This dissertation engages with anthropological debates of the representation of Native peoples in performance through a series of comparative case studies that examine Native North American participation in Wild West shows. Using multi-sited ethnographic and ethnohistorical approaches, it investigates the experiences of some Native performers with the top Wild West shows historically (1885-1930), of three Mohawk families who performed in a variety of spectacles (early 1900s ), and of contemporary performers in Wild West show re-creations at EuroDisney (France) and Buffalo Bill Days (Sheridan, Wyoming, U.S.A). This research focuses on Native performers' perspectives and experiences in order to complicate the picture of exploitation and commercialization in this context. In this dissertation, rather than focusing solely on the production of stereotypes, I trace the extent and various forms of Native agency and expressions of identity through a series of encounters that occur in a Wild West show "contact zone." Drawing on the concept of transculturation, I argue that Native performers adopted and used contact zone encounters as a space to express their opinions or to maintain, express, and/or contest Native identity. I thus elucidate the various forms of agency that Native performers have wielded, whether expressive, communicative, performative, or agency of cultural projects. A "cultural projects" approach to agency considers Native performers own goals and social relationships in addition to the socio-political constraints and power relations that structure their lives. Native performers had their own cultural projects; they actively pursued the opportunities and benefits of working in Wild West shows. I argue that narratives of opportunity, success, and pride found in the employment encounter, in oral histories of Mohawk performers' experiences, and in interviews with contemporary performers, represent agency of cultural projects. Oral histories from Mohawk performers' descendants and their interpretations of the archival record were crucial for revealing and substantiating these alternative perspectives of Native experiences in Wild West shows and spectacles. / Thesis / Doctor of Philosophy (PhD)

No description available.

No description available.

No description available.

It is well known that males dominate politics, both in elected positions and in the media as political pundits (Melber, 2011). Is it the masculine style that is appealing to society? Do popular political pundits (male and female) emulate this masculine style in order to appeal to and persuade their audience? Through a content analysis of the rhetoric of six specified political pundits, it is hypothesized that both males and females are more likely to incorporate masculine styles of rhetoric, and those who display more masculine style traits will be more acceptable to the general audience leading to more airtime and appearances across networks. Through the analysis of the programs' 2013 transcripts, the communicative style of both male and female political pundits of the top five news programs from the big five networks will be studied: ABC's This Week with George Stephanopoulos, CBS's Face the Nation with Bob Schieffer, CNN's State of the Union with Candy Crowley, Fox News Sunday with Chris Wallace, and NBC's Meet the Press with Chuck Todd. / Master of Arts

This essay aims to investigate how gender is constructed, represented, and reproduced in the reality dating shows Hotell Romantik and Love Island Sverige. Additionally, it explores whether generational differences affect these representations. To investigate this, a critical discourse analysis and a comparative analysis of the programs are employed. Theories used include encoding/decoding theory, gender theory, feminist critical theory, and discourse analysis. Fairclough's three-dimensional framework was utilized to analyze two specific themes: the description of the ideal partner and the selection of a partner. The results indicate that while both programs adhere to traditional gender norms, they also challenge them to some extent. Notably, women in both programs take the initial step in partner selection, contrasting with traditional norms. The study also reveals a strong emphasis on physical attributes among participants, a focus present in both shows that cannot be solely explained by age differences. In the comparative analysis, we found both similarities and differences in the programs that could be related to the age of the participants. This study contributes to a deeper understanding of the multifaceted nature of gender representation in reality dating shows, shedding light on their implications for societal perceptions and norms. Our findings reveal that reality dating shows play a crucial role in the construction, representation, and reproduction of gender, simultaneously reinforcing and challenging traditional gender norms.

參加國際展覽是國際行銷重要的方式之一，台灣是以產品外銷為導向，廠商參加國際展覽，邀請現有的國外客戶，也期望主辦單位能協助宣傳和推廣，能開發新的國外買主客戶，努力尋找商機是台灣廠商參加展覽的最大需求。隨著國際化的潮流，國內廠商參加國際展覽有愈來愈多的趨勢，身為展覽的主辦單位，為提昇展覽品質及擴大效益，制定展覽的行銷策略更顯重要。 伴著新科技時代來臨，辦理展覽的傳統方式，可能因時空地的因素，未能完全吸引到國外買主，也有無法掌握的競爭環境，展覽主辦單位必須增加展覽的附加價值，規劃虛擬網路展覽是一個轉型的機會，搭配與實體展覽同時進行，確實來宣傳和提升展覽的效益。 本論文之研究，係以顧客關係管理的觀念來辦理國際專業展覽，為參展的廠商爭取商機，也為參觀的國外買主尋找合適的台灣供應商，在實體展與虛擬網路展中結合，找到新的模式，而提出一套有效地制定國際展覽行銷策略方法的論證，供展覽主辦單位在展覽的辦理過程中加值，也為台灣的參展廠商參考運用。 關鍵字詞：顧客關係管理、國際展覽、行銷策略、網路展覽、實虛整合 / Participating in the international trade shows is one of the important methods of the international marketing. Export is the main trade in Taiwan. In the trade shows, the exhibitors not only invite their foreign customers but also want to look for the trade opportunities of the new foreign buyers whom are invited by the show organizers. With the trend of the globalization, the domestic suppliers participating in the trade shows are getting more and more. It seems that making the new marketing strategies is a promotion turning point. Accompanying the new scientific and technological era, the traditional trade shows could not attract to the foreign buyers. They won’t show up for some unknown reasons, also the unpredictable competition and environment. The show organizers have to find out the additional value of the trade shows. It seems that planning virtual trade shows is the new way to develop. Combine the real and virtual trade shows. The benefit of the trade shows will be improved through the planned advertisement. The purpose of this research is to find out the feasible marketing solution of organizing the international trade shows through the concept of CRM (Customer Relationship Management). Try to get the trade opportunity of the exhibitors. Recommend the proper suppliers to the foreign buyers. It’s the new model to combine of the real trade shows and the virtual trade shows. To get proved and make the efficiency of the international trade shows. Key words: CRM, trade shows, virtual trade shows, marketing strategy

Submitted by SBI Biblioteca Digital (sbi.bibliotecadigital@puc-campinas.edu.br) on 2018-03-20T14:06:16Z No. of bitstreams: 1 AMANDA MARIA ARTIOLI PEZZO.pdf: 5062335 bytes, checksum: f397ef72347205be63fa445431c0e49b (MD5) / Made available in DSpace on 2018-03-20T14:06:16Z (GMT). No. of bitstreams: 1 AMANDA MARIA ARTIOLI PEZZO.pdf: 5062335 bytes, checksum: f397ef72347205be63fa445431c0e49b (MD5) Previous issue date: 2017-12-07 / Under the watch and the reasons of the competitors, this study aimed to investigate and understand the emergence of gastronomic realities in brazilian television, in a scenario considered postmodernity. In this environment, we considered prevailing values such as the culture of spectacle and entertainment in the cultural flows regime, in which competitors throw themselves to the adventure of self-commodification at the capitalist level in which the invisibility is equal to death. For this study a hybrid research model was adopted, combining documentary and bibliographic research followed by interviews with the main players of the process. Being of qualitative nature, the research gathered records and experiences that help us to better reflect on the role of the media - and the competitions promoted by it - in the construction of the subject of postmodernity and in the projection of individual perspectives. For that, the corpus was submitted to a content analysis, where the interpretations revealed the consonance between gastronomic reality shows and the spirit of this era. / Sob o olhar e as raz?es dos competidores, este estudo buscou investigar e compreender a emerg?ncia dos realities gastron?micos na televis?o brasileira, em um cen?rio considerado de p?s-modernidade. Neste ambiente, julgamos prevalecerem valores como a cultura do espet?culo e do entretenimento em regime dos fluxos culturais, no qual os concorrentes se lan?am ? aventura da automercantiliza??o na etapa do capitalismo em que a invisibilidade ? equivalente ? morte. Para este estudo foi adotado um modelo h?brido de investiga??o, que combina as pesquisas documental e bibliogr?fica seguidas da realiza??o de entrevistas com os principais atores do processo. De natureza qualitativa, a pesquisa reuniu registros e relatos de viv?ncias que nos ajudam a melhor refletir sobre o papel da m?dia ? e das competi??es por ela promovidas ? na constru??o do sujeito da p?s-modernidade e na proje??o das perspectivas individuais. Para tanto, o corpus foi submetido a uma an?lise de conte?do, cujas as interpreta??es revelaram a conson?ncia entre os reality shows gastron?micos e o esp?rito desta ?poca.

The purpose of this project is to apply public relations theoretical frameworks and advertising strategies to the public relations campaign for Bangkok Fashion week to increase the number of domestic participants.

Los padres de familia que invierten en la adquisición de servicios para realizar el cumpleaños idóneo de su menor hijo manifiestan tener poco tiempo para organizar el evento, que en muchas situaciones los conlleva a sentir preocupación y estrés. Asimismo, en la actualidad existe poca presencia de empresas que logran integrar diversos servicios como show de entretenimiento, decoración y catering en una misma plataforma digital. El modelo de negocio de PartyMe está embozado para los padres de familia con poco tiempo para la organización del cumpleaños de su menor, que pertenezcan al nivel socioeconómico AB, cuenten con un alto poder adquisitivo, sean modernas y realicen interacciones cibernéticas. La ventaja competitiva de PartyMe es la capacidad de respuesta inmediata sobre las consultas de los usuarios, así como los servicios totalmente diferenciados, verificados y con calidad garantizada. Además, se ofrecerá flexibilidad en pagos donde no sea indispensable el efectivo y con total seguridad. El desarrollo del presente documento consta de dos partes, la primera se refleja la validación del modelo de negocio en base a una investigación cualitativa y la segunda parte mostrará cómo es este negocio financieramente rentable. / "Parents who pay for acquisition of services in order to celebrate the ideal birthday of their youngest son state that they have little time to organize the event, which in many situations leads them to feel worry and stress. Likewise, currently there is little presence of business that manage to integrate various services such as entertainment, decoration and catering shows on the same digital platform. PartyMe's business model is designed for parents with little time to organize their child's birthday, who belong to the socioeconomic level A and B, have high purchasing power, modern and carry out cyber interactions. PartyMe's competitive advantage is the ability to respond immediately to user queries; as well as totally differentiated, verified and guaranteed quality services. In addition, flexibility in payments will be offered where cash is not essential and with total security. The development of this document consists of two parts, the first reflects the validation of the business model based on qualitative research and the second part will show how financially profitable this business is. / Trabajo de investigación