipalities of Paraná three Watershed, in which is inserted the social-environmental program Rural Sustainable Development, which includes the activith of organic agriculture, the subject of this study. Therefore, presented like general objective analyze the impact of the specific actions of organic agriculture in the endogenous rural development of the bordering cities of lake Itaipu of Paraná, that have organic certified agriculturist. Specifically the objective was characterize the organic agriculturist, create a Endogenous Rural Development Indicator (IDRE) of the properties studied and analyze the results of the IDRE of properties and analyze the results of this Indicator your relation with the endogenous rural development in the eight bordering cities of Parana that have organic certified agriculturist. To achieve the objective, was built a Endogenous Rural Development, with methodology based on Kageyama (2004) with some modifications. IDRE is composed by seven partial indicators that result from the dimensions and variables selected and is classified in four stages of development. Each partial indicator is composed by the simple arithmetic average obtained through the variables of each dimension and the IDRE is the arithmetic average of seven partial indicators. The study is characterized as a case study of Cultivating Good Water Program, with interviews applied to 26 agriculturists in the period from july to September 14. Referent the results, the indicator with the highest average was the Development, were found social and economic disparities when was analyzed the Income and Acess to Public Goods among the agriculturists and among the averages of partial indicators, the lower was the Rural Exodus Indicator. However, despite of disparities found between the indicator obtained, concludes that there are properties that assist in endogenous rural development process in your locality, with unequal contributions according to your partial indicators, since it is known that is almost impossible the equity in all factors that contribute to the development. / O modelo convencional de desenvolvimento rural no Brasil decorrente de processos tecnológicos, resultou em um aumento na produção de alimentos, o qual auxiliou somente os grandes produtores e acarretou em disparidades entre os pequenos e grandes agricultores. Ao levar em consideração a necessidade de programas que visem o desenvolvimento rural de uma maneira sustentável, constatou-se a existência do Programa Cultivando Água Boa da Usina Hidrelétrica Itaipu Binacional. O mesmo tem ação nos municípios da Bacia do rio Paraná três, sob o qual está inserido o programa socioambiental Desenvolvimento Rural Sustentável, que contempla a atividade de agricultura orgânica, objeto deste estudo. Diante disso, apresentou-se como objetivo geral analisar o impacto das ações voltadas especificamente à agricultura orgânica no desenvolvimento rural endógeno dos municípios lindeiros ao lago de Itaipu, pertencentes ao oeste paranaense, que possuem agricultores orgânicos certificados participantes do Programa. Buscou-se especificamente caracterizar esses agricultores orgânicos, criar um Indicador de Desenvolvimento Rural Endógeno (IDRE) das propriedades estudadas e analisar os resultados deste Indicador e sua relação com o processo de desenvolvimento rural endógeno nos oito municípios lindeiros paranaenses que possuem agricultores orgânicos certificados. Para atender ao objetivo, foi construído um Indicador de Desenvolvimento Rural Endógeno, com metodologia baseada em Kageyama (2004) com algumas adaptações. O IDRE é composto por sete indicadores parciais que resultam das dimensões e variáveis selecionadas e classifica-se em quatro graus de desenvolvimento. Cada indicador parcial é composto pela média aritmética simples obtida por meio das variáveis de cada dimensão e o IDRE é a média aritmética dos sete indicadores parciais. O estudo caracteriza-se como estudo de caso do Programa Cultivando Água Boa, com entrevistas aplicadas a 26 agricultores no período de julho a setembro de 2014. Quanto aos resultados, o Indicador com maior média obtida foi o de Desenvolvimento, foram encontradas disparidades sociais e econômicas ao analisar o Indicador de Renda e de Acesso a Bens Públicos entre os agricultores e dentre as médias dos Indicadores parciais, a menor foi do Indicador de Êxodo Rural. Entretanto, apesar de encontradas disparidades entre os Indicadores obtidos, concluise que há propriedades que auxiliam no processo de desenvolvimento rural endógeno em sua localidade com contribuições desiguais conforme seus Indicadores parciais, uma vez que sabe-se ser praticamente impossível a equidade em todos os fatores que contribuem para o desenvolvimento.

In the last few years the demand for organic products has increased rapidly resulting in a strong growth of the organic industry worldwide. Organic certification is globally used to guarantee that 'organic' labelled produce follow the principles and standards of organic agriculture set by international and national organic certification bodies. Currently the lengthy and complex process of organic certification is entirely paper based and requires multiple access by organic primary producers to the certifying body involving precise data capture and transfer over a long period of time. The paper based organic certification has some significant disadvantages such as being time-consuming, error-prone (in particular transcription errors) and complex. Any improvement of the paper based organic certification process can lead to higher efficiency, lower costs and time savings for primary producers and certifying bodies. Australia is a major supplier of organic produce holding almost half of the organic farmland worldwide. However, Australia?s unique geography provides challenges by means of huge distances and poor rural telecommunication coverage for the sustainable agriculture sector. The disadvantages of the paper based organic certification are this kind of environment more severe. Up until now, there has not been a software solution supporting organic primary producers in their certification process, let alone a mobile software solution. In any case there are many farm management software solutions available but they do not take into account the specific issues in organic agriculture such as soil management, pest control, or fertilisation of land/animals. The Mobile Organic Certification (MobiCert) project was created to overcome these disadvantages focussing on the development of a mobile information portal which can be accessed through mobile Internet using GPRS or 3G technology enabling primary producers access and provision to organic certification related information in field using their mobile phones. The MobiCert project investigates the effectiveness of mobile devices (mobile phones/PDAs) for (some of) the stages of the computerised organic certification, in particular in terms of information access and provision. Designed as a proof-of-concept project the investigation takes place in South Australia targeting the NASAA organic certified primary producers there. The MobiCert project is a pilot project within the SAmCom (Sustainable Agriculture m-Commerce) project framework, which aims to enhance the information access and provision for primary producers through m-Commerce. It is a joint project of the University of South Australia, m.Net, NASAA, e-Cert and the Fraunhofer Institute Using a qualitative approach in a rapid appraisal case study the goals of the MobiCert project are: to create a theoretical model (RuTADIM) for the mobile technology acceptance and diffusion of innovation in remote and rural areas; and to develop and test a prototype mobile information community for organic certification which provides access to data and information related to organic certification, (online and offline) record keeping functionalities, as well as community functionalities for communication and experience exchange of primary producers. The results of the proof-of-concept MobiCert project suggest that organic primary producers can benefit from a mobile information platform to access and provide information in rural and remote areas. The high acceptance of organic primary producer to use the mobile information community indicates the willingness to embrace new technology and solutions in the existing organic certification process. The benefits and acceptance of the MobiCert solution have to bee affirmed in follow on field studies incorporating other issues such as the underlying business models. The contributions of the MobiCert project are two-fold: firstly, it provides a theoretical model (RuTADIM) which gives insights of key influence factors for the acceptance of mobile technology and the diffusion of innovation in rural and remote areas. The RuTADIM model can be foundation for future research projects involving mobile technology rural and remote areas. Secondly, the MobiCert information community displayed the potential of mobile solutions for primary producers in remote and rural areas. The MobiCert platform is a stepping stone for future mobile solution which can build upon this platform.

Este trabalho traz como tema central a realidade da agricultura e dos agricultores familiares no Brasil. A análise dessa temática parte da identificação e caracterização do modelo de modernização tecnológica adotado no contexto brasileiro. Busca-se compreender a concepção de tecnologia e de desenvolvimento tecnológico que fundamentou determinadas opções políticas e econômicas e identificar a racionalidade que permeou tal processo, visto que todo agir social traz consigo uma racionalidade que lhe é própria. Nesse itinerário de investigação são especialmente abordados alguns conceitos como "Razão Instrumental", "Apropriação" e "Inapropriação" tecnológica e mesmo tecnologia. Posteriormente é apresentada a prática alternativa de agricultura orgânica como "apropriada tecnologicamente" ao contexto da agricultura familiar e orientada segundo os princípios de uma racionalidade comunicativa. Conceito este analisado conforme a construção filosófica de Jürgen Habermas. Em seguida se busca aproximar os conceitos até então abordados com a proposição de que as práticas associativistas e cooperativistas por agricultores familiares são essenciais para a construção de espaços onde a racionalidade comunicativa se efetiva e onde tal categoria de agricultores conquista sua cidadania. A construção desse arcabouço teórico é por fim confrontada com a realização de uma pesquisa do tipo "Estudo de Caso" de uma associação de agricultores orgânicos do município de Tijucas do Sul, por nome ARUATÃ. O objetivo é analisar e perceber as dificuldades de construção de uma prática associativista e as possíveis razões que explicariam porque muitas iniciativas associativistas não prosperam, como por exemplo, a própria ARUATÃ. / This work assumes as its central issue the reality of agriculture, and specially the familiar agriculture, in Brazil. The analysis of this thematic begins with the identification and characterization of the technological modernization model adopted in the Brazilian context. Therefore, it seeks to understand the conception of technology and technological development that based the political and economic options and to identify the rationality embedded in the process, since every social action brings a rationality of its own. In this itinerary of investigation are especially used the concepts of " instrumental reason" technological "appropriation" and "unappropriation" and even technology. The alternative practices of organic agriculture is presented as "technologically appropriated" in the context of familiar agriculture and oriented according to the principles of a communicative reason, as defined by Jürgen Habermas. Next the text tries to bring together the theoretical concepts and the proposition that associative and cooperative practices by familiar farmers are essentials for the construction of spaces where the communicative rationality really works and where the farmers can conquest their citizenship. The theoretical frame is finally confronted with a "case study" research about an association of organic farmers from Tijucas do Sul, named ARUATÃ. The objective is to analyze and realize the existent difficulties in the construction of an associative practice and the possible reasons that could explain why many associative initiatives, like Aruatã, don't prosper.

Este trabalho traz como tema central a realidade da agricultura e dos agricultores familiares no Brasil. A análise dessa temática parte da identificação e caracterização do modelo de modernização tecnológica adotado no contexto brasileiro. Busca-se compreender a concepção de tecnologia e de desenvolvimento tecnológico que fundamentou determinadas opções políticas e econômicas e identificar a racionalidade que permeou tal processo, visto que todo agir social traz consigo uma racionalidade que lhe é própria. Nesse itinerário de investigação são especialmente abordados alguns conceitos como "Razão Instrumental", "Apropriação" e "Inapropriação" tecnológica e mesmo tecnologia. Posteriormente é apresentada a prática alternativa de agricultura orgânica como "apropriada tecnologicamente" ao contexto da agricultura familiar e orientada segundo os princípios de uma racionalidade comunicativa. Conceito este analisado conforme a construção filosófica de Jürgen Habermas. Em seguida se busca aproximar os conceitos até então abordados com a proposição de que as práticas associativistas e cooperativistas por agricultores familiares são essenciais para a construção de espaços onde a racionalidade comunicativa se efetiva e onde tal categoria de agricultores conquista sua cidadania. A construção desse arcabouço teórico é por fim confrontada com a realização de uma pesquisa do tipo "Estudo de Caso" de uma associação de agricultores orgânicos do município de Tijucas do Sul, por nome ARUATÃ. O objetivo é analisar e perceber as dificuldades de construção de uma prática associativista e as possíveis razões que explicariam porque muitas iniciativas associativistas não prosperam, como por exemplo, a própria ARUATÃ. / This work assumes as its central issue the reality of agriculture, and specially the familiar agriculture, in Brazil. The analysis of this thematic begins with the identification and characterization of the technological modernization model adopted in the Brazilian context. Therefore, it seeks to understand the conception of technology and technological development that based the political and economic options and to identify the rationality embedded in the process, since every social action brings a rationality of its own. In this itinerary of investigation are especially used the concepts of " instrumental reason" technological "appropriation" and "unappropriation" and even technology. The alternative practices of organic agriculture is presented as "technologically appropriated" in the context of familiar agriculture and oriented according to the principles of a communicative reason, as defined by Jürgen Habermas. Next the text tries to bring together the theoretical concepts and the proposition that associative and cooperative practices by familiar farmers are essentials for the construction of spaces where the communicative rationality really works and where the farmers can conquest their citizenship. The theoretical frame is finally confronted with a "case study" research about an association of organic farmers from Tijucas do Sul, named ARUATÃ. The objective is to analyze and realize the existent difficulties in the construction of an associative practice and the possible reasons that could explain why many associative initiatives, like Aruatã, don't prosper.