Pastaruoju metu ypač išpopuliarėjo individualūs įmonių reklaminiai leidiniai, kuriuose yra parodoma ne tik įmonės veikla, bet ir vieta. Šiandien reklamos agentūrose nėra kvalifikuotų kartografų, todėl paprastai nekreipiamas dėmesys į sudaromų žemėlapių spalvų reikšmes, ženklų sistemas, užrašus. Svarbiu akcentu tampa masiškai sudaromų reklaminių žemėlapių komunikacinė kokybė ir poligrafijos lygis. Viena iš dažniausiai pasitaikančių problemų – tai kas sudaroma ir matoma kompiuterio ekrane, visiškai kitaip atrodo atspaudus ant popieriaus. Daugelio klaidų būtų galima išvengti tinkamai paruošus reklaminius žemėlapius spaudai ir parinkus jiems pačius optimaliausius spaudos būdus. / Nowadays promotional publications which include not only the description about the activities the firm deals but also the visual information about the location of it, have become very popular among individual enterprises. According to the fact that there are no qualified cartographers in today’s promotional agencies, generally the attention paid to the creation of maps considering the significance of colour, notations and superscription is very poor. Therefore the quality of communicational information and the level of printing of on the mass created promotional maps are becoming more and more important. One of the most frequent problems is the discrepancy of the visual information in prepress process on a computer and after the printing on the paper – the information displayed on the monitor is different then the same transferred on the paper. In order to prevent mistakes relating to mentioned problems well-chosen prepress and the most optimal printing technologies have to be applied.

This thesis examines the histories, publishing philosophies, and printing practices of two English-Canadian small-press publishers (The Porcupine's Quill of Erin, Ontario, and the Gaspereau Press of Kentville, Nova Scotia). By researching their publishing influences as well as the social and political climates in which each press operated, it is possible to analyze the decisions they made about why and how to publish certain kinds of texts. From there the thesis summarizes their publishing philosophies, and conducts extended analyses of the production of two specific literary texts: Endeared by Dark: The Collected Poems of George Johnston (PQL 1990), and Execution Poems (George Elliott Clarke, Gaspereau 2001). The historical research relies partly on secondary sources, and more generally the methodology was supplied by contemporary work in book history and textual criticism; however, the majority of the research, in chapters two and three particularly, has been culled from primary texts, press releases, newspaper features, web pages, and archival materials (letters, financial records, and so on). Overall, this thesis concludes that both the Porcupine's Quill and the Gaspereau Press emphasize an holistic approach to bookmaking, wherein each component part is capable of contextualizing, augmenting, celebrating, interpreting, historicizing, or socializing a literary text.

Magistro darbo objektas – prekės ženklas kaip vienas iš tapatumo ir vertės identifikatorių knygų leidyboje. Darbo tikslas – apibendrinti prekės ženklo ir jo įvaizdžio formavimo teorinius aspektus, siekiant pritaikyti praktiniams prekės ženklo vertinimams pasaulio ir Lietuvos knygų leidyboje. Pagrindiniai darbo uždaviniai: išsiaiškinti skirtingų autorių prekės ženklo definicijas, atskleisti jo įtaką vartotojams, pavaizduoti prekės ženklo formavimo ypatumus; išanalizuoti prekės ženklo vietą knygų leidyboje; pateikti sėkmingus prekės ženklo atvejus užsienio knygų leidyboje; didžiųjų Lietuvos leidyklų: „Šviesa“ – „Alma littera“, „Vaga“, „Tyto alba“, „Baltos lankos“, Lietuvos rašytojų sąjungos leidykla analizė pagal J. N. Kapfererio ir L. de Chernatonio išskirtais pagrindiniais prekės ženklo identifikavimo elementais: vizija, produkto pozicionavimas, prekės ženklo asmenybė, prekės ženklo kultūra, bendravimas, įvaizdis. / In book publishing the brand could be from the publishing company name to the authors, series, titles, book design, certain style of book. Mostly the author is a brand. Loyalty to writers runs deep. In the foreign publishing houses usually work brand specialists, who forming and firming image of the brand. There are no such specialists in Lithuanian publishing houses, the brand formation process is natural. Brand identity is the collection of unique attributes. According to J. N. Kapferer and L. de Chernatony the main identity elements of the brand are: vision, positioning of the product, personality, culture, communication, image. These elements helped to analyze publishing plans, aims, concept, particularity, values of the main universal publishing houses of Lithuania: “Šviesa“ – “Alma littera“, “Vaga“, “Tyto alba“, “Baltos lankos“, “Lietuvos rašytojų sąjungos leidykla“.

Kauno humanitarų akademinės bendruomenės leidybinė veikla Pirmoje Nepriklausomoje Lietuvoje, priklausanti Lietuvos lokalinės istorijos kategorijai, iki šios yra labai mažai tyrinėta sfera. Vytauto Didžiojo universiteto Humanitarinių mokslų ir Teologijos-filosofijos fakultetuose buvo susitelkusi pagrindinė Kauno akademinės bendruomenės dalis. Pagrindinis leidybinės veiklos rezultatas buvo tų fakultetų periodiškai leisti tęstiniai mokslo žurnalai: „Archivum philologicum“, „Darbai ir dienos“, „Eranus“, „Humanitarinių mokslų fakulteto raštai“, „Literatūra“, „Mūsų tautosaka“, „Senovė“, „Tauta ir žodis“ (humanitarinių mokslų fakulteto). „Athenaeum“, „Draugija“, „Logos“, „Soter“ (Teologijos-filosofijos fakulteto). Darbe buvo siekta išnagrinėti ir įvertinti Kauno humanitarų akademinės bendruomenės vykdytą mokslinės periodinės leidybos procesą. Darbo pagrindą sudaro įvardinti tęstiniai universitetiniai humanitariniai mokslo žurnalai ir pirminiai archyviniai šaltiniai. Atskleidžiant problemą buvo naudotasi analitiniu-lyginamuoju, aprašomuoju ir statistinės analizės metodais. Atliktas tyrimas parodė, kad Kauno humanitarų akademinė bendruomenė kolegialiai (kolegiškai) per fakultetų (humanitarinių mokslų ir teologijos-filosofijos) tarybų posėdžius rūpinosi bei organizavo visapusišką mokslo žurnalų leidybą, finansavimą, rinko leidinių redaktorius, sprendė įvairias leidybines problemas. Humanitarų leidybinės veiklos plėtrai kliūtis darė nuostolinga mokslo žurnalų leidyba, vidiniai... [toliau žr. visą tekstą] / The Publishing Activity of Kaunas Humanities Academic Community during the period of the first independent Lithuania, which is attributed to the category of Lithuanian local history, is a field that has been little research so far. The majority of Kaunas academic society was centred around the faculties of the Humanities and the Theology-Philosophy faculties of Vytautas Magnus University. The most significant result of the publishing activity were the following scientific journals which were published continuously: „Archivum philologicum“, „Darbai ir dienos“, „Eranus“, „Humanitarinių mokslų fakulteto raštai“, „Literatūra“, „Mūsų tautosaka“, „Senovė“, „Tauta ir žodis“ (Faculty of the Humanities). „Athenaeum“, „Draugija“, „Logos“, „Soter“ (Faculty of Theology-Philosophy). The paper aims to research and evaluate the publishing process of scientific periodicals conducted by Kaunas Humanities academic community. The core materials of the paper are the periodical scientific journals listed above and primary archival sources. The methods employed in the research of the topic are as follows: analytical-comparative, descriptive and statistical data analysis. The research has shown that the Kaunas Humanities academic community organised and supervised a comprehensive publishing and financing of the scientific journals, elected the editors, dealt with various publishing issues. Unprofitable publishing of scientific journals, internal conflicts, political censorship and... [to full text]

This thesis examines Andrew Lang’s Fairy Book series (1889-1910) as a material and cultural commodity, thereby re-evaluating neglected or overlooked aspects of its significance as a printed collection of fairy tales. First, it defines the publishing context for fairy-tale collections printed in Britain prior to the publication of The Blue Fairy Book in 1889. As such, Chapter One addresses pervasive claims that Lang’s series systematically revived a waning interest in fairy tales. The chapter first offers context for Lang’s series by providing a bibliographic history of the classic fairy tales – most of which are included in The Blue Fairy Book – in English from 1691 to 1889. It then focuses specifically on the decade of the 1880s to examine types of fairy-tale collections that were available in print prior to the series’ first volume and suggests that the fairy tale as a publishing phenomenon was more prominent in the late nineteenth century than has been assumed. Chapter Two seeks to establish how the diverse literary, cultural, and intellectual course of Lang’s career made him particularly suitable to edit a collection of fairy tales. His academic interests in literature as well as his ongoing study of fairy tales influenced his editorial strategies for The Blue Fairy Book, which then provided a model for the remainder of the series. Chapter Three examines the phenomenon of the “literary series” through an exploration of paratextual elements, such as Longmans’ production, branding, and marketing strategies as well as Henry J. Ford’s book illustrations and designs. The seasonal context in which the books were published provides a further framework for situating Lang’s series within the history of publishing fairy tales in Britain. Chapter Four considers the series’ printings and sales numbers, along with themes that are present throughout the published reception of the series. While Longmans capitalizes on Lang’s name in their branding strategies, in the popular press Lang’s name became synonymous with fairy-tale narratives. Furthermore, the series’ immediate reception challenges more recent scholarly positions regarding the very significant group of translators who contributed towards the series. Finally, Chapter Five recognizes the colonial context of the period and positions interest in fairy tales within the wider nineteenth-century phenomenon of collecting objects and narratives from across the Empire. It further demonstrates how narratives of race and colonialism influenced both text and illustration in the Fairy Books. The conclusion consists of a brief overview of Fairy Book editions that have been produced from 1910 to the present. Not only did the series achieve immediate popularity during its initial publication, but it has also remained in print for over a century. Through an exploration of the series as a material, publishing phenomenon, and by attending closely to presentational devices, this thesis re-examines the cultural significance of Lang’s Fairy Books.

This thesis was designed to determine the uses of media distributed by the Church of God (Anderson, Indiana). The study compared laypersons' and ministers' respective uses of seven church media.A telephone survey was conducted of 597 subscribers of Vital Christianity magazine: 382 laypersons and 215 ministers. Participants' responses were analyzed by mean scores, t-tests, Pearson correlations, multiple regression analysis, partial correlation tests and factor analysis. Demographic data concerning lay and ministerial status, participation in church life, educational level and age was cross tabulated with 14 statments related to Blumler's three categories of media uses and gratifications: surveillance, interaction and diversion.The study found significant differences in the amount of church media used by ministers and laypersons. Whereas ministers use Vital Christianity primarily for surveillance, laypersons value interaction uses as highly as surveillance uses. Laypersons' also indicated significantly greater interest in both interaction and diversion uses of the magazine than did the ministers. Finally, the study found a modest correlation between age level and use of Vital Christianity to gratify diversion needs. / Department of Journalism

The purpose of the study was to examine the musical methods used by Stephen Sondheim to create a sense of internal unity in scores that, because of the nature of musical theater, required diverse styles of composition and often involved extended periods of time between the occurrence of musical selections. This dissertation topic was chosen in an attempt to provide evidence of the utter sophistication with which Sondheim pursues his craft.The perspective taken was that of a conductor analyzing the scores as if in preparation for rehearsing the cast of a production. The assumption was that a more convincing performance would result from the performers' awareness of the devices used to achieve continuity from selection to selection.Findings1. In both scores, Sondheim employs ostinato, counterpoint, syncopation, and hemiola as primary rhythmic material.2. In both scores, Sondheim presents his primary motives at the beginning of the score and uses them exclusively to generate all melodic material in the work.3. Sondheim is consistent in his harmonic language, revealing a decided preference for extended diatonic and chromatically-altered chords. He uses simple, "pure" triadic harmony on relatively few occasions. He often uses his dense harmoric structures to reflect the tension inherent in the dramatic situation.

For 141 years, The Ryerson Press was both a cultural engine for and a reflection of Canadian society. Founded in 1829 as the Methodist Book Room, it was Canada’s first English-language book publisher and became the largest textbook publisher in Canada. Its contributions to Canadian literature, particularly under long-time editor Lorne Pierce, were considerable. In 1970, however, the press was sold to American branch plant McGraw-Hill, causing a cultural and nationalist crisis in the publishing community. The purpose of this thesis is to explanation many of the factors causing the United Church to sell the House. The purchase of an expensive and outdated printing press in 1962 has been blamed for the sale, as has the general state of Canadian publishing at the time. However, the whole story is much more complex and includes publication choices, personnel shifts, management failures, financial ruin, organizational politics, inflation, and the massive cultural shift of the late 1960s. Specifically, the thesis looks at the succession crisis that followed Lorne Pierce’s retirement, the Woods, Gordon Management Report, the New Curriculum, The United Church Observer, the practice of hiring ministers as managers, the formation of the Division of Communication, the proposed merger of the United Church of Canada with the Anglican Church of Canada, and falling church membership.

This thesis is an examination of the mass-market publishing industry in Britain after the First World War and of the 'literature' read by the lower-middle and working classes: novels and weekly magazines. We chronicle the development of the industry both generally and through the experiences of three publishers, examine the activity and motivations of the reading public and consider the treatment of contemporary issues and attitudes within popular fiction as a useful barometer for the historian. There are seven chapters. Chapter 1 considers the period before 1914 in order to provide the necessary background for an understanding of the focus of this study, 1914-1950. The origins of the popular publishing industry and Wilkie Collins' 'Unknown Public' are examined and continuities with post-1914 popular literature traced. In Chapter 2 a broad overview of our period is conducted: the development of the industry and of the market, the influence of war and the depression, and the effect on reading of the growth of other leisure activities. Chapters 3 and 5 look at the reading habits of adults and children/adolescents from the lower-middle and working classes. In both cases contemporaries and readers themselves seemed to think 'escapism' was paramount in the selection of 'light' fiction and there was therefore a significant continuity between child and adult reading. Finally, Chapters 4, 6 and 7 focus on the histories and influence of three publishers of popular fiction during this period. These include two of the most successful (Mills and Boon, D.C. Thomson) and in contrast, a prominent but declining firm (The Religious Tract Society). In each case the complex relationship between market forces and editorial policies is discussed. We conclude that a reciprocal relationship existed between publisher and reader, with the latter dictating much of what was published. Popular fiction, moreover, served to reinforce predominant stereotypes and ideological views of society rather than to impose specific doctrine.

The role of publishing in the development of societies has been crucial, but many still tend to overlook the wider societal impact of publishing and concentrate purely on its direct economic contribution. The aim of this thesis is to draw attention to the wider impact of publishing as an instrument for the betterment of society. In particular the thesis examines the role of marketing in all its aspects in the publishing process at the international, national and industrial level (from inception to completion of publications). The study hopes to shed light on some of the environmental factors which affect publishing in general, publishing in the Malaysian context, and particularly scholarly publishing, which has its own peculiar traits. In order to have a clearer idea of the publishing scenario it is essential first to identify the symptoms; therefore it is important to examine the macro-marketing environment which constitutes the socio-political and commercial envelope in which the publishing industry resides, and then the micro-marketing environment and marketing systems which constitute the local industry level influences and internal company marketing force respectively. Having looked at these aspects of the marketing environment, the research concentrates on the most crucial factor in the success of any business, the buyer. The importance of measuring consumer satisfaction also dictated why the researcher made use of questionnaires for lecturers and students as sources of primary data for this study. Lecturers' roles in marketing books indirectly should not be overlooked by publishers; their unique offering is the special ability to identify and satisfy students' needs, analogous to the role played by doctors in the marketing of pharmaceutical drugs. An investigation is made of consumers' profile (lecturers and students) in order to deduce their reading and buying behaviour, and further in the case of lecturers, writing proficiency. These findings may provide better understanding of the marketing ramifications emanating from the publishing process in general and scholarly publishing in particular. Although libraries are one of the primary customers for scholarly publications, the survey conducted with them was far smaller in scope than those conducted on lecturers and students since they merely act as intermediaries while the latter are the ultimate users of scholarly publications. Scholars and publishers may co-operate happily in the writing and creating of scholarly books, but the publisher faces serious limitations upon his freedom to act purely for the betterment of scholarship. Thus, the focus of this study is how to bridge the gap between dissemination of knowledge through published means and the economics of publishing as a commercial concern. The notion of "social profit" is introduced to help deal with some of the conflicting concerns of scholarly publishers, as well as to argue against the normal argument of "social obligations" put forward by many government publishing agencies and university presses in Malaysia. The study concludes that main factors which determine the present situation of scholarly publishing include the relative infancy of the publishing industry in Malaysia; the small market for publications, in particular scholarly publications; the emphasis on textbook production which has resulted in a dearth of books in other areas; frequent changes of language policy which have damaged publishing programmes in both English and bahasa Melayu; the poor reading habit of the population in general (notwithstanding the high literacy rate); and more distressingly for scholarly publishers, the poor reading habit of students and lecturers; the lack of understanding of the publishing process by people involved in the industry; insufficient numbers of good authors especially those who can write in bahasa Melayu; poor planning and distribution, and above all the absence of reliable and up to date information on the industry. It is hoped that this research will generate interest in this neglected, yet nevertheless important, area which is essential to the development and national well being. An analysis of the marketing environment within the publishing business reveals the problems facing the industry, and suggests that a more appropriate system will be possible only when effective steps are taken to meet the needs of this industry and provide the needed support. This can only be realised by a detailed study to determine the long-term and short-term needs for books and other materials, and the various methods of meeting these needs. It is also important in determining how the industry can be strengthened and expanded to meet future needs. Although government efforts have reflected the awareness of the importance of textbooks in developing and upgrading the standard of education in Malaysia, they have also resulted in some measure in discouraging scholarly publications within the publishing industry. The publishing business in Malaysia deserves greater attention because of the significant position of Malaysia in Asia and ASEAN sub-continent in particular, and the contribution of education to its economic and social development.