Titel: Vad är min personliga integritet värd? Författare: Victor Ivarsson & Eric Björn Handledare: Patrik Persson Nivå: Enterprising & Business Development, Examensarbete (kandidat) 15 hp Nyckelord: Legitimitet, datapraxis, digitalisering, integritet, personuppgifter Bakgrund: Den tekniska utvecklingen har förändrat den digitala marknaden och gjort att konsumenters personuppgifter idag används av olika organisationer verksamma på Internet. Många av dessa företag är till och med uppbyggda kring konsumenters personuppgifter. Konsumenters uppfattning av organisationers datapraxis (hur organisationer samlar in och hanterar data) påverkar deras syn på organisationer som legitima eller ej och således även deras förmåga att erfordra användare och överleva på lång sikt. Syfte: Att skapa förståelse för konsumenters syn på organisationer som legitima eller ej utifrån organisationers datapraxis (hur organisationer samlar in och hanterar data). Metod: Studien är kvalitativ med ett konstruktionistiskt antagande samt ett deduktivt angreppssätt. Tre fokusgrupper genomfördes där olika teman och frågeställningar diskuterades för att samla in deltagarnas uppfattningar. Urvalet bestod av studenter från olika ämnesprogram vid Linnéuniversitetet i Växjö födda på 1990-talet. Empiri: Empirikapitlet är en sammanställning av de tre fokusgrupper som genomfördes där olika teman kopplade till insamling och hantering av personuppgifter diskuterades. Slutsats: Konsumenter delar med sig av väldigt mycket personuppgifter. De skiljer på vad som är illegitim och vad som är integritetskränkande datapraxis. Illegitim och integritetskränkande datapraxis innebär inte heller nödvändigtvis att konsumenterna vidtar åtgärder i sitt handlande gentemot organisationer. Detta är ett resultat av sociala normer hos konsumenterna. Öppenhet och ärlighet värderas högt av konsumenter vad gäller organisationers datapraxis och för att erfordra legitimitet bör organisationer således vara öppna och ärliga med sin datapraxis. / Title: What is my personal privacy worth? Authors: Victor Ivarsson & Eric Björn Tutor: Patrik Persson Level: Enterprising & Business Development, Bachelor thesis 15 credits. Key words: Legitimacy, data practice, digitalization, privacy, personal data. Bakgrund: Technical developments have changed the digital market and consumers personal data is used by various organizations operating on the Internet. Many of these companies are even built around the consumers’ personal data. Consumers' perception of organizations’ data management affect their views on organizations as legitimate or not and thus also their ability to acquire users and survive in the long run. Purpose: To create understanding for the consumers’ view on organisations as legitimate or not depending on organisations’ data management. Method: The study is quantitative with a constructionist supposition and a deductive approach. Three focus groups where different themes and questions were discussed were conducted in order to catch the participants’ views. The sample was students in different programs at the Linnaeus University in Växjö born in the 1990’s. Empirical: The empirical chapter is a summary from the three different focus groups that were conducted where different themes connected to data management were discussed. Conclusion: Consumers share a lot of personal data. They make a difference between what is illegitimate- and intrusive data practices. Illegitimate and intrusive data practices also do not necessarily mean that consumers take action in their behaviour towards organizations. This is a result of consumer social standards. Openness and honesty are highly valued by consumers in terms of organizations' data practices, and in order to acquire legitimacy, organizations should be open and honest about their data practices.

La robotique d’assistance est une technologie permettant d’assurer la sécurité des personnes vulnérables dans leur quotidien ainsi que le suivi de leur santé. Elle est appelée à se développer de manière exponentielle dans les années à venir afin de faire face au vieillissement des populations. Si les bénéfices apportés par ces technologies sont notables, les risques qu’elles engendrent pour les droits fondamentaux de leurs utilisateurs sont également importants. Comme toute innovation, la robotique d’assistance nécessite un cadre juridique lui permettant de se développer et de susciter la confiance des différents acteurs. La présente étude a pour objectif d’exposer les différentes problématiques juridiques liées à l’introduction d’un robot d’assistance au domicile de personnes vulnérables, aussi bien lors de son installation que durant son fonctionnement. Il s’agira donc de déterminer comment le droit peut faire face à un tel phénomène technique. Cela nous conduira à chercher des réponses adaptées face aux problèmes spécifiques qui se posent. / Assistance Robotics is a technology to ensure the safety of vulnerable people in their daily lives as well as the monitoring of their health. It is called to grow exponentially in the coming years in order to cope with the ageing of populations. If the benefits of its technologies are notable, the risks that they give rise to the fundamental rights of their users are also important. Like any innovation, robotics assistance requires a legal framework allowing it to develop and raise the confidence of stakeholders. This study is designed to expose the various legal issues related to the introduction of a robot of assistance at the home of both vulnerable people during its installation during its operation. It will be therefore determine how law can cope with such a technical phenomenon. This will lead us to seek answers adapted to the specific problems that arise.

In recent years there has been an increase in attempts to further increase the efficiency with which advertisement help drive sales. The attempts have largely focused on personalizing adverts to make sure that every person that sees an advert has an interest in it. In order to make the adverts personal, a company needs information about their customer. This is a controversial subject and has as such become a hot topic in Sweden and cause for debate. The thesis reports on our research of what the general Swedish public feel about disclosing personal information. To do this we perform a survey totalling 107 responses and come to a conclusion that there is a need for transparency amongst companies in order for the advertisement to work efficiently. / På senare år har man försökt sig på att effektivisera annonsering. Mestadels har dessa försök fokuserat på att rikta annonser mot enskilda personer, och på så sätt säkerställa att personen har ett intresse av annonsen. För att man ska ha möjligheten att personifiera en annons så behöver företaget information om konsumenten. Detta är en aning kontroversiellt och har dragit till sig en hel del uppmärksamhet i Sverige. Denna forskningsrapport fokuserar på vad den Svenska befolkningen anser om att dela med sig av sin personliga information. Vi har genomfört detta med hjälp av en enkätundersökning som 107 människor deltog i. Tillsammans kom vi fram till att det framför allt behövs genomskinlighet från företagen som använder sig utav personlig information, för att annonseringen ska fungera så bra som möjligt.

Personal data is increasingly conceived as a tradable asset. Markets for personal information are emerging and new ways of valuating individuals' data are being proposed. At the same time, legal obligations over protection of personal data and individuals' concerns over its privacy persist. This article outlines some of the economic, technical, social, and ethical issues associated with personal data markets, focusing on the privacy challenges they raise.

The topic of this thesis are selected legal aspects of the hiring of employees. During the lifetime, possibly every one of us experiences the selection process and therefore it is worth knowing all the rights and duties of both parties to the process, either rights and duties of an employer or a job applicant. Particular aspects chosen are the equal treatment and the prohibition of discrimination and the protection of personal data and especially related to the proceedings before the commencement of the employment relationship. Both aspects are closely related to each other and therefore they are described in one work, so it is easier to understand the whole content and meaning of them. The thesis is divided into five chapters, including the introduction and the conclusion. The second chapter of this work is dedicated firstly to the selection of employees in general. At the beginning it brings a description of the development of the human resource management, then it describes the process of the selection, what comes before it, what are the possible methods of selection and what principles ought to be adhered. The third chapter is about equal treatment and the prohibition of discrimination during the selection process. Firstly, the fundamental terms are described such as equality and especially the...

This thesis deals with the protection of personal data in relation to the labour law relationships. Considering the extensiveness of the topic of personal data protection, the aim of this thesis is not giving an all-encompassing explanation, however, to introduce the general legal regulations together with the explanation of the principal legal concepts and their subsequent application on the labour law relationships. The author divides this thesis into 6 chapters. Apart from the relevant legal regulations the author focuses on the main case law and opinions issued by WP 29 and UOOU (the Office for Personal Data Protection) as well, which interpret some legal uncertainties. By reason that the personal data protection is integrally connected to the inviolability of the person and privacy itself, the first chapter focuses on the concept of privacy and its interpretation. The second chapter discusses the privacy and data protection legal regulation. This chapter covers both international, regional and also Czech legislation, which particularly emanates from the European Parliament and Council Directive 95/46/EC. In the third chapter, the author focuses on the basic concepts of the personal data protection. Its explanation is necessary not only for understanding of this topic, but also for the...

L’impact des technologies d'information et de communication est essentiel sur lesdroits de la personne, et en particulier la liberté d'expression et la protection de la vie privée. Les tensions relatives à l’établissement de la frontière entre l’espace public et l’espace privé en ligne se sont exacerbées avec la diffusion de l'informatique et la démocratisation des usages d'Internet, de la téléphonie mobile et, plus récemment, d'autres objets communicants et services numériques. De même, les libertés de s’exprimer, de communiquer et de s’informer sont mises en danger dans la mesure où, sous prétexte de la lutte contre la cybercriminalité et le cyberterrorisme, et dans un but général de maintien de l’ordre public, les autorités publiques interviennent dans les contenus publiés pour les contrôler, surveiller, restreindre ou interdire. Ceci d’autant plus que les capacités - tant des Etats que des acteurs privés - à constituer les bases de données extrêmement précises répertoriant les informations sur les habitudes de consommation, les itinéraires de déplacements ou encore sur les opinions ou pensées des personnes, augmentent progressivement. Ainsi, le besoin de la redéfinition de la manière dont est pris en compte le volet relatif au respect des droits fondamentaux des personnes face à l’environnement numérique devient pressant. / The impact of today’s information and communication technologies is essential forthe exercice of human rights, particularly concerning freedom of expression and privacyprotection. With the massive use of Internet, mobile phones and – more recently – other smart objects and digital services, the tension mounts with respect to establishing the limit between public and private space online. Likewise, the freedom of expression, communication and information are at risk as - under the pretext of fighting cybercrime and cyber terrorism, as well as maintaining public order - public authorities interfere with online contents by controlling, monitoring, restraining or prohibiting it. Especially as both States’ and private companies’ capacities in creating extremely precise databases identifying information on persons’ consumption habits, itineraries, thoughts and opinions gradually increase. Therefore, the need to redefine the way in which the respect of fundamental freedoms is taken into consideration in the context of digital environment becomes urgent.

The graduatin thesis is devoted to implementation of the new model of e-communication for the division of microscopes and industrial endoscopes of the Olympus company. The first part includes theoretical essentials for the elaboration. The terms concerning marketing and commerial communications are explained in it, such as the differences between the purchasing process of the consumer and the companies, the topic of brand management is also mentioned and situation analysis and in the end general rules of comercial communications and e-marketing ale discussed.The aplication part describes the history of the Olympus company, its situation analysis and SWOT analysis of the division of microscopes,the procedure of creating the clients database, development of forms of the commercial notes sent and also the results of the first and second e-mailing realized. As the conclusion the recommendations to the future are indicated.

The main aim of this thesis is to analyze the approaches of identification of individuals in the Czech Republic. The next part of the thesis are the characteristics of personal data protection in the Czech Republic, an overview of legislative changes in the identification of individuals and in particular the analysis of the Regulation No 910/2014 of the European Parliament and of the Council. Based on the characteristics of the legislation identification in the Czech Republic , the analysis of the above mentioned Regulation and compared with the identification systems that are in place in other European Union states and several other countries around the world , is created draft a universal identifier for the Czech Republic as a vision of the future with specific recommended elements and their reasoning . The main contribution of this work is the analysis of legislation in the Czech Republic and its changes following the adoption of new EU legislation, as well as the inclusion of the new legislation in a model for the identification of individuals in the Czech Republic.

This thesis is concerned with protection of personal data in the labour relations and human resources. The aim of this study is to point out the existence of certain rules of processing personal data in labour relations. A practical view of these rules is supported by definitions and interpretation of basic terms, brief description of legal regulations and an introduction of typical labour-law acts. The crucial chapter, chapter three, is structured into sections which deal with discretions and duties of employers and employees and with staff selection procedure.