Embarrassmet is a very common emotion but usually hard to express, which plays a very important role in social encounter. There are many reasons why people feel embarrassed, like being criticized, making a fool of oneself, performaning inferior to self or other people¡¦s expectation, and so on. The social encounter attribute in service marketing not only is the basic condition for embarrassment but also fits the Social Impact Theory. However, most studies on embarrassment dedicated their attention to personal psychology and social encounter; few of them are about product buying behavior. Therefore this study would verify the impact of embarrassment in service encounter, test how the severity of embarrassing event and numbers of others on site influent consumers¡¦ emotional and behavioral reaction. Besides, researcher puts social comparison theory and consumer pre-consumption mood into the study to verify the impact of consumers¡¦ original mood and others¡¦ relevance to consumers¡¦ percepted embarrassment and behavioral reaction. The research material in Experiment 1 is a story about shopping in a clothe counter in department store. Reseracher finds out that the severity of embarrassing event (the criticism from counter sales representative) and numbers of others on site have different impact on perceived embarrassment. The negative emotion arised from embarrassment mediates their behavioral reaction; the stronger the negative emotion, the stronger ther leaving intention and negative word of mouth are. In Experiment 2, researcher verifies that consumers¡¦ pre-consumption mood and others¡¦ relevance moderate the impact of embarrassment to consumers¡¦emotional and behavioral reaction. The major contribution of this study is that we put ¡§embarrassment¡¨ as the leading role of this study and prove that one¡¦s mood and other customers on site have impact on service encounter. In the end of this article, researcher provides managerial implication, research restriction, and the future research directions.

No description available.

No description available.

Titel: Är hållbarhet lönsamt? – En undersökning av cirkulära orsakssamband mellan hållbarhetsprestationer och lönsamhet Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Clara Lundell och Jenny Olofsson Handledare: Jan Svanberg Datum: 2018 – januari Syfte: Hundratals forskare har studerat om ett företags engagemang i Corporate Social Responsibility (CSR) har positiv inverkan på dess lönsamhet, den finansiella prestationen (FP). CSR är inget kvantitativt mått och därför används begreppet Corporate Social Performance (CSP). De tidigare studierna har resulterat i varierande utfall och för att tydliggöra relationen mellan CSP och FP har ett fåtal forskare även undersökt FP:s effekt på CSP, vilket genererar en dubbelriktad relation. För att en gång för alla kunna förklara relationen mellan CSP och FP samt urskilja existensen av eventuellt dubbelriktade relationer mellan dem har vi delat in CSP i de tre dimensionerna miljö, den sociala dimensionen och företagsstyrning. Vi undersöker sedan om det existerar en god cirkel mellan dessa dimensioner och FP. Metod: Studien antar en positivistisk forskningsfilosofi med en hypotetisk-deduktiv ansats. Tidsperspektivet består av en longitudinell design som genomförts med data över tio år på 546 bolag över hela världen. Studien är enbart baserad på data av sekundär art och variablernas information har inhämtats från databasen Thomson Reuters Datastream. Datan har analyserats i de två statistikprogrammen SPSS och Stata. Resultat & slutsats: Resultatet ger bevis för att det existerar en positiv dubbelriktad relation mellan total CSP och FP samt mellan CSP-dimensionen företagsstyrning och FP. Företag som har en hög nivå av FP väljer att spendera mer på CSP, CSP-investeringar som i sin tur genererar högre nivå av FP, det existerar en god cirkel. CSP-dimensionen miljö och den sociala CSP-dimensionen visar negativa dubbelriktade relationer med FP. Examensarbetets bidrag: Studien ger bevis för att den positiva cirkeln mellan total CSP och FP tycks erhållas enbart genom CSP-dimensionen företagsstyrning. De andra två CSP-dimensionerna genererar negativa dubbelriktade relationer. Resultatet bidrar med värdefull teoretisk information avseende varför tidigare studier visat olika resultat för relationen mellan CSP och FP, men också praktiska bevis för hur CSP ska implementeras för att bli lönsam. Förslag till fortsatt forskning: Ett förslag till fortsatt forskning är att använda förmedlande variabler för att urskilja orsakssamband, att det verkligen är ökade CSP-aktiviteter som leder till ökat FP. Eftersom studien inte kan generaliseras till mindre bolag är ett andra förslag till framtida forskning att genomföra en liknande studie på sådana bolag. Vidare föreslår vi att en liknande studie genomförs men med en tidsförskjutning mellan variablerna för CSP-dimensionerna och FP för att se om ett annat resultat erhålls. / Title: Is sustainability profitable? – An examination of circular causation between sustainability performance and profitability. Level: Student thesis, final assignment for Bachelor Degree in Business Administration Author: Clara Lundell and Jenny Olofsson Supervisor: Jan Svanberg Date:  2018 – january Aim: Hundreds of scientists have studied companies commitment in Corporate Social Responsibility (CSR), if it has any positive effect on its profitability, the financial performance (FP). CSR is not a quantitative measure, and therefore the term Corporate Social Performance (CSP) is used. Previous studies have varying outcomes and to clarify the relationship between CSP and FP, a few researchers have also investigated FPs effect on CSP, which generates a bidirectional relationship between them. To explain the relationship between CSP and FP once and for all and to distinguish the existence of potentially bidirectional relationships between them, we have divided CSP into the three dimensions of environment, the social dimension and corporate governance. We then examine if a good circle between these dimensions and FP exists. Method: The study assumes a positivistic research philosophy with a hypothetical-deductible approach. The time perspective consists of a longitudinal design, implemented with ten-year data of 546 companies worldwide. The study is only based on data of secondary art and the variables information have been collected from the database Thomson Reuters Datastream. The data have been analyzed in two statistical programmes called SPSS and Stata. Result & Conclusions: The result gives evidence that positive bidirectional relationships between total CSP and FP, and CSP for corporate governance and FP, exists. Companies whom have a high level of FP choose to spend more money on CSP, CSP-investments in turn generates higher levels of FP, a good circle exists. The CSP dimension environment and the social CSP dimension show negative bidirectional relationships with FP. Contribution of the thesis: The study that we have done gives evidence that the entire positive circle between the total measure of CSP and FP appears to be obtained only through the CSP dimension corporate governance. This is when the other two CSP dimensions generated negative bidirectional relationships. The result gives valuable theoretical information as to why earlier studies have different results for the relationship between CSP and FP, but also practical evidence of how CSP should be implemented to become profitable. Suggestions for further research: One suggestion for further research is to use intermediary variables to separate causation and that it really is the increased CSP-activities that leads to increased FP. The study cannot be generalized to smaller companies, therefore a second proposal for future research is to do a similar study but on data obtained from these. Furthermore, we suggest that a similar study is made with a time-lag between the CSP dimensions and FP to see if it shows different results.

No description available.

在現今多工、多角色而多刺激的工作環境中，人與人因為頻繁的接觸，使得部屬的情緒問題及其影響愈來愈受到組織所重視，其中，主管情緒協助扮演的角色舉足輕重，如何透過主管的行為影響部屬，進而影響整個組織，對管理意涵而言尤其重要。立基於過去情緒協助研究的認知概念，並以資源保存理論的觀點為基礎，本研究探討主管情緒協助的行為層面的內涵與分類，是如何保存與增加部屬的個人資源，而透過資源的變動，對部屬的主觀幸福感與工作疲勞狀況所產生的影響，另外，根據廣義的社會衝擊理論，試圖理解部屬權力距離傾向可能扮演的調節角色。本研究將採問卷調查法施測，第一階段共回收226份問卷，第二階段發放給226位第一階段的填答者，共回收線上問卷152份，因此，共回收有效線上問卷152份，有效回收率約為67%，研究結果顯示，在高部屬權力距離傾向調節的情況下，主管情緒協助會降低個人資源，使其主觀幸福感降低、工作疲勞上升，而在低部屬權力距離傾向調節的情況下，主管情緒協助會提升個人資源，使其主觀幸福感上升、工作疲勞降低。最後，本研究針對研究結果進行討論，並對理論貢獻、實務意涵、研究限制，以及未來研究方向加以闡述。 / The working environments nowadays are multi-work, multi-role and multi-stimulation. The emotion issue of employees is held in high regard today for organizations since people get in touch with each other more frequently. Among them, supervisors’ emotion helping plays an important role in this situation. Moreover, how supervisors’ behaviors affect subordinates, followed by the impact on organization is crucial when it comes to leadership. Based on pervious cognitive knowledge of emotion helping related studies and conservation of resources theory, the main focus of this research is to examine whether supervisors’ emotion helping behaviors are associated with personal resources and the distinctive mediating mechanisms that may explain subordinates’ subjective well being and work fatigue, as well as the classification of emotion helping behaviors. Furthermore, understanding the moderating role of power distance orientation according to broad social impact theory. This study is conducted by questionnaire survey and received 152 replies from subordinates. The results indicated that personal resources mediated the relationship between emotion helping – subjective well-being and emotion helping – work fatigue while subordinate power distance orientation play a moderated role between emotion helping and personal resources. This study contributing to the implications for organizational researches and managerial practices. Furthermore, limitation and future direction were being discussed at the end of this paper.