Indiana University-Purdue University Indianapolis (IUPUI) / Although social comparison has been studied for over 60 years, little research has been done to determine the effects it has on the workplace. Moreover, the explosion of social networking sites and their potential impact on the workplace have been largely overlooked by organizational researchers. Therefore, this study will attempt to evaluate the effect social comparison, specifically through social media, has on work relevant outcomes such as one’s job satisfaction, life satisfaction, and entitlement, moderated by materialism (relevance) and job expectations (attainability) of the referent other. Participants selected from an alumni database of a large Midwestern University were asked to view a manipulated Facebook newsfeed page and then complete a brief survey (N=290). A hierarchical multiple regression was conducted to assess the hypotheses. Results, implications, and limitations are also discussed.

The aim of the qualitative study was to explore the phenomenon of social networking and the possible influences it could have on adolescents‟ way of interacting socially. The study was conducted from a gestalt perspective and also incorporated aspects of developmental theory. Learners (12-18 years old) from a high school in the northern suburbs of Cape Town participated in semi-structured interviews voluntarily. Parents and teachers also participated in the study by forming part of focus groups. The study indicated that although social networking is a beneficial social tool for adolescents, it could become an obstacle during social interaction which is not mediated through an electronic or mobile network. From the study it can be concluded that social networking is a positive social tool, which could become dangerous for adolescents‟ social interaction abilities when used inappropriately. / Social Work / M. Diac. (Play Therapy)

German text / Diese Forschungsarbeit versucht aufzuzeigen, inwiefern der Glaube an die Trinität als Gemeinschaft von Vater, Sohn und Heiligem Geist zu einem erfüllenden zwischenmenschlichen Zusammenleben in sozialen Online-Netzwerken beitragen kann. Im Gespräch mit den drei Theologen Jürgen Moltmann, Leonardo Boff und Gisbert Greshake wird das Konzept der Sozialen Trinität mit seinen Implikationen für das zwischenmenschliche Zusammenleben erarbeitet. In einem zweiten Teil werden die neuen Möglichkeiten von sozialen Online- Netzwerken und die deutlichsten damit verbundenen Mängel für das zwischenmenschliche Zusammenleben am Beispiel von Facebook dargestellt. Schlussendlich wird danach gefragt, inwiefern die Erkenntnisse aus der theologischen Diskussion für den spezifischen Kontext sozialer Online-Netzwerke fruchtbar gemacht werden können. Es werden drei unterschiedliche Aspekte herausgearbeitet, in denen der Glaubende durch das Eingebundensein in die göttliche Gemeinschaft eine neue Sicht auf seinen sozialen Kontext erhalten und eine hilfreiche Ressource finden kann, um den Unzulänglichkeiten des zwischenmenschlichen Zusammenlebens in sozialen Online-Netzwerken entgegenzuwirken. / This thesis wishes to demonstrate in how far faith in the Trinity as community of Father, Son and Holy Spirit can contribute to a fulfilling human communal life on social networking sites. In conversation with the three theologians Jürgen Moltmann, Leonardo Boff and Gisbert Greshake, a concept of the Social Trinity and its implications on human communal life is being elaborated. In a second part, the new possibilities and the gravest shortcomings of human interactions on Facebook are depicted. Finally, it is asked, in how far the findings of the theological discussion can be fructified in the specific context of social networking sites. In three different aspects it will be elaborated, in which the believer can find, through his or her incorporation into the godly community, a new perspective for his social context and a helpful resource to counter the shortcomings of human communal life on social networking sites. / Philosophy & Systematic Theology / M. Th. (Systematic Theology)

The mobile phone forms part of a teenager’s life world and reality today and can be regarded as a tool with which they not only communicate, but also use them to gain access to the Internet, social media and social networking sites. The primary aim of this study was to determine if the mobile phone, with all its functionalities, has an impact on the development of the adolescent’s identity formation, social development and communication skills as well as the sense of the self. Another objective of this study was to determine what the opinions and perceptions are of older generations with regard to mobile practices of the youth. A concurrent triangulation mixed method design was utilised for the purpose of the study. The quantitative and qualitative studies were conducted simultaneously and the data and results from each method were integrated and interpreted as a whole. The quantitative data gathering method was short self-structured questionnaires that were completed by learners (190), teachers (35) and parents (21) to provide a general overview of mobile usage among adolescents. A single-group pre-test post-test experimental design and individual interviews were conducted with eight volunteers. Lastly, 12 learners took part in a focus group interview as a confirmation technique for all the information that was gathered. The findings of the empirical investigation revealed that the mobile phone is used nowadays as a social tool, a planning tool and a convenience tool. The constant connectedness the mobile phone provides, strengthens the adolescents’ self-esteem and self-confidence and contributes strongly to their self-worth. The mobile phone is used as a self-expressive personalised tool and forms part of the sense of the adolescent self. It was also found that adolescents build their relationships with others on a two-dimensional platform that involves online and offline communication and activities. A definite gap exists between older generations’ perceptions and adolescents in connection with the ways that adolescents use their mobile phones nowadays. Parents and teachers have to accept the fact that technology forms part of today’s youth and they should change their mind-sets with regard to this complicated and complex phenomenon. / Psychology of Education / D. Ed. (Psychology of Education)

The aim of the qualitative study was to explore the phenomenon of social networking and the possible influences it could have on adolescents‟ way of interacting socially. The study was conducted from a gestalt perspective and also incorporated aspects of developmental theory. Learners (12-18 years old) from a high school in the northern suburbs of Cape Town participated in semi-structured interviews voluntarily. Parents and teachers also participated in the study by forming part of focus groups. The study indicated that although social networking is a beneficial social tool for adolescents, it could become an obstacle during social interaction which is not mediated through an electronic or mobile network. From the study it can be concluded that social networking is a positive social tool, which could become dangerous for adolescents‟ social interaction abilities when used inappropriately. / Social Work / M. Diac. (Play Therapy)

German text / Diese Forschungsarbeit versucht aufzuzeigen, inwiefern der Glaube an die Trinität als Gemeinschaft von Vater, Sohn und Heiligem Geist zu einem erfüllenden zwischenmenschlichen Zusammenleben in sozialen Online-Netzwerken beitragen kann. Im Gespräch mit den drei Theologen Jürgen Moltmann, Leonardo Boff und Gisbert Greshake wird das Konzept der Sozialen Trinität mit seinen Implikationen für das zwischenmenschliche Zusammenleben erarbeitet. In einem zweiten Teil werden die neuen Möglichkeiten von sozialen Online- Netzwerken und die deutlichsten damit verbundenen Mängel für das zwischenmenschliche Zusammenleben am Beispiel von Facebook dargestellt. Schlussendlich wird danach gefragt, inwiefern die Erkenntnisse aus der theologischen Diskussion für den spezifischen Kontext sozialer Online-Netzwerke fruchtbar gemacht werden können. Es werden drei unterschiedliche Aspekte herausgearbeitet, in denen der Glaubende durch das Eingebundensein in die göttliche Gemeinschaft eine neue Sicht auf seinen sozialen Kontext erhalten und eine hilfreiche Ressource finden kann, um den Unzulänglichkeiten des zwischenmenschlichen Zusammenlebens in sozialen Online-Netzwerken entgegenzuwirken. / This thesis wishes to demonstrate in how far faith in the Trinity as community of Father, Son and Holy Spirit can contribute to a fulfilling human communal life on social networking sites. In conversation with the three theologians Jürgen Moltmann, Leonardo Boff and Gisbert Greshake, a concept of the Social Trinity and its implications on human communal life is being elaborated. In a second part, the new possibilities and the gravest shortcomings of human interactions on Facebook are depicted. Finally, it is asked, in how far the findings of the theological discussion can be fructified in the specific context of social networking sites. In three different aspects it will be elaborated, in which the believer can find, through his or her incorporation into the godly community, a new perspective for his social context and a helpful resource to counter the shortcomings of human communal life on social networking sites. / Philosophy and Systematic Theology / M. Th. (Systematic Theology)

Abstracts in English, Zulu and Afrikaans / This Grounded Theory study focused on understanding how South Africa’s two numerically-dominant political parties, the African National Congress (ANC) and Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their electioneering arsenal in the 2016 municipal elections to promote party-political digital issue ownership within an urban context. Using each party’s 2016 election manifesto and corpus of tweets, this three-phased study found that while both the ANC and DA used Twitter as a digital political communication platform to communicate their election campaigns, the DA notably leveraged the social networking site for intense ‘focused’ messaging of its negative campaign against the ANC while simultaneously promoting positive electoral messages around its own ‘core’ issues and metro mayoral candidates. ‘Battleground’ metros were identified by the DA in Ekurhuleni, Johannesburg, Tshwane and Nelson Mandela Bay, leading to an emphasised urban campaign here to either activate the party’s own support base and/ or to suppress the ANC’s turnout in these highly-contested areas. Additionally, it was found that both the ANC and DA used Twitter for explicit and implicit partypolitical issue ownership claiming in the 2016 municipal elections. Lastly, this study also culminated in the proposal of three but interconnected different elements of a conceptual framework for digital political communication that political parties could use to promote digital party-political issue ownership within a pronounced urban electioneering setting. These elements – ‘coordinating and managing how an election is tweeted’, 'focus' messaging the election’ and ‘audience-segmenting as a message-tailoring strategy’ – when used in unison can help political parties communicate better and ultimately more effectively in a highly mediatised technological media landscape / Hierdie Gegronde Teorie Studie fokus op die verduideliking hoe Suid-Afrika se twee numeriese dominante politieke partye, die African National Congress (ANC) en Demokratiese Alliansie (DA), van die mikro-blog platform, Twitter, gebruik gemaak het tydens hulle verkiessingsstrategie in die 2016 munisipale verkiessings om die party politieke digitale kwessie rondom eienaarskap binne ‘n stedelike verband te bevorder. Deur elke party se 2016 verkiessings manifesto en arsenaal van twiets te gebruik, het hierdie drie-fase studie bevind dat beide die ANC en DA, Twitter gebruik het as ‘n digitale politieke kommunikasie platform. Die DA het egter die sosiale media netwerk kenmerkend gebruik vir ‘n intense gefokusde negatiewe veldtog teen die ANC terwyl hulle terselfdertyd ‘n positiewe verkiessings boodskap rondom die party se eie kernkwessies en metro burgermeesters kandidate gesentreer het. ‘Oorlogsgebied’ metros is deur die DA in Ekurhuleni, Johannesburg, Tshwane en Nelson Mandela Bay geidentifiseer wat ‘n defnitiewe stedelike veldtog tot gevolg gehad het om die party se eie ondersteuningsbasis te bevorder en/of die ANC se ondersteuning in hierdie hoogs betwiste areas te onderdruk. Daar was ook bevind dat beide die ANC en DA van Twitter gebruik gemaak het vir eksplisiete en implisiete party politieke kwessies rondom eiernaarskap tydens die 2016 munisipale verkiessings. Hierdie studie kan saamgevat word in drie onderskeie maar verwante elemente om ‘n raamwerk te vorm van die digitale politieke kommunikasie wat politieke partye kan gebruik om digitale party politieke kwessies binne ‘n stedelike verkiessings omgewing te bevorder. Wanneer hierdie elemente – ‘koordinering en bestuur van hoe twiets tydens ‘n verkiesing gebruik word’, ‘’die focus van die boodksap tydens die verkiessing’ and ‘die gehoorsegmentasie can ‘n boodskap strategie’ – in ‘n eenheid gebruik word kan dit politieke partye help om beter en meer effektief te kommunikeer binne ‘n baie kompiterende en tegnologiese medialandskap. / Inkcazo-bungcali yesisifundo ibigxile ekuqondeni ukuba uMzantsi Africa lo unamaqela amakhulu amabini ezopolitiko, ukutsho, iAfrican National Congress (ANC) kunye ne Democratic Alliance (DA), la maqela asebenzise iwebhusayithi encinane uTwitter, njengenxalenye yezixhobo zonxibelelwano kunyulo loo masipala ngo-2016. Bekwenza oku ngelikhuthaza amaqela ezopolitiko nebango lawo kwimiba yezinto abathi bazithethe kwisithuba sedijithali,kumxholo wendawo zase dolophini. Esi sifundo sisebenzisa imanifesto kunye nothotho lwe tweets zeqela ngalinye, nesenziwe ngokwezigaba ezithathu, sifumanise ukuba nangona iANC kunye ne DA zisebenzise uTwitter njenge qonga lonxibelelwano lwezopolitiko zedijithali (ngokolwimi lwasemzini) ukunxibelelana namaphulo onyulo, iDA izibonakalise amandla kwindawo yokuncokola kwiqonga uTwitter,ngokuthi imiyalezo yayo igxile kwaye itsole. Miyalezo leyo ithe yagxila ngokungafanelekanga kumkhankaso weANC. Ngaxeshanye, imiyalezo yayo yona iDA ibeyeyakhayo, kwaye incedisana nephulo layo kwimiba ephambili kunye nabagqatswa bosodolophu bo masipala abambaxa. Oomasipala abambaxa abathi babenongquzulwano bachongwe yiDA Ekurhuleni, eRhawutini, eTshwane nase Bhayi. Lonto ibangele ukuba bagxininise ekukhokeleni iphulo ledolophu ukuze bavuselele inkxaso ye DA apho okanye bacinezele ukuvela kwe-ANC kwezi ndawo kuphikiswana kakhulu ngazo. Ukongeza, kufumaniseke ukuba iANC kunye neDA zisebenzise uTwitter ngokwendlela ecacileyo nengathanga ngqo kwimeko yobunini bemicimbi yepolitiki ukuze bafumane ibango kunyulo loomasipala lwango 2016. Okokugqibela, esisifundo sigqibele kwisindululo sezinto ezintathu azahlukeneyo kodwa ezidityaniswe yinkqubosikhokelo eqingqiweyo kunxibelelwano lwezopolitiko zedijithali. Ezi zinto zizinto ezisenakho ukusetyenziswa ngamaqela ezopolitiko ukukhuthaza ubunini bemicimbi yezopolitiko ngaphakathi kulungiselelo lonyulo lwedolophu olubhengeziweyo. Ezi zinto- 'ukulungelelanisa nokulawula indlela unyulo luthunyelwe ngayo kusetyeziswa uTwitter', 'kugxilwe' kwimiyalezo yonyulo kunye nokuhlukaniswa kwabaphulaphuli okanye ababukeli njengecebo lokulungisa umyalezo '- xa zisetyenziswa ngazwinye zinokuwanceda amaqela ezopolitiko anxibelelane ngcono kwaye ekugqibeleni ngokuyimpumelelo kakhulu kuxhamlo olunamandla kakhulu kubume beendaba kumhlaba wetekhnoloji (ngokolwimi lwesiNgesi). / Communication Science / D. Litt. et Phil. (Communication)

Abstracts in English, Afrikaans and Zulu / This Grounded Theory study focused on understanding how South Africa’s two numerically-dominant political parties, the African National Congress (ANC) and Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their electioneering arsenal in the 2016 municipal elections to promote party-political digital issue ownership within an urban context. Using each party’s 2016 election manifesto and corpus of tweets, this three-phased study found that while both the ANC and DA used Twitter as a digital political communication platform to communicate their election campaigns, the DA notably leveraged the social networking site for intense ‘focused’ messaging of its negative campaign against the ANC while simultaneously promoting positive electoral messages around its own ‘core’ issues and metro mayoral candidates. ‘Battleground’ metros were identified by the DA in Ekurhuleni, Johannesburg, Tshwane and Nelson Mandela Bay, leading to an emphasised urban campaign here to either activate the party’s own support base and/ or to suppress the ANC’s turnout in these highly-contested areas. Additionally, it was found that both the ANC and DA used Twitter for explicit and implicit partypolitical issue ownership claiming in the 2016 municipal elections. Lastly, this study also culminated in the proposal of three but interconnected different elements of a conceptual framework for digital political communication that political parties could use to promote digital party-political issue ownership within a pronounced urban electioneering setting. These elements – ‘coordinating and managing how an election is tweeted’, 'focus' messaging the election’ and ‘audience-segmenting as a message-tailoring strategy’ – when used in unison can help political parties communicate better and ultimately more effectively in a highly mediatised technological media landscape. / Hierdie Gegronde Teorie Studie fokus op die verduideliking hoe Suid-Afrika se twee numeriese dominante politieke partye, die African National Congress (ANC) en Demokratiese Alliansie (DA), van die mikro-blog platform, Twitter, gebruik gemaak het tydens hulle verkiessingsstrategie in die 2016 munisipale verkiessings om die party politieke digitale kwessie rondom eienaarskap binne ‘n stedelike verband te bevorder. Deur elke party se 2016 verkiessings manifesto en arsenaal van twiets te gebruik, het hierdie drie-fase studie bevind dat beide die ANC en DA, Twitter gebruik het as ‘n digitale politieke kommunikasie platform. Die DA het egter die sosiale media netwerk kenmerkend gebruik vir ‘n intense gefokusde negatiewe veldtog teen die ANC terwyl hulle terselfdertyd ‘n positiewe verkiessings boodskap rondom die party se eie kernkwessies en metro burgermeesters kandidate gesentreer het. ‘Oorlogsgebied’ metros is deur die DA in Ekurhuleni, Johannesburg, Tshwane en Nelson Mandela Bay geidentifiseer wat ‘n defnitiewe stedelike veldtog tot gevolg gehad het om die party se eie ondersteuningsbasis te bevorder en/of die ANC se ondersteuning in hierdie hoogs betwiste areas te onderdruk. Daar was ook bevind dat beide die ANC en DA van Twitter gebruik gemaak het vir eksplisiete en implisiete party politieke kwessies rondom eiernaarskap tydens die 2016 munisipale verkiessings. Hierdie studie kan saamgevat word in drie onderskeie maar verwante elemente om ‘n raamwerk te vorm van die digitale politieke kommunikasie wat politieke partye kan gebruik om digitale party politieke kwessies binne ‘n stedelike verkiessings omgewing te bevorder. Wanneer hierdie elemente – ‘koordinering en bestuur van hoe twiets tydens ‘n verkiesing gebruik word’, ‘’die focus van die boodksap tydens die verkiessing’ and ‘die gehoorsegmentasie can ‘n boodskap strategie’ – in ‘n eenheid gebruik word kan dit politieke partye help om beter en meer effektief te kommunikeer binne ‘n baie kompiterende en tegnologiese medialandskap. / Inkcazo-bungcali yesisifundo ibigxile ekuqondeni ukuba uMzantsi Africa lo unamaqela amakhulu amabini ezopolitiko, ukutsho, iAfrican National Congress (ANC) kunye ne Democratic Alliance (DA), la maqela asebenzise iwebhusayithi encinane uTwitter, njengenxalenye yezixhobo zonxibelelwano kunyulo loo masipala ngo-2016. Bekwenza oku ngelikhuthaza amaqela ezopolitiko nebango lawo kwimiba yezinto abathi bazithethe kwisithuba sedijithali,kumxholo wendawo zase dolophini. Esi sifundo sisebenzisa imanifesto kunye nothotho lwe tweets zeqela ngalinye, nesenziwe ngokwezigaba ezithathu, sifumanise ukuba nangona iANC kunye ne DA zisebenzise uTwitter njenge qonga lonxibelelwano lwezopolitiko zedijithali (ngokolwimi lwasemzini) ukunxibelelana namaphulo onyulo, iDA izibonakalise amandla kwindawo yokuncokola kwiqonga uTwitter,ngokuthi imiyalezo yayo igxile kwaye itsole. Miyalezo leyo ithe yagxila ngokungafanelekanga kumkhankaso weANC. Ngaxeshanye, imiyalezo yayo yona iDA ibeyeyakhayo, kwaye incedisana nephulo layo kwimiba ephambili kunye nabagqatswa bosodolophu bo masipala abambaxa. Oomasipala abambaxa abathi babenongquzulwano bachongwe yiDA Ekurhuleni, eRhawutini, eTshwane nase Bhayi. Lonto ibangele ukuba bagxininise ekukhokeleni iphulo ledolophu ukuze bavuselele inkxaso ye DA apho okanye bacinezele ukuvela kwe-ANC kwezi ndawo kuphikiswana kakhulu ngazo. Ukongeza, kufumaniseke ukuba iANC kunye neDA zisebenzise uTwitter ngokwendlela ecacileyo nengathanga ngqo kwimeko yobunini bemicimbi yepolitiki ukuze bafumane ibango kunyulo loomasipala lwango 2016. Okokugqibela, esisifundo sigqibele kwisindululo sezinto ezintathu azahlukeneyo kodwa ezidityaniswe yinkqubosikhokelo eqingqiweyo kunxibelelwano lwezopolitiko zedijithali. Ezi zinto zizinto ezisenakho ukusetyenziswa ngamaqela ezopolitiko ukukhuthaza ubunini bemicimbi yezopolitiko ngaphakathi kulungiselelo lonyulo lwedolophu olubhengeziweyo. Ezi zinto- 'ukulungelelanisa nokulawula indlela unyulo luthunyelwe ngayo kusetyeziswa uTwitter', 'kugxilwe' kwimiyalezo yonyulo kunye nokuhlukaniswa kwabaphulaphuli okanye ababukeli njengecebo lokulungisa umyalezo '- xa zisetyenziswa ngazwinye zinokuwanceda amaqela ezopolitiko anxibelelane ngcono kwaye ekugqibeleni ngokuyimpumelelo kakhulu kuxhamlo olunamandla kakhulu kubume beendaba kumhlaba wetekhnoloji (ngokolwimi lwesiNgesi). / Communication Science / D. Litt. et Phil. (Communication)