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The aim of this study is to explore how three Swedish media outlets adhere to mass media logic and social media logic in articles on their websites and the corresponding Facebook posts on their Facebook pages. The media outlets are SVT (Sveriges Television), Dagens Nyheter and Expressen. They represent a public service broadcaster, a daily newspaper and a tabloid in a Swedish context. The samples of the study consists of the headlines and leads of the articles and the text in the corresponding Facebook posts. The articles and the corresponding Facebook posts cover the news event of the Russian invasion of Ukraine on the 24th of February 2022. The samples are analysed with the method of critical discourse analysis and the theoretical frameworks of mass media logic and social media logic. The main findings of this study are that the samples adhered to the mass media logic elements of coverage of events, staging experts and media personalities; and the social media logic elements relating to connectivity. The further implications of this study may be that media as an institution is impacted by social media platforms, such as Facebook, and that news distributed on Facebook is adapted to the platform. The findings of this study are an example of how media outlets in Sweden adhere to mass media logic and social media logic, when covering a news event in articles on their websites which they share on their Facebook pages.

Journalism has “always been shaped by technology” (Pavlik, 2000, p.229). Social media could be seen as a technology of today, when news consumption is changing and 31% of the population worldwide are using Facebook and other social media platforms for news (Newman, 2020). Moreover, fewer pay for news (Medieakademin, 2021). Therefore, it is a challenge for news media outlets to adapt to the changing news consumption patterns, as well as they lose advertisers to Big Tech (Facht & Ohlsson, 2021). Furthermore, the credibility for Swedish news media brands is decreasing (Medieakademin, 2021). Here comes the question about the strategies that Swedish news media outlets should use in order to keep their brand credibility in times of social media. Sixteen scientists within media, communication, marketing and brand management were interviewed for this master thesis. Among the conclusions drawn are; the journalistic quality and principles such as objectivity and impartiality should go first; a new innovative business model should be found; social media has changed the landscape for traditional news media outlets; social media algorithms might have increased hostile media effects. / Journalistiken har alltid påverkats av teknologin (Pavlik, 2000, p.229). Det är sociala medier som kan ses som “dagens teknologi”. Samtidigt ändras mönster för hur man konsumerar nyheterna, och 31% av världens befolkning använder Facebook och andra sociala medier för nyhetsläsning (Newman, 2020). Dessutom är det färre som betalar för nyheterna år för år (Medieakademin, 2021). Därför blir det en utmaning för nyhetsmedier att anpassa sig till de nya mönster samtidigt som de tappar i reklamintäkter, och annonsörerna går över till de stora techbolagen (Facht & Ohlsson, 2021). Därtill har förtroende för medierna de senaste tio åren minskat (Medieakademin, 2021), och här kommer frågan om hur ska svenska nyhetsmedier bete sig i en tid av sociala medier. För den här studien har sexton forskare inom media, kommunikation, marknadsföring och varumärke intervjuats. Enligt de slutsatser som dras, ska nyhetsmedierna satsa på kvalitativt innehåll; följa de journalistiska principerna; försöka hitta en ny affärsmodell; sociala medier har förändrat medielandskapet; algoritmer på sociala medier kan ha förstärkt hostile media effect.

We live in an increasingly globalized and digitized world where young people spend significant time on social media. This brings both opportunities and challenges. This paper explores, through a scoping review, how social media literacy can be used as a strategy to address these challenges. Research on social media literacy is synthesized and analyzed from a didactic perspective to better understand how social media literacy relates to various dimensions of social studies education. The result highlights several reasons why teachers should integrate social media literacy into their teaching and identifies specific skills that young people need to navigate and interact on social media platforms safely and responsibly. Additionally, the literature´s perspectives on methods for teaching social media literacy and evaluating learning and teaching are presented. Based on this, a number of practical suggestions are discussed for how social media literacy can be integrated into social studies education.

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Social media is becoming an increasingly studied phenomenon in recent years, with a rise in users and the wide variety of content. Political socialization covers mass media and social media, though it only discusses the implications of how attitudes are developed from media forms. While politics and political content occur on different social media platforms, the literature and research of this subject is lacking. Life-altering events can work to change one's political outlook, where motherhood, traumatic experiences, and first-time experiences can affect political opinions. Converging the two together, with specific groups on social media platforms discussing politics, will help to expand the knowledge of how politics and social media work with one another. This study seeks to examine first-year teachers and teachers on social media platforms, the types of content they post, the types of political content they post, and how they work to discuss political topics. I scraped different first-year teacher posts on social media platforms, coded the posts into different categories, and analyzed the trends in these posts. Then I take these first-year teacher posts and compare them with Florida teachers in the same context. This will help to understand how each of these groups vary from another in discussions of political content. With these findings working to expand the previous knowledge of how political socialization is within social media, how different teachers discuss political content, and the types of possible interactions work to socialize children in schools.

This research examines the political potential of the children of the Islamic Revolution, Iran's youth. Consisting of those between the ages of fifteen and twenty-nine. this demographic represents 66% of Iran's current population. This large proportion of Iran's population was born after the founding of the Islamic republic of Iran in 1979. Consequently, much of Iran's youth have little connection with the Islamic Revolution, especially when compared to those currently in power in Iran. However, population size and disconnect with the Revolution are not the only factors that contribute to the political potential of Iran's youth. This research hopes to further support the claim that Iran's youth is a demographic of great political potential by thoroughly investigating youth counter-culture, youth discontent, and the impact of modern technologies within Iran. The objective of examining these factors is to provide evidence that much of Iran's youth are in the ideal position to act politically. Thus, by examining these variables, support will be provided to the claim that Iran's youth possess great political potential within Iran.

Gen Z is a considerably politically active generation. However, Gen Z differs from previous generations in their methodology, campaigning for change through both in person and digital activism. While both forms of activism are effective in their own way, digital poses a unique challenge. When people can be activists from the comfort of their phone, they become “slacktivists”. People whose activism does not contribute to any significant action outside of the internet (Serup Christensen). Through interviews and focus groups, my documentary explores how Gen Z participates in activism, and what that means for the future of activism. After these discussions, I have concluded that Gen Z occupies a spectrum, with some people maintaining strong ties to traditional, community-based activism, some people being both activist and slacktivist, and those who remain as passive bystanders. While social media has the potential to support real, effective action, an over-reliance creates a too-comfortable, uninformed bystander population.

This dissertation explores how social media engagement can shape political content on social media by shaping incentives, stimulating content creation, and steering algorithmic curation. Across three papers, I reconcile interdisciplinary findings with the unique attributes of political content. My first paper presents an analytical framework for understanding how consumer interests and algorithmic sorting influence the types of content produced on social media platforms. Building off of a Downsian framework, I model two producers who adjust the content they create in order to maximize their reach, given the production point of their competitor. Unlike typical Downsian models, social media engagement can come both from preferences being very close to content, or very far, what I term concordant and discordant engagement, respectively. I show that polarization of content production can occur with a sufficient prevalence of discordant engagement, even without polarization in the population or producer preferences. I support this finding through interviews with content creators, including media staffers for Members of Congress. In my second paper, I investigate how engagement signals affect the production of comments and original posts, in both political and non-political subreddits. I conduct a series of field experiments on Reddit, contrasting both commenting and posting behaviors. I find that Reddit Awards seem to incentivize increased comments for new users, but do little to move veteran Redditors. I find weak evidence for a relationship in the opposite direction for individuals who post, rather than comment. These results suggest that engagement can affect certain types of original content production, including political content. However, posting and commenting are different behaviors that appear to have distinct relationships with engagement and user tenure. My third paper presents two TikTok experiments designed to highlight how algorithms respond to engagement signals. Again, my aim is to highlight how political content is treated. I conduct an algorithmic audit to show how engagement signals can alter initial recommendations. I find that effect sizes are conditional on the topic of interest, noting that engagement with political content appears to trigger relatively high rate of related recommendations. I support these audit results with a lab experiment, examining how initial engagement signals persist over time. I observe algorithmic behavior over 40 minutes of browsing by treatment-blind users. I find that political recommendations persist for treated accounts, even after significant browsing time. I also present preliminary results for algorithmic effects on user attitudes and experiences.

Die externe Unternehmenskommunikation über das Medium Corporate Blog stellt einen relevanten, aber zu Teilen noch recht unerforschten Bereich der Social Media Kommunikation dar. Um eine gelingende Unternehmenskommunikation über Corporate Blogs zu fördern und eine Reflexionsbasis für die Kommunikationsverantwortlichen bereitzustellen, wird in der Arbeit die Forschungsfrage gestellt: „Wie gestaltet sich der Managementprozess externer Unternehmenskommunikation über Corporate Blogs, aus der Sicht der beteiligten Unternehmensakteure?“. Das Forschungsziel liegt in einer qualitativen, facettenreichen Rekonstruktion des Managementprozesses, aus Sicht der beteiligten Unternehmensakteure. Die Beschreibung der sozialen Praxis soll es ermöglichen, den Prozess in seiner Funktionsweise und seinen interdependenten Beziehungen zwischen Struktur und Handlung zu verstehen. Im Rahmen von 22 Fallstudien konnte der Prozess rekonstruiert und durch die Ausführungen der Unternehmensakteure erklärt werden. Die Ergebnisse zeigen, dass die Prozessphasen variabel und situationsspezifisch ablaufen und gestaltet werden müssen. Insbesondere die Gestaltung der Faktoren Aufmerksamkeit, Veröffentlichungsintervall und die Kommunikationskultur des Unternehmens sind elementar, um den Prozess zum Gelingen zu führen.