O objetivo geral da pesquisa é estudar os critérios utilizados pelas empresas para a escolha dos projetos de artes cênicas patrocinados via isenção fiscal da Lei Rouanet. O objetivo específico é mostrar como os parâmetros de visibilidade midiática, relação custo-benefício, endomarketing, marketing de relacionamento e de negócios e oportunidades de comunicação com públicos de interesse (funcionários, clientes, consumidores, comunidade de entorno) valorizam atores e diretores consagrados pela mídia em detrimento de autores e diretores e atores desconhecidos da mídia, o que dificulta o acesso das produções teatrais experimentais e de pesquisa aos recursos de renúncia fiscal da Lei Rouanet. A Lei Rouanet foi instituída em um contexto neoliberal do Brasil no qual o Estado transferiu à iniciativa privada a viabilização da produção artística que passa a ser avaliada segundo sua potencialidade de se transformar em mercadoria e conquistar novos consumidores com o objetivo de gerar lucro para as empresas. Entrevistamos representantes de empresas privadas e públicas, diretores de projetos patrocinados e inviabilizados por meio da Lei Rouanet e fizemos um levantamento das peças de teatro patrocinadas no ano de 2011 por meio da renúncia fiscal e concluímos que existe uma concentração de recursos de isenção fiscal em produções da Broadway e em atores e diretores consagrados pela mídia em detrimento de autores e diretores e atores desconhecidos da imprensa. Dessa forma, as grandes empresas beneficiam espetáculos que dão retorno financeiro e de marketing institucional, a cultura do entretenimento que busca divertir e agradar ao \"grande público\". Pesquisa do Ministério da Cultura afirmou que existe uma concentração de 50% dos recursos em apenas 3% dos proponentes. Dessa forma, identificamos o conceito de censura de mercado que age em duas vertentes processuais de censura: na primeira, a restrição à produção artística com assuntos polêmicos impede que significados, valores e sentimentos divergentes da convenção social sejam levados ao público, na segunda, exclui as produções teatrais experimentais e de pesquisa do acesso aos recursos públicos da Lei Rouanet, pois essas expressões artísticas possuem imprevisibilidade de bilheteria, de crítica, público e rendimento. / The overall objective of the research is to study the criteria used by companies to the choice of performing arts projects sponsored via tax exemption of Rouanet Law. The specific objective is to show how the media visibility of parameters, cost-effective, internal marketing, relationship marketing and business opportunities and communication with stakeholders (employees, customers, consumers, surrounding community) value embodied by actors and directors media at the expense of authors and directors and media unknowns, which hinders the access of experimental theater productions and research to fiscal waiver resources Rouanet Law. The Rouanet Law was instituted in a neoliberal context of Brazil in which the State transferred to the private sector the viability of artistic production which happens to be evaluated according to their potential to transform into merchandise and win new customers in order to generate profit for companies. We interviewed representatives of private and public companies, sponsored project managers and made impossible through the Rouanet Law and made a survey of theater plays sponsored in 2011 through tax breaks and concluded that there is a concentration of tax exemption resources in production Broadway actors and directors and consecrated by the media to the detriment of authors and directors and unknown actors of the press. Thus, large companies benefit performances that give financial and institutional marketing return, the entertainment culture that seeks to entertain and please the \"general public\". Research the Ministry of Culture affirmed that there is a concentration of 50% of the resources in only 3% of the proposers. Thus, we identified the concept of market censorship acting on two procedural aspects of censorship: first, the restriction of artistic production with controversial issues prevents meanings, values and divergent feelings of social convention are brought to the public. In the second excludes experimental theater productions and research theater access to public resources of the Rouanet Law, for these artistic expressions have unpredictable box office, critical, audience and revenue.

Le festival n'est pas une activité a-juridique. Cette activité événementielle attractive est encadrée par les pouvoirs publics tant par des mesures de police administrative que dans son occupation du domaine public. Cet événement présentant incontestablement des atouts pour la politique touristique et culturelle d'un territoire est devenu une véritable institution cofinancée par les pouvoirs publics. Oscillant entre mission de service public et simple activité de prestation de services, la question de l'intérêt public local de cette activité est au cœur d'un contentieux émergent devant le juge administratif. Dans le même temps, la valeur du festival tend à se privatiser. L'introduction du mécénat, le recours à certains droits de propriété intellectuelle pour protéger cette valeur (droit des marques pour l'appellation et le droit d'auteur pour la programmation) et le travail des groupes de pression pour obtenir un nouveau droit voisin en faveur des organisateurs de spectacles sont autant d'indices qui illustrent ce mouvement de privatisation. De plus, la tentation d'appropriation des concepts festivaliers incite à proposer une qualification juridique globale pour laquelle la notion de fonds de commerce s'avère adaptée. Enfin, l'application de contrats de franchise ou de partenariat aux festivals constitue des instruments juridiques utiles pour permettre leurs duplications. / A festival is a legal activity. This attractive entertaining event is regulated by the government as well through administrative policies measures as by its occupation of the public domain. This event, undoubtedly providing with potential assets for tourism and cultural policies of a given territory, has become an institution cofinanced by public authorities. Oscillating between public service mission and plain private service provision, the issue of local public interest of this activity is at the heart of an emerging dispute before the administrative law judge. At the same time, the value of the festival tends to become privatized. The introduction of corporate philanthropy and sponsoring, the use of specific intellectual property rights to protect that value (name branding laws for the designation and copyright laws for the programming) and groups lobbying for new laws to protect event organizers are all indicators that illustrate the privatization trend. Moreover, the temptation of appropriation of festival concepts fosters the proposal of a comprehensive legal qualification for which the concept of business is appropriate. Finally, the application of franchise or partnership to the festivals provides legal instruments useful to enable their duplication.

This thesis uncovers and analyses the relationship between forms of talk on British television between 1970-1990, and the uneven transformations in gender politics that occurred in this period, which encompasses both the second wave feminist movement and the rise of neoliberal politics. It presents five historical case studies of talk-based television programmes from across this time period: No Man’s Land (Associated Television/ITV, 1973), Good Afternoon! (Thames Television/ITV, 1971-1984), Pictures of Women: Sexuality (Channel 4, 1984), Watch the Woman (Channel 4, 1985), and Question Time (BBC One, 1979-present). These case studies offer a deliberate selection of television texts that differ according to their institutional contexts; their position in the schedules; their status in existing broadcasting histories; their discursive arrangements; and their modes of address. The thesis seeks to consider how the communicative ethos of television talk has been gendered in three key ways: at the level of production - in the sense of when, how, and why television spaces have been opened up for gendered forms of talk in relationship to wider shifts in gender politics; at the level of the text - in terms of how the discursive arrangements of talk-based programmes have worked to include, exclude, legitimise or disavow women’s voices; and at the level of critical reception - in the sense of how television talk has been evaluated in profoundly gendered terms. The thesis is methodologically innovative because it theorises gendered forms of television talk in relationship to histories of television production, as well as to broader political, cultural and gender histories. It carries out important empirical ‘recovery work’ of hidden women’s television histories through the presentation of original archival research. It also presents theoretical work, which re-evaluates the distinctive communicative ethos of television – or its “sociability” in light of feminist theories of language, gender and power. Moreover, it sheds some historical light on why the institutional parameters of television still delimit the available spaces for women's speech.

In the restaurant industry, some patrons do not honor their reservations, especially on holidays. Grounded in postpositivism and system theories, the purpose of this comparative study was to examine the impact of implementing a credit card payment policy for fine dining restaurants reservations and no shows after implementation of a credit card guarantee policy at a high-end hotel located in the southeast United States. Data were collected from archival records provided by the hotel executives. According to the results of a Wilcoxon Signed Rank test, there was a statistically significant decrease in the number of no shows, p < .001, after the implementation of the credit card guarantee policy. In a paired sample t-test, there was a statistically significant decrease in the number of reservations, p < .001, after implementation of the credit card guarantee policy. The implications for positive social change include the potential to increase understanding of payment policies as they relate to the restaurant industry. Service industry managers can benefit from implementing payment policies that can vary from specific dates, seasons, and type of services. Customers will also benefit by being able to make reservations not originally possible due to demand. The current study adds to service industry knowledge, increasing the understanding of payment policies as they relate to restaurant industry. Conducting a similar study in other service industries in the future may lead to a better understanding of the nature of policies and customers' traits and behaviors.

Cette thèse se propose de parcourir les évolutions scénographiques et techniques des spectacles au temps de Louis XIV. Ce travail divisé en deux parties – la cour et la ville – souhaite rendre compte des différentes transformations du répertoire à machines qui trouvait, depuis la Régence de Mazarin et l’arrivée de Torelli, ses premiers balbutiements. Volontairement pluridisciplinaire, proposant de nouvelles découvertes concernant les évolutions scénographiques et techniques des principaux théâtres de la cour et de la capitale, cette thèse s’affiche comme une synthèse des principaux machinistes du siècle de Louis XIV avec comme singularité la mise en lumière d’un marginalisé de l’historiographie : Alexandre de Rieux, marquis de Sourdéac. / This thesis proposes to through the scenographic and technical evolutions of the shows at the time of Louis XIV. This work divided into two parts - the court and the city - accounts for the various transformations of the repertoire to machines. This work divided into two parts - the court and the city - wishes to account for the various transformations of the repertoire to machines since the Regency of Mazarin and the arrival of Torelli. Multidisciplinary, proposing new archaeological and archival discoveries concerning the scenographic and technical evolutions of the principal theaters of the court and the capital, this thesis wants as a synthesis of the principal machinists of the century of Louis XIV with as singularity the rehabilitation of Alexandre de Rieux, Marquis de Sourdéac.

Les familles et les questions de société qui s’y rapportent occupent une place politiquement et symboliquement importante aux Etats-Unis depuis l’installation des colonies anglaises dans le continent Américain au XVIIe siècle. Elles sont omniprésentes dans les fictions télévisées depuis les débuts de la télévision commerciale américaine, à la fin des années 1940. Aujourd’hui, il est difficile de citer une série qui ne parle pas directement ou indirectement de la famille. Pourtant, elles sont peu nombreuses à en faire leur sujet principal. Dans les années 1950 et 1960, les familles sont déjà le sujet de séries télévisées, que ce soit dans des sitcoms, des soap operas ou des westerns. A partir des années 1970, elles commencent à être l’objet principal de séries dramatiques de prime time : des family dramas. La chercheuse Ella Taylor, dans Prime Time Families, définit le family drama comme « une série dont l’action se passe principalement dans la maison » (« a dramatic series set in the home »). L’observation des évolutions du family drama des années 1970 à nos jours vise à comprendre l’évolution des conceptions de la famille dans l’imaginaire collectif de la société américaine. Cette étude chronologique, divisée en trois époques, analysera la généalogie du genre du family drama. La première période commence en 1972, le début de la diffusion de la série The Waltons (CBS, 1972-1981) et se termine en 1983, soit à la fin de la diffusion de Little House on the Prairie (NBC, 1974-1983). La deuxième période commence en 1978, avec le début de la diffusion de Dallas (CBS, 1978-1991) et se termine en 1993, soit à la fin de la diffusion de Knots Landing (CBS, 1979-1993). La troisième période s’est ouverte en 1994, avec le début de la diffusion de Party of Five (Fox, 1994-2000) et se termine en 2015 avec Parenthood (NBC, 2010-2015). / Families have occupied a politically and symbolically important place in the United States since the settlement of the English colonies in the American continent in the seventeenth century. They have been ubiquitous in TV drama since the early days of American commercial television in the late 1940s. Today, it is hard to find a television series that does not speak directly or indirectly about family. Yet, only few make them their main subject. In the 1950s and 1960s, families were already the subject of television programs, whether in sitcoms, soap operas or westerns. From the 1970s, they began to be the main focus of prime-time drama shows: family drama was born. The researcher Ella Taylor, in Prime Time Families, defines the family drama as "a dramatic series set in the home". The observation of evolutions of the family drama from the 1970s to now aims at understanding the evolution of the perceptions of the family in the collective imagination of American society. This chronological study, divided into three eras, analyzes the genealogy of the family drama as a genre. The first period began in 1972, with the beginning of the broadcast of The Waltons (CBS, 1972-1981) and ended in 1983, at the end of the broadcast of Little House on the Prairie (NBC, 1974-1983). The second period begins in 1978, with the start of the Dallas broadcast (CBS, 1978-1991) and ends in 1993, at the end of the broadcast of Knots Landing (CBS, 1979-1993). The third period began in 1994 with the launch of the release of Party of Five (Fox, 1994-2000) and ends in 2015 with Parenthood (NBC, 2010-2015).

Thesis (Ph. D.)--Ohio State University, 2006. / Available online via OhioLINK's ETD Center; full text release delayed at author's request until 2009 Jun 15

電視談話性節目的製播，在台灣的媒體生態圈，儼然成為主流，播出時間與影響力大幅提升，各種類型談話性節目順應而生，其中探討財經議題的談話性節目近年來受到觀眾歡迎且廣泛討論，由於學術界探討談話性節目均以政治議題做為主要的訴求，少有研究針對財經議題來深入了解，本研究以財經談話性節目為主要的研究背景，給有意投入此領域之人員有效掌握財經談話性節目之關鍵要素。 本研究取用財經談話性節目實務運作所含蓋之元素，進行基本要素之整理、歸納，並分析財經談話性節目相對應之指標，採用修正式德菲法，整合連結性高之專家、學者與從業人員，取得專家們一致認可之關鍵要素，並透過因素分析來擬定財經談話性節目的關鍵要素為何。其中包含： 壹、 來賓專長區隔 貳、 題材緊扣社會脈動 參、 主持人具場控能力 肆、 時段安排適切 伍、 主持風格明確 / Production and broadcasting television talk shows Taiwan’s media ecosystem , has become mainstream, significantly enhance the broadcast time and influence,adapt to all types of talk shows conform born , which examines issues of Finance talk shows in recent years by the audience and widely discussed , as talk shows are in academia discuss political issues as the main demands of the few studies to gain insight for Finance issues , this study Finance talk shows as the main research background , to intentionally put into this area of Finance personnel to effectively grasp the key elements of talk shows . This study was drawn elements Finance talk shows practical operation of the covers , the basic elements of the sort , summarize, and analyze the Finance talk shows the corresponding indicators used to repair a formal Delphi method , the integration of high connectivity experts, academics and practitioners, to obtain the key elements of the experts unanimously approved , and through factor analysis to develop what are the key elements of Finance talk shows. Which contains: 1.The guest specialty segmente 2.Closely linked to the pulse of the subject matter 3.Host a field control capability 4.Appropriate arrangements for air time 5.Clear TV host style

International evidence demonstrates that Small, Medium and Micro-Enterprises (SMMEs) play a critical role in the growth and stimulation of developed and developing country economies. Within the South African context, the National Framework for Local Economic Development (LED) aims to support the development of sustainable local economies through integrated government action. This Framework will ensure that SMMEs have an element of support from a local government perspective. With greater responsibility being allocated to local government, interrogating what local authorities could do to support SMMEs is important. The dissertation reflects on the eThekwini Municipality’s approach to this issue by focusing on the support of small enterprises through business linkages, and assesses the role played by Small Business Fairs in this regard. The primary empirical component of the research examines the effectiveness of the municipality’s flagship SMME support initiative – the annual SMME Fair. Over 160 small businesses were surveyed. The survey found in general that the stallholders felt the Fair was beneficial. Apart from the usual problems related to the organization of the Fair, the exhibitors also identified a number of weaknesses that hinted at the municipality’s strategic approach. Much of the frustrations of the respondents were linked to not receiving direct benefits from the SMME Fair in relation to business contacts and increased sales and it is argued that the municipality should explore further the benefits of business linkages. The role of local government in stimulating SMME Fairs to establish suitable business linkages with the big businesses may assist in addressing this major weakness that was identified. The SMME Fair has the potential to provide an ideal platform SMMEs from which to create business linkages. / Thesis (M.Dev.Studies)-University of KwaZulu-Natal, Durban, 2010.

Thesis (M.A.)--Miami University, Dept. of Communication, 2007. / Title from first page of PDF document. Includes bibliographical references (p. 69-71).