The unique potential of sport as a site for the delivery of Corporate Social Responsibility (CSR) has received increasing academic attention in recent years (e.g. Smith & Westerbeek, 2007). However, this literature has been said to have held 'relatively static conceptualisations of CSR through sport' (Dowling, Robinson & Washington, 2013, p. 270), and it could similarly be argued that insufficient attention has been given to the broader social contexts in which it has been delivered. This study therefore aimed to understand more about sport - and the Olympic Games - as a site for the delivery of CSR, using the specific context of private sector sponsor-led CSR schemes based upon the sport and physical activity participation legacy of London 2012. Three separate stages of qualitative data collection were conducted. The first comprised a thematic analysis of macro level policy discourse produced by official Olympic 'legacy actors' in relation to the proclaimed sport and activity legacy of the Games. The second stage also used thematic analysis in order to establish how 20 sponsors rationalised their CSR activity around the Games and how six who organised programmes involving either sport or activity participation justified these. The third stage comprised a series of semi-structured interviews with representatives of three Olympic sponsors and three charity delivery partners who co-operated in the delivery of specific CSR schemes. Once data was organised into themes, data analysis was informed by a governmentality perspective in order to help understand the respective roles of public and private sector organisations in not just the delivery of CSR, but also in 'governing' society in the broadest sense of the term.

>Magister Scientiae - MSc / Scientific studies have shown that chronic diseases of lifestyle (CDL) such as hypertension and diabetes mellitus are major causes of mortality and morbidity, accounting for about 60% of the disease burden globally. Available statistics for Swaziland indicate that hypertension and heart diseases are on the increase and are responsible for 33,540 and 3,146 cases per year respectively. Regular physical activity (PA) is widely recognised as a means for the primary and secondary prevention of CDL due to their multi-factorial beneficial effects on an individual‟s health. Therefore, the aim of this study was to determine PA participation among adults with hypertension in Mbabane, Swaziland and the extent to which they are encouraged to be physically active. A cross-sectional design, utilising quantitative methods was employed in the study and three validated standardised interview administered questionnaires were used to collect data from both hypertensive individuals and health professionals. A sample size of 422 hypertensive individuals and 72 health professionals was included in the study. Statistical Package for Social Sciences (SPSS) version 20 was used to analyse the data. Descriptive statistics were employed to summarise data and was expressed as means, standard deviation, frequencies and percentages. The Students‟t-test was used to compare mean age and PA. Chi-square tests were used to test for associations between categorical variables with significant levels set at 5% (p < 0.05). Blood pressure was classified into controlled (≤ 140/≤ 90 mmHg) and uncontrolled (≥ 140/≥ 90 mmHg). PA was dichotomised into active (> 600 MET-minute/week) and sedentary (< 599 METminute/ week). BMI was classified as underweight (<18.5), normal (18.5-24.9), overweight (25-29.9) and obese (>30). The findings of the current study revealed that a considerable number of individuals with hypertension (53%) were physically inactive with poorly controlled blood pressure (57%). A statistical significance was found between mean age and PA (sedentary and active) (P= 0.000 ˂ 0.05). iii The study also revealed that the perceived benefits of PA as reported by individuals with hypertension outweighed the perceived barriers. In addition, the majority of health professionals were found to be poor counsellors of PA (58%). Most health professionals informed their patients on becoming physically active but did not include important components of PA counselling such as the types of PA, intensity and duration. The common reasons for not including PA as part of the daily routine include: not my area of specialty and lack of time. These factors could significantly contribute to sedentary behaviour among hypertensive individuals in developing countries such as Swaziland. For this reason, an urgent need for PA promotion programmes which will motivate hypertensive individuals to participate in sufficient levels of PA as recommended by public health research has been established. The programmes should include educating health professionals on current trends in the promotion of PA. A combination of these approaches will help to reduce morbidity and mortality from cardio-vascular disease (CVD), in particular hypertension.

Using a theoretical synergy between the Psychological Continuum Model (PCM) and Behavioral Ecological Model (BEM), the current dissertation research provides empirical evidence to support that organized participant sporting events can play a significant role in building a healthier community. First, using a proprietary U.S. community-based panel data from 2008 to 2014, study 1 examines the incremental effects of participant sporting events (PSE) in promoting active living at the population level. Panel regression with an instrumental variable approach and Multigroup Latent Growth Curve Analysis were administered. The key findings included (1) these population-based interventions have the capacity to impact population health at the state level; (2) such an influence significantly varies across the United States contingent upon a state’s economic development and the geographical region to which a state belongs. In study 2, the Multilevel Mediation Analysis was conducted with a spatially clustered cross-sectional data in 2014. The findings revealed that the access to exercise opportunities at the state level represents the underlying mechanism through which various forms of participant sporting events have the ability to elicit positive effects on health with respects to mental health, physical health, and physical activity participation at the county level. The findings suggested that PSEs represent effective public health platform to create healthier communities through integrating physically active leisure into population’s everyday routines. Overall, empirical results also help us better understand the importance of effectively leveraging community sporting events to deliver required health benefits to the general public and create practical guidelines to inform policy formation on resource allocation. / Tourism and Sport

Substantial decreases in physical activity have been observed between early to late adolescence in males and females, with decreases in levels of activity into adulthood. Physical inactivity among young adults leads to medical conditions such as Type 2 diabetes, stroke, ischemic heart disease, falls resulting in hip fractures, and depression later in life. Advanced Nurse Practitioners have a significant impact on the problem of physical inactivity among young adults through education to improve knowledge regarding physical activity participation. The focus of this project was to develop a toolkit on lifestyle modification as a resource for physical education teachers and nurses to increase physical activity participation and to decrease sedentary behaviors among young adults. The project practice question asked whether an evidence-based toolkit would address the identified needs of improving lifestyle diet and physical activity in young adults. Pender’s health promotion model guided the planning and development of the project. The Computer Attitude Questionnaire together with the 3-Day Physical Activity Recall was used during a needs assessment. Feedback from the survey was included in the development of the toolkit. A 5-item survey was given to 5 content experts who evaluated the toolkit. Data were analyzed using descriptive statistics to obtain a content validity index score of 1.00. Findings show universal agreement about the content of the toolkit as a resource for physical education teachers and school nurses to encourage physical activity participation in young adults. The implications of project findings for positive social change include the potential to increase the involvement of young adults in activities that improve the lives of the individual.

Die Förderung körperlich-sportlicher Aktivität im Kindesalter stellt eines der momentan bedeutendsten Public-Health-Ziele dar. Um Präventionsprogramme sinnvoll erarbeiten sowie gezielt und effektiv einsetzen zu können, braucht es Wissen um die Bedingungen und Barrieren eines adäquaten Sport- und Aktivitätsverhaltens von Kindern. Die Dissertationsschrift folgt dieser Fragestellung. Auf Basis vorliegender theoretischer Ansätze sowie empirischer Evidenz wird ein Modell entwickelt, welches die Herausbildung unterschiedlicher Aktivitätsniveaus und Sportengagements von Kindern im Vorschulalter anhand von Bedingungsfaktoren und Vermittlungsmechanismen zu erklären versucht. Dieses Modell geht davon aus, dass die soziale Lebenslage und die biogenetischen Voraussetzungen eines Kindes sein Aktivitätsniveau und Sportengagement prädisponieren. Eine sehr individualspezifische Prägung dürfte es dabei vor allem durch die aktivitätsbezogenen Erfahrungen erhalten, die das Kind in den Handlungsfeldern Familie, Kindergarten, Sportverein usw. sammelt. Denn diese Erfahrungen konstituieren seine Orientierungen, Kapazitäten und Kompetenzen in besonderer Weise. In der empirischen Studie werden einzelne Ausschnitte des Modells fokussiert und anhand von Daten einer Stichprobe sächsischer Vorschüler analysiert.