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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
81

Samhälleliga tidspreferenser : En stated preference-studie med ansatsen att undersöka individers renatidspreferenser / Societal time preferences : A stated preference study with the objective to investigate individuals’pure time preferences

Bilén, David, Österlund, Jacob January 2015 (has links)
Bakgrund: För att ge vägledning till hur samhället skall värdera nutida effekter gentemotframtida, exempelvis att rädda liv eller fördela samhälleliga investeringar, har ekonomergenomfört stated preference-studier med syfte att undersöka individers samhälleligatidspreferenser. Studiernas resultat har producerat en stor variation kring hur individervärderar framtida utfall jämfört med nutida. Resultaten har dock tolkats som att individer,även om tidspreferenserna varierar i storlek, värderar framtida utfall lägre än nutida. ShaneFrederick genomförde 1999 en studie, som Frederick benämnde som ett ”robusthetstest” avden dittills använda metodiken, där han i motsats till tidigare studier inte bara erbjödrespondenterna ett nutida utfall jämfört med ett framtida, utan även erbjöd respondenternaolika sekventiella fördelningar över tid. Resultaten kontrasterade tydligt tidigare studiersresultat, respondenterna föredrog exempelvis att rädda liv fördelat på tre generationer iställetför endast i deras egen – vilket indikerade att respondenterna hade negativa tidspreferenser!Inga uppföljningsstudier har därefter genomförts.Syfte: Att undersöka individers samhälleliga tidspreferenser när de erbjuds sekventiellafördelningar över tid.Metod: Två enkätundersökningar genomfördes vid Linköpings universitet. Respondenternaställdes inför olika sekventiella fördelningar för räddandet av liv och samhälleligaupprustningar, såväl i ett intra- som ett intergenerationsperspektiv.Slutsats: Vi finner ej stöd för att en majoritet av individerna värderar framtida samhälleligaupprustningar eller att rädda framtida liv, lägre än nutida. Vi finner heller ej stöd för attindividers tidspreferenser endast innefattar en preferens för den tidshorisontella absolutafördelningen (nutid gentemot framtid). I både ett intra- och ett intergenerationsperspektivföredrog den största andelen av respondenterna en jämn fördelning över tid. I ettintragenerationsperspektiv, där vi erbjöd individerna olika sekventiella fördelningar över tid,påverkades respondenternas val av den relativa fördelningen över tid. Alla resultatuppvisades för både räddandet av liv och samhälleliga upprustningar. / Background: To give guidance for societal policy decisions on how to value future effectscompared to present, economists have used stated preference methodology to measureindividuals’ societal time preferences. The results have produced a great variety in the size ofindividuals’ time preferences, but have in general at least concluded that individuals valuefuture effects less then present. Shane Frederick performed in 1999 what he called a “test ofrobustness” of the methodology used in previous studies. Instead of just offering individualsto choose from an outcome today towards an outcome x years from now, he also offeredrespondents outcomes sequentially spread out across time. The results contradicted those ofprevious studies. For example 80% of the respondents preferred to save 300 lives across 3generations instead of 300 in their own – which implied negative time preferences! Nofurther follow up studies have been performed.Objective: Investigate individuals’ societal time preferences, when they are offeredsequential outcomes over time.Methodology: Two questionnaires where handed out at Linköpings university. Therespondents where offered different sequential outcomes over time for saving lives and whenpublic investments should occur, in as well an intra- as an intergenerational perspective.Conclusion: Our findings do not indicate that a majority of the individuals value savingfuture lives less then present lives, or that they value future public investments less thenfuture investments. Neither do they indicate that individuals’ societal time preferences onlyincorporate the absolute time horizontal aspect. In both an intra- and an intergenerationalperspective the largest fraction of the individuals preferred an equal distribution over time. Inan intragenerational perspective, where we offered individuals different sequentialdistributions, the individuals choice where affected by the relative distribution over time. Allfindings where present both for saving lives and public investments.
82

Societal culture and managerial decision making : the Brazilians and the English : an international comparison of the making and implementing of strategic decisions in organizations

Oliveira, Carlos Alberto Arruda de January 1992 (has links)
Many features of the making of major managerial decisions have been covered by research - complexity, politicality, innovations, and so forth. Yet one - to which all others may be subject - remains almost untouched by research. It is the effects of societal culture on the way managers from different nations make, and implement, such decisions. This study compares the effects of a New World Latin dominated culture with those of an Old World Anglo-Saxon dominated culture, namely in Brazil and England respectively. It arises from the proposition that decision making, as well as other managerial practices, must be shaped by the cultures of the societies of which senior executives are part, in ways of which they themselves may be unaware. Methodologically, in response to the criticisms of earlier research which often attributed managerial and organizational differences to culture without direct evidence for that, this study began by composing portrayals of both cultures. The purpose of the portraits was to enable predictions of culturally affected elements in decision making, prior to empirical investigation. Data was collected by interview on twenty Brazilian and twenty English decisions in sixteen Brazilian and seventeen English organizations, ranging through a variety of manufacturing and service industries as well as universities. The examination of the results confirmed most of the predicted cultural characteristics. Differences although small on each variable were remarkably consistent across all variables. Brazilian strategic decision making was found to be dominated by a clique around the chief executive, who make fast decisions in a process strongly based on the social relationships between the participants. This style of decision making leads, in Brazil, to very informal processes, with little or no delays and, relatively speaking, less search for information. English decisions were found to be more consultative with more interests being involved in different stages of the process. Decisions in this country were characterized by caution and conservatism with some tendency to postpone decisions. Methodologically, the value of the prior conceptualization and description of societal culture is demonstrated since this gives meaning to the extensive differences found in all aspects of decision making. Theoretically, an attempt is made to elucidate the interconnectedness of societal culture and managerial behaviour.
83

Stakeholder participation to improve societal acceptance for mega projects. : A case study of the forum for the coal-power plant “Datteln 4” project

Jäger, Tassilo, Zakharova, Anna January 2014 (has links)
The aim of this thesis is to evaluate how stakeholder participation should be implemented to improve societal acceptance for mega projects. Thereby societal acceptance is seen as a major contributor to project success in this context and involving society in decision-making and two-way dialogue is recognized as the most  effective to achieve this. Based on this research area, a theoretical framework was proposed for the mega project context including prerequisite, process and outcome criteria for stakeholder participation. In this sense, a critical realist ontology stance was assumed to develop the knowledge base and the research was carried out with a qualitative, deductive approach. The case of the coal-power plant “Datteln 4” project and its stakeholder participation forum were used as a unit of analysis for evaluating the proposed framework. From the case, data was collected from interviews with participants as well as forum documents and then analyzed using the template analysis. Based on this evidence, the proposed theoretical framework was adapted to a new case-based framework. The research had three objectives at the outset which were fulfilled in the discussion of the data findings. For the first of these, it was shown that the general link of stakeholder participation and societal acceptance is applicable to the mega project context. A second major finding was that the theoretical framework proposed in literature is relevant, however only to a certain extent. Contextual challenges pertaining to mega projects such as the nature of conflict, long duration and stakeholder positions, however, require more attention to these criteria. Lastly, the necessary further developments for the new case-based framework were discussed including that for mega projects underlying issues of transparency, expectations, power and atmosphere must constantly be considered in stakeholder participation. In conclusion, a stakeholder participation framework is presented that matches the context of mega projects and their need for societal acceptance. Therefore this thesis developed the theoretical knowledge on this underexplored area of project management, and for practitioners it offers criteria to consider during stakeholder participation in mega projects.
84

Wide-Area Measurement Application and Power System Dynamics

Chen, Lang 01 December 2011 (has links)
Frequency monitoring network (FNET) is a GPS-synchronized distribution-level phasor measurement system. It is a powerful synchronized monitoring network for large-area power systems that provides significant information and data for power system situational awareness, real time and post-event analysis, and other important aspects of bulk systems. This work explored FNET measurements and utilized them for different applications and power system analysis. An island system was built and validated with FNET measurements to study the stability of the OTEC integration. FNET measurements were also used to validate a large system model like the U.S. Eastern Interconnection. It tries to match the simulation result and frequency measurement of a real event by adjusting the simulation model. The system model is tuned with the combination of different impact factors for different confirmed actual events, and some general rules and specific tuning quantities were concluded from the model validation process. This work also investigated the behavior of the power system frequency during large-scale, synchronous societal events, like the World Cup, Super Bowl and Royal Wedding. It is apparent that large groups of people engaging in the same event at roughly the same time can have significant impacts on the power grid frequency. The systematic analysis of the accumulating and statistical FNET frequency data presents an incisive point of view on the power grid frequency behavior during such events. To better understanding of system events recorded by FNET, a visualization tool was developed to visualize major events that occurred in the North American power grid. The measurement plot combined with the geographical contour map provides intuitive visualization of the event. Finally, the EI system was simplified and clustered into four groups based on FNET measurements and simulation results of generator trip cases. The generation and load capacity of each cluster was calculated based on the clustering result and simulation model, and a flow diagram of this simplified EI system was demonstrated with clusters and power flow between them.
85

Investigating the relationship between consumer societal knowledge and the purchase of socially-conscious products: Testing the assumptions of the societal marketing concept

Mulcahy, Natasha January 2005 (has links)
Societal marketing - marketing based on socially or environmentally conscious attributes, has for many years been considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met expectations - prompting marketing researchers to re-examine the assumptions underpinning the societal marketing theory. One such assumption is that, given consumer concern for environmental and social issues, there is a positive, significant relationship between consumer societal knowledge and the purchase of socially-conscious products. However, the few studies which have examined this relationship have failed to provide consistent results, and thus the nature of the relationship remains unclear. It is argued within this thesis that the equivocation of results may have been a methodological artefact, as investigations often used general rather than specific measures and excluded moderating variables from their theoretical models. Adopting a mixed-method approach, this study first used qualitative interviews to identify moderating variables which may impact the relationship between the knowledge and purchase. The identified potential moderating variables were then incorporated into quantitative, survey research which was used to examine the nature of the relationship between consumer societal knowledge and the purchase of socially-conscious products. The study found that the relationship between the variables is both positive and significant, but weak. The results revealed that one contextual variable, Health, moderated the relationship between knowledge and purchase. The results also suggest the more traditional product attribute of price remains the most significant predictor of purchase - far greater than the consumers' societal knowledge.
86

Towards a new philosophy of engineering: structuring the complex problems from the sustainability discourse

Hector, Donald Charles Alexander January 2008 (has links)
Doctor of Philosophy (PhD) / Revised work with minor emendations approved by supervisor. / This dissertation considers three broad issues which emerge from the sustainability discourse. First is the nature of the discourse itself, particularly the underlying philosophical positions which are represented. Second, is the nature of the highly complex types of problem which the discourse exposes. And third is whether the engineering profession, as it is practised currently, is adequate to deal with such problems. The sustainability discourse exposes two distinct, fundamentally irreconcilable philosophical positions. The first, “sustainable development”, considers humanity to be privileged in relation to all other species and ecosystems. It is only incumbent upon us to look after the environment to the extent to which it is in our interests to do so. The second, “sustainability”, sees humanity as having no special moral privilege and recognises the moral status of other species, ecosystems, and even wilderness areas. Thus, sustainability imposes upon us a moral obligation to take their status into account and not to degrade or to destroy them. These two conflicting positions give rise to extremely complex problems. An innovative taxonomy of problem complexity has been developed which identifies three broad categories of problem. Of particular interest in this dissertation is the most complex of these, referred to here as the Type 3 problem. The Type 3 problem recognises the systemic complexity of the problem situation but also includes differences of the domain of interests as a fundamental, constituent part of the problem itself. Hence, established systems analysis techniques and reductionist approaches do not work. The domain of interests will typically have disparate ideas and positions, which may be entirely irreconcilable. The dissertation explores the development of philosophy of science, particularly in the last 70 years. It is noted that, unlike the philosophy of science, the philosophy of engineering has not been influenced by developments of critical theory, cultural theory, and postmodernism, which have had significant impact in late 20th-century Western society. This is seen as a constraint on the practice of engineering. Thus, a set of philosophical principles for sustainable engineering practice is developed. Such a change in the philosophy underlying the practice of engineering is seen as necessary if engineers are to engage with and contribute to the resolution of Type 3 problems. Two particular challenges must be overcome, if Type 3 problems are to be satisfactorily resolved. First, issues of belief, values, and morals are central to this problem type and must be included in problem consideration. And second, the problem situation is usually so complex that it challenges the capacity of human cognition to deal with it. Consequently, extensive consideration is given to cognitive and behavioural psychology, in particular to choice, judgement and decision-making in uncertainty. A novel problem-structuring approach is developed on three levels. A set philosophical foundation is established; a theoretical framework, based on general systems theory and established behavioural and cognitive psychological theory, is devised; and a set of tools is proposed to model Type 3 complex problems as a dynamic systems. The approach is different to other systems approaches, in that it enables qualitative exploration of the system to plausible, hypothetical disturbances. The problem-structuring approach is applied in a case study, which relates to the development of a water subsystem for a major metropolis (Sydney, Australia). The technique is also used to critique existing infrastructure planning processes and to propose an alternative approach.
87

Towards a new philosophy of engineering: structuring the complex problems from the sustainability discourse

Hector, Donald Charles Alexander January 2008 (has links)
Doctor of Philosophy (PhD) / Revised work with minor emendations approved by supervisor. / This dissertation considers three broad issues which emerge from the sustainability discourse. First is the nature of the discourse itself, particularly the underlying philosophical positions which are represented. Second, is the nature of the highly complex types of problem which the discourse exposes. And third is whether the engineering profession, as it is practised currently, is adequate to deal with such problems. The sustainability discourse exposes two distinct, fundamentally irreconcilable philosophical positions. The first, “sustainable development”, considers humanity to be privileged in relation to all other species and ecosystems. It is only incumbent upon us to look after the environment to the extent to which it is in our interests to do so. The second, “sustainability”, sees humanity as having no special moral privilege and recognises the moral status of other species, ecosystems, and even wilderness areas. Thus, sustainability imposes upon us a moral obligation to take their status into account and not to degrade or to destroy them. These two conflicting positions give rise to extremely complex problems. An innovative taxonomy of problem complexity has been developed which identifies three broad categories of problem. Of particular interest in this dissertation is the most complex of these, referred to here as the Type 3 problem. The Type 3 problem recognises the systemic complexity of the problem situation but also includes differences of the domain of interests as a fundamental, constituent part of the problem itself. Hence, established systems analysis techniques and reductionist approaches do not work. The domain of interests will typically have disparate ideas and positions, which may be entirely irreconcilable. The dissertation explores the development of philosophy of science, particularly in the last 70 years. It is noted that, unlike the philosophy of science, the philosophy of engineering has not been influenced by developments of critical theory, cultural theory, and postmodernism, which have had significant impact in late 20th-century Western society. This is seen as a constraint on the practice of engineering. Thus, a set of philosophical principles for sustainable engineering practice is developed. Such a change in the philosophy underlying the practice of engineering is seen as necessary if engineers are to engage with and contribute to the resolution of Type 3 problems. Two particular challenges must be overcome, if Type 3 problems are to be satisfactorily resolved. First, issues of belief, values, and morals are central to this problem type and must be included in problem consideration. And second, the problem situation is usually so complex that it challenges the capacity of human cognition to deal with it. Consequently, extensive consideration is given to cognitive and behavioural psychology, in particular to choice, judgement and decision-making in uncertainty. A novel problem-structuring approach is developed on three levels. A set philosophical foundation is established; a theoretical framework, based on general systems theory and established behavioural and cognitive psychological theory, is devised; and a set of tools is proposed to model Type 3 complex problems as a dynamic systems. The approach is different to other systems approaches, in that it enables qualitative exploration of the system to plausible, hypothetical disturbances. The problem-structuring approach is applied in a case study, which relates to the development of a water subsystem for a major metropolis (Sydney, Australia). The technique is also used to critique existing infrastructure planning processes and to propose an alternative approach.
88

La corruption institutionnalisée : un nouveau concept issu de l'analyse du monde émergent / Institutionalised corruption : new concept from emerging world

Zagainova, Anastassiya 27 November 2012 (has links)
La thèse s'est donnée pour objectif d'élaborer une approche innovante de la corruption, permettant de saisir les réalités complexes du phénomène et d'expliquer sa persistance dans le monde émergent. Suite à une analyse critique de l'orthodoxie économique de la corruption - la compréhension actuelle la plus répandue comprenant un mix d'approches théoriques et culminant avec le modèle de bonne gouvernance -, nous soulignons la faiblesse d'attention accordée aux facteurs structurels. Dans notre recherche nous avons effectué une enquête de terrain (méthode Delphi) et une analyse statistique exploratoire multidimensionnelle qui ont permit des nouvelles interprétations du phénomène observé. En nous appuyant sur les enseignements des écoles hétérodoxes contemporaines (unifiées au sein de l'économie politique institutionnaliste décrit par A. Caillé), construisant une approche positive et compréhensive basée sur une démarche holindividualiste, nous proposons une analyse structuro-institutionnaliste de la corruption. Avec un renouveau paradigmatique sur la rationalité et la coordination des agents économiques, nous avons reconstruit le cadre interprétatif de la corruption. Dans ce but, nous avons élaboré le concept de la corruption institutionnalisée, qui décrit les situations où la corruption n'est plus une déviance, mais, au contraire, est devenue une règle de comportement. Nous avons étudié les mécanismes de la corruption institutionnalisée à travers la mise en évidence du rôle des attitudes culturelles, des principes inhérents aux réseaux sociaux et des caractéristiques néo-patrimoniales des États contemporains. Ainsi, nous avons expliqué les origines de la corruption, qui renvoient à son historicité et à l'encastrement (culturel, social, étatique), les mécanismes de fonctionnement reposant sur des coordinations hybrides, ainsi que les impacts et liens ambigus de la corruption institutionnalisée avec la croissance. Notre analyse dynamique de la corruption se penche sur les questions de transformations des systèmes néo-patrimoniaux à travers la compréhension d'évolutions institutionnelles, où la path dependency et les actions des clans politico-économiques expliquent la résistance et la reproduction des systèmes corrompus. Nous proposons des scénarii de sortie du clientélisme des États néo-patrimoniaux et mettons en avant les enjeux et les leviers d'une évolution graduelle endogène. Nous avons attiré l'attention sur le rôle du clientélisme dans la construction démocratique (un vecteur paradoxal), où les réseaux de réciprocité rendent la démocratisation possible. Nous avons mis en lumière deux moments clés dans une évolution vertueuse : la déconcentration (ou dispersion) des pouvoirs à travers l'autonomisation de certains réseaux par rapport aux grands clans politico-économiques, et la diversification des ressources de nouvelles unités, rendue possible notamment à travers le processus d'insertion dans l'économie mondiale. La thèse aboutit à une série de propositions concrètes pour l'amélioration de la pertinence des programmes anti-corruption. Nous reconsidérons le rôle de l'extérieur et mettons en évidence la supériorité des programmes bottom-up dans le combat contre la corruption, celui-ci devant reposer sur les évolutions graduelles des structures sociétales. La portée de notre approche dépasse le monde émergent et est applicable à différents systèmes économiques. En effet, la corruption institutionnalisée n'est pas spécifique aux pays émergents et ne peut être donc réduite à une dynamique de développement. / This thesis develops an innovative approach of corruption in order to capture the complex reality of the phenomenon and explain its persistence in the emerging world. After a critical analysis of the economic orthodoxy of corruption, i.e. the most common understanding of corruption based on a patchwork of theoretical approaches culminating with the model of good governance, we emphasise the weakness of attention on structural factors. In our research we conducted expert's opinion survey (Delphi method) and multidimensional exploratory statistical analysis (factoral analysis) which led to new interpretations of the observed phenomenon. Relying on lessons of contemporary heterodox schools (unified within the institutionalist political economy described by A.Caillé), building a positive and comprehensive approach based on holindividualism, we propose a structuro-institutionalist analysis of corruption. With a renewed paradigm on rationality and coordination of economic agents we rebuilt the interpretative framework of corruption. In this regard, we have developed the concept of institutionalised corruption that describes situations where corruption is no longer a deviance but a rule of behaviour. We studied the mechanisms of institutionalised corruption by highlighting the role of cultural attitudes, of inherent principles in social networks and neo-patrimonial characteristics of contemporary states. In this way, we explain the origins of corruption referring to its historicity and embededness (cultural, social, institutionnal), the operating mechanisms based on hybrid coordination, as well as the effects and ambiguous ties between institutionalised corruption and economic growth. Our dynamic analysis of corruption focuses on transformation patterns in neo-patrimonial systems through the understanding of institutional evolutions, where the path dependency and actions of politico-economic clans explain resistance and reproduction of corrupt systems. We suggest scenarios to get out of clientelism in neo-patrimonial states, where we put forward issues and levers of gradual and endogenous evolutions. In our analysis we emphasise the role of clientelism in democratic construction (a paradoxal vector), where reciprocity networks make democratisation possible. We highlighted two key moments in a virtuous evolution: the decentralisation (or dispersion) of powers among clientelist networks and the diversification of autonomous networks resources, which are notably possible throught integration in global economy. The thesis leads to a set of concrete proposals for improving the relevance of anti-corruption programmes. We reconsider the role of international integration and highlight the superiority of the bottom-up programmes in the fight against corruption, which must be based on the gradual evolution of societal structures. The significance of our analysis exceeds the emerging world and is applicable to different economic systems. Indeed, institutionalised corruption is not specific to emerging or developing countries and therefore can not be reduced to the dynamic of development.
89

Extremistické projevy mládeže a jejich vliv na klima školní třídy / Youth, the phenomenon of extremism and its impact on a classroom atmosphere.

KOPEČKOVÁ, Petra January 2014 (has links)
This thesis deals with the issue of extremist manifestations of youth and the impact of these occurrences on the societal climate in the class. The first part of this thesis defines the terms and analyzes the current situation of the problem. It displays the intolerant attributes typical to extremist attitudes, the main current extremist streams and ways of disseminating extremist ideas. The aim of the second part is a case study conducted on the sample of a class. At first there is a selection of a sample class and a choice of the methodology of the study. Subsequently the thesis explains the obtained results. These results are then analyzed, interpreted and compared with expectations.
90

Efficacité d'une publicité de soutien : effet de l'articulation du parrainage et rôles médiateurs de la congruence perçue, de l'inconguence perçue et de la crédibilité du parrain / The efficacy of advocacy advertising : the effect of sponsorship articulation and the mediating role of perceived congruency, perceived incongruency and sponsor credibility

Berthaud, Stéphanie 05 December 2013 (has links)
Cette recherche se positionne dans un contexte de parrainage d'une cause par une marque, et plus précisément dans le cadre d'une publicité de soutien en faveur d'une cause environnementale. Elle vise notamment à répondre à la problématique suivante : comment améliorer l'efficacité d'une publicité de soutien ? La littérature a mis en exergue le rôle majeur joué par la congruence/incongruence perçue entre le parrain et l'entité parrainée, mais ce concept fait néanmoins débat depuis plus de trente ans dans la littérature marketing (Fleck et Maille, 2010 ; Maille et Fleck, 2011). Les objectifs de la recherche imposent une phase importante de meilleure compréhension du concept et de sa mesure (études 1 et 2). L'étude 3, utilisant de manière originale l'approche tétraclasse, propose une nouvelle conceptualisation basée sur l'identification des éléments de contribution à la congruence et à l'incongruence. Sur la base de ces résultats, deux outils de mesure sont proposés permettant de mieux appréhender la congruence perçue et l'incongruence perçue (étude 4). Puis cette recherche étudie, au moyen d'une expérimentation (étude 5), dans quelle mesure et de quelle manière l'articulation du parrainage (explication du lien entre le parrain et l'entité parrainée) peut influencer les intentions comportementales envers la cause soutenue. Les résultats soulignent que la congruence perçue, l'incongruence perçue et la crédibilité du parrain sont médiatrices de l'effet de l'articulation du parrainage sur les intentions comportementales envers la cause soutenue, mais avec une différence d'effet entre congruence et incongruence. En effet, si l'articulation du parrainage influence positivement la crédibilité du parrain en augmentant la congruence perçue et en diminuant l'incongruence perçue entre la marque et l'organisation non commerciale, l'effet de la congruence perçue sur les intentions comportementales envers la cause n'est pas médiatisé par la crédibilité perçue du parrain, à la différence de l'effet de l'incongruence perçue qui est bien médiatisé par cette crédibilité. / This research takes place in the context of cause sponsoring by a brand, and more precisely within the framework of environmental issue advocacy advertising. It aims in particular at answering the following question: how to improve the efficiency of advocacy advertising? Previous research highlighted the major role played by perceived congruency/incongruency between the sponsor and the sponsored entity, but this concept has been still discussed for more than thirty years in the marketing literature (Fleck and Maille, 2010; Maille and Fleck, 2011). The objectives of this research require to better understand the concept and its measure (studies 1 and 2). Study 3 uses in an original way the tetraclass approach to propose a new conceptualization of the concept based on the identification of elements that contribute to congruency and to incongruency. Based on these results, two measurement tools allowing to separately capture perceived congruency and perceived incongruency are proposed (study 4). Then this research examines through an experiment (study 5) to what extent and how sponsorship articulation (the explanation of the link between the sponsor and the sponsored entity) can influence behavioral intentions toward the supported cause. The results underline that perceived congruency, perceived incongruency and sponsor credibility mediate the effect of sponsorship articulation on behavioral intentions toward the supported cause but throughout a different effect on perceived congruency and on perceived incongruency: 1/sponsorship articulation influences positively sponsor credibility due to an increase in perceived congruency and a decrease in perceived incongruency between the brand and the not commercial organization, 2/ the effect of perceived congruency on behavioral intentions toward the cause is not explained by sponsor credibility while the effect of perceived incongruency is explained by sponsor credibility.

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