The Motor Industry Development Programme (MIDP) was implemented on 1 September 1995 in the context of the country's political and economic liberalisation and the major structural shift in government policy and the trade regime. In an intensely competitive global environment, the strategies of a few dominant motor vehicle manufacturers, mainly operating from the Triad regions of North America, Europe and Japan, impact significantly on the developments of the global automotive industry. Over the past decade the small, highly protected and inwardly focused South African automotive industry has become fully integrated in the global strategies of foreign parent companies. As South Africa's leading manufacturing sector, the automotive sector is contributing significantly to the country's economy in terms of exports, investment, employment and the gross domestic product. The objective of the study was to establish and measure the relevance and value of the MIDP as a promotional tool in the global automotive environment by capturing the responses and perceptions of direct automotive industry exporters and stakeholders for * the South African automotive industry in general, and * the companies forming part of the empirical survey. To satisfy the objectives of the study, the research methodology incorporated an extensive primary and secondary research phase (qualitative and quantitative). A structured empirical survey was used to collect the primary data. The survey data were captured and processed by the Bureau for Market Research (BMR), Unisa. The main findings of the study are that: * The promotional relevance and value of the MIDP as a promotional tool is embedded in the programme's ability to trigger interest in the South African automotive industry, to generate business and to attract investments. * The MIDP is successful in contributing to the automotive sector's international competitiveness and is therefore a very important promotional tool for convincing foreign parent companies to consider South Africa as an investment destination. * The South African automotive industry would not be able to cope with global competition without the MIDP. * Different factors impact on the business operations of the South African automotive industry in general and the specific company in particular and the factors are viewed differently by the selected groups based on their demographic details. The process of trade liberalisation is forcing many South African companies to encounter both intensified competition and new forms of competition. The South African government's target of a 6 percent economic growth rate by 2010 will largely depend on the ongoing successes achieved in priority sectors such as the domestic automotive sector. / Business Management / M. Comm. (Business Management)

The subject of this thesis is the analysis of promotional materials of the sports event - European Indoor Championship in Athletics, which took place from 5 March to 8 March 2015 in Prague. For this purpose, the method of complex semiotic analysis is used. The thesis includes introduction into context. Theoretical background of chosen method is not omitted. In the thesis is explained the application of semiotic analysis to the selected problem. The main and secondary research questions are defined and there are specified the forms of promotion or types of media, on which are the partial semiotic analysis performed, too. This thesis is aimed on revelation differences in promotional materials of the event targeting the general or the professional public. For this reason, in the course of selecting the specific forms of promotion, which are included in the research, was paid attention on the similar characteristic of the pattern for each target group from the viewpoint of media mix. In the sections dedicated to the research are, by the semiotic analysis, analysed chosen promotional materials targeting the general or the professional public. There are interpreted the meanings of symbols and codes used in the promotional materials. Outputs arising from the analysis are evaluated by answering the...

Made available in DSpace on 2016-08-10T10:46:35Z (GMT). No. of bitstreams: 1 ANGELA ACOSTA GIOVANINI DE MOURA.pdf: 6028278 bytes, checksum: 279d8e6dad6dc1bbcd40c408e1bdf72d (MD5) Previous issue date: 2012-03-15 / The present dissertation analyzes the advantage of adopting incentive mechanisms as a tool for integrated environmental management of the Legal Reserve areas, aiming the Goiás' Cerrado.In this sense, among the issues addressed in international discussions about environmental and climate questions that marked the last decades, pointing to the need to protect natural resources, is in evidence the forests contributions to reduce for greenhouse gases emissions, taking into view of the aggravating factor printed by deforestation and burning to the climate change. Through theoretical research literature about the origin and evolution of forest protection in Brazil, we investigated the importance of preserving the Legal Reserve areas in favor of the climate and biodiversity, analynsing, for both, the environmental services provided by the vegetation of these areas. The research also treated the payment for environmental services as a mechanism inducing of desired environmental behavior and the importance of encouraging the reforestation practices in the legal reserve areas, supported by the grant of an economic compensation to landowners or not, considering the benefits that the positive externalities of these activities can bring to the society as a whole. The thematic focus is fixed in the Cerrado, especially in the region of state of Goiás (Brazil), where 97% of the biome is concentrated at the beginning of the century, reducing nowadays at a percentage below to 30%, considering the accelerating deforestation began in the decades of 70 and 80, which still continues today, because of the ineffectiveness of command and control mechanisms adopted by the current forest policy to hold the phenomenon. The problem confrontation was raised by the 'protector-receiver' principle and by the theory of the Law promotional function, aiming to demonstrate the feasibility of combined traditional policies for environmental management and modern ones, which, adopting the concept of premial sanction, are capable of directing behaviors, being, therefore, more connected to the current project of State Environmental Law. / Esta dissertação analisa a vantagem da adoção de mecanismos de incentivos como ferramenta de gestão ambiental integrada das áreas de reserva legal, objetivando a conservação do Cerrado goiano. Nesse sentido, dos temas tratados em debates internacionais sobre as questões ambientais e climáticas que marcaram as últimas décadas, apontando a necessidade de proteção dos recursos naturais, destaca-se a contribuição das florestas para a redução de emissões de gases de efeito estufa, tendo em vista o fator agravante imprimido pelos desmatamentos e pelas queimadas na questão climática. Por meio de pesquisa teórica bibliográfica sobre a origem e evolução da proteção florestal no Brasil, investigou-se a importância da preservação das áreas de Reserva Legal em favor do clima e da biodiversidade, examinando, para tanto, os serviços ambientais prestados pela vegetação dessas áreas. A pesquisa também abordou o pagamento por serviços ambientais como mecanismo indutor de comportamento ambientalmente desejado e a importância de serem incentivadas práticas de reflorestamento das áreas de reserva legal, sustentadas pela concessão de compensação de ordem econômica ou não aos proprietários rurais, tendo em vista os benefícios que as externalidades positivas destas atividades podem trazer à sociedade como um todo. O recorte temático fixou-se no Cerrado, especialmente na região de Goiás, onde 97% do bioma se concentrava no início do século, reduzindo-se, atualmente, a um percentual inferior a 30%, tendo em vista a acelerada devastação iniciada nas décadas de 70 e 80, que ainda prossegue nos dias atuais, ante a ineficácia dos instrumentos de comando e controle adotados pela política florestal atual para conter o fenômeno. O enfrentamento do problema foi pontuado pelo princípio do 'protetor-recebedor' e pela teoria da função promocional do Direito, objetivando demonstrar a viabilidade de serem conjugadas políticas tradicionais de gestão ambiental e políticas modernas, as quais, adotando o conceito de sanção premial, mostram-se capazes de direcionar comportamentos, estando, por isso, mais conectadas com o atual projeto de Estado de Direito Socioambiental.

This thesis examines the growing trend of cinematisation in computer and console games, where both visual styles and industrial practices are concerned. The ever-increasing runtime of cinematic cutscenes in games, and the stylization of game graphics in accordance with established film genres are of primary focus regarding the gaming industry's absorption and interpretation of cinematic visuals. Comparisons of film-game convergence are based on the proliferation of non-gameplay promotional trailers and their role in hype-generation; as well as game producer strategies of franchising, cross-promotion, and initial-sales business model. Comparison is thus accomplished with regards to a number of fundamental similarities in both industries' business and commercial tactics, as stemming from the risk and reward-based investment financing system prevalent in both industries. Finally, a selection of user and industry professional video responses to the aforementioned trends are examined, both for their value in counter-balancing the assumptions of success which often follow staggeringly high initial sales figures; and for their value in layering the depth of film-game convergence even further, as they respond to the recent, filmic trends in games using the very language of film.

The Motor Industry Development Programme (MIDP) was implemented on 1 September 1995 in the context of the country's political and economic liberalisation and the major structural shift in government policy and the trade regime. In an intensely competitive global environment, the strategies of a few dominant motor vehicle manufacturers, mainly operating from the Triad regions of North America, Europe and Japan, impact significantly on the developments of the global automotive industry. Over the past decade the small, highly protected and inwardly focused South African automotive industry has become fully integrated in the global strategies of foreign parent companies. As South Africa's leading manufacturing sector, the automotive sector is contributing significantly to the country's economy in terms of exports, investment, employment and the gross domestic product. The objective of the study was to establish and measure the relevance and value of the MIDP as a promotional tool in the global automotive environment by capturing the responses and perceptions of direct automotive industry exporters and stakeholders for * the South African automotive industry in general, and * the companies forming part of the empirical survey. To satisfy the objectives of the study, the research methodology incorporated an extensive primary and secondary research phase (qualitative and quantitative). A structured empirical survey was used to collect the primary data. The survey data were captured and processed by the Bureau for Market Research (BMR), Unisa. The main findings of the study are that: * The promotional relevance and value of the MIDP as a promotional tool is embedded in the programme's ability to trigger interest in the South African automotive industry, to generate business and to attract investments. * The MIDP is successful in contributing to the automotive sector's international competitiveness and is therefore a very important promotional tool for convincing foreign parent companies to consider South Africa as an investment destination. * The South African automotive industry would not be able to cope with global competition without the MIDP. * Different factors impact on the business operations of the South African automotive industry in general and the specific company in particular and the factors are viewed differently by the selected groups based on their demographic details. The process of trade liberalisation is forcing many South African companies to encounter both intensified competition and new forms of competition. The South African government's target of a 6 percent economic growth rate by 2010 will largely depend on the ongoing successes achieved in priority sectors such as the domestic automotive sector. / Business Management / M. Comm. (Business Management)

The aim of this thesis is the evaluation of using financial resources for promotion of a company and to propose their appropriate changes. I have chosen company ČZ a.s. with production plant in Strakonice. This company is one of the biggest engineering companies in South Bohemia and even in the Czech Republic. Thesis is pointed to evaluation of the means of promotion. Top management of ČZ company give it to me all necessary informations to perform analysis.

The following article begins with the old and close relationship between labor rights and international trade, a relationship that has become more important given the creation of new instruments, mechanisms and sanctions. The labor chapter of the Peru-US Trade Promotion Agreement and its application can be analyzed from different perspectives. The following article sets its focus on three distinct facets: the principle of progressivity of social rights; the legal nature of free trade agreements; and two of the current promotional labor regimes in Peruvian legislation. The article references two complaints of non-compliance with the labor chapter presented by Peruvian unions during the period since the Free Trade Agreement entered into force. Finally, the report presents conclusions that aim to contribute to the debate on this subject. / El siguiente artículo parte de antigua y cercana vinculación entre Derecho del Trabajo y el comercio internacional, relación que en los últimos años ha recobrado importancia debido a la aparición de nuevos instrumentos, mecanismos y sanciones. El contenido laboral del TLC con los Estados Unidos y su aplicación se pueden analizar desde distintos ángulos, en el siguiente trabajo nos limitaremos a estudiarlo a la luz de tres elementos: el Principio de Progresividad de los derechos sociales, la naturaleza jurídica del TLC y dos de los regímenes laborales promocionales vigentes en la legislación peruana. Los incumplimientos a los que haremos referencia son los referidos a las dos quejas presentadas por organizaciones sindicales peruanas en el marco de los mecanismos de cumplimiento del TLC. Finalmente, se presentan algunas conclusiones que pretenden contribuir al debate sobre la materia.

O presente trabalho versa sobre uma nova concepção do direito ambiental, superando a idéia de um direito estritamente focado em normas de comando-econtrole para um direito cuja função seja promover, estimular, incentivar as condutas ecologicamente corretas. No Brasil, o direito ambiental é composto quase que exclusivamente por instrumentos de comando-e-controle e, mesmo diante de todo este aparato jurídico-institucional, a degradação do ambiente atinge níveis alarmantes. Essa constatação faz com que vários setores da sociedade questionem acerca da possibilidade de adoção de instrumentos de incentivo positivo voltados para a preservação da natureza. A abordagem escolhida para enfrentar o tema dos incentivos positivos diz respeito a um dos maiores desafios para a conservação da natureza no Brasil hoje: as matas ciliares. Para o direito ambiental tal abordagem é paradigmática, pois, em que pese encontrarem-se tuteladas juridicamente desde 1934, as matas ciliares continuam sendo sistematicamente degradadas. São exemplo contundente do que acontece com outras questões ambientais no país. A degradação das matas ciliares constitui um dos mais urgentes problemas a serem resolvidos pela sociedade brasileira, a qual depende dos serviços ecológicos por elas prestados, seja nas cidades ou no campo. O conceito de serviços ecológicos permite a concepção de novos mecanismos de conservação do meio ambiente, especialmente em áreas privadas e no tocante ao valor de uso indireto dos ecossistemas, grandes barreiras para a efetividade do direito ambiental hoje. Tal conceito fez emergir um instrumento capaz de operacionalizar os incentivos positivos para a preservação: o Pagamento por Serviços Ecológicos (PSE). O PSE objetiva a internalização das externalidades positivas, compensando os custos de oportunidade daqueles que contribuem com a conservação da natureza. A questão que o presente estudo busca responder refere-se à possibilidade e aos pressupostos para a adoção do PSE no Brasil como forma de incentivo positivo àqueles que preservam e recuperam as matas ciliares. Para tanto, foi realizada ampla pesquisa bibliográfica, sobretudo na literatura estrangeira, vez que no Brasil o assunto é recente e carece de fundamentação teórica, especialmente quanto aos aspectos jurídicos. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-22T16:23:42Z No. of bitstreams: 1 Dissertacao Alexandre Altmann.pdf: 680457 bytes, checksum: 010a71487f7d6e1c870c214bc85e10fb (MD5) / Made available in DSpace on 2014-05-22T16:23:42Z (GMT). No. of bitstreams: 1 Dissertacao Alexandre Altmann.pdf: 680457 bytes, checksum: 010a71487f7d6e1c870c214bc85e10fb (MD5) / This work is about a new concept of environmental law, overcoming the idea of a law strictly focused on standards for command-and-control to a law whose function is to promote, encourage, stimulate the ecologically correct conducts. In Brazil, the environmental law is composed almost exclusively of instruments of command-andcontrol and, even with all this legal and institutional apparatus, environmental degradation reaches alarming levels. This finding leads various sectors of society questioning about the possibility of adoption of instruments of positive incentive towards the preservation of nature. The approach chosen to address the issue of positive incentives is about one of the biggest challenges for nature conservation in Brazil today: the gallery forests. For the environmental law that approach is paradigmatic because, in spite of finding themselves legally protected since 1934, the gallery forests are still being systematically degraded. This is a scathing example of what happens with other environmental issues in the country. The degradation of gallery forests is one of the most urgent problems to be solved by Brazilian society, which depends on the ecological services they provide, whether in cities or in the field. The concept of ecological services enables the design of new mechanisms for the conservation of the environment, especially in private areas and regarding the value of indirect use of ecosystems, major barriers to the effectiveness of environmental law today. This concept has emerged an instrument able to operationalize the positive incentives for conservation: Payment for Ecological Services (PES). The PSE aims internalization of positive externalities and compensate the opportunity costs of those who contribute to the conservation of nature. The question that this study seeks answer refers to the possibility and conditions for the adoption of the PSE in Brazil as a positive incentive to those who preserve and recover the gallery forests. To that end, was carried out extensive literature search, particularly in foreign literature, because in Brazil the subject is new and lacks theoretical basis, particularly concerning legal aspects.

O presente trabalho versa sobre uma nova concepção do direito ambiental, superando a idéia de um direito estritamente focado em normas de comando-econtrole para um direito cuja função seja promover, estimular, incentivar as condutas ecologicamente corretas. No Brasil, o direito ambiental é composto quase que exclusivamente por instrumentos de comando-e-controle e, mesmo diante de todo este aparato jurídico-institucional, a degradação do ambiente atinge níveis alarmantes. Essa constatação faz com que vários setores da sociedade questionem acerca da possibilidade de adoção de instrumentos de incentivo positivo voltados para a preservação da natureza. A abordagem escolhida para enfrentar o tema dos incentivos positivos diz respeito a um dos maiores desafios para a conservação da natureza no Brasil hoje: as matas ciliares. Para o direito ambiental tal abordagem é paradigmática, pois, em que pese encontrarem-se tuteladas juridicamente desde 1934, as matas ciliares continuam sendo sistematicamente degradadas. São exemplo contundente do que acontece com outras questões ambientais no país. A degradação das matas ciliares constitui um dos mais urgentes problemas a serem resolvidos pela sociedade brasileira, a qual depende dos serviços ecológicos por elas prestados, seja nas cidades ou no campo. O conceito de serviços ecológicos permite a concepção de novos mecanismos de conservação do meio ambiente, especialmente em áreas privadas e no tocante ao valor de uso indireto dos ecossistemas, grandes barreiras para a efetividade do direito ambiental hoje. Tal conceito fez emergir um instrumento capaz de operacionalizar os incentivos positivos para a preservação: o Pagamento por Serviços Ecológicos (PSE). O PSE objetiva a internalização das externalidades positivas, compensando os custos de oportunidade daqueles que contribuem com a conservação da natureza. A questão que o presente estudo busca responder refere-se à possibilidade e aos pressupostos para a adoção do PSE no Brasil como forma de incentivo positivo àqueles que preservam e recuperam as matas ciliares. Para tanto, foi realizada ampla pesquisa bibliográfica, sobretudo na literatura estrangeira, vez que no Brasil o assunto é recente e carece de fundamentação teórica, especialmente quanto aos aspectos jurídicos. / This work is about a new concept of environmental law, overcoming the idea of a law strictly focused on standards for command-and-control to a law whose function is to promote, encourage, stimulate the ecologically correct conducts. In Brazil, the environmental law is composed almost exclusively of instruments of command-andcontrol and, even with all this legal and institutional apparatus, environmental degradation reaches alarming levels. This finding leads various sectors of society questioning about the possibility of adoption of instruments of positive incentive towards the preservation of nature. The approach chosen to address the issue of positive incentives is about one of the biggest challenges for nature conservation in Brazil today: the gallery forests. For the environmental law that approach is paradigmatic because, in spite of finding themselves legally protected since 1934, the gallery forests are still being systematically degraded. This is a scathing example of what happens with other environmental issues in the country. The degradation of gallery forests is one of the most urgent problems to be solved by Brazilian society, which depends on the ecological services they provide, whether in cities or in the field. The concept of ecological services enables the design of new mechanisms for the conservation of the environment, especially in private areas and regarding the value of indirect use of ecosystems, major barriers to the effectiveness of environmental law today. This concept has emerged an instrument able to operationalize the positive incentives for conservation: Payment for Ecological Services (PES). The PSE aims internalization of positive externalities and compensate the opportunity costs of those who contribute to the conservation of nature. The question that this study seeks answer refers to the possibility and conditions for the adoption of the PSE in Brazil as a positive incentive to those who preserve and recover the gallery forests. To that end, was carried out extensive literature search, particularly in foreign literature, because in Brazil the subject is new and lacks theoretical basis, particularly concerning legal aspects.

The diploma thesis "Potential of Indian Tourism Outbound to the Countries of Visegrad Group" deals with the recent trends in Indian outbound tourism, especially in relation to the countries of Visegrad Four. For a better understanding of the issue, the thesis seeks to analyze the consumer behaviour of the Indian tourists, especially on the trips to long-haul destinations, it also describes some of the conditions of travelling from India to the Visegrad Group countries such as transport and the offer of Indian travel agencies. The thesis also deals with the analysis of inbound tourism to the countries of the Visegrad Group from India and common promotional activity of these countries called The European Quartet - One Melody on Indian market. Important part of the thesis is the publication of results of my own survey conducted amongst Indian citizens in order to study the perception of the countries of Visegrad Group and the consumer behaviour of Indian people when travelling. In the very end, the potential of the development of Indian tourism outbound to the countries of Visegrad Group was evaluated.