This study used personal interviews with Turkish female grocery shoppers to determine their shopping behaviors and attitudes. The sample was divided into two groups: deliberate and nondeliberate shoppers. The two groups were then compared in terms of their sociodemographic characteristics, importance placed on patronage motives, purchase location of selected grocery products, and their attitudinal orientations. Results are outlined and implications discussed.

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The decision to patronize a particular store usually starts with a set of characteristics or attributes that consumers consider important. Consumers then use these attributes to make decisions regarding what store or stores can cater to their particular needs. Past retail and marketing studies have identified several consumer-oriented store attributes such as price, quality, variety, discounts, store reputation and their relationship to store patronage, but these studies overlooked how the physical environment affects retail store patronage. In addition, very few studies have addressed the issue of shopping scenarios and how they affect store patronage. The purpose of this study was to examine the influence of selected environmental dimensions on store patronage using specific apparel shopping scenarios. Data were collected using a random sample of women age 18 and over throughout the United States. The final sample consisted of 151 women. Four hypotheses were formulated and tested using factor analysis, cluster analysis, MANOVA, and Chi-square. The hypotheses tested for differences in (a) importance of environmental dimensions relative to three shopping scenarios, (b) importance of environmental dimensions relative to shopping orientations, (c) perceptions of first store choice relative to shopping orientations, and (d) attitude toward first store choice. Results revealed no difference in importance ratings of two environmental dimension factors, Sensory/Layout (Factor 1) and Music/Aesthetics (Factor 2), for three shopping scenarios (i.e., a dress for a formal social gathering, family gathering, work or community activity). Significant differences were found in the importance ratings of the Sensory/Layout and Music Aesthetics dimension factors across shopping orientation clusters. The clusters were named Decisive Apparel Shoppers (Cluster 1), Confident Apparel Shoppers (Cluster 2), Bargain Apparel Shoppers (Cluster 3), and Appearance Conscious Apparel Shoppers. The Bargain Apparel Shoppers had higher mean scores on the environmental factors than the other shopper groups. With regard to first store choice, the department store was chosen most often as first store choice. Furthermore, differences were found in perception of the environment for first store choice across the shopping orientation clusters. No differences were found for the Ventilation/Sensory factor; however, differences were found for the Signs perception factor. Respondents expressed relatively unfavorable attitudes toward their first store choice. However, of those that expressed an unfavorable attitude, several respondents indicated they were likely to visit their first store choice again. / Ph. D.

In this paper we have chosen to study three aspects of the shopping experience online -navigation, product image and product information based on Hasan’s (2016) theory, to examine if, and how, the shopping experience online needs to improve in the fashion retail industry. From eyetracking-observations and qualitative interviews in this study, we identified the customers expectations and perceived problems in the online shoppingexperience. One of our findings show that there is a general agreement that product images have a significant impact on the shopping experience online. Another finding shows that distinctively visible filtering options on the online stores are important for the consumer to find what they are looking for. / För denna uppsats har vi valt att studera kring tre aspekter inom shoppingupplevelsen online -navigering, produktbild och produktbeskrivning, utifrån Hasans (2016) grundmodell för att undersöka om och hur shoppingupplevelsen online behöver förbättras inom modebranschen. Utifrån eyetracking-observationer och kvalitativa intervjuer framkommer vilka förväntningar och upplevda problem som identifieras av konsumenter, för shoppingupplevelsen online. Ett av resultaten visar att det överlag finns en generell överenskommelse för att bland annat produktbilder har en stor inverkan på shoppingupplevelsen online. Ytterligare ett resultat visade att en tydlig presentation av filtreringsmöjligheter på webbshoppar är av betydelse för att konsumenten ska hitta rätt i sin sökning.

Submitted by Manoela Sampaio do Amaral (manoela.sampaio.do.amaral@gmail.com) on 2019-02-26T20:53:30Z No. of bitstreams: 1 MPGC Varejo_TA MSA - R5 26.02.2019FC.pdf: 807156 bytes, checksum: 18f0843049179aee87e25a397ab6a5a2 (MD5) / Approved for entry into archive by Simone de Andrade Lopes Pires (simone.lopes@fgv.br) on 2019-02-26T21:33:44Z (GMT) No. of bitstreams: 1 MPGC Varejo_TA MSA - R5 26.02.2019FC.pdf: 807156 bytes, checksum: 18f0843049179aee87e25a397ab6a5a2 (MD5) / Approved for entry into archive by Jessica Chimatti Martins (jessica.martins@fgv.br) on 2019-02-27T12:50:20Z (GMT) No. of bitstreams: 1 MPGC Varejo_TA MSA - R5 26.02.2019FC.pdf: 807156 bytes, checksum: 18f0843049179aee87e25a397ab6a5a2 (MD5) / Made available in DSpace on 2019-02-27T12:50:20Z (GMT). No. of bitstreams: 1 MPGC Varejo_TA MSA - R5 26.02.2019FC.pdf: 807156 bytes, checksum: 18f0843049179aee87e25a397ab6a5a2 (MD5) Previous issue date: 2018-09-27 / Esse estudo tem como objetivo avaliar, sob a percepção dos executivos da área, como está a evolução e as tendências seguidas pelos shopping centers, para que permaneçam ativos. É importante pois dará informações claras sobre o panorama do setor de shopping centers através de profissionais experientes e atuantes no mercado, que retratarão: o setor de forma geral, e pontos de gestão administrativa importantes para mantê-los competitivos. A metodologia de pesquisa adotada é qualitativa, pois trata-se de um tema cujo resultado obtido é interpretativo, envolve valores, é restrito ao contexto, requer autenticidade e tem o envolvimento do pesquisador. A lógica é indutiva: causalidade a partir de observações, utilização de premissas, analogias e generalizações. Observação, análise, inferência e confirmação/conclusão. A coleta de dados é através de entrevistas presenciais com executivos de gestão de shopping centers; dados esses questionados a partir de perguntas elaboradas de forma indireta. Esses dados serão analisados dando corpo a conclusão final do trabalho. Os principais pontos constatados foram: o setor de shopping center passa por uma transição. Com a chegada da tecnologia e a mudança comportamental do frequentador, o diferencial é a prestação de serviços. Mais formas de comprar tem sido incorporadas ao empreendimento e o entretenimento é a principal fonte de atração. O consumidor é diverso. A ameaça principal é a obsolescência. O maior concorrente é qualquer lazer ou entretenimento que “tire” o frequentador do shopping. O comércio de rua e os próprios shopping centers foram citados timidamente. A gestão do equipamento tem que ser integrativa entre as áreas componentes dela, e há o surgimento do lojista como parceiro. O relacionamento com o lojista ganha espaço e é visto de forma nivelada com o empreendedor. O shopping é parte do cotidiano de seus frequentadores e permanecerá ativo, enquanto se adaptar rapidamente as necessidades de seus frequentadores, no que se refere a conveniência, ambientação, lazer e entretenimento. / This study aims to evaluate, under the perception of the executives of the shopping mall market, how is evolution and the trends followed of this equipment, so that they remain active. It is important because it will give clear information about the panorama of the shopping mall sector through experienced and active professionals in the market, which will portray: the sector in general, the market of regulars and important management points to keep them competitive. The research methodology adopted is qualitative, since it is a subject whose result is interpretive, involves values, is restricted to the context, requires authenticity and has the researcher's involvement. Logic is inductive: causality from observations, use of premises, analogies, and generalizations. Observation, analysis, inference, and confirmation / conclusion. The data collection is through face-to-face interviews with executives of shopping centers; the questions where elaborated in an indirect way. These data will be analyzed giving shape to the final conclusion of the work. The main points observed were: the shopping center undergoes a transition. The technology and the consumer’s behavior changes, much has been modified in level of service provision. More ways to buy have been incorporated into the menu of choices of regulars and entertainment has been the main source of attraction. The consumer is diverse. The main threat is obsolescence. The competitor is all that takes the consumer out of the mall. The street shopping and the shopping malls themselves have been timidly quoted. The management of the equipment must be integrative among the component parts of it, and the shopkeeper appears as a partner in the success of the enterprise. The relationship with the shopkeeper takes space and the same level that the entrepreneur. The mall is part of the daily routine of its customers and will remain consolidated, since it quickly adapts the current and future needs of its customers, in terms of convenience, ambience, leisure and entertainment.

Thesis (M.S.)--Oregon State University, 2009. / Printout. Includes bibliographical references (leaves 93-103). Also available on the World Wide Web.

Thesis (M. Hous. M.)--University of Hong Kong, 1999. / Includes bibliographical references.