Zugl.: Berlin, Freie Universiẗat, Diss., 2008.

Bachelor-Arbeit Univ. St. Gallen, 2005.

Dissertation Universität des Saarlandes, Saarbrücken, 2007.

Problem: Our opinion is that it is important to consider about usability in system development. In this thesis we will focus on usability in point-of-sale systems. The point-of-sale system we base this thesis on is Extenda Retail. Our case study is performed on Ica Kvantum in Bromölla, which implemented Extenda Retail about two years ago. Purpose: The purpose of this thesis is to figure out what important factors there are to consider, in usability aspects, when developing point-of-sale systems, with focus on the cashier. We also wish to find out the cashiers opinions about the Extenda Retail system. Method: The information gathered for this thesis consists of literature and interviews. All the information has been studied and analyzed. Result: We have reached the conclusion that the end users consider Extenda Retail to be a good point-of-sale system in usability aspects. It also shows that the guidelines we have chosen, with minor modifications, supports development of point-of-sale systems.

En el Perú, el crecimiento de agua embotellada refleja lo que ocurre a nivel mundial, existe una mayor preocupación por el cuidado de la salud por parte de las personas y gobiernos de cada país. Por estos motivos se ha realizado una investigación cualitativa a través de focus group y entrevistas a expertos y cuantitativa, en donde se ha recogido información de 387 personas, de una zona específica, a las que se ha consultado sobre sus preferencias y percepción sobre los factores que utilizan las empresas de agua embotellada. En el primer capítulo se abordarán definiciones y teorías que nos permitan explicar las hipótesis planteadas, tales como marketing en el punto de venta, publicidad y comportamiento al consumidor. Luego se analizarán el resultado de la recolección de datos. Con ello, responderemos a los objetivos planteados y daremos una conclusión respecto a toda la investigación. / In Peru, growth in bottled water reflects what is happening globally, there is greater concern about health care by the people and governments of each country. For these reasons it has made a qualitative research using tools such as focus groups and interviews with experts and quantitative, where it has collected information from 387 people in a specific area, which have been consulted about their preferences and perception of factors used by bottled water companies to compete. In the first chapter definitions and theories that allow us to explain the raised, such as marketing at the point of sale, advertising and consumer behavior will be addressed hypotheses. In the following chapters, data obtained in collecting data analyzed. This will respond to the objectives and give you a conclusion about the entire investigation. / Tesis

Made available in DSpace on 2016-04-25T16:44:33Z (GMT). No. of bitstreams: 1 Keyla Priscila dos Reis de Almeida.pdf: 2338860 bytes, checksum: d2a882d9e338893c786b64e6cc0017e7 (MD5) Previous issue date: 2013-05-24 / This paper analyzes how sensory marketing applied to the point of sales affects store attractiveness and shopper loyalty and preference levels. Experiential marketing has gained importance in a context in which physical shopping channels are not only increasingly competing with each other, but also being challenged by the online channel, which offers more convenience and, in some cases, better prices. One must bear in mind that shoppers are overwhelmed with visual stimuli and tend to respond better to stimuli involving more than one sense. This dissertation is a multiple case study which aims to compare loyalty and preference rates between two Carrefour hypermarkets: one with a traditional concept and another with the Planet concept. In the light of the ever-growing difficulties in differentiating hypermarkets from other channels, Carrefour Planet is an attempt on Carrefour's part to restructure its hypermarkets through purchase solution centers, in which each department conveys a differentiated atmosphere, focused on exploiting its key items and sensory elements. Despite Carrefour's efforts to differentiate its hypermarkets we conclude from this study that the sensory management approach did not promote an increase in shopper loyalty and preference rates when we compare a Carrefour Planet and a traditional Carrefour store, although the Planet store did stand out as the most attractive. We recommend the development of future studies comparing loyalty and preference rates for the same point of sale (before and after the employment of sensory elements) / O presente trabalho analisa a influência do marketing sensorial aplicado ao ponto de venda na melhoria dos índices de atratividade, lealdade e preferência dos shoppers à loja. O marketing experimental tem ganhado relevância em função da maior concorrência entre os canais de compra físicos e da disputa destes com o canal virtual, que oferece maior conveniência e, em alguns casos, melhores preços. Há que se levar em consideração que os shoppers estão sobrecarregados de estímulos visuais e que tendem a responder melhor a estímulos que envolvam mais de um sentido. Esta dissertação é um estudo de caso múltiplo que visa comparar os índices de lealdade e preferência de dois hipermercados da rede Carrefour, um com conceito tradicional e outro com conceito Planet. O Carrefour Planet é uma tentativa do Grupo Carrefour de reestruturar o hipermercado, através de centros de soluções de compra, no qual cada departamento transmite uma atmosfera diferenciada e centrada na exploração de seus principais itens e elementos sensitivos, pois os hipermercados têm encontrado dificuldades de se diferenciar ante os demais canais. Apesar dos esforços do Carrefour em diferenciar o hipermercado, é possível concluir do presente trabalho que a gestão sensorial do ponto de venda não trouxe aumento nos índices de lealdade e preferência dos shoppers quando comparadas a loja Planet e a loja Carrefour tradicional, embora a loja Planet tenha sobressaído como a mais atrativa. Recomenda-se o desenvolvimento de estudos futuros que comparem os índices de lealdade e preferência de um mesmo ponto de venda (antes e após o uso de elementos sensitivos)

Omni-channel has become a major player in retail marketing today. It is steadily gaining popularity among retailers because of its capability of providing consistent and seamless customer shopping experience. Omni-channel allows sales to take place via the variety of channels as it implements cross-channel business model. With the emergence of technologies like mobile devices, E-commerce and social media, the way of retailing as we used tohas changed significantly.Customers of today use different variety of channels and devices on their shopping journey. Omni-channel provides retailers the opportunity to engage and build strong retail relationship with customers, offering different retail channels for customer to use. Store pickup is one of the strategies offered by Omni-channel as it presents an unique way of purchasing to customers. However, selling on a single channel is not enough due to the increasing demand in better shopping experience from customers. Such demand has put retailers in a position to rethink and redesign their retail marketing strategies. We believe cooperating online with offline channel is the response to the demand.This work aims to find answers to the study questions regarding retailer requirements and E-commerce platform to be integrated. The obtained analysis results provide answers to the study questions indicating that retailers are looking for strategies to fulfill thier customer requirements as their shopping demand continues to increase. The analysis results further show that WooCommerce as an E-commerce platform is most sutiable for the integration out of the three considered platforms. The integration is part of the implementation phase that demonstrates the proof of concept of Omni-channel strategy. As a proof of concept, a prototyp is developed and implemented. The implementation result provides an integrated system that seamlessly combines online and offline channels in regard of store pickup as part of Omni-channel strategy. However, the results of this work only provide information and demonstrate an initial step towards completed Omni-channel and that alot of work is required in order to reach the full Omni-channel retail.

The topic of this thesis is the analysis of goods distribution at promotional events. By the promotion event in this thesis we consider actions of event marketing and the support of the sale in the place of selling. The aim of my thesis is the analysis of distribution and the optimization of current solution. The theoretical part describes the clarification of chosen terms from marketing communication and distribution. The practical part is dedicated to the analysis of goods distribution at promotional events of the company selling non-alcoholic beverages. In the end of the thesis I suggest the improvement of the current situation in the distribution considering the costs and time.

First part of the thesis is focused on definition of marketing and communication mix,follows definition of point of purchase and sale and the situation in Czech republic. Second part describes the Hewlett-Packard company, its communication strategy with the view to point of purchase and Store in Store concept.

Problem that emerges quite often when managing IT in retail industry is not understanding individual details and bindings between elements within this activity. Therefore, this diploma thesis is, with the help of MBI methodology, trying to draft frameworks for at least two scenarios which may emerge with high probability when managing IT in retail: choice and implementation of retail information system and corresponding hardware and subsequent service maintenance of chosen solution. These scenarios contain individual parts of addressed issues in form of tasks and their key activities; each single one of them defining processes, possible problems and finally bonds with internal and external elements, mainly because such bonds very often in a major way affect solution of said issues. Main goal of this thesis is to show these segments of reality from retail-and-its-surroundings-as-a-whole point of view, providing users of the methodology with description of the best ways to cope with the industry-specific problems in a practical and graspable way.