The aim of this thesis is to study social responsibility and find out what responsibilities the graphic designer may have and what they can do using their skill set as a designer to contribute in helping to better their community. Social responsibility needs to be addressed more within the design field. It needs to be introduced and taught to students at an early stage of their education, so as they fully understand the power and influence that their creations will have over society, and the role this plays in materialism, overconsumption and our modern day consumer-culture. Change needs to be made within graphic design and the urgency for this grows more and more for each day that passes. The graphic designer needs to critically reflect over the purpose of their work and answer the question of whom it stands to serve: their audience or consumer-culture. They need to move away from the creation of artificial needs and the promotion of unnecessary products, and move towards the creation of more useful and lasting communication that contributes to society.

The final qualifying work examined the theoretical foundations of social project activities and the role of socially useful activities in state youth policy. The factors influencing the motivation for the involvement of high school students were also identified. The empirical basis of the study consisted of semi-structured interviews with teachers and a survey of high school students in grades 8-11 of comprehensive schools in Yekaterinburg. / В ВКР были рассмотрены теоретические основы социально-проектной деятельности и роль общественно-полезной деятельности в государственной молодежной политике. Также были выделены факторы, влияющие на мотивацию вовлечения старшеклассников. Эмпирическую базу исследования составили полуструктурированные интервью с педагогами и опрос старшеклассников 8-11 классов общеобразовательных школ города Екатеринбурга.

Prologue is a health information system developed for underserved communities in Bihar, India. It is aimed at helping people living in poverty and with low literacy to take the right steps to manage their and their family’s health. Bihar suffers from one of the worst healthcare records in the country. This is as much due to the lack of access to the right information as it is due to the economic condition of the region. The inaccessibility of information is aggravated by the complex social set up in these communities, for e.g. women aren’t allowed to leave their homes and community has the strongest influence on an individual’s decision making. To make sure that right information permeates even to the most inaccessible user groups, especially women and to uplift community’s awareness as a whole, two different communication channels were designed-an interactive radio show and a public installation.

O envelhecimento populacional é hoje um fenômeno observado mundialmente. Dentre as preocupações em oferecer qualidade de vida a essa crescente população, destaca-se a necessidade de ambientes de moradia mais adequados às necessidades dos idosos. Nesse contexto, as Instituições de Longa Permanência para Idosos (ILPIs), constituem uma importante alternativa de habitação para idosos em condições de vulnerabilidade social. A legislação brasileira tem avançado no sentido de exigir a qualificação dos ambientes físicos dessas instituições, estando, porém, ainda muito limitada ao estabelecimento de normas técnicas para as edificações que as abrigam. As áreas externas ou espaços abertos, apesar da sua importância para a qualidade de vida do idoso, permanecem pouco atendidos pela legislação vigente e quase inexplorados no âmbito das pesquisas envolvendo o ambiente construído. Observa-se também, na pesquisa em ambiente construído, pouca articulação com as contribuições teóricas dos estudos sobre o envelhecimento humano, as quais podem auxiliar na compreensão das necessidades desse grupo de usuários sobre seus ambientes físicos. Esta pesquisa se dedica, portanto, a investigar o tema dos espaços abertos junto às ILPIs, a fim de contribuir para melhor informar a pesquisa e a prática voltadas à qualificação das instituições desta natureza. Foca-se o processo de planejamento como um meio para produção de espaços abertos mais congruentes com as necessidades do usuário idoso, através da articulação com o referencial teórico dos estudos sobre o envelhecimento. Com o objetivo de gerar subsídios para o processo de planejamento nesse sentido, foi realizada uma pesquisa-ação em uma ILPI localizada no município de Porto Alegre - RS, a qual foi composta de três ciclos: O primeiro ciclo consistiu na preparação do pesquisador para trabalhar com o tema do envelhecimento humano e na estruturação de um grupo interdisciplinar de pesquisadores que apoiaram a pesquisa em seus procedimentos reflexivo e prático. O segundo e terceiro ciclo corresponderam, respectivamente, à adaptação e à aplicação do conceito de design social ao planejamento dos espaços abertos dessa instituição. Esse conceito, proposto como uma ligação entre o planejamento do ambiente construído e as ciências comportamentais, pressupõe o envolvimento direto dos usuários no processo de projeto a fim de produzir ambientes mais congruentes com suas necessidades. No segundo ciclo, estudou-se a adaptação de diferentes métodos de coleta de dados e técnicas de envolvimento dos usuários relacionados ao conceito de design social. A análise dos dados desse ciclo resultaram na proposição de um método participativo de planejamento adaptado à realidade das ILPIs. O último ciclo consistiu na aplicação do método proposto para o planejamento dos espaços abertos da ILPI participante da pesquisa. Ao término desse ciclo, foi realizada a avaliação da pesquisa pelos seus participantes. Os resultados da pesquisa apontam o planejamento de espaços abertos de ILPIs, através da aplicação do conceito de design social, como uma estratégia que pode melhorar as relações dos idosos com os ambientes institucionais, ao atuar positivamente tanto na dimensão ambiental quando na dimensão pessoal dessa relação. / An aging population is now a worldwide phenomenon. Outstanding among the concerns in offering quality of life to this growing population is the need for living environments that are more appropriate to the needs of the elderly. In this context, the Long Term Stay Institutions for the Elderly (ILPIs - Instituições de Longa Permanência para Idosos) are an important alternative for housing elderly people in a situation of social vulnerability. Brazilian legislation has advanced in requiring the physical qualification of these institutions, but it is still mainly limited to the technical standards for the buildings that house these facilities. Despite their importance for the quality of life of the aged the outdoor areas or open spaces are not taken into account much by current legislation, and are almost unexplored within the scope of research involving the built environment. In the research on the constructed environment, little articulation is found with the theoretical contributions of studies on human aging, which might help understand the needs of this group of users regarding their physical environments. This research is therefore dedicated to investigating the subject of open spaces at ILPIs, in order to inform research and practice for the qualification of this kind of institution. The planning process is looked at as a means to produce open spaces that are more congruent with the need of the elderly user, by articulating with the theoretical referents of studies on aging. In order to generate further information for the planning process, action-research was performed at an ILPI in the municipality of Porto Alegre - RS, consisting of three cycles: The first cycle consisted of preparing the researcher to work on the topic of human aging and in structuring an interdisciplinary group of researchers who supported the reflexive and practical procedures of the study. The second and third cycle corresponded, respectively, to the adaptation and implementation of the concept of social design to planning the open spaces of this institution. This concept, proposed as a connection between planning the constructed environment and behavioral sciences, presupposes the direct involvement of users in the project processes, in order to produce environments that are more appropriate to their needs. During the second cycle, the adaptation of different methods of data collection and techniques to involve the users was studied, involving the concept of social design. Analysis of the data of this cycle led to proposing a participatory planning method adapted to the realities of the ILPIs. The last cycle consisted in applying the method proposed to planning the open spaces at the ILPI that participated in the study. At the end of this cycle the research was evaluated by the participants. The results of the study indicate planning the open spaces of ILPIs by applying the concept of social design as a strategy that could improve relations between the elderly and the institutional environments, acting positively both on the environmental dimension and on the personal dimension of this relationship.

O envelhecimento populacional é hoje um fenômeno observado mundialmente. Dentre as preocupações em oferecer qualidade de vida a essa crescente população, destaca-se a necessidade de ambientes de moradia mais adequados às necessidades dos idosos. Nesse contexto, as Instituições de Longa Permanência para Idosos (ILPIs), constituem uma importante alternativa de habitação para idosos em condições de vulnerabilidade social. A legislação brasileira tem avançado no sentido de exigir a qualificação dos ambientes físicos dessas instituições, estando, porém, ainda muito limitada ao estabelecimento de normas técnicas para as edificações que as abrigam. As áreas externas ou espaços abertos, apesar da sua importância para a qualidade de vida do idoso, permanecem pouco atendidos pela legislação vigente e quase inexplorados no âmbito das pesquisas envolvendo o ambiente construído. Observa-se também, na pesquisa em ambiente construído, pouca articulação com as contribuições teóricas dos estudos sobre o envelhecimento humano, as quais podem auxiliar na compreensão das necessidades desse grupo de usuários sobre seus ambientes físicos. Esta pesquisa se dedica, portanto, a investigar o tema dos espaços abertos junto às ILPIs, a fim de contribuir para melhor informar a pesquisa e a prática voltadas à qualificação das instituições desta natureza. Foca-se o processo de planejamento como um meio para produção de espaços abertos mais congruentes com as necessidades do usuário idoso, através da articulação com o referencial teórico dos estudos sobre o envelhecimento. Com o objetivo de gerar subsídios para o processo de planejamento nesse sentido, foi realizada uma pesquisa-ação em uma ILPI localizada no município de Porto Alegre - RS, a qual foi composta de três ciclos: O primeiro ciclo consistiu na preparação do pesquisador para trabalhar com o tema do envelhecimento humano e na estruturação de um grupo interdisciplinar de pesquisadores que apoiaram a pesquisa em seus procedimentos reflexivo e prático. O segundo e terceiro ciclo corresponderam, respectivamente, à adaptação e à aplicação do conceito de design social ao planejamento dos espaços abertos dessa instituição. Esse conceito, proposto como uma ligação entre o planejamento do ambiente construído e as ciências comportamentais, pressupõe o envolvimento direto dos usuários no processo de projeto a fim de produzir ambientes mais congruentes com suas necessidades. No segundo ciclo, estudou-se a adaptação de diferentes métodos de coleta de dados e técnicas de envolvimento dos usuários relacionados ao conceito de design social. A análise dos dados desse ciclo resultaram na proposição de um método participativo de planejamento adaptado à realidade das ILPIs. O último ciclo consistiu na aplicação do método proposto para o planejamento dos espaços abertos da ILPI participante da pesquisa. Ao término desse ciclo, foi realizada a avaliação da pesquisa pelos seus participantes. Os resultados da pesquisa apontam o planejamento de espaços abertos de ILPIs, através da aplicação do conceito de design social, como uma estratégia que pode melhorar as relações dos idosos com os ambientes institucionais, ao atuar positivamente tanto na dimensão ambiental quando na dimensão pessoal dessa relação. / An aging population is now a worldwide phenomenon. Outstanding among the concerns in offering quality of life to this growing population is the need for living environments that are more appropriate to the needs of the elderly. In this context, the Long Term Stay Institutions for the Elderly (ILPIs - Instituições de Longa Permanência para Idosos) are an important alternative for housing elderly people in a situation of social vulnerability. Brazilian legislation has advanced in requiring the physical qualification of these institutions, but it is still mainly limited to the technical standards for the buildings that house these facilities. Despite their importance for the quality of life of the aged the outdoor areas or open spaces are not taken into account much by current legislation, and are almost unexplored within the scope of research involving the built environment. In the research on the constructed environment, little articulation is found with the theoretical contributions of studies on human aging, which might help understand the needs of this group of users regarding their physical environments. This research is therefore dedicated to investigating the subject of open spaces at ILPIs, in order to inform research and practice for the qualification of this kind of institution. The planning process is looked at as a means to produce open spaces that are more congruent with the need of the elderly user, by articulating with the theoretical referents of studies on aging. In order to generate further information for the planning process, action-research was performed at an ILPI in the municipality of Porto Alegre - RS, consisting of three cycles: The first cycle consisted of preparing the researcher to work on the topic of human aging and in structuring an interdisciplinary group of researchers who supported the reflexive and practical procedures of the study. The second and third cycle corresponded, respectively, to the adaptation and implementation of the concept of social design to planning the open spaces of this institution. This concept, proposed as a connection between planning the constructed environment and behavioral sciences, presupposes the direct involvement of users in the project processes, in order to produce environments that are more appropriate to their needs. During the second cycle, the adaptation of different methods of data collection and techniques to involve the users was studied, involving the concept of social design. Analysis of the data of this cycle led to proposing a participatory planning method adapted to the realities of the ILPIs. The last cycle consisted in applying the method proposed to planning the open spaces at the ILPI that participated in the study. At the end of this cycle the research was evaluated by the participants. The results of the study indicate planning the open spaces of ILPIs by applying the concept of social design as a strategy that could improve relations between the elderly and the institutional environments, acting positively both on the environmental dimension and on the personal dimension of this relationship.

O envelhecimento populacional é hoje um fenômeno observado mundialmente. Dentre as preocupações em oferecer qualidade de vida a essa crescente população, destaca-se a necessidade de ambientes de moradia mais adequados às necessidades dos idosos. Nesse contexto, as Instituições de Longa Permanência para Idosos (ILPIs), constituem uma importante alternativa de habitação para idosos em condições de vulnerabilidade social. A legislação brasileira tem avançado no sentido de exigir a qualificação dos ambientes físicos dessas instituições, estando, porém, ainda muito limitada ao estabelecimento de normas técnicas para as edificações que as abrigam. As áreas externas ou espaços abertos, apesar da sua importância para a qualidade de vida do idoso, permanecem pouco atendidos pela legislação vigente e quase inexplorados no âmbito das pesquisas envolvendo o ambiente construído. Observa-se também, na pesquisa em ambiente construído, pouca articulação com as contribuições teóricas dos estudos sobre o envelhecimento humano, as quais podem auxiliar na compreensão das necessidades desse grupo de usuários sobre seus ambientes físicos. Esta pesquisa se dedica, portanto, a investigar o tema dos espaços abertos junto às ILPIs, a fim de contribuir para melhor informar a pesquisa e a prática voltadas à qualificação das instituições desta natureza. Foca-se o processo de planejamento como um meio para produção de espaços abertos mais congruentes com as necessidades do usuário idoso, através da articulação com o referencial teórico dos estudos sobre o envelhecimento. Com o objetivo de gerar subsídios para o processo de planejamento nesse sentido, foi realizada uma pesquisa-ação em uma ILPI localizada no município de Porto Alegre - RS, a qual foi composta de três ciclos: O primeiro ciclo consistiu na preparação do pesquisador para trabalhar com o tema do envelhecimento humano e na estruturação de um grupo interdisciplinar de pesquisadores que apoiaram a pesquisa em seus procedimentos reflexivo e prático. O segundo e terceiro ciclo corresponderam, respectivamente, à adaptação e à aplicação do conceito de design social ao planejamento dos espaços abertos dessa instituição. Esse conceito, proposto como uma ligação entre o planejamento do ambiente construído e as ciências comportamentais, pressupõe o envolvimento direto dos usuários no processo de projeto a fim de produzir ambientes mais congruentes com suas necessidades. No segundo ciclo, estudou-se a adaptação de diferentes métodos de coleta de dados e técnicas de envolvimento dos usuários relacionados ao conceito de design social. A análise dos dados desse ciclo resultaram na proposição de um método participativo de planejamento adaptado à realidade das ILPIs. O último ciclo consistiu na aplicação do método proposto para o planejamento dos espaços abertos da ILPI participante da pesquisa. Ao término desse ciclo, foi realizada a avaliação da pesquisa pelos seus participantes. Os resultados da pesquisa apontam o planejamento de espaços abertos de ILPIs, através da aplicação do conceito de design social, como uma estratégia que pode melhorar as relações dos idosos com os ambientes institucionais, ao atuar positivamente tanto na dimensão ambiental quando na dimensão pessoal dessa relação. / An aging population is now a worldwide phenomenon. Outstanding among the concerns in offering quality of life to this growing population is the need for living environments that are more appropriate to the needs of the elderly. In this context, the Long Term Stay Institutions for the Elderly (ILPIs - Instituições de Longa Permanência para Idosos) are an important alternative for housing elderly people in a situation of social vulnerability. Brazilian legislation has advanced in requiring the physical qualification of these institutions, but it is still mainly limited to the technical standards for the buildings that house these facilities. Despite their importance for the quality of life of the aged the outdoor areas or open spaces are not taken into account much by current legislation, and are almost unexplored within the scope of research involving the built environment. In the research on the constructed environment, little articulation is found with the theoretical contributions of studies on human aging, which might help understand the needs of this group of users regarding their physical environments. This research is therefore dedicated to investigating the subject of open spaces at ILPIs, in order to inform research and practice for the qualification of this kind of institution. The planning process is looked at as a means to produce open spaces that are more congruent with the need of the elderly user, by articulating with the theoretical referents of studies on aging. In order to generate further information for the planning process, action-research was performed at an ILPI in the municipality of Porto Alegre - RS, consisting of three cycles: The first cycle consisted of preparing the researcher to work on the topic of human aging and in structuring an interdisciplinary group of researchers who supported the reflexive and practical procedures of the study. The second and third cycle corresponded, respectively, to the adaptation and implementation of the concept of social design to planning the open spaces of this institution. This concept, proposed as a connection between planning the constructed environment and behavioral sciences, presupposes the direct involvement of users in the project processes, in order to produce environments that are more appropriate to their needs. During the second cycle, the adaptation of different methods of data collection and techniques to involve the users was studied, involving the concept of social design. Analysis of the data of this cycle led to proposing a participatory planning method adapted to the realities of the ILPIs. The last cycle consisted in applying the method proposed to planning the open spaces at the ILPI that participated in the study. At the end of this cycle the research was evaluated by the participants. The results of the study indicate planning the open spaces of ILPIs by applying the concept of social design as a strategy that could improve relations between the elderly and the institutional environments, acting positively both on the environmental dimension and on the personal dimension of this relationship.

Mémoire en recherche-projet / L’intimidation à l’école est une problématique qui a principalement été abordée dans le domaine de la psychologie. Plusieurs programmes de lutte en sont issus, mais des études démontrent leur faible efficacité (Smith et al., 2004, Limber, 2011) et invitent les interventions futures à s’intéresser à des aspects plus généraux portant notamment sur le climat scolaire. Le design étant un processus écologique (Findeli, 2015), l’idée de s’interroger sur le climat scolaire nous a semblé particulièrement porteuse. Ainsi, la recherche-projet suivante a pour objectif de désindividualiser la problématique de l’intimidation à l’école en s’intéressant à l’affordance (Chemero, 2003) prosociale de l’environnement scolaire. Nous posons l’hypothèse que l’intimidation à l’école est un problème environnemental et nous cherchons à comprendre comment l’affordance peut s’avérer un concept pertinent pour les designers, afin de traiter de telles problématiques sociales. Les hypothèses de concepts que nous proposons amènent des pistes de solutions inédites à la problématique de l’intimidation à l’école. Celles-ci modifient les dispositions antisociales du milieu scolaire en offrant de nouvelles possibilités qui encouragent les comportements prosociaux. Ces modifications démontrent la pertinence pour le champ du design d’opter pour un regard écologique axé sur les possibilités. Nous suggérons d’ailleurs une façon de faire, notamment en utilisant le récit ethnographique afin de saisir les dispositions du milieu, puis les scénarios d’usage afin de démontrer l’expérience amenée par les nouvelles possibilités. Finalement, à la lumière de cette étude, nous posons l’hypothèse qu’il est essentiel de considérer la qualité de l’expérience offerte par ces nouvelles possibilités afin de maximiser les chances de réalisation d’une disposition. Penser l’expérience d’usage est l’expertise des designers, ce faisant, il s’agirait d’une démonstration supplémentaire de l’intérêt d’impliquer les designers dans les sphères sociales et des politiques publiques, afin d’amener les citoyens à adopter les changements de société visant le bien commun. / Bullying at school is an important problem that has mostly been addressed in the field of psychology. Several prevention programs have stemmed from it but studies demonstrate low efficiency (Smith et al., 2004, Limber, 2011) and suggest that future interventions consider broader issues like school climat. Design is an ecological process (Findeli, 2015), thereby the idea of questioning school climate seemed particularly interesting. The following research-project uses a holistic approach to the problem of bullying at school by focusing on the affordance of a pro-social school environment. We hypothesize that bullying at school is partly an environmental problem and we seek to understand how the theory of affordances can be a relevant basis for designers looking to address this social issue. The concepts that we offer suggest new solutions to the problem of bullying at school. They aim to modify antisocial dispositions within school environments by offering new opportunities that encourage pro-social behaviour. These modifications demonstrate that opting for an ecological vision based on possibilities is relevant to the field of design. We also suggest a way to apply this vision, which includes using ethnographic narratives to capture the situation’s dispositions and using scenarios to demonstrate the experience brought by new possibilities. Finally, in light of this study, we hypothesized that the quality of the experience offered by these new possibilities is of utmost importance to maximize the chances of individuals adopting them. Refining the user’s experience is a designer’s expertise and doing so is a further demonstration of the relevance of involving designers in rethinking our public and social spaces for the common good.

Varje år slänger svensken 74 kilo mat per person. För att förstå vad och varför vi slänger mat gick jag igenom vad ett hyreshus slänger i soprummet. Bland den slängda maten kunde jag se att de boende äter mycket ägg och tillsammans med de boende bestämde vi oss för att dem skulle testa att bli hönsägare. I mitt designarbete har jag designat ett modulärt hönshus och ett driftsystem för att de boende i hyreshuset tillsammans ska ta hand om höns och ge sina matrester till hönorna. Jag har undersökt vad de boende behöver för skapa gemenskap kring huset och på bäst sätt sköta driften. Med insikter från denna prototyp designade ytterligare ett modulärt hönshus, denna gång matas hönsen på Konstfack med Konstfacks restaurangs matrester. Jag kallar projektet ”The urban hens” och vill med detta projekt skapa en social mötesplats och verka för en mer cirkulär matekonomi som kan öka förståelse för matens värde.

El presente trabajo aborda el rol de agencia del diseñador gráfico a través de tres casos donde se ha trabajado con la comunidad y planteado determinadas metodologías para desarrollar el discurso visual en el objetivo de cada proyecto. Se parte de la hipótesis que el vínculo del diseñador gráfico con su comunidad y la identificación de una metodología con involucramiento social posibilita su impacto como agente de cambio social. La investigación está diseñada a partir de la revisión de fuentes bibliográficas, análisis de las respectivas piezas gráficas y las entrevistas a los/las diseñadores/as que los llevan a cabo. Los principales resultados indican que el trabajo que el diseñador realiza con la comunidad y materializa en su producción visual parte de la aplicación de dinámicas participativas donde se revela una metodología y discurso visual específico. Por tanto, se concluye que el impacto del rol del diseñador/a gráfico/a como agente de cambio en su comunidad tiene distintos alcances de acuerdo a su respuesta frente a un objetivo específico, que se centra en su acción discursiva y visual a un nivel comunicacional, o de un objetivo integral, en el cual la metodología del diseñador intenta sustentabilizar a la comunidad, encaminarla y capacitarla para su autogestión. / This work addresses the agency role of the graphic designer through three cases where the community has worked and proposed certain methodologies to develop the visual discourse in the objective of each project. It is based on the hypothesis that the graphic designer's link with his community and the identification of a methodology with social involvement enables his impact as an agent of social change. The research is designed from the review of bibliographic sources, analysis of the respective graphic pieces and interviews with the designers who carry them out. The main results indicate that the work that the designer carries out with the community and materializes in her visual production starts from the application of participatory dynamics, where a specific visual methodology and discourse is revealed. Therefore, it is concluded that the impact of the role of the graphic designer as an agent of change in their community has different scopes according to their response to a specific objective, which focuses on their discursive and visual action at a level communicational, or an integral objective, in which the designer's methodology tries to sustain the community, direct it and train it for its self-management. / Trabajo de investigación

This is a project-based thesis focusing on the investigation of topics related to human newborns and the factors found in their surrounding environment that need to be assessed so as to provide them with a feeling comfort. The objective is to boost their emotional development by the means of light in a close relation to sound so as to provide them with a type of intelligence allowing them to normally interact within a society during their adult life, reassuring social equality and eliminating potential social exclusion due to unexpected behaviours. After researching topics to have a better understanding of the newborn baby and its enclosing environment, a luminaire design solution -functioning with a reactive scheme performed with integrated sound sensors- provided further results to the main topic investigation. The conceptual scheme for the product development was inspired by the connection between the newborn and their life-giver, closely linked to the cross-modality of sensory development before and after birth. Additional results were obtained with light measurement assessments and a parent survey targeting both the intended light quality subjective evaluations and the marketing strength of the designed product. This survey was used -along with other means- as a design evaluation tool at the final stage of the design process. Potential further improvements as well as considerations for a distinct spatial application are discussed in the final part of the thesis. The sustainability aspect covered within this degree project is closely linked to good physical and mental health aspects, clean energy use and efficiency achieved by the integration of input sound sensors and controls, and conscious production and consumption by the proposal of low global footprint materials for the luminaire design. In the conclusions, an overall summary of the thesis outcomes is presented and further research is proposed regarding both the main topic investigation as well as a greater user category that can be related to the light metric assessments that were carried out for this research.