Duarte, Suzani Marques Palma (2014). Validade Concorrente entre Rorschach e Pfister em Adolescentes. Dissertação de Mestrado no Programa de Pós-Graduação em Psicologia do Departamento de Psicologia da Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto, Universidade de São Paulo, Ribeirão Preto. (Orientadora: Profa. Dra. Sonia Regina Pasian). Os métodos projetivos de avaliação psicológica são classicamente reconhecidos, pela literatura científica nacional e internacional, como úteis, válidos e adequados instrumentos para se compreender o funcionamento afetivo e cognitivo dos indivíduos. Ainda assim exigem contínuo aperfeiçoamento técnico-científico no tocante a suas evidências psicométricas. Nesse contexto, o presente estudo examinou indicadores de validade e de precisão relativos ao Psicodiagnóstico do Rorschach e ao Teste das Pirâmides Coloridas do Pfister, centrando-se na etapa da adolescência, pouco investigada até o momento por esses métodos avaliativos no Brasil. Procurou-se identificar convergências de indicadores técnicos (relativos ao funcionamento afetivo e cognitivo) do Método de Rorschach (Escola Francesa) com aqueles do Teste das Pirâmides Coloridas de Pfister. Foram examinados dados de 97 adolescentes na faixa etária de 12 a 14 anos de idade, de ambos os sexos e estudantes de escolas públicas e particulares do interior do Estado de São Paulo, voluntários devidamente autorizados a participar do estudo, com indicadores de desenvolvimento típico para sua faixa etária e com adequado nível cognitivo (avaliado especificamente pelo Teste Não Verbal de Inteligência - INV, forma C). Os testes psicológicos foram individualmente aplicados e avaliados conforme seus respectivos manuais técnicos, sistematizando-se suas principais variáveis específicas. Realizaram-se análises descritivas e inferenciais dos dados, examinando-se possível efeito da procedência escolar sobre os resultados dos testes psicológicos. As evidências encontradas apontaram que a origem escolar pareceu não influenciar significativamente o padrão de respostas dos adolescentes, caracterizando-se um único grupo geral de marcadores de personalidade para a faixa etária avaliada. As análises correlacionais, de variância e de regressão logística entre indicadores quantitativos do INV, Rorschach e Pfister apontaram poucas associações significativas entre os sinais dos testes utilizados, embora existindo convergências informativas entre variáveis do mesmo instrumento de avaliação psicológica, sugerindo consistência interna nos testes. Houve associações significativas entre indicadores que avaliam: a) potencialidade cognitiva; b) maturidade afetiva e cognitiva; c) controle afetivo; d) controle da angústia; e) estilo predominante de interação afetiva com o ambiente; f) grau de investimento psíquico no ambiente. Foi possível confirmar, embora de forma modesta, associações entre indicadores desses métodos projetivos de avaliação psicológica, voltados ao exame da personalidade, aplicados em adolescentes, fortalecendo seus achados de evidências de validade clínica (CAPES). / Projective methods of psychological assessment are classically recognized by national and international scientific literature as useful, valid and appropriate tools to understand the affective and cognitive functioning of individuals. Still require continuous technical and scientific improvements regarding its psychometric evidence. In this context, the present study examined indicators of validity and accuracy relative to the Rorschach psychodiagnostic and the Color Pyramid Test of Pfister, focusing on the stage of adolescence, yet little investigated by these evaluation methods in Brazil. We sought to identify convergences of technical indicators (related to affective and cognitive functioning) Rorschach Method (French Approach) with those of the Color Pyramid Test Pfister. Data from a total of 97 adolescents were examined in age group 12-14 years of age, of both sexes and students from public and private schools in the state of São Paulo, with indicators of typical development for their age and appropriate cognitive level (specifically assessed by Verbal Intelligence Test - INV, form C). Psychological tests were applied individually and assessed according to their respective technical manuals, systematizing their most important specific variables. The descriptive and inferential statistical analysis examined the possible effect of school provenance on the results of psychological tests. The evidence indicated that the school did not seem to rise significantly influence the pattern of responses of adolescents, characterizing one general group of personality markers for the age range studied. The correlational analyzes of variance and logistic regression between quantitative indicators of INV, Rorschach and Pfister showed few significant differences between the signs of the tests used, although there were informative convergences between variables of the same instrument for psychological evaluation, suggesting internal consistency tests. There were significant associations between indicators that assess: a) cognitive capability; b) affective and cognitive maturity; c) emotional control; d) control of anxiety; e) predominant style of affective interaction with the environment; f) degree of psychological investment in the environment. It was confirmed, albeit modestly, associations between these projective methods indicators of psychological assessment, aimed at the examination of personality applied to adolescents, fortifying their finding evidence of clinical validity (CAPES).

Por meio do Psicodiagnóstico pretendemos estudar os aspectos psíquicos em pacientes com dor lombar devido à hérnia de disco. Os sujeitos são três pacientes, encaminhadas à seção de Psicologia do Hospital do Servidor Público Estadual (HSPE), pelo grupo de coluna da clínica de Neurocirurgia. Todas as pacientes foram submetidas ao exame clínico, a ressonância magnética e ao Psicodiagnóstico. O Psicodiagnóstico é composto por entrevistas e o teste projetivo H.T.P. (House, Tree, Person). Utilizaremos o referencial teórico psicanalítico para avaliar e analisar o material clínico obtido no Psicodiagnóstico. Os resultados visam possibilitar a compreensão da subjetividade da dor, evidenciando o sentido que o sintoma doloroso representa para esses sujeitos, e contribuir para o direcionamento da conduta terapêutica. / Through Psychodiagnosis we intend to study the psychics aspects regarding with lumbar pain due to a disk hernia. The subjects are three patients, sent to the Psychology Ward of the Hospital do Servidor Público Estadual (HSPE) by the group of doctors of the Neurosurgery Clinic. All patients go through a clinical test, magnetic resonance and Psychodiagnosis. Psychodiagnosis consists of interviews and the H.T.P. (House, Tree, Person) projective test. We will make use of the theoretical psychoanalitical references to evaluate and analyze the clinical material from the Psychodiagnosis. The results aim at making it possible to understand the subjectivity of pain showing what the painful symptom means to those subjects, and at contributing to the guidance of the therapeutical conduct.

The aim of this study is to describe adoption barriers emerging on the cosmetics for men market through market research and consumer behaviour exploration. The relationship men have with the cosmetics is not easy to understand, so the purpose of this study is to explore on what is based their relationship to cosmetics market - why some are ready to use cosmetics while other reject. Regarding market of cosmetics for men, there are the barriers that prevent in adoption of cosmetics. The thesis would reveal what influence the social decision making, and would go deeper into what influence men; and what the relationships with products, brands, services, and environment they have. The conclusion will be the interpretation of the adoption barriers on cosmetics for men market.

This project was funded by the Department for Families and Communities A collaboration between Ibrahim Sefer, newly arrived boys and girls aged between 4 and 14 years from Culturally and Linguistically Diverse Backgrounds and the Migrant Health Service (Adelaide Central Community Health Service).

Despite predictions of Internet shopping reaching 6.9 trillion dollars by the end of 2004, research is now suggesting many online consumers are still very reluctant to complete the online shopping process. A number of authors have attributed consumers' reluctance to purchase online to apparent barriers, however, such barriers have not been fully examined within a theoretical context. While most studies of consumers' decision to shop on the Internet have focussed on key shopping determinants, this thesis builds a conceptual model grounded in consumer behaviour theory. In particular, this thesis explores the application of the perceived risk theoretical framework, specifically looking at one dimension of perceived risk theory - performance risk and the influence it has on the phenomenon of Internet Abandoned Cart Syndrome (ACS). To explore this phenomenon, a number of extrinsic cues are identified as playing a major role in the performance evaluation process of online purchases. The combination of these elements enabled the researcher to develop a conceptual model from which a series of propositions were drawn. To acquire pertinent data and investigate each proposition, this study used a combination of indirect and direct techniques, namely projective techniques in the form of a third-person vignette, a structured tick-box questionnaire and finally semi-structured interviews. The results suggest that collectively the extrinsic cues of brand, reputation, design and price have an overall impact on the performance evaluation process just prior to an online purchase. Varying these cues either positively or negatively had a strong impact on performance evaluation. The conclusion of this study suggests consumers are often unable to measure the full extent of risk-taking directly. In the majority of cases, consumers are guided by numerous factors, some intrinsic, others extrinsic. E-tailers with an established reputation, a well designed web site with known brands and a balanced pricing strategy reduce the perceived performance risks associated with purchasing online, thus reducing the occurrence of ACS.

Introdução: A puberdade é considerada precoce quando ocorre antes dos 8 anos nas meninas. É classificada como puberdade precoce central (PPC) quando decorre da ativação prematura do eixo gonadotrófico e é considerada idiopática quando não há alteração no sistema nervoso central. O bloqueio puberal com análogos de GnRH é o tratamento de escolha da PPC e visa a regressão ou estabilização dos caracteres sexuais secundários, desaceleração da velocidade de crescimento e da maturação óssea com melhora do prognóstico de estatura adulta e promoção do ajuste psicossocial da criança e dos familiares. Poucos estudos avaliaram o impacto psicológico da PPC e o benefício resultante do bloqueio puberal. Objetivos: (1) Comparar o escore de estresse entre pacientes com PPC idiopática antes e durante o bloqueio puberal com análogos de GnRH e um grupo controle. (2) Avaliar a dinâmica da personalidade por meio do teste projetivo HTP-F (house-tree-person-family) em meninas com PPC idiopática, antes e durante o bloqueio puberal com análogos de GnRH e um grupo controle. (3) Comparar a prevalência dos indicadores de personalidade obtidos no HTP-F entre pacientes com PPC idiopática antes e durante o bloqueio puberal com análogos de GnRH e um grupo controle. Pacientes e Métodos: As pacientes foram agrupadas em pré-tratamento (n=12) e em tratamento (n=22), sendo 11 do grupo pré-tratamento reavaliadas 1 ano após início do tratamento (corte longitudinal) e 11 avaliadas em uma ocasião durante o tratamento (corte transversal). O grupo controle foi constituído de 8 meninas com desenvolvimento puberal em idade adequada, pareadas por estadiamento puberal. A avaliação psicológica incluiu entrevista semiestruturada, questionário psicossocial, aplicação da Escala de Stress Infantil (ESI) e do teste projetivo House-Tree-Person-Family (HTP-F). Os resultados estão expressos em média e desvio padrão e comparados entre os grupos por métodos estatísticos apropriados. Resultados: No grupo pré-tratamento, 6/12 (50%) pacientes encontravam-se estressadas, 4/12 (33%) na fase de alerta e 2/12 (17%) na fase de resistência. No grupo em tratamento (braço longitudinal), 3/11 (27%) pacientes encontravam-se estressadas e na fase de alerta. No grupo em tratamento (corte transversal) foram verificadas que 4/11 (36%) pacientes encontravam-se estressadas e na fase de alerta. No grupo controle somente 2/8 (25%) encontraram-se estressadas e situadas na fase alerta. Houve diferença significativa da média de escore total de estresse entre o grupo pré-tratamento, comparados ao grupo longitudinal e ao grupo controle (p <0,05). No teste HTP-F, os indicadores psicológicos significativos no grupo pré-tratamento foram sentimento de introversão comparado ao grupo em tratamento (longitudinal), sexualidade aflorada comparado ao grupo em tratamento (transversal) e sentimento de inferioridade comparado ao grupo controle (p < 0,05). Os indicadores psicológicos prevalentes, embora sem significância estatística no grupo pré-tratamento foram: ansiedade, sexualidade aflorada, esquema corporal inadequado, interação social inadequada e sentimento de inferioridade comparado aos demais grupos. No grupo em tratamento (longitudinal) foram significativos traços depressivos (luto) e sentimento de extroversão comparado ao grupo pré-tratamento (p < 0,05). No grupo em tratamento (transversal) os indicadores psicológicos prevalentes foram aceitação da mudança corporal e traços agressivos comparados aos demais grupos, embora sem significância estatística. Conclusão: O bloqueio puberal apresentou impacto significativo na redução do escore de estresse em pacientes com PPC. A aplicação do HTP-F em meninas com PPC apontou indicadores valiosos na dinâmica da personalidade, e poderá ser de grande utilidade na avaliação inicial, bem como na intervenção de meninas com precocidade sexual / Introduction: Puberty is considered premature when it occurs before 8 years of age in girls. It is classified as central precocious puberty (CPP) when it is caused by premature activation of the gonadotropic axis and idiopathic when there is no change in the central nervous system. Pubertal block with GnRH analogues is the treatment of choice for CPP and aims to achieve regression or stabilization of secondary sexual characteristics, slowing growth velocity and bone maturation with improved adult height prognosis and promoting the child\'s and family\'s psychosocial adjustment. Few studies have assessed the psychological impact of CPP and the resulting benefits of pubertal block. Objectives: (1) Compare the stress score among patients with idiopathic CPP before and during pubertal block with GnRH analogues and a control group. (2) To assess personality dynamics through the projective HTP-F (house-tree-person-family) test in girls with idiopathic PPC, before and during pubertal block with GnRH analogues and in a control group. (3) To compare the prevalence of personality indicators obtained in the HTP-F test in patients with idiopathic CPP before and during pubertal block with GnRH analogues and a control group. Patients and Methods: Patients were grouped at pre-treatment (n = 12) and treatment (n = 22) groups, with 11 from the pretreatment group being reassessed 1 year after the start of treatment (longitudinal section) and 11 being assessed on one occasion during treatment (cross-section). The control group consisted of 8 girls with appropriate pubertal development for age, matched by pubertal stage. Psychological assessment included semi-structured interviews, psychosocial questionnaire, application of the Child Stress Scale (CSS) and the projective House-Tree-Person-Family (HTP-F) test. The results are expressed as mean and standard deviation and compared between groups through appropriate statistical methods. Results: In the pre-treatment group, 6/12 (50%) patients were stressed, 4/12 (33%) in the alert phase and 2/12 (17%) in the resistance phase. In the treatment group (longitudinal arm), 3/11 (27%) patients were stressed and in the alert phase. In the treatment group (cross-section), 4/11 (36%) patients were stressed and in the alert phase. In the control group only 2/8 (25%) were stressed and in the alert phase. Significant differences were observed in the mean total stress score of the pre-treatment group when compared to the longitudinal and the control groups (p < 0.05). In the HTP-F test, significant psychological indicators in the pre-treatment group were: feelings of introversion compared to the treatment group (longitudinal), emergence of sexuality, when compared to the treatment group (cross-sectional) and feelings of inferiority when compared to the control group (p < 0.05). The prevalent psychological indicators, although not statistically significant in the pre-treatment group were: anxiety, emergence of sexuality, inadequate body schema, inadequate social interaction and feelings of inferiority when compared to the other groups. In the treatment group (longitudinal) the following indicators were significant: depressive traits (bereavement) and feeling of extroversion, when compared to pre-treatment group (p < 0.05). In the treatment group (cross-sectional) the prevalent psychological indicators were acceptance of body changes and aggressive traits when compared to other groups, although not statistically significant. Conclusions: The pubertal block had significant impact on stress score reduction in patients with CPP. The use of the HTP-F test in girls with CPP disclosed valuable indicators in personality dynamics and can be very useful in the initial assessment and intervention of girls with sexual precocity

Duarte, Suzani Marques Palma (2014). Validade Concorrente entre Rorschach e Pfister em Adolescentes. Dissertação de Mestrado no Programa de Pós-Graduação em Psicologia do Departamento de Psicologia da Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto, Universidade de São Paulo, Ribeirão Preto. (Orientadora: Profa. Dra. Sonia Regina Pasian). Os métodos projetivos de avaliação psicológica são classicamente reconhecidos, pela literatura científica nacional e internacional, como úteis, válidos e adequados instrumentos para se compreender o funcionamento afetivo e cognitivo dos indivíduos. Ainda assim exigem contínuo aperfeiçoamento técnico-científico no tocante a suas evidências psicométricas. Nesse contexto, o presente estudo examinou indicadores de validade e de precisão relativos ao Psicodiagnóstico do Rorschach e ao Teste das Pirâmides Coloridas do Pfister, centrando-se na etapa da adolescência, pouco investigada até o momento por esses métodos avaliativos no Brasil. Procurou-se identificar convergências de indicadores técnicos (relativos ao funcionamento afetivo e cognitivo) do Método de Rorschach (Escola Francesa) com aqueles do Teste das Pirâmides Coloridas de Pfister. Foram examinados dados de 97 adolescentes na faixa etária de 12 a 14 anos de idade, de ambos os sexos e estudantes de escolas públicas e particulares do interior do Estado de São Paulo, voluntários devidamente autorizados a participar do estudo, com indicadores de desenvolvimento típico para sua faixa etária e com adequado nível cognitivo (avaliado especificamente pelo Teste Não Verbal de Inteligência - INV, forma C). Os testes psicológicos foram individualmente aplicados e avaliados conforme seus respectivos manuais técnicos, sistematizando-se suas principais variáveis específicas. Realizaram-se análises descritivas e inferenciais dos dados, examinando-se possível efeito da procedência escolar sobre os resultados dos testes psicológicos. As evidências encontradas apontaram que a origem escolar pareceu não influenciar significativamente o padrão de respostas dos adolescentes, caracterizando-se um único grupo geral de marcadores de personalidade para a faixa etária avaliada. As análises correlacionais, de variância e de regressão logística entre indicadores quantitativos do INV, Rorschach e Pfister apontaram poucas associações significativas entre os sinais dos testes utilizados, embora existindo convergências informativas entre variáveis do mesmo instrumento de avaliação psicológica, sugerindo consistência interna nos testes. Houve associações significativas entre indicadores que avaliam: a) potencialidade cognitiva; b) maturidade afetiva e cognitiva; c) controle afetivo; d) controle da angústia; e) estilo predominante de interação afetiva com o ambiente; f) grau de investimento psíquico no ambiente. Foi possível confirmar, embora de forma modesta, associações entre indicadores desses métodos projetivos de avaliação psicológica, voltados ao exame da personalidade, aplicados em adolescentes, fortalecendo seus achados de evidências de validade clínica (CAPES). / Projective methods of psychological assessment are classically recognized by national and international scientific literature as useful, valid and appropriate tools to understand the affective and cognitive functioning of individuals. Still require continuous technical and scientific improvements regarding its psychometric evidence. In this context, the present study examined indicators of validity and accuracy relative to the Rorschach psychodiagnostic and the Color Pyramid Test of Pfister, focusing on the stage of adolescence, yet little investigated by these evaluation methods in Brazil. We sought to identify convergences of technical indicators (related to affective and cognitive functioning) Rorschach Method (French Approach) with those of the Color Pyramid Test Pfister. Data from a total of 97 adolescents were examined in age group 12-14 years of age, of both sexes and students from public and private schools in the state of São Paulo, with indicators of typical development for their age and appropriate cognitive level (specifically assessed by Verbal Intelligence Test - INV, form C). Psychological tests were applied individually and assessed according to their respective technical manuals, systematizing their most important specific variables. The descriptive and inferential statistical analysis examined the possible effect of school provenance on the results of psychological tests. The evidence indicated that the school did not seem to rise significantly influence the pattern of responses of adolescents, characterizing one general group of personality markers for the age range studied. The correlational analyzes of variance and logistic regression between quantitative indicators of INV, Rorschach and Pfister showed few significant differences between the signs of the tests used, although there were informative convergences between variables of the same instrument for psychological evaluation, suggesting internal consistency tests. There were significant associations between indicators that assess: a) cognitive capability; b) affective and cognitive maturity; c) emotional control; d) control of anxiety; e) predominant style of affective interaction with the environment; f) degree of psychological investment in the environment. It was confirmed, albeit modestly, associations between these projective methods indicators of psychological assessment, aimed at the examination of personality applied to adolescents, fortifying their finding evidence of clinical validity (CAPES).

Por meio do Psicodiagnóstico pretendemos estudar os aspectos psíquicos em pacientes com dor lombar devido à hérnia de disco. Os sujeitos são três pacientes, encaminhadas à seção de Psicologia do Hospital do Servidor Público Estadual (HSPE), pelo grupo de coluna da clínica de Neurocirurgia. Todas as pacientes foram submetidas ao exame clínico, a ressonância magnética e ao Psicodiagnóstico. O Psicodiagnóstico é composto por entrevistas e o teste projetivo H.T.P. (House, Tree, Person). Utilizaremos o referencial teórico psicanalítico para avaliar e analisar o material clínico obtido no Psicodiagnóstico. Os resultados visam possibilitar a compreensão da subjetividade da dor, evidenciando o sentido que o sintoma doloroso representa para esses sujeitos, e contribuir para o direcionamento da conduta terapêutica. / Through Psychodiagnosis we intend to study the psychics aspects regarding with lumbar pain due to a disk hernia. The subjects are three patients, sent to the Psychology Ward of the Hospital do Servidor Público Estadual (HSPE) by the group of doctors of the Neurosurgery Clinic. All patients go through a clinical test, magnetic resonance and Psychodiagnosis. Psychodiagnosis consists of interviews and the H.T.P. (House, Tree, Person) projective test. We will make use of the theoretical psychoanalitical references to evaluate and analyze the clinical material from the Psychodiagnosis. The results aim at making it possible to understand the subjectivity of pain showing what the painful symptom means to those subjects, and at contributing to the guidance of the therapeutical conduct.

Masters thesis "Analysis of perception of gender roles" describes opinions of current society on status of men and women. The objective of the diploma thesis is to gain information about how people perceive gender roles and gender stereotypes. It is very important to discover whether today society still follow gender stereotypes. The theoretical part focuses on description of gender history from period of industry revolution to the present. Furthermore, it defines and deeply describes gender roles and stereotypes and indicates results of several researches that focused on gender issue. The empirical part analyses results of questionnaire survey which was discovering perception of gender roles on a conscious level of human. Second part of the empirical analysis, unstructured interviews and projective techniques, such as test of unfinished sentences and implicit association test, which examined perspectives on this issue in relation to subconsciousness. The conclusion evaluates and compares results of each method used in this paper and deduces verdicts specifically attitudes of current society.

Title: The marketing research of the image of sports brands Objectives: The objective of the inquiry is to identify the image of the 5 best known sports brands on the Czech market from the Prague generation Y point of view, whose age limit is defined by Bergha (2012). At the very end of the survey we then compare the acquired results with one another. Methods: The center of interest was the brand and how the consumer perceives it. The marketing research, used in this survey in the form of the electronic inquiry, can be assessed as quantitative with the use of qualitative techniques. It is based on studying the respondents' approach to competitive brands from one market segment. As crucial in the questionnaire was a battery of personal qualities, which was however supplemented by modified projective techniques, i.e. association tests and emotional connection of brands with colours. Results: The inquiry results show that among strongly perceived personal qualities of the examined sports brands is "trustworthy" which gives the impression of active life and health. Among neutrally perceived attributes is "exciting" and quite unapt characteristic is "aggressive". When evaluating the emotionality of the brands by means of limbic mapping, colours like black, white, blue and red predominantly dominate....