This dissertation takes a systematic approach to answering the question of what services course assignment should accomplish in curricula by looking at the assignment from a contextual perspective that takes into consideration the programmatic factors in which the assignment circulates. The dissertation accomplishes this work by studying curricular artifacts, to include course syllabi and assignment descriptions, as well as textbooks. Additionally, interviews with program administrators and textbook authors are analyzed. The results of this analysis posit a programmatic network that visualizes connections between program, course, and staffing administrative factors with assignments as the nexus of the network. This dissertation illustrates the ways in which assignments function as a point of connection between other programmatic factors and the ways those connections can be leveraged to design more impactful assignment, increase effective program administration, and contribute to Technical and Professional Communication’s (TPC) disciplinary identity and values. The implications of this studies conclusions include discussions of contextualized genre, aligning course and assignment objectives, and impacts of curricular standardization. Disciplinary impacts include the value of empirical research in TPC, and the practical and ethical implication of addressing staffing issues through professional development. Future work to develop the programmatic network into a theory of the service course further serves the discipline. Ultimately, this dissertation proves that assignments are reflections and constructions of disciplinary values held by assignment designers, and, as such, further study of the service course is merited.

22 is a series of six programmatic compositions. The extra-musical narrative deals with the fact that twenty-two veterans commit suicide each day, a low estimate by some accounts. The music is written not specifically for veterans but to bring attention to veterans. It is important for all Americans to know the plight of those who have served their country and now are marginalized by the same country they swore to defend with their lives. Many veterans’ lives have been horrifically changed by war and those battle scars are now internal. Music is the best way that I can explain the complex emotions and story of veterans to a non-veteran audience. This music is intended to inform society of veteran suicides, not make a moral judgment against veterans or civilian society but to bring to light the story as it is. The music is instrumental so the weight of words will not interfere with how the listener interprets the music. / Mary Pappert School of Music; / Music Technology / MM; / Thesis;

As Darkness Falls is a composition that explores our interaction with several aspects of darkness through the use of musical imagery. The imagery attempts to reflect the moods, feelings, and impressions of a person as he or she interacts with darkness. The non-programmatic character of the composition allows listeners to superimpose their own experiences onto the musical tapestry in order to manifest a personal connection between the listener and the music. As Darkness Falls is a composition scored for a minimum instrumentation of piccolo, 6 flutes, 3 oboes, 3 bassoons, 9 B-flat clarinets, B-flat bass clarinet, 2 E-flat alto saxophones, B-flat tenor saxophone, E-flat baritone saxophone, 4 B-flat trumpets, 4 horns in F, 3 tenor trombones, bass trombone, 2 euphoniums, 2 tubas, timpani, and 4 percussionists. The music consists of three movements (slow-slow-fast) lasting a total of approximately seventeen minutes. The duration of each of the three movements is six minutes, four and one-half minutes, and six and one-half minutes, respectively. The document also contains an analysis of the work by the composer. The analysis explores the compositional style of the work, focusing on musical aspects within each movement that were governing parameters in the compositional process.

Programmatic - en ny teknik baserad på maskininlärning som kombinerar algoritmer med data möjliggör för automatisering, optimering och effektivisering av display-annonsering på internet. Ny teknik innebär dock många utmaningar, framförallt att utveckla kunskap för hantering av den. Fler och fler medieföretag erbjuder programmatiska köp och studien ämnar därför att undersöka hur kunskapen för programmatic har skapats hos dessa. Studien utgår från Nonaka och Takeuchis (1995) femfasmodell för kunskapsutveckling och beskrivning av fyra typer av kunskapsomvandling. Studien har sedan tillämpat en kvalitativ forskningsmetod genom semi-strukturerade intervjuer, varvid intervjuformatet sedan har applicerats i sex intervjuer med personer från fem olika medieföretag i Sverige. Empiri har delats upp baserat på intervjutillfälle och analysen har struktureras utifrån analysmodellens fem faser, med fokus på hur kunskap om programmatic har utvecklats hos bolagen. Slutsatsen är att femfasmodellen går att tillämpa på kunskapen om programmatic i den mån att faserna kan förklara de processer som leder till kunskap. Respondenternas skapande av kunskap identifieras däremot inte följa den kronologiska ordning teorin föreslår.

Newark, New Jersey has endured large scale depopulation from 1930 through to 2000. Today the urban core of this city suffers from great social and cultural segregation between residents and daytime visiting populations who work in the city. To be reclaimed as a residential zone, the downtown core needs spaces that foster community interaction and growth. An opportunely sited, mixed-use community centre that encourages spontaneous encounters by cross-programming spaces and events could provide a safe place for residents to start reasserting neighbourhood ownership. By reclaiming the historically important, yet long empty, Hahne and Co. department store, the centre would acknowledge the homegrown success and decline of Newark’s past while turning the building into a supporting structure for the community to use in building a new future together. This thesis explores issues of adaptive re-use, programmatic diversity, community centre design and urban renewal.

Background:  With the ever-growing advancement of technology and the implementation of new groundbreaking technology in our day-to-day lives, a path of curiosity was opened that attracted attention. Just how much does the use of artificial intelligence (AI) affect consumer behavior and how much do consumers trust AI.    Purpose:  The purpose of this thesis is to explore the effects of the implementation of AI and machine learning in marketing on consumer behavior and measure the level of trust consumers have towards this advancement of technology.    Method: This research study is conducted through a qualitative method while taking advantage of interviews from individuals based in Sweden ranging from ages of 18 to 30 carried out in a thematic analysis approach.   Conclusion: the results show that implementation of AI in marketing has direct effect on the consumer behaviour. The authors have used various different of primary data collected from a number of interviews and secondary data from depth research of articles as well application of consumer decision model (CDF) to analyse and evaluate the findings.

In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuously smarter machine learning of today, the industry has changed.    This study began with a hypothesis that since traditional display marketing evolved into programmatically bought display, the value of display advertising goes beyond branding and driving traffic to sites. Programmatic display advertising is intelligent display advertising that is bought programmatically based on algorithms and big data. The focus of this study was to analyze programmatic display campaigns, which are defined as marketing campaigns where the purchasing of publisher inventory is done by algorithms, with a set of conditions set up by the advertiser. The first step in answering the research question: “What value(s) in marketing does programmatic display campaigns bring in different stages of a company’s lifecycle and what should be expected from such campaigns in these different stages as well as in the different stages of the customer journey?” was to investigate how advertisers and experts value this type of advertisement. To reach the right customer, at the right time, with the right message, has long been the goal advertisers have with digital marketing. However, the way most advertisers go about doing this, is by using different channels to reach the customer at different stages of the customer journey. This study aims to prove that this way of doing digital marketing might not be the best one. In addition to using different channels for different purposes, could programmatic potentially be used in different ways in order to improve marketing? By compiling information and data from previous studies done in the research area, and real programmatic advertising campaigns, this study produced a framework of recommendations for how advertisers should segment their display campaigns in order to get more value from them. This research is done in collaboration with experts and advertisers in the Schibsted Media Group. My hopes are that advertisers in the group will either read this study or listen to my presentation and re-evaluate how the framework in this study could help them rethink the way they structure their display campaigns and also rethink how the channel should be valued. The findings of this study is that yes, it is possible to use programmatic for more than just branding or for the purpose of driving traffic. / Inom digital marknadsföring har displayannonsering alltid varit den största inkomstkällan för publicister, och den största kanalen för annonsörer att öka trafiken till sina webbplatser samt att få bättre varumärkesigenkänning. Med uppfinnandet av smarttelefonen och den ständigt smartare maskininlärningen, har branschen förändrats. Denna studie började med hypotesen att sedan displayaffären utvecklats till att bli programmatiskt köpt, har värdet av displayannonsering fått ett mervärde långt utöver varumärkeskännedom och för att driva trafik till webbplatsen. Programmatisk displayannonsering, programmatic, är intelligent displayannonsering där visningar köps programmatiskt i realtid baserat på algoritmer och en stor mängd data. Fokuset i den här studien ligger på att att analysera programmatiska displaykampanjer, det vill säga, kampanjer där köpdelen av utrymme på websidor hanteras av algoritmer baserade på kriterier uppsatta av annonsören. Det första steget i att svara på frågan: "Vad bidrar programmatic displayannonsering med när det gäller marknadsföring i olika steg i ett företags livscykel samt i de olika stegen i en kundresa?" var att undersöka hur annonsörer och experter värdesätter denna typ av annonsering. Att nå rätt kund, vid rätt tidpunkt, med rätt meddelande, har länge varit det mål annonsörer haft med digital marknadsföring. Det sätt på vilket de flesta annonsörer går tillväga för att uppnå detta är att använda olika marknadsföringskanaler för att nå kunden på olika stadier av kundresan. Denna studie syftar till att bevisa att detta sätt att göra digital marknadsföring kanske inte är den bästa. Förutom att använda olika kanaler för olika ändamål, skulle programmatic potentiellt kunna användas på olika sätt för att förbättra marknadsföringen? Genom att sammanställa information och data från tidigare studier gjorda i ämnet och verkliga programmatiska reklamkampanjer, har resulterat i ett ramverk av rekommendationer för hur annonsörer ska segmentera sina displaykampanjer för att få mer värde från dem. Denna forskning görs i samarbete med experter och annonsörer i Schibsted Media Group. Mina förhoppningar är att annonsörer i gruppen antingen läser avhandlingen eller lyssnar på min presentation och begrundar hur ramverket i denna studie skulle kunna hjälpa dem att ompröva hur de strukturerar sina displaykampanjer och således även ompröva hur kanalen värderas. Resultatet av denna studie är att ja, det är möjligt att använda programmatic för mer än bara varumärkeskännedom eller för att driva trafik.

No description available.

There are two major purposes in selecting Couperin's programmatic clavecin pieces for study; to prove their importance in the evolution of programmatic music and to prove the value of their study by the modern pianist. Due to the enormous number of Couperin's programmatic pieces, a detailed analysis of each piece will not be attempted in this paper. Instead, a general survey will be made.

A tese \"More with less\" realiza uma indagação propositiva sobre uma nova geração de Equipamentos Coletivos para as periferias da Montevidéu Metropolitana. Nessas regiões a intervenção publica historicamente tem privilegiado ações isoladas de habitação, gerando territórios fragmentados e carentes de espaço público e centralidades. A hipótese, com base em estudos desde as ciências do homem, propõe a reformulação dos equipamentos coletivos desde a complexidade como paradigma e se baseia na desespecialização programática do projeto, visando uma viragem de qualidade na criação de urbanidade nas periferias da Grande Montevidéu. As condições de formulação desses novos equipamentos coletivos implicam: oferta de espaço publico de qualidade, escala significativa, imagem representativa que proponha um aporte estético e cultural, planejamento em rede visando o estabelecimento de relações urbanas ativadoras, concentração sinérgica de atividades e apertura programática para evoluir no tempo segundo a mudança das necessidades sociais e as politicas publicas. Esses equipamentos se constituem em Fórum, no sentido dos antigos romanos: um conjunto de equipamentos e espaços públicos atratores que estruturam e urbanizam. A definição do Fórum é estabelecida em termos abstratos como metaprojeto e é submetida a uma indagação projetual em contexto de laboratórios de ensino e pratica do projeto. O conjunto de projetos imagina, reconhece e expande as possibilidades da hipótese. / The doctoral dissertation \"More with less\" carries out a proactive research on a new generation of public equipment for the peripheral areas of metropolitan Montevideo. In these urban zones, public intervention has historically favored isolated housing developments which have produced fragmentary and unqualified public spaces and centralities. The hypothesis, based on human sciences studies, puts forward a reformulation of collective equipment assuming complexity as a new paradigm and starting from programmatic despecialization, aiming at improving urban conditions in the peripheral areas of metropolitan Montevideo. The formulation conditions for this new public equipment include: quality public space, significant scale, representative presence introducing aesthetic and cultural contributions, network design, looking forward to create triggering urban relationships, synergic concentration of activities and an open range of programs, in order to evolve in accordance with changes in social needs and political agendas. This equipment will turn into a forum (as in ancient Roman cities): a group of attracting pieces of equipment and public spaces capable of structuring and urbanizing the land. The definition of the forum is abstract. It is conceived as a metaproject and is the subject of a design research carried out within design teaching and practice labs. The set of projects imagines, recognizes and expands the hypothesis potential.