Titel: Produktkoncept av textila produkter för fritidsbåtarUtgivningsår: Våren 2010Författare: Chi-Tak Cheng &amp; Mikael JohanssonHandledare: Johan HeinerudExaminator: Lena BerglinInstitution: Textilhögskolan i BoråsProgram: Textil Produktutveckling med entreprenör- och affärsinriktning, 120 högskolepoängKurs: Examensarbete 15 hpDenna rapport innehåller hur man går till väga att göra ett produktkoncept åt ett produktutvecklande företag som i sin tur ska sälja in detta förslag hos en potentiell kund. I rapporten får ni följa hela designprocessen, från att få uppdraget utav ett företag till ett färdigt förslag.Uppdragsgivaren som författarna samarbetar med heter Navicura International Ltd, det är ett företag som jobbar med lågkostnadsproduktion i Kina. De förser sina kunder med ett helhetskoncept från produktdesign, produktion, montering, tester, paketering, kvalitetskontroll till frakt, logistik och lagerförvaring. Tanken är att ge kunden en paketlösning så kunden slipper söka runt utan finner allt i ett företag. De är måna om relationer och jobbar gärna nära kunden för att få ett bra samarbete, därav ett bra resultat.Problemet som författarna stöter på är att idag finns det en stor marknad när det gäller textila tillbehör till fritidsbåtar, speciellt produkter som sittdynor, skyddsväskor, förvaringsväskor och dryckeshållare med mera.Marknaden domineras av ett företag som heter Robship, som tack vare lågkonkurrens kan ta ett högt pris med en högmarginal på sina produkter. Robship jobbar mycket med att sälja en livskvalité, en image av det goda livet och njutningen att åka båt. Därav jobbar Robship hårt med att sälja in sig själva som ett varumärke och klarar av att ligga på en högre prisklass med sina produkter.Navicura vill kunna erbjuda liknande produkter åt deras potentiella kunder som säljer fritidsbåttillbehör idag. Navicura vill in på marknaden är för att de anser sig ha kompetensen samt möjligheten att producera liknade varor till ett lägre pris jämfört med Robship. Utöver det ser Navicura en möjlighet att expandera och locka till sig nya kunder när deras produktion lämpar sig för att tillverka dessa produkter. / <p>Titel: Product concept of textile accessories for boatsYear of publication: Spring 2010Author: Chi-Tak Cheng & Mikael JohanssonSupervisor: Johan HeinerudExaminer: Lena BerglinInstitution: The Swedish school of textileProgram: Textile product- and business development with focus on entrepreneurCourse: Bachelor thesis15 hpThe report includes how to go about making a product concept for a product development company that in return will sell this proposal to a potential customer. The work will be followed throughout the design process, from getting out of a business mission to a finished proposal. The company that the author is working with is named Navicura International Ltd, its a company that works with low-cost production in China. They provide their customers with a comprehensive concept of product design, production, assembly, testing, packaging, quality control to freight, logistics and warehouse storage. The idea is to give the customer a package so customers do not have to search around but will find everything in one company. They care about relationships, and works close to the customer to get a good co-operation, hence a good results. The problem to face is that today there is a large market for textile accessories for boats, particularly products like seat cushions, protective bags, storage bags and canholders and more. The market is dominated by a company called Robship, thanks to low competition can take a high price with a high margin on their products. Robship works a lot to sell a quality of life, an image of the good life and enjoyment of boating. They work hard to sell Robship as a brand and manage by that to be at a higher price range of its products. Navicura want to offer similar products to potential clients who sell boat accessories today. Why Navicura want to enter the market is because they feel that they have the skills and that they have the ability to produce similar goods at lower prices compared to Robship. In addition, Navicura sees an opportunity to expand and attract new customers when their production is suitable for the manufacture of these products.</p><p>Program: Kandidat inom Magisterutbildning i fashion management med inriktning modemarknadsföring</p>

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<!--[if gte mso 10]> <mce:style><! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} --> <!--[endif]--><!--[if gte mso 9]><xml> <o:shapedefaults v:ext="edit" spidmax="1026" /> </xml><![endif]--><!--[if gte mso 9]><xml> <o:shapelayout v:ext="edit"> <o:idmap v:ext="edit" data="1" /> </o:shapelayout></xml><![endif]--> The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. Within the High Tech frame, one of the fastest growing industries is the mobile phone handset industry. In 2006, 800,2 million mobile phones were sold worldwide and the market value was $104,3 billion. Forecasts about the mobile phone market predicts that the market will grow to 1,8 billion units in 2011 and have a value of $211,9 billion.   However, during this time, the researcher, Geoffrey Moore, identified a problem for the High Tech companies, i.e. the chasm. The chasm is a gap between the early market and the mainstream market that has arisen due to the characteristics of the high tech industry and the differences between these two groups. Due to the fact, that the early market only represents 10-15% of the total market it is vital for companies to cross the chasm and reach the mainstream market, in order to cover the high initial R&amp;D costs.   Therefore, the purpose of this thesis is to conduct a qualitative study within the Swedish mobile phone industry to understand how the manufacturers’ products are crossing the chasm.   The research has been carried out as a case study, and two of the largest mobile phone manufacturers were used as cases, Sony Ericsson and LG Electronics. The data collection was of qualitative nature and four respondents were chosen to be interviewed.   In the Swedish mobile phone industry, the researchers have identified two types of products; class products and innovation product, which have been identified, defined and named by the researchers themselves. Class products are defined as “mobile phones with no significant innovation value for the consumers”, whereas innovation products are defined as “mobile phones with high innovation value”. The main difference is that class products will never attract the interest of the early market and therefore they are usually launched directly to the mainstream market, ignoring the chasm. Factors such as incremental changes, development of IT, changes in how to market new technologies and overlapping groups in the life cycle has narrowed down the chasm in the industry for innovation products. The most important strategy in order to reach the mainstream market is partnerships and alliances and it is impossible for a manufacturer to survive on their own.

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{font-family:Garamond; panose-1:2 2 4 4 3 3 1 1 8 3; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:647 0 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0cm; margin-right:0cm; margin-bottom:9.0pt; margin-left:0cm; text-align:justify; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Garamond","serif"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman"; mso-fareast-language:EN-US;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt; mso-ascii-font-family:"Tms Rmn"; mso-hansi-font-family:"Tms Rmn";} @page Section1 {size:612.0pt 792.0pt; margin:70.85pt 70.85pt 70.85pt 70.85pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--[if gte mso 10]> <mce:style><! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} --> <!--[endif]--><!--[if gte mso 9]><xml> <o:shapedefaults v:ext="edit" spidmax="1026" /> </xml><![endif]--><!--[if gte mso 9]><xml> <o:shapelayout v:ext="edit"> <o:idmap v:ext="edit" data="1" /> </o:shapelayout></xml><![endif]--></p><p>The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. Within the High Tech frame, one of the fastest growing industries is the mobile phone handset industry. In 2006, 800,2 million mobile phones were sold worldwide and the market value was $104,3 billion. Forecasts about the mobile phone market predicts that the market will grow to 1,8 billion units in 2011 and have a value of $211,9 billion.</p><p> </p><p>However, during this time, the researcher, Geoffrey Moore, identified a problem for the High Tech companies, i.e. the chasm. The chasm is a gap between the early market and the mainstream market that has arisen due to the characteristics of the high tech industry and the differences between these two groups. Due to the fact, that the early market only represents 10-15% of the total market it is vital for companies to cross the chasm and reach the mainstream market, in order to cover the high initial R&D costs.</p><p> </p><p>Therefore, the purpose of this thesis is to conduct a qualitative study within the Swedish mobile phone industry to understand how the manufacturers’ products are crossing the chasm.</p><p> </p><p>The research has been carried out as a case study, and two of the largest mobile phone manufacturers were used as cases, Sony Ericsson and LG Electronics. The data collection was of qualitative nature and four respondents were chosen to be interviewed.</p><p> </p><p>In the Swedish mobile phone industry, the researchers have identified two types of products; class products and innovation product, which have been identified, defined and named by the researchers themselves. Class products are defined as “mobile phones with no significant innovation value for the consumers”, whereas innovation products are defined as “mobile phones with high innovation value”. The main difference is that class products will never attract the interest of the early market and therefore they are usually launched directly to the mainstream market, ignoring the chasm. Factors such as incremental changes, development of IT, changes in how to market new technologies and overlapping groups in the life cycle has narrowed down the chasm in the industry for innovation products. The most important strategy in order to reach the mainstream market is partnerships and alliances and it is impossible for a manufacturer to survive on their own.</p><p> </p>

台灣高科技公司一直以來，在OEM/ODM領域有卓越的表現，隨著毛利逐步被壓縮之際，越來越多的我國廠商終於認知到，透過自有品牌（OBM）的建立是提升企業價值很重要的方式。但是，若要由OEM/ODM 跨入OBM，台灣廠商最缺乏的莫過於對「市場知識」的了解。本研究藉由對神達公司（近幾年內自有品牌Mio掌上型電腦/PDA上快速發展至全球前三大）的深入個案研究，探討「市場知識」的產生與能力建構之議題，並得到以下結論： 1、市場知識的來源似乎是很多元的;而對於剛採自有品牌策略之廠商的初期階段來說，似乎是較不完整的。 2、從事代工為主要業務型態的廠商，轉向發展自有品牌初期時，影響其市場知識來源的因素，受到內部因素(組織既有核心能力)影響及牽制的成分較多。 3、從事代工為主要業務型態的廠商，轉向發展自有品牌初期時，對其在取得完整市場知識的思考與運作上有所阻礙。儘管如此，組織既有核心能力對其所需要的部份市場知識仍有所助益。 4、企業在發展自有品牌的過程中，在取得市場知識與建構市場知識能力上似乎展現出「學習」的歷程。而在市場知識能力與行銷能力的建構上似乎又與高階主管的態度以及組織相關的管理有關。 5、除了本研究將「市場知識」定義為「關於顧客與競爭者的有系統、有意義且有用之知識」。從個案中發現，市場知識除了顧客與競爭者之外，其他環境因素也相當重要，例如政府的管制、社會文化的趨勢、科技的改變的趨勢等。 6、台灣資訊硬體製造能力，若能結合數位內容的創意，透過軟體與硬體的結合，似乎能創造更有價值和差異化的產品並創造更大的競爭優勢。 / Most of the high-tech corporations of Taiwan have remarkable performances in the OEM/ODM fields. Due to the compressing gross profit, more and more corporations realize that building own brand is a very important way to promote the enterprise value. However, if they want to make strides from OEM/ODM to OBM, the most deficient thing is the understanding of “Market Knowledge”. Through the case study of “MITAC international corp.”, we discuss the issue of the creation and the construction of ability of “Market Knowledge” and obtain the following conclusions. 1、The sources of “Market Knowledge” are diversified and they can be obtained by many different ways. For the new entered corporations in the OBM field, their sources of “Market Knowledge” are less complete at the initial period stage. 2、At the initial period stage of the OEM/ODM corporations in transformation to OBM, the factors which affect the sources of “Market Knowledge” are more affected and limited by the internal factors: the “Organizational Core Capabilities”. 3、At the initial period stage of the OEM/ODM corporations in transformation to OBM, they have the hindrance of the thinking and operation of obtaining the complete “Market Knowledge”. But, the “Organizational Core Capabilities” still can give some help in getting partial “Market Knowledge”. 4、In the process of obtaining “Market Knowledge” and establishing “Market Knowledge Capabilities”, there seems to be having some processes of “Learning”. And at the part of establishing “Market Knowledge Capabilities” and “Marketing Capabilities”, there seems to be having relationships with the senior managers’ attitudes and organizational management. 5、In this research, we define the meaning of “Market Knowledge” as the systematical, meaningful and useful knowledge which is about the customers and competitors. But from the case study, we find that “Market Knowledge” is not only about the customers and competitors, other environment reasons also have important impacts on it: the restrain of the government, the tendency of the society culture and the changes of technology. 6、If the OEM/ODM corporations can combine their hardware manufacturing capability with some contents of software, it seems a good way to them to create more values, more diversified products and more competition advantages.

The objective of this Thesis is selection and adaptation of a suitable concept of a product being created. Selecion of the suitable concept is based on the designated concept and its testing. The testing is performed by the poll method among representatives of the public and business spheres. Determination of the final product concept as well as proposal of the marketing strategy for managers of Malované Mapy, s.r.o company is the outome. It will enable the managers to work on the further steps of developnent of new products. Based on the information from technical literature, the theoretical part explains the basic marketing terminology associated with the theme of the Thesis. This terminology is then applied in the practical part in the area of information processing by the company managers.

The traditional pen-paper sketching is extensively used in the early stages of product design as it supports creative exploration of product concepts and provides a fluidic mode for the expression of ideas. The Computer Aided Design (CAD) models support the later stages of design and manufacturing process. Faithful conversion of the designer’s ideas from concept sketches to the CAD models is a skill intensive and time consuming exercise which reduces the overall productivity of the organization. Providing computer based support can help the designer, in several ways, by reducing demand on the skill and allow focusing more on creative exploration of the concepts. Towards that, the thesis presents methodologies to understand the product concept sketches, support cognitive activities like perceiving the composition and behaviour, and create and interact with the sketches, directly in 3D. To begin with, traditional 2D sketches of product concepts are studied mainly to explores the psychological (cognitive) and physiological (musculoskeletal) activities of the designer in the context of the product being designed. A sketching application is created for capturing the sketches created using a tablet in digitized form. The captured data is analyzed based on the identified parameters. A grouping methodology is devised to group the stroke based on the observations which are akin to Gestalt laws of perceptual organization. This functional grouping or segmentation is used to identify the mental model of the product concept and the design rationale behind it. In concept sketches, annotations carry information like behaviour, functionality and usage. These wishful declarations need to be verified through simulation! To simulate the behavior of the components identified by the functional segmentation method, a kinematic model is defined where the designers interactively describe the constituents like joints, fixed links, inputs, etc. The interactive simulation changes the underlying kinematic model and makes the sketches to move to show the behavior. This system also provides methods to verify boundary constraints and allows creating patterns. Traditional 2D sketching suffers from several deficiencies. To overcome these, a novel direct 3D sketching methodology is proposed with stereo vision and haptic feedback. Different types of strokes creations like curves, strips and sweep surfaces, directly in 3D space, are demonstrated. Further, to provide control over stroke creation process, visual and haptic feedbacks are studied. Haptic rendering schemes for stroke generation are explored based on mechanics of sketching. Using the curve generation methods, surface generation schemes are devised. Mainly two types of schemes are explored (a) sweep surface and (b) Hatching surfaces. To support constrained concept exploration, two types of haptic constraints are modeled and their application is demonstrated in constraining a sketch within a boundary and outside a boundary. Motion constraints are implemented by simulating the behaviour of identified components’ motions. Two types of motion are implemented (a) Linear translation and (b) Rotation about an axis. Finally, a sketch based distributed collaboration method is presented to enable design interaction in the context of global product development. Several issues related to the realization of a sketch based collaborative conceptual design system are explored and, one such instance is demonstrated through experiments.

Produktkoncept för en dubbelhaspel för plåt – För effektivisering inom stålindustrin vid hantering av plåt, är ett projekt som genomförts på Karlstads universitet i samarbete med Camatec Industriteknik AB och är ett examensarbete i högskoleingenjörsutbildningen ’Innovationsteknik och Design’. Projektet handlar om att ta fram ett produktkoncept för en dubbelhaspel. Camatec Industriteknik AB är ett konsultföretag och arbetar i en nära relation med företaget Camcoil Systems AB. Camcoil Systems AB tillverkar idag enkelhasplar, maskiner som används inom stålindustrin vid hantering av tunn plåt, bandplåt. Camcoil Systems AB har uttryckt en önskan att på sikt även tillverka dubbelhasplar. Genom detta projekt läggs en grund för Camcoil Systems AB att ta vid och vidareutveckla det framtagna konceptet. För att ta fram ett hållbart produktkoncept har fyra huvudkategorier undersökts; marknad, teknik, design samt budget. Säkerhet är en kategori som också tas hänsyn till i projektet. I projekt tillämpas designprocessen för att nå målet. En förstudie ligger till grund för hela projektet, där de fyra nämnda huvudkategorierna samt vetenskapliga teorier vad gäller perception, färglära, produktutveckling samt gestaltningslagar behandlas. Det framtagna konceptet består av enkla former uttryckt i runda former där dess utseende och funktion går hand i hand och på så sätt förstärker varandra. Konceptet besitter samtidigt en hållbar teknik och en god säkerhet som ryms inom Camcoil Systems AB’s kostnadsram. Med det framtagna konceptet skapas ett hållbart underlag och möjliggör en vidareutveckling för Camcoil Systems AB att på sikt vara en potentiell aktör på marknaden vad gäller dubbelhasplar. / Product concept for a double-reel for sheet metal – For a more effective process in steel-industry in handling sheet metal, is a project as implemented at Karlstad university in cooperation with Camatec Industriteknik AB and is an examination of the engineering education ’Innovationsteknik och Design’. The project is about to develop a product concept for a double-reel. Camatec Industriteknik AB is a consulting company and works in a close relationship with the company Camcoil Systems AB. Camcoil Systems AB manufactures single-reel’s, machines as used in the steel industry in handling thin sheet, strip steel. Camcoil Systems AB has expressed the desire to in the future be a double-reel manufacture. By this project Camcoil Systems AB wants to build a base to develop the produced concept. In order to develop a sustainable product concept there are four major categories in this project which are investigated; Market, technology, design and budget. Security is something that is also taken into consideration in the project. The design-process is applied in order to achieve the goal. A feasibility study is the basis for the entire project, where all these four main categories, scientific theories regarding to perception, colour theory, product development and design laws are treated. The produced concept is built upon a clean design in which the functions and the design are synchronized towards each other. In that way, they reinforce each other. There are also a sustainable technology and a good security. At the same time the costs are not too high. With the produced concept, there is a foundation which enables a further development for Camcoil Systems AB to be a potential entrant for the market in producing double-reels.

Intresset för sömlösa stålrör med stora ytterdiametrar i förhållande till tunna väggtjocklekar har ökat tillsammans med att högre hållfasthet i olika stålsorter tillkommit. Detta gör det möjligt att tillverka lättare, billigare och mer materialeffektiva stålprodukter med samma eller högre hållfasthet som tidigare. Denna nya utvecklingsriktning medför förändringar och utmaningar i en av företaget Ovakos produktionslinor i Rörverk 5 Hofors, vilket de har behov av att samarbeta med maskinkonstruktionsföretaget BEKAB för att utvärdera och utveckla. I Ovakos produktionslina i Rörverk 5 finns en del av ett asselvalsverk som kallas för "förreducerare". Denna del av asselvalsverket ser Ovako ett stort intresse i att utvärdera och utveckla för att bättre anpassas till den nya utvecklingsriktningen.  En känd utmaning hos förreduceraren sen tidigare är att den från början är framtagen för att reducera ner ett kvalitetsproblem hos rörprodukterna som kallas för trattbildning. Projektet fördjupar sig därför inom trattbildning för att bättre förstå grunden till förreducerarens nuvarande design för att därefter genomföra en redesign av förreduceraren. I en nulägesanalys av nuvarande förreducerare framkommer ett flertal olika produktionsutrustningsproblem med tillhörande kvalitetsproblem hos rörprodukterna. Projektet väljer därmed att fokusera på de produktionsutrustningsproblem som ger störst effekt för förreduceraren om de löstes. Detta resulterar i ett nytt produktkoncept av förreduceraren i form av en visuell 3D-CAD-modell med tillhörande hållfasthetsberäkningar och materialoptimering. Studien behandlar ämnen som design, konstruktion, produktutveckling, hållfasthet samt materialoptimering. / The interest in seamless steel tubes with large outside diameters in relation to thin wall thickness has increased along with the strength improvements in various steel grades. This makes it possible to produce lighter, cheaper and more material-efficient steel products with the same or greater strength as before. These new development directions bring changes and challenges in one of the company Ovako's production lines in Tube Mill 5 Hofors, which they need to cooperate with the design agency BEKAB to evaluate and develop. In Ovako's production line in Tube Mill 5 there is a part of an assel mill called "förreducerare". Ovako sees a lot of interest in evaluating and developing this part of the assel mill in order to better adapt to the new development directions. A well-known challenge of the existing reduction equipment is that it was initially developed to reduce a quality issue with the tube products called funnel formation. The project therefore immerses itself into the funnel formation in order to better understand the foundations of the current design of the reduction equipment and to then implement a redesign of the reduction equipment. A situation analysis of the current reduction equipment reveals a number of different production issues with their accompanying quality issues in the tube products. The project thus chooses to focus on the production issues that would have the greatest impact on the reduction equipment if they were resolved. This results in a new product concept of the reduction equipment in the form of a visual 3D-CAD-model with associated strength calculations and material optimization. The study covers topics such as design, engineering, product development, material strength calculations and material optimization.

Research and Development engineering is at the corner stone of humanity’s evolution. It is perceived to be a systematic creative process which ultimately improves the living standard of a society through the creation of new applications and products. The commercial paradigm that governs project selection, resource allocation and market penetration prevails when the focus shifts from pure research to applied research. Furthermore, the road to success through commercialisation is difficult for most inventors, especially in a vast and isolated country such as Australia which is located a long way from wealthy and developed economies. While market leading products are considered unique, the actual process to achieve these products is essentially the same; progressing from an idea, through development to an outcome (if successful). Unfortunately, statistics indicate that only 3% of ‘ideas’ are significantly successful, 4% are moderately successful, and the remainder ‘evaporate’ in that form (Michael Quinn, Chairman, Innovation Capital Associates Pty Ltd). This study demonstrates and analyses two techniques developed by the author which reduce uncertainty in the engineering design and development phase of new product development and therefore increase the probability of a successful outcome. This study expands the existing knowledge of the engineering design and development stage in the new product development process and is couched in the identification of practical methods, which have been successfully used to develop new products by Australian Small Medium Enterprise (SME) Excel Technology Group Pty Ltd (ETG). Process theory is the term most commonly used to describe scientific study that identifies occurrences that result from a specified input state to an output state, thus detailing the process used to achieve an outcome. The thesis identifies relevant material and analyses recognised and established engineering processes utilised in developing new products. The literature identified that case studies are a particularly useful method for supporting problem-solving processes in settings where there are no clear answers or where problems are unstructured, as in New Product Development (NPD). This study describes, defines, and demonstrates the process of new product development within the context of historical product development and a ‘live’ case study associated with an Australian Government START grant awarded to Excel Technology Group in 2004 to assist in the development of an image-based vehicle detection product. This study proposes two techniques which reduce uncertainty and thereby improve the probability of a successful outcome. The first technique provides a predicted project development path or forward engineering plan which transforms the initial ‘fuzzy idea’ into a potential and achievable outcome. This process qualifies the ‘fuzzy idea’ as a potential, rationale or tangible outcome which is within the capability of the organisation. Additionally, this process proposes that a tangible or rationale idea can be deconstructed in reverse engineering process in order to create a forward engineering development plan. A detailed structured forward engineering plan reduces the uncertainty associated with new product development unknowns and therefore contributes to a successful outcome. This is described as the RETRO technique. The study recognises however that this claim requires qualification and proposes a second technique. The second technique proposes that a two dimensional spatial representation which has productivity and consumed resources as its axes, provides an effective means to qualify progress and expediently identify variation from the predicted plan. This spatial representation technique allows a quick response which in itself has a prediction attribute associated with directing the project back onto its predicted path. This process involves a coterminous comparison between the predicted development path and the evolving actual project development path. A consequence of this process is verification of progress or the application of informed, timely and quantified corrective action. This process also identifies the degree of success achieved in the engineering design and development phase of new product development where success is defined as achieving a predicted outcome. This spatial representation technique is referred to as NPD Mapping. The study demonstrates that these are useful techniques which aid SMEs in achieving successful new product outcomes because the technique are easily administered, measure and represent relevant development process related elements and functions, and enable expedient quantified responsive action when the evolving path varies from the predicted path. These techniques go beyond time line representations as represented in GANTT charts and PERT analysis, and represent the base variables of consumed resource and productivity/technical achievement in a manner that facilitates higher level interpretation of time, effort, degree of difficulty, and product complexity in order to facilitate informed decision making. This study presents, describes, analyses and demonstrates an SME focused engineering development technique, developed by the author, that produces a successful new product outcome which begins with a ‘fuzzy idea’ in the mind of the inventor and concludes with a successful new product outcome that is delivered on time and within budget. Further research on a wider range of SME organisations undertaking new product development is recommended.