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The application of marketing and communication theories on community festival event planningDizmon, Khara Louise 01 January 2007 (has links)
The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village.
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AUTHENTICALLY DISNEY, DISTINCTLY CHINESE: A CASE STUDY OF GLOCALIZATION THROUGH SHANGHAI DISNEYLAND’S BRAND NARRATIVEGalvez, Chelsea Michelle 01 June 2018 (has links)
In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s Disneyland.” A thematic analysis also considers how Chinese citizens engaged with that brand narrative on the popular Chinese social network, Weibo. Citizens engaged with this brand narrative in ways that deviate somewhat from Disney’s messaging, such as by avoiding depictions of people in the park. Still, even these deviations aligned with and reinforced the cultural values in the “China’s Disneyland” brand narrative. The study underscores the importance strategically adjusting brand narratives for new markets and accounting for users’ engagement with those narratives.
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Los Angeles Archdiocese child sexual abuse scandal: A case study in crisis communicationSagala, Miranda Belinda 01 January 2003 (has links)
This thesis examined strategies employed by the Los Angeles Archdiocese in its communcation with the media during the initial phases of handling the child sexual abuse scandal. Internal and external messages from the archdiocese were analyzed in terms of how well they conformed to the five generally accepted principles that should govern crisis communication: timeliness, openness, honesty, regret and accessibility.
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Business-to-business e-markets in textile industry: An empirical perspectiveAkalin, Kazim 01 January 2005 (has links)
The purpose of this research is to discover what TextileCapital.com must do to establish trust on the website so that, in turn, it may increase the import and export volume of its trading members.
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A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertisingYang, Yi-Chen 01 January 2004 (has links)
The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.
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A proposed resource development plan for the Department of Communication Studies, California State University San BernardinoCooley, Donna Louise 01 January 2005 (has links)
This project developed a resource development plan for the Department of Communication Studies at California State University, San Bernardino. It employs research in organizational communication and applies the theory of organizational identification to the relationship / donor aspect of the program. It also covers research in the field of organizational identification and its relevance to college alumni.
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First impressions through the constructs of impression managementWilson, Amber Joy 01 January 2005 (has links)
The research on this study examines how first impressions are formed in the hotel setting. The study also looks at the social intelligence process through the constructs of self-monitoring and impression management.
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Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brandTunsarawiput, Onvadee 01 January 2006 (has links)
Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
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The public relations campaign for Bangkok fashion week, ThailandPaitoonmongkon, Chanoknart 01 January 2005 (has links)
The purpose of this project is to apply public relations theoretical frameworks and advertising strategies to the public relations campaign for Bangkok Fashion week to increase the number of domestic participants.
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Corporate Social Advocacy on the BLM Movement: A Content Analysis of Corporate Responses via InstagramTunji-Ajayi, Oromidayo Racheal 01 August 2021 (has links)
Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand responses should be significant in respect to clarity and intentionality. Therefore, to answer the research questions, a five-coding scheme was created. Results suggested that a brand’s frequency of responses to BLM, direct reference to BLM, and response content influence followers’ engagement and speak volumes of their stance while addressing BLM.
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