Yes / Building on the perspectives of the theory of planned behaviour, behaviour spillover, and social bond, this study develops and tests an integrative framework that explores the linkages between hotel employees’ organisational commitment (OC) and pro-environmental behaviour in the home (PEBH) as key antecedents affecting their intention to adopt green practices in the workplace (IGPW). We further examine the moderating role played by green organisational climate (GOC). Empirical results from 407 Malaysian hotel employees show that employees’ PEBH enhances IGPW via attitude and perceived behavioural control (PBC); OC positively affects intention mediated only by attitude, and GOC strengthens the effect of OC on PBC. These findings provide novel evidence concerning the importance of the contextual and organisational environment in shaping employees’ green behaviour.

De senaste decennierna har miljöfrågor blivit mer och mer aktuella och kommuner i Sverige har idag ett ansvar att arbeta för hållbarhet och med miljöaspekter. Detta försvåras av att begreppet hållbar utveckling är vagt och därmed är öppet för tolkningar om var tyngdpunkten ska ligga när det gäller de sociala, ekonomiska och ekologiska aspekterna. Inom en kommun sker arbete inom många olika verksamhetsområden och ofta finns övergripande styrdokument, till exempel miljöpolicys eller visioner som gäller miljöpåverkan och som syftar till att miljöhänsyn ständigt ska finnas närvarande i all verksamhet. En vanlig arbetsform inom kommunal verksamhet är i dag att arbeta i projekt, vilket gör att projektledare då har möjlighet att inom ramen för projektet kunna påverka miljöaspekter. En del projekt har som uttalat syfte att ha en positiv miljöpåverkan, men den här studiens inriktning är projekt där miljökopplingen inte vid en första anblick är så uppenbar. Studiens teoretiska ramverk utgår från teorier och modeller om hållbar utveckling i projekt, men handlar också om vilka faktorer individer påverkas av när det gäller vad som hindrar eller möjliggör för dem att bete sig på ett miljövänligt sätt. Studien använder sig av kvalitativ metod och utgår från tre olika kommuner där sex projektledare har intervjuats om deras upplevelser av hinder och möjligheter för att ta in miljöaspekter i sina projekt. Flera av respondenterna upplevde att det fanns goda möjligheter för att ta in miljöaspekter i projekt. De visade själva en positiv attityd och upplevde att det generellt fanns god vilja för miljöarbete, både hos politiker, ledning och medarbetare, samtidigt var detta svårare att koppla till projekt för en del respondenter, då det inte alltid framgick tydligt i styrdokument och arbetsuppdrag och hälften av respondenterna upplevde inga förväntningar på att ta in miljöaspekter i det aktuella projektet. De hinder som framkom var projektets ekonomiska ramar, brist på detaljerad miljökunskap, brist på kommunikation men också att det fanns motsättningar, vilket också kunde påverka att andra, både inom projektgrupp, i verksamheten eller bland kommuninvånarna har olika syn på vad som bör prioriteras. Även projektets förutsättningar kunde innebära både hinder och möjligheter för att ta in miljöaspekter i projekt. Inom den dagliga verksamheten fanns inom vissa områden rutiner och vanor etablerade av miljöskäl, men när det gällde hur miljöaspekter skulle tas in i projekt var förutsättningarna sämre. I studien redovisas också förslag på hur utvecklingsområden som skulle kunna förbättra förutsättningarna för kommunala projektledare att ta in miljöaspekter i sina projekt och som kan göra att en del hinder kan övervinnas. Enligt respondenterna är dessa mer kunskap, utbildning och stöd, fler konkreta hjälpmedel men också mer diskussion kring miljöfrågor för att de ska kunna få högre prioritet. / Over the recent decades environmental issues has become increasingly more relevant and municipalities in Sweden carry the responsibility to strive for the attainment of sustainability and environmental aspects. This work is however obstructed by the difficulty to define the term sustainable development which leads to a hesitancy of which aspect to focus on when it comes to social, economic and environmental aspects. Within a municipality, work is often performed within several branches and there are often regulating documents, environmental policies or visions which aim for the environmental aspect to always be included. Projects are common within municipality work, which means that project managers have an opportunity to influence the environmental aspect within their respective project. Some projects have a clear purpose to attain an environmental effect, though the purpose of this study is to examine projects where the environmental aspect is not clearly stated. The theoretical framework in this study is based on theories about sustainable development within projects, as well as the factors affecting individuals when it comes to behaving in a fashion that is environmentally plausible.This study make use of a qualitative method and was conducted in three municipalities with six project managers interviewed about their experiences of obstacles and possibilities to work with environmental aspects within their projects. Several of the respondents had good experiences of working with environmental aspects in their projects. These respondents showed a positive attitude and had the general conception that there was a positive attitude towards environmental aspects among politicians, the management and co-workers alike. For some respondents though, this was not the case. They had difficulties connecting environmental aspects to their projects. Partly because there were no clear instructions in the regulating documents or assignments, but also because they perceived no expectations of such. Obstacles that were observed were uncovered economical hindrance, lack of detailed environmental knowledge and lack of communication. There were also issues of disagreement within the project staff, the branch or between the residents of the municipality of what to prioritize. Even the prerequisites of the project would sometime be a hindrance, as well as promotive, to the environmental aspects. Within the daily work there were routines and habits established because of environmental reasons, though when it came to how environmental aspects were to be included in projects the conditions were worse. This study also suggest development areas that could improve the conditions for project managers within municipalities to include environmental aspects. According to the respondents these are knowledge, education and support, concrete support as well as more discussions concerning environmental issues with the purpose of increasing their priority.

HOW THE MEMBERS OF PARLIAMENT ARE GETTING GREEN? Factors Influencing Environmental Policy. Jan Skalík Abstract In the new millennium the Chamber of Deputies has been significantly less supportive towards environmental protection than it was in the 1990s. It has been proved by the analysis of 156 votes concerning the environment in the period 1994 - 2010. Unequivocally, the strongest and the most influential factor in terms of the impact on the other characteristics and the environmental benefits is to which Parliamentary Club the deputy belongs. From the comparison of voting patterns of the Green Party (SZ) and Civic Democratic Party (ODS) it is possible to demonstrate why the environmental legislation is supported mostly by women and MPs from Moravian districts. Generally it could be said that growing political success in the parliamentary right-wing parties is linked to less favourable voting for the environment. However, among centrist and left wing parties this is different: proenvironmental voting is connected to success in the Chamber. MPs who vote pro- environmentally are often older and were elected to the Chamber earlier. While a degree in engineering correlates with an unenthusiastic relationship to the environment, a degree in the humanities is often related to its protection. If an MP is...

D. Tech. (Marketing, Department of Marketing and Sport Management, Faculty of Management Sciences) Vaal University of Technology / The concept of green marketing has gained prominence in academia in recent years with concomitant implications for marketing strategy. The considerable attention accorded to green marketing is accentuated by concerns about global climate change and its threat to the sustainability of livelihoods. As the debate on green marketing continues to unfold, there are important issues yet to be addressed, one of which relates to the antecedents of green consumer buyer behaviour and selection attributes of green products. In view of the growing importance of green consumer buyer behaviour in contemporary markets, the purpose of the present study was to examine empirically the antecedents of green consumer buyer behaviour and the selection attributes of Generation Y consumers. The Generation Y cohort was considered as the ideal target population for the present study owing to its size, bespeaking a profitable market segment with the potential to provide a “snap-shot” of future pro-environmental behavioural intentions. The theories of Reasoned Action and Consumption Values provided the theoretical lens through which to examine and delineate the antecedents of green consumer buyer behaviour and the selection attributes of Generation Y consumers in the context of a developing country such as South Africa. The present study adopted a sequential mixed-methods methodology that commenced with a qualitative study and was followed by a quantitative study. For the qualitative study, data were collected from a purposively selected Generation Y student sample comprising sixteen participants. The principle of technical saturation was employed to ascertain the adequacy of the sample size. The credibility and trustworthiness of the qualitative study were achieved through pretesting of the interview guide, bracketing, prolonged ngagement with participants, member checks, peer de-briefing, an audit trail of the interviewing process and researcher reflexivity. The analysis of the qualitative data was conducted through the use of content and thematic analyses. The qualitative study identified environmental attitude, environmental concern, social influence, environmental responsibility, government influence, selection attributes and green purchase intention as the main determinants of green purchase behaviour. The qualitative study also revealed that the demand for green products is thwarted by marketing-related barriers such as high prices, misleading green marketing messages and unavailability of products. In line with the methodology of the study, the determinants of green purchase behaviour that emerged from the qualitative study were further examined through a quantitative study. The data for the quantitative study were generated from a conveniently selected Generation Y student sample of 386 respondents, using a structured selfadministered questionnaire. The historical evidence method and the pre-conditions of multivariate data analysis (confirmatory factor analysis) guided the determination of the sample size for the quantitative study. The statistical data analysis procedures utilised for the quantitative study were descriptive statistics, reliability and validity analysis, correlation analysis, confirmatory factor analysis and structural equation modelling. Prior to questionnaire administration, a pilot study was conducted to improve the accuracy of the survey instrument. The collected quantitative data were analysed using the Statistical Package for the Social Sciences (SPSS) 22.0 and Analysis of Moment Structures (AMOS) 22.0. The preliminary data analysis involved the process of coding and checking the distribution of scores. The results of the normality test revealed that the data were not normally distributed. Thus, non-parametric statistics were employed for correlation analysis and for testing gender difference in green consumer buyer behaviour. The Mann-Whitney U Test and the Kruskal-Wallis Test revealed that Generation Y female consumers are more apt to engage in pro-environmental behaviours than their male counterpartsIn order to verify the reliability of the measurement items, Cronbach’s alpha coefficient, the item-to-total values and composite reliability were computed. In addition, the validity of the survey instrument was enhanced through content, convergent, discriminant and predictive validities. The reliability and validity measures employed in the present study attested that the survey instrument utilised in the quantitative study was both reliable and valid. The results of correlation analysis indicated that environmental concern, environmental attitude, environmental responsibility, government influence, social influence and selection attributes have a positive association with green purchase intention. The correlation analysis also revealed a weak association between green purchase intention and actual purchase behaviour. Prior to testing the hypothesised relationships, the fitness of the measurement and structural models was assessed. The model fit indices that included the chi-square value over degree of freedom ( 2/df), Goodness-of-Fit Index (GFI), Root Mean Square Error of Approximation (RMSEA), Comparative Fit Index (CFI), Incremental Fit Index (IFI) andTucker-Lewis Index (TLI) yielded satisfactory results that are consistent with acceptable thresholds, demonstrating that the measurement and structural model fitted well with the data. The posited relationships were tested using structural equation modelling. The hypotheses testing results revealed that green purchase intention was significantly and positively influenced by environmental attitude, environmental concern, social influence, environmental responsibility and selection attributes, but not by government influence. The results also showed that the relationship between green purchase intention and actual purchase behaviour was moderated by selection attributes. The findings of the study imply that marketers need to formulate and implement green marketing strategies that enhance environmental attitudes and concerns, initiate programmes that foster environmental responsibility, understand the selection attributes of Generation Y consumers and utilise social networks to stimulate pro-environmental behaviours. The results also suggest that the South African government needs to re-invigorate its environmental initiatives to foster green purchase intention and the purchase of green products. Finally, the study also provided evidence that suggests an insignificant relationship between green purchase intention and actual purchase behaviour. This result suggests an urgent need by marketers to understand the underlying factors causing the gap between green purchase intention and actual purchase behaviour. To effectively promote green consumer buyer behaviour, marketers need to understand the determinants of green purchase intention and craft effective strategies to translate green purchase intentions into actual purchasing behaviour. The findings of the present study provide avenues for further study in a discipline that is increasingly gaining theoretical and practical prominence. Future research efforts should consider the use of an integrated research model that encompasses more variables, utilising a broader sample frame and employing a longitudinal study in order to enhance the generalisability of the research findings. Overall, the study offers valuable insights for stimulating green purchase behaviour among the potentially profitable Generation Y cohort and equips marketers with green marketing strategies to position green products competitively in the marketplace.

In the context of the critical sustainability problem of marine plastic pollution, the present paper presents a quasiexperimental research that explores the effects that participating on beach clean-up has on students’ knowledge,awareness and behavioural intentions. Considering this intervention as an outside of school practical implementation of Education for Sustainable Development (ESD), this research aims to determine if the addition of direct experiences with nature within ESD programs can lead to a behavioural change in favour of the environment. Analysing the factors that influence pro-environmental behaviour and the role that ESD has on transforming society towards a more sustainable one, a one-time pre-test post-test research with non-equivalent groups was performed. A questionnaire on beach litter and self-reported behaviour, implemented in two schools of the Amalfi Coast, Italy, indicate that in comparison to a group which only received a lecture, a group that participated in a beach clean-up increased their knowledge and awareness towards marine plastic pollution, in addition to their willingness to participate in another beach clean-up. This supports the theory that learning in nature can have a higher influence in shaping pro-environmental behaviour, and therefore the inclusion of this type of activities within ESD programs can help beat marine plastic pollution.

As environmental quality strongly depends on human behaviour patterns, more attentions have been paid to understand and promote pro-environmental behaviour in the tourism sector with sustainable development. This thesis focuses on online Eco-label accommodation booking as a tourist pro-environmental behavior to study the effects of environmental self-identity and personal norms on prospective tourists’ pro-environmental behaviour. Based on a literature review on the contribution and potential of environmental social psychology for understanding and promoting pro-environmental behaviour, a conceptual framework was proposed, comprising: environmental self-identity, general personal norm and specific personal norm, and online Eco-label accommodation booking, which proposed 7 hypotheses. These hypotheses were tested by a quantitative online questionnaire to collect data and data analysis using a correlationand regression design. The results indicated that all the environmental self-identity and personal norms were positively related to online Eco-label accommodation booking. The findings demonstrated how environmental self-identity affected the intention of online Eco-label accommodation booking via a moral route and the likelihood of achieving this assumed model, which suggested that strengthening environmental self-identity could be an effective way to promotepro-environmental actions. The importance and potential ofenvironmental social psychology for understanding and promotingpro-environmental behaviour in the tourism sector have been discussed.

Made available in DSpace on 2014-12-17T15:38:49Z (GMT). No. of bitstreams: 1 RosiresMBB_DISSERT.pdf: 4842010 bytes, checksum: 6881e449282f7203659a5bf5c828b31b (MD5) Previous issue date: 2010-08-31 / Dengue is currently considered one of the most relevant public health problems worldwide. Studies indicate the surroundings of the houses as the preferred sites for the proliferation of Aedes aegypti. The residential areas are privileged environments for human development and contribute to the formation of the individual s identity and for the establishment of affective, social and cultural bonds. The purpose of this study was to investigate possible links between psychological indicators of pro-environmentalism and conservation status of residential backyards. Data collection was performed in 147 homes and methodological strategy involved the use of interview, the Scale of Ecocentric and Anthropocentric Environmentalism, Scale of Consideration of Future Consequences and a tool for environmental evaluation. It was found that the participants expressed as environmental practices the garbage recycling, besides they had the knowledge of how the transmission of dengue occurs. These residents showed ecofriendly motivated commitment: pro-environmentalist ecocentric and anthropocentric. In evaluating the backyard it was verified that the conservation conditions, in almost half of the homes, appeared as carelessness on the part of residents and those conditions are conducive to the proliferation of Aedes aegypti. The pro-environmentalists and guidance for the future identified by the scales were not associated with the conservation status of the backyards. However, it was found that the trends of reduction and stability of infestation levels are associated with self-reported environmental care. These results can contribute to the discussion and design of new mosquito control actions and practices of education and health information among the population / O dengue ? considerado, atualmente, um dos principais problemas de sa?de p?blica no mundo. Os estudos realizados apontam o entorno das moradias como locais preferenciais para a prolifera??o do Aedes aegypti. Os ambientes residenciais s?o ambientes privilegiados para o desenvolvimento humano e contribuem para a forma??o da identidade do indiv?duo e para o estabelecimento de v?nculos afetivos, sociais e culturais. O prop?sito deste estudo foi investigar poss?veis rela??es entre os indicadores psicol?gicos de pr?-ambientalidade e o estado de conserva??o dos quintais residenciais. A coleta de dados foi realizada em 147 resid?ncias e a estrat?gia metodol?gica envolveu a utiliza??o de entrevista, da Escala de Ambientalismo Ecoc?ntrico e Antropoc?ntrico, da Escala de Considera??o de Consequ?ncias Futuras e de um instrumento de avalia??o ambiental. Verificou-se que os participantes expressaram como pr?tica de cuidado ambiental a reciclagem do lixo, al?m de conhecerem a forma de transmiss?o do dengue. Esses moradores apresentaram compromisso pr?-ecol?gico motivado, duplamente, por pr?-ambientalidades ecoc?ntrica e antropoc?ntrica. Na avalia??o dos quintais foi verificada que as condi??es de conserva??o, em quase metade das moradias, se configuravam como descuido por parte dos moradores e essas condi??es s?o prop?cias para a prolifera??o do Aedes aegypti. As pr?-ambientalidades e a orienta??o de futuro identificadas pelas escalas n?o foram associadas ao estado de conserva??o dos quintais. Entretanto, foi verificado que as tend?ncias de redu??o e estabilidade dos ?ndices de infesta??o est?o associadas ao autorrelato de cuidado ambiental. Os resultados encontrados podem contribuir para a discuss?o e delineamento de novas a??es de controle do mosquito e pr?ticas de educa??o e informa??o em sa?de junto ? popula??o

Made available in DSpace on 2014-12-17T15:38:51Z (GMT). No. of bitstreams: 1 VioletaORQ_DISSERT.pdf: 489381 bytes, checksum: 0ea3946e6ca6bb5b9b1a7fa7c7e571cd (MD5) Previous issue date: 2005-09-12 / Embora a escassez de ?gua seja reconhecida como um dos principais problemas mundiais a ser enfrentado pela humanidade, padr?es comportamentais ecologicamente insustent?veis ainda persistem. Assim, o objetivo deste estudo foi analisar determinantes do comportamento pr?-ambiental relativo ? ?gua, bem como os significados que lhe s?o atribu?dos por alunos do ensino m?dio do Centro Federal de Educa??o Tecnol?gica do Rio Grande do Norte, em Natal. Compuseram a amostra de conveni?ncia 315 estudantes, 146 mulheres e 169 homens, que responderam a um question?rio sobre uso e percep??o da ?gua, contendo tamb?m indicadores de pr?-ambientalismo, cuidado ambiental, desenvolvimento sustent?vel, perspectiva temporal, externalidades e coletivismo, al?m de inqu?rito s?cio-demogr?fico. Para os participantes, ?gua ? sin?nimo de vida, muito embora a rela??o que mant?m com ela parece d?bia e, muito mais funcional que ecol?gica; consideram-na um recurso finito, um patrim?nio indispens?vel ? vida, contudo n?o foi observada coer?ncia entre as concep??es manifestadas e os comportamentos auto-relatados de uso da ?gua. Os resultados encontrados apontaram preditores importantes do comportamento pr?-ambiental relativo ? ?gua: sexo do respondente, Escala Novo Paradigma Ecol?gico e deixar forma de contato para participar de campanhas futuras. Seja para aprofundamento te?rico em novos estudos, seja para auxiliar na elabora??o de programas de educa??o ambiental, que poderiam contribuir para inibir os efeitos de uma cultura de consumo e de uma vis?o utilitarista da ?gua, ampliando esfor?os individuais e coletivos para a preserva??o de bens comuns, como a ?gua. Palavras-chave: psicologia ambiental; sustentabilidade; ?gua; comportamento pr?ambiental. x xi Abstract Although water scarcity is recognized as one of the main world-wide problems to be faced by human kind, ecologically unsustainable patterns of behavior still persist. Thus, the objective of this study was to analyze pro-environmental behavior related to water, as well as meanings associated to it by high school students of Federal Center of Technological Education of Rio Grande do Norte, in Natal. The convenience sample was composed by 315 students, 146 women and 169 men, who answered a questionnaire about use and perception of water, containing indicators of proenvironmentalism, environmental care, sustainable development, time perspective, externalities and collectivism, besides socio-demographic items. According to participants, water is synonymous of life, even though the relationship they present with it is ambiguous, much more functional than ecological; they consider it a finite resource, an indispensable life patrimony, however there was no coherence between such conceptions and the self-reported behaviors of water use. Results indicated three important predictors of pro-environmental behavior: sex of respondent, New Ecological Paradigm Scale and telephone/address left for eventual contact to participate in future environmental campaigns. They may be used in additional studies for theoretical development, or to assist in the planning of programs of environmental education, aimed at the inhibition of the effects of a culture of consumption and of an utilitarian perception of water, extending individual and collective efforts towards the preservation of common resources as water / Embora a escassez de ?gua seja reconhecida como um dos principais problemas mundiais a ser enfrentado pela humanidade, padr?es comportamentais ecologicamente insustent?veis ainda persistem. Assim, o objetivo deste estudo foi analisar determinantes do comportamento pr?-ambiental relativo ? ?gua, bem como os significados que lhe s?o atribu?dos por alunos do ensino m?dio do Centro Federal de Educa??o Tecnol?gica do Rio Grande do Norte, em Natal. Compuseram a amostra de conveni?ncia 315 estudantes, 146 mulheres e 169 homens, que responderam a um question?rio sobre uso e percep??o da ?gua, contendo tamb?m indicadores de pr?-ambientalismo, cuidado ambiental, desenvolvimento sustent?vel, perspectiva temporal, externalidades e coletivismo, al?m de inqu?rito s?cio-demogr?fico. Para os participantes, ?gua ? sin?nimo de vida, muito embora a rela??o que mant?m com ela parece d?bia e, muito mais funcional que ecol?gica; consideram-na um recurso finito, um patrim?nio indispens?vel ? vida, contudo n?o foi observada coer?ncia entre as concep??es manifestadas e os comportamentos auto-relatados de uso da ?gua. Os resultados encontrados apontaram preditores importantes do comportamento pr?-ambiental relativo ? ?gua: sexo do respondente, Escala Novo Paradigma Ecol?gico e deixar forma de contato para participar de campanhas futuras. Seja para aprofundamento te?rico em novos estudos, seja para auxiliar na elabora??o de programas de educa??o ambiental, que poderiam contribuir para inibir os efeitos de uma cultura de consumo e de uma vis?o utilitarista da ?gua, ampliando esfor?os individuais e coletivos para a preserva??o de bens comuns, como a ?gua

Made available in DSpace on 2014-12-17T15:39:05Z (GMT). No. of bitstreams: 1 VioletaORQ.pdf: 523100 bytes, checksum: 8dfdf0b1b040cd1555f7e5ce213a97fa (MD5) Previous issue date: 2005-09-12 / Although water scarcity is recognized as one of the main world-wide problems to be faced by human kind, ecologically unsustainable patterns of behavior still persist. Thus, the objective of this study was to analyze pro-environmental behavior related to water, as well as meanings associated to it by high school students of Federal Center of Technological Education of Rio Grande do Norte, in Natal. The convenience sample was composed by 315 students, 146 women and 169 men, who answered a questionnaire about use and perception of water, containing indicators of proenvironmentalism, environmental care, sustainable development, time perspective, externalities and collectivism, besides socio-demographic items. According to participants, water is synonymous of life, even though the relationship they present with it is ambiguous, much more functional than ecological; they consider it a finite resource, an indispensable life patrimony, however there was no coherence between such conceptions and the self-reported behaviors of water use. Results indicated three important predictors of pro-environmental behavior: sex of respondent, New Ecological Paradigm Scale and telephone/address left for eventual contact to participate in future environmental campaigns. They may be used in additional studies for theoretical development, or to assist in the planning of programs of environmental education, aimed at the inhibition of the effects of a culture of consumption and of an utilitarian perception of water, extending individual and collective efforts towards the preservation of common resources as water / Embora a escassez de ?gua seja reconhecida como um dos principais problemas mundiais a ser enfrentado pela humanidade, padr?es comportamentais ecologicamente insustent?veis ainda persistem. Assim, o objetivo deste estudo foi analisar determinantes do comportamento pr?-ambiental relativo ? ?gua, bem como os significados que lhe s?o atribu?dos por alunos do ensino m?dio do Centro Federal de Educa??o Tecnol?gica do Rio Grande do Norte, em Natal. Compuseram a amostra de conveni?ncia 315 estudantes, 146 mulheres e 169 homens, que responderam a um question?rio sobre uso e percep??o da ?gua, contendo tamb?m indicadores de pr?-ambientalismo, cuidado ambiental, desenvolvimento sustent?vel, perspectiva temporal, externalidades e coletivismo, al?m de inqu?rito s?cio-demogr?fico. Para os participantes, ?gua ? sin?nimo de vida, muito embora a rela??o que mant?m com ela parece d?bia e, muito mais funcional que ecol?gica; consideram-na um recurso finito, um patrim?nio indispens?vel ? vida, contudo n?o foi observada coer?ncia entre as concep??es manifestadas e os comportamentos auto-relatados de uso da ?gua. Os resultados encontrados apontaram preditores importantes do comportamento pr?-ambiental relativo ? ?gua: sexo do respondente, Escala Novo Paradigma Ecol?gico e deixar forma de contato para participar de campanhas futuras. Seja para aprofundamento te?rico em novos estudos, seja para auxiliar na elabora??o de programas de educa??o ambiental, que poderiam contribuir para inibir os efeitos de uma cultura de consumo e de uma vis?o utilitarista da ?gua, ampliando esfor?os individuais e coletivos para a preserva??o de bens comuns, como a ?gua. Palavras-chave: psicologia ambiental; sustentabilidade; ?gua; comportamento pr?ambiental

With a growing interest in sustainability, organizations and researchers have begun to examine pro-environmental behaviors in the workplace (i.e. employee green behaviors). However, general understanding of employee green behaviors is currently limited due to a lack of measurement tools. In this study, a new scale was developed to measure employee green behavior descriptive norms, which are a source of influence on employee green behaviors that develops from observing others’ behaviors. Initial items and expected scale structure for the Employee Green Behavior Descriptive Norms Scale were developed based on the Green Five Taxonomy of employee green behaviors. Items were refined through pilot test data and a retranslation task. Data on the refined scale, the Ethical Leadership Questionnaire, and a Work-Family Culture Scale were used to test scale structure and gather evidence of construct validity. Study results supported the expected scale structure and construct validity of the newly developed scale. A multi-item, validated scale contributes to organizational assessment of employee green behavior descriptive norms and contributes to the scientific literature on employee green behaviors.