<p>All around the world companies spend huge amounts of money on sponsorship, and during the past decades sponsorship has experienced a significant growth, and is also predicted to play an even more significant part as a marketing tool in the future. However, previous research on sponsorship has in general emphasized its effects on individuals. Therefore, the purpose of this dissertation is to explore sponsorship’s effect on business relation development, and in particular to study its effect on business to business relation development.</p><p> </p><p>This dissertation has an abductive research approach and an exploratory research design which is useful in this sparse investigated subject. Furthermore, to be able to thoroughly explore the subject and be adaptable, the primary data is collected using a case study with qualitative interviews in a semi-structured manner.</p><p> </p><p>The findings indicate sponsorship to affect trust, sincerity, and reputation in the business to business relation development, and also assess commitment and credibility to some extent be affected by sponsorship. However, the findings are only a minor contribution to this uninvestigated field, which needs further investigation. Suggestion for future research could be to do a similar investigation on a larger scale, and with a bigger sample.</p><p> </p><p>Since sponsorship is a growing and complex phenomenon, and this dissertation is limited to how sponsorship affects business to business relation development, the findings can be of interest for companies active in the business to business sphere. Hence, marketers may benefit from the knowledge of how to implement appropriate sponsorship programs, in order to increase the number of relations and to gain competitive advantage.</p>

All around the world companies spend huge amounts of money on sponsorship, and during the past decades sponsorship has experienced a significant growth, and is also predicted to play an even more significant part as a marketing tool in the future. However, previous research on sponsorship has in general emphasized its effects on individuals. Therefore, the purpose of this dissertation is to explore sponsorship’s effect on business relation development, and in particular to study its effect on business to business relation development.   This dissertation has an abductive research approach and an exploratory research design which is useful in this sparse investigated subject. Furthermore, to be able to thoroughly explore the subject and be adaptable, the primary data is collected using a case study with qualitative interviews in a semi-structured manner.   The findings indicate sponsorship to affect trust, sincerity, and reputation in the business to business relation development, and also assess commitment and credibility to some extent be affected by sponsorship. However, the findings are only a minor contribution to this uninvestigated field, which needs further investigation. Suggestion for future research could be to do a similar investigation on a larger scale, and with a bigger sample.   Since sponsorship is a growing and complex phenomenon, and this dissertation is limited to how sponsorship affects business to business relation development, the findings can be of interest for companies active in the business to business sphere. Hence, marketers may benefit from the knowledge of how to implement appropriate sponsorship programs, in order to increase the number of relations and to gain competitive advantage.

The Apple TV+ sports comedy Ted Lasso has been a hit among fans, who flock to the show and its positive messages. The show offers a refreshing tone, one that promotes positivity and optimism even when faced with the reality of a cynical world. By using the analytical perspective of metamodernism to understand its popularity, scholars and fans alike can gain a deeper understanding of core message of the show, which mimics the oscillation between the cynical and the sincere. Fundamental scholars in the emerging study of metamodernism, such as Robin Van Den Akker, Timotheus Vermeulen, and Alison Gibbons will be examined further in this paper to define metamodernism and see how it can be used to gain deeper meaning from Ted Lasso. Metamodernism will then be used to further examine how masculinity operates within the show. Scholars Robert Hanke, Lynn C. Spangler, and Amanda D. Lotz will be used to establish the scholarship that already surrounds the subject of men in television. Ted Lasso showcases competing notions of masculinity in a balance that will be called the "metamodern masculine" in this paper. This masculinity mimics the traits seen within metamodernism and represents a progressive masculinity, one that balances the hegemonic and new masculinities discussed by the scholars. The themes of the show, when examined using metamodernism, point to a hopeful future, falling in line with a pattern of emerging media and speaking to a need for hope among audiences and society.

Workplace arrogance has emerged as a research focus area for many industrial-organizational psychologists. Employees who demonstrate arrogance tend to demonstrate poor job performance, executive failure and poor overall organizational success. The present study investigates arrogance measured by the Workplace Arrogance Scale (WARS: Johnson et al., 2010) in relation to the Honesty Humility facet of the HEXACO Personality Index-Revised (HEXACO PI-R: LEE & Ashton, 2004). A total of 273 participants completed the WARS and HEXACO PI-R Honesty-Humility Facet of the HEXACO. Results show significant, strong negative correlations between the Honesty-Humility subfacets and the overall Honesty Humility facet score with the WARS scores. These findings indicate that workers high in arrogance lack important honesty-humility characteristics. Once we fully understand the complex mixture of personality traits that make up workplace arrogance, we can begin to screen for it in the hiring process and develop ways to better address it in the workplace.

Pour camoufler son passé, dissimuler ses relations adultères, un inceste consenti avec son père et des mensonges peu avouables, les « morceaux choisis » qu’Anaïs Nin livre au lecteur comme son Journal, à partir de 1966, s’affranchissent de toute fidélité aux manuscrits. Le journal posthume, dit « non expurgé » et basé sur les transcriptions dactylographiées que la diariste réalisait de ses journaux, n’est pas non plus exempt de réécritures et d’amendements conséquents. Parmi les quelque cent dix volumes d’un journal manuscrit protéiforme, cette étude tente de mettre au jour ce qui reste, mais surtout ce qui s’ajoute et remet en cause l’appellation de « journal ». Tentant de saisir un moi sans cesse en fuite, la diariste compose sa vie dont l’imaginaire, même dans les manuscrits, fait pleinement partie. Au sein d’un corpus imposant consulté à UCLA et à l’université de Northwestern, cette étude se concentre sur la période du début du Journal (par opposition au Journal de Jeunesse) jusqu’à la publication par Nin de The Winter of Artifice (1939 et 1942), fictionnalisation de sa vie à une époque où publier le journal est inenvisageable. Ce recueil est aussi une tentative de maîtrise d’une œuvre achevée afin de vaincre l’éternel conflit du journal avec le temps et celui de la femme avec son père. Comparer les manuscrits de ces fictions, lues et corrigées par Henry Miller, les journaux manuscrits, les journaux publiés de façon anthume et posthume permet de saisir l’enjeu des réécritures, de l’autocensure ainsi que la démarche créative de Nin qui relève de mises en scène que la diariste légitime plus tard en s’appropriant les principes psychanalytiques d’Otto Rank. / To camouflage her past, dissemble about her adulterous affairs, and conceal consensual incest with her father and a lifetime of brazen lies, the « selected pieces » that Anaïs Nin offers to readers as her Diary, as of 1966, bear only a tangential relationship to the manuscripts. Even the so-called unexpurgated diary, published posthumously and based on the typescripts that Nin made of her diaries, contains significant revisions and emendations. Among the hundred and ten-odd volumes of a protean, handwritten diary, this study brings to the fore what remains, but also what was added, leading us to question whether the resulting document can truly be called a « diary ». In attempting to capture her ever-elusive self, Nin composed her life, and even in the manuscripts, the imaginary played a great part in that process. From a vast corpus examined at UCLA and Northwestern university, this study focuses on the period from the beginning of The Diary (as distinct from The Early Diary), till Nin publishes The Winter of Artifice (1939, and 1942), a fictionalization of her life at a time when publishing the diary was impossible. This piece is also an attempt to deal with—and, Nin hoped, vanquish—the lingering conflict of the diary with time and that of the woman with her father. Comparing the drafts of this work, revised by Henry Miller, with the handwritten diaries and the anthumously and posthumously published versions enables us to fully seize the extent of Nin’s rewriting and self-censorship, as well as the scope of a creative approach which amounts to many stagings of the self that the diarist would later legitimatize by making Otto Rank’s psychoanalytical principles her own.

This dissertation chronicles the discourse of sincerity in state published Soviet Russian literature and criticism from Stalin’s death in 1953 to 1970. It presents a means of reading sincerity as a literary device in fiction and poetry that corresponds to an understanding of sincerity as rhetoric. This view holds that sincerity is a socially determined effect of language and affect. As such, the dissertation begins by analyzing the valences of sincerity during the Thaw, exploring them in connection with writers of the Village Prose and Youth Prose movements as well as in the poetry of Evgenii Evtushenko. From this survey of different literary trends, a general framework of a shift from an essentialist to a performative conception of sincerity in Russian official literature is presented. This dissertation argues that there was a gradual process which saw authoritative discourse and a discourse of sincerity exist in tension with each other in the early Thaw before performativity seeped into sincerity rhetoric in the Youth Prose of the early ‘60s. An awareness of sincerity as rhetorical or performative language flourished in postmodernist literature and late Soviet underground art, creating a mode that was self-conscious of the impossibility of essential sincerity while still seeking a way to be sincere.

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With society's growing concern of the environmental impact that consumerism has today, consumers are more aware than ever of how their consumption habits affect their surroundings. This study is based on the consumer's journey of choosing products based on their environmental impact and the complications of it. The study will examine a subsection of Greenwashing, called Executional Greenwashing, that is used to subconsciously communicate messages about greenery towards the consumer, inferring their decision making. The goal of the research is to provide an understanding of how consumers react to Fast-Moving Consumer Goods advertisements containing Executional Greenwashing elements and what factors influence their reaction. The study uses primary and secondary data together with conducted interviews to examine how the use of Executional Greenwashing affects consumers' emotions towards advertisements containing these elements. The findings reveal how knowledge and expertise are the main factors to influence how consumers react to Executionally Greenwashed advertisement. The study also provides a conceptual model based on the findings to explain what emotions are affected in consumers. Consumers and researchers can use these findings to gain a further understanding of the effects of Executional Greenwashing and continue upon this research to achieve a complete understanding.

The present study covers the causes of victory and defeat in the light of chapter eight of the Holy Qur'an. It has been prompted by the current situation facing Muslims in many parts of the world, which is characterized by despair, reversals and loss, This study is thus reflexive in nature. In order to obtain a satisfactory response to this predicament, the relevant text in addition to several of its commentaries were scrutinized. The latter search remained unsatisfactory since their focus of inquiry was merely exegetical and failed to reveal any didactic element, which is crucial for obtaining guidance. This work has successfully managed to deduce this aspect from the text which amplifies the importance of extensive sacrifice for gaining glory. / Religious Studies and Arabic / M.A. (Islamic studies)

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