O câncer configura-se como um problema de saúde pública e seu controle depende essencialmente de ações nas áreas da promoção da saúde, proteção específica e do diagnóstico precoce da doença. A efetividade das intervenções designadas para seu controle pode contar com o auxílio do processo de persuasão empregado. O presente estudo buscou avaliar o grau de risco para apresentação de câncer contemplando os fatores de risco pertinentes, bem como, avaliar a presença e as características da persuasão na comunicação para prevenção e detecção precoce de câncer. Trata-se de um estudo observacional, com caráter transversal, onde foram empregados dois instrumentos para o alcance dos objetivos; a população abordada foi de um bairro da cidade de Ribeirão Preto/SP. Constatou-se que os altos riscos foram para os cânceres de cólon/reto, cérvico e de endométrio; e moderados riscos para estes acrescidos de pulmão e mama. Quanto à persuasão, observou-se que houve o desencadeamento das informações acerca do câncer, no entanto estas não conseguiram manter-se efetivas por longos períodos; também não se identificou o reforço dessas informações. Portanto, diante do risco de câncer e dos comportamentos preventivos levantados, considera-se que a persuasão é uma estratégia útil para diminuição desses riscos e, de incentivo e manutenção de comportamentos preventivos; porém, ela deve conter todas as etapas do processo a fim de que não se perca a oportunidade de gerar comportamentos preventivos ou de detecção precoce. / The cancer is configured as a problem of public health and its control depends essentially on action in the areas of the promotion of the health, specific protection and of the precocious diagnosis of the illness. The effectiveness of interventions assigned for its control can count with auxiliare of the process of persuasion employed. This study aims to evaluate the risk level of developing cancer, considering the pertinent risk factors, and the presence of persuasion and characteristics in the communication regarding cancer prevention and early detection. It is an observational study, conducted on 110 inhabitants of a neighborhood in the city of Ribeirao Preto, Sao Paulo, Brazil. It was confirmed there are high risks for colon/rectum, cervical, and endometrial cancer; and moderate risks for these and also lung and breast cancer. In terms of persuasion, it was observed that cancer information was spread but was not sustained for long periods. Moreover, there was no reinforcement. In view of cancer risk and the identified preventive behaviors, persuasion is considered a useful strategy to reduce these risks as well as to encourage and sustain preventive behaviors, however it must contain all the stages of these process for doesn\'t lose the chance to develope preventive behaviors or precocious detection.

Baigiamojo darbo tikslas – sukurti šalutinių priemonių stiprinimo modelį VDU įtikinimo komunikacijos procese. Darbą sudaro trys pagrindinės dalys: teorinės literatūros analizė, tyrimo rezultatų analizė ir projektinio modelio sukūrimas. Teorinėje darbo dalyje analizuojama įtikinimo komunikacija, įsigilinimo tikimybės modelis, šalutinės priemonės komunikacijoje. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami tyrimo rezultatai, gauti atlikus apklausą, siekiant nustatyti šalutinių priemonių – aukštųjų mokyklų logotipų ir šaltinių patikimumo (informacijos apie aukštąsias mokyklas pateikimo atžvilgiu) – lygį. Projektinėje darbo dalyje sukurti šalutinių priemonių stiprinimo modeliai VDU įtikinėjimo komunikacijoje. / The aim of this final work is to create a model of peripheral cues strengthen in VMU persuasive communication process. The paper consists of three main parts: theoretical analysis, analysis of survey and developing a model. The theoretical part analyzes the persuasive communication, Elaboration Likelihood Model (ELM), peripheral cues in communication. The analytical part of work provides an analysis of results of the study carried out of survey. The main aim of survey was to rate the level of peripheral cues (logos of high schools and source credibility). Design work develops models of peripheral cues strengthen in VMU persuasive communication process.

O câncer configura-se como um problema de saúde pública e seu controle depende essencialmente de ações nas áreas da promoção da saúde, proteção específica e do diagnóstico precoce da doença. A efetividade das intervenções designadas para seu controle pode contar com o auxílio do processo de persuasão empregado. O presente estudo buscou avaliar o grau de risco para apresentação de câncer contemplando os fatores de risco pertinentes, bem como, avaliar a presença e as características da persuasão na comunicação para prevenção e detecção precoce de câncer. Trata-se de um estudo observacional, com caráter transversal, onde foram empregados dois instrumentos para o alcance dos objetivos; a população abordada foi de um bairro da cidade de Ribeirão Preto/SP. Constatou-se que os altos riscos foram para os cânceres de cólon/reto, cérvico e de endométrio; e moderados riscos para estes acrescidos de pulmão e mama. Quanto à persuasão, observou-se que houve o desencadeamento das informações acerca do câncer, no entanto estas não conseguiram manter-se efetivas por longos períodos; também não se identificou o reforço dessas informações. Portanto, diante do risco de câncer e dos comportamentos preventivos levantados, considera-se que a persuasão é uma estratégia útil para diminuição desses riscos e, de incentivo e manutenção de comportamentos preventivos; porém, ela deve conter todas as etapas do processo a fim de que não se perca a oportunidade de gerar comportamentos preventivos ou de detecção precoce. / The cancer is configured as a problem of public health and its control depends essentially on action in the areas of the promotion of the health, specific protection and of the precocious diagnosis of the illness. The effectiveness of interventions assigned for its control can count with auxiliare of the process of persuasion employed. This study aims to evaluate the risk level of developing cancer, considering the pertinent risk factors, and the presence of persuasion and characteristics in the communication regarding cancer prevention and early detection. It is an observational study, conducted on 110 inhabitants of a neighborhood in the city of Ribeirao Preto, Sao Paulo, Brazil. It was confirmed there are high risks for colon/rectum, cervical, and endometrial cancer; and moderate risks for these and also lung and breast cancer. In terms of persuasion, it was observed that cancer information was spread but was not sustained for long periods. Moreover, there was no reinforcement. In view of cancer risk and the identified preventive behaviors, persuasion is considered a useful strategy to reduce these risks as well as to encourage and sustain preventive behaviors, however it must contain all the stages of these process for doesn\'t lose the chance to develope preventive behaviors or precocious detection.

No description available.

De nombreux facteurs environnementaux et/ ou de santé publique amènent à se poser aujourd’hui la question du devenir des générations futures. Plusieurs fléaux touchent notre société et sont de nature à affecter les générations suivantes à l’instar de nombreuses maladies dégénératives, de cancers, de maladies génétiques et diverses maladies de sang et de la moelle osseuse. Cependant, un élément d’optimisme a vu le jour grâce à la possibilité de prélever le sang placentaire et de conserver les cellules souches du cordon ombilical du nouveau-né à des fins de greffes ultérieures, beaucoup moins lourdes que celles de moelle osseuse. Des actions de communication seraient donc utiles pour informer les parents de cette possibilité, les sensibiliser et les encourager à prendre la décision de conserver les cellules souches du cordon pour le bien des générations futures. Ce besoin de communication et la nécessité de se préoccuper des générations futures ont attiré notre attention sur un concept issu de la psychologie sociale et introduit récemment en marketing : la générativité, définie par son auteur pionnier comme étant « la préoccupation quant à l’établissement et au conseil des générations futures » (Erikson, 1950). Par conséquent, la problématique centrale de cette recherche s’articule comme suit : Comment construire des messages prosociaux incitatifs, favorables aux générations futures, - en l’occurrence de conservation des cellules souches du sang du cordon ombilical -, efficaces pour agir sur les attitudes et intentions des femmes enceintes par une stimulation de leur générativité situationnelle ? Les objectifs de cette recherche imposent avant tout de mener une phase primordiale de meilleure compréhension du concept de générativité et de sa mesure. À cet effet, deux études préliminaires (étude qualitative suivie d’une étude quantitative) ont permis de mieux cerner ce concept du point de vue de ses conceptualisation, opérationnalisation et mesure. Une nouvelle conceptualisation de la générativité fondée sur une générativité situationnelle, venant compléter l’unique vision dispositionnelle de préoccupation générative, est proposée. Ensuite, une expérimentation auprès de femmes enceintes, cible de la décision de don du sang placentaire, souligne le rôle de l’imagerie mentale et de la générativité situationnelle dans le processus persuasif, confirmant la pertinence de cette nouvelle conceptualisation. Enfin, les résultats sont discutés ; des voies de recherches sont développées, notamment pour pallier les limites de la présente recherche. / Many environmental and/ or public health factors lead to questioning the future of generations. Many plagues affect our society and are likely to influence future generations such as numerous degenerative or genetic diseases, cancers, blood and bone marrow disorders. However, an optimistic element has emerged due to the ability to collect placental blood and to preserve the umbilical cord stem cells of the newborn for subsequent grafts, less heavier than those of bone marrow. Communication actions would therefore be useful to inform parents of this possibility, raise awareness and encourage them to decide to conserve cord stem cells for the benefit of future generations. This need for communication as well as the concern toward future generations have drawn our attention to a concept that emerged from social psychology and has been recently introduced into marketing: generativity. Erikson (1950), its pioneer, defined it as « primarily the concern in establishing and guiding the next generation ». Our central research question is articulated as follows: How to construct incentive prosocial messages, favorable to future generations, - in our case the conservation of umbilical cord stem cells -, effective in influencing the attitudes and intentions of pregnant women by stimulating their situational generativity? The objectives of this research require, first and foremost, a crucial phase of better understanding the concept of generativity and its measurement. To this end, two preliminary studies (qualitative followed by a quantitative study) made possible to perceive the conceptualization, operationalization and measurement of this concept. A new conceptualization of generativity based on a situational vision, in addition to the dispositional vision of generative concern, is proposed. Afterwards, an experiment among pregnant women, potential decision makers in donating placental blood, highlights the role of mental imagery and situational generativity in the persuasive process, confirming the relevance of this new conceptualization. Finally, the results are discussed ; research perspectives are developed, particularly to overcome the limitations of this research.

This study sought to investigate and to record any recurring patterns in the form and communicative impact of Shona advertisements. Motivation to carry out the study came from a realisation of a growing interest in using the Shona language for advertising and the fact that very few studies have been done on Shona advertisements. For methodology, examples of Shona advertisements were qualitatively analysed using some communications and discourse analysis approaches of the speech act theory and text linguistics. A structured interview with advertising agencies randomly selected and a questionnaire on the impact of advertisements were also used. The findings of the research included that Shona was used in advertisements in order to reach out to the majority of the Zimbabwean population. In addition, Shona was also found to have been developed enough to handle formal issues like advertisements. This finding further shows that Shona advertisements reflect an instance of diglossia leakage from Shona L(ow) to Shona H(igh). Another finding is that Shona advertisements reflect some characteristics of the Shona speech community in form. These include code-switching, slang and word- division problems. An innovation in code-switching noted in some Shona advertisements is the use of three languages, namely, English, Shona and Ndebele in one advertisement. It was also established that everything about the elements of Shona advertisements communicate. For instance, the message may be visual, tactile and olfactory. It also emerged that the Shona commercial advertisements had a presenting and a hidden agenda at the same time. To achieve this the advertisements used persuasive techniques such as advertising claims, cultural hooks and personalities as spokespersons. It was also noted that most readers of advertisements do not interpret them up to the hidden persuaders but end with the direct meaning. On the other hand the Shona advertisements that gave information such as health issues have no hidden agenda. One recommendation made is that advertisements be read and studied to raise the level of awareness about the persuasive techniques used in order to distinguish between misleading advertising and those that give useful information. Some recommendations were made for future research such as carrying out similar studies of informal Shona advertisements, advertisements by n'angas/inyangas (traditional healers), prophets and political campaigns. / African Languages / M.A. (African Languages)

This thesis is the study of televangelism contextualized within the country of Romania. It seeks to answer six main questions: I} When the Lord Jesus gave Christendom the global, Gospel mandate, he forced his disciples into a two thousand year struggle with, not only the message, but how to spread this message. Is the Gospel message so powerful that it will penetrate through any method of delivery? Can a former communist country be evangelized through television? 2) The next question asked in this thesis: is the message in and of itself, when conveyed through this media, sufficient to accomplish its goals? Does the media encourage the recipient to fulfill the desires of the message? What about Mass Communication Theory which espouses that television is more likely to reinforce then transform a viewer's belief? 3) The third question wrestled with: would the former communistic country of Romania, when turning to the ideals of the West, receive the Gospel message with greater or lesser significance through the media of television, or would other forms of communication be more desirable? Would television, in comparison to Crusade or Film Evangelism, be a more ideal media for the Gospel at this juncture in Romania's history? 4) Television allows large audiences to be reached with staggering efficiency, but does the medium itself impose limits on the kind of evangelism that can be done? What type of church grows out of an electronic medium? Would television gather a church "unto itself?" 5) In fulfilling the great commission, many organizations and mission groups have arisen with the desire to carry the Gospel message to the ends of the earth with whatever means available, including CBN, who uses television. Can television reach the masses, including the poor, in Eastern block countries? 6) The final question addressed in this research: what are the long term effects of televangelism in this former communistic country? Would a one time television program, given in one week, yield results that can be determined two years later? These questions were not only wrestled with, but conclusions were drawn to make evangelism and particularly televangelism more efficacious. / Philosophy, Practical & Systematic Theology / Th. D. (Practical Theology)

Augusto Boal developed Theatre of the Oppressed as a way of using the symbolic language of the dramatic arts in the examination of power relations in both the personal and social contexts. Boal understood that symbolic realities directly influence empirical reality and that drama, as an art form that employs the narrative and the event, serves as a powerful interface between symbols and actuality. In the dramatic process, the creation and the environment from which it emerges are inevitably transformed in the process of enactment. These transformations manifest in the context of power relations - in the context of the receptors ability to make decisions and to engage in actions, and the communicators ability to influence the receptors opinions and behaviour. This thesis will examine two different practices in which symbolic realities have been utilised in the context of human relations of power. Primarily, this thesis examines the theory and practice of Theatre of the Oppressed as it has developed.

This study sought to investigate and to record any recurring patterns in the form and communicative impact of Shona advertisements. Motivation to carry out the study came from a realisation of a growing interest in using the Shona language for advertising and the fact that very few studies have been done on Shona advertisements. For methodology, examples of Shona advertisements were qualitatively analysed using some communications and discourse analysis approaches of the speech act theory and text linguistics. A structured interview with advertising agencies randomly selected and a questionnaire on the impact of advertisements were also used. The findings of the research included that Shona was used in advertisements in order to reach out to the majority of the Zimbabwean population. In addition, Shona was also found to have been developed enough to handle formal issues like advertisements. This finding further shows that Shona advertisements reflect an instance of diglossia leakage from Shona L(ow) to Shona H(igh). Another finding is that Shona advertisements reflect some characteristics of the Shona speech community in form. These include code-switching, slang and word- division problems. An innovation in code-switching noted in some Shona advertisements is the use of three languages, namely, English, Shona and Ndebele in one advertisement. It was also established that everything about the elements of Shona advertisements communicate. For instance, the message may be visual, tactile and olfactory. It also emerged that the Shona commercial advertisements had a presenting and a hidden agenda at the same time. To achieve this the advertisements used persuasive techniques such as advertising claims, cultural hooks and personalities as spokespersons. It was also noted that most readers of advertisements do not interpret them up to the hidden persuaders but end with the direct meaning. On the other hand the Shona advertisements that gave information such as health issues have no hidden agenda. One recommendation made is that advertisements be read and studied to raise the level of awareness about the persuasive techniques used in order to distinguish between misleading advertising and those that give useful information. Some recommendations were made for future research such as carrying out similar studies of informal Shona advertisements, advertisements by n'angas/inyangas (traditional healers), prophets and political campaigns. / African Languages / M.A. (African Languages)

This thesis is the study of televangelism contextualized within the country of Romania. It seeks to answer six main questions: I} When the Lord Jesus gave Christendom the global, Gospel mandate, he forced his disciples into a two thousand year struggle with, not only the message, but how to spread this message. Is the Gospel message so powerful that it will penetrate through any method of delivery? Can a former communist country be evangelized through television? 2) The next question asked in this thesis: is the message in and of itself, when conveyed through this media, sufficient to accomplish its goals? Does the media encourage the recipient to fulfill the desires of the message? What about Mass Communication Theory which espouses that television is more likely to reinforce then transform a viewer's belief? 3) The third question wrestled with: would the former communistic country of Romania, when turning to the ideals of the West, receive the Gospel message with greater or lesser significance through the media of television, or would other forms of communication be more desirable? Would television, in comparison to Crusade or Film Evangelism, be a more ideal media for the Gospel at this juncture in Romania's history? 4) Television allows large audiences to be reached with staggering efficiency, but does the medium itself impose limits on the kind of evangelism that can be done? What type of church grows out of an electronic medium? Would television gather a church "unto itself?" 5) In fulfilling the great commission, many organizations and mission groups have arisen with the desire to carry the Gospel message to the ends of the earth with whatever means available, including CBN, who uses television. Can television reach the masses, including the poor, in Eastern block countries? 6) The final question addressed in this research: what are the long term effects of televangelism in this former communistic country? Would a one time television program, given in one week, yield results that can be determined two years later? These questions were not only wrestled with, but conclusions were drawn to make evangelism and particularly televangelism more efficacious. / Philosophy, Practical and Systematic Theology / Th. D. (Practical Theology)