O desempenho econômico da região América Latina e Caribe tem se caracterizado pelo baixo crescimento da renda per capita nas últimas décadas e pela elevada volatilidade, afastando-se da convergência de renda em relação aos países mais desenvolvidos. Abordagens teóricas e empíricas desenvolvimentistas evidenciam a incapacidade da região em transformar suas estruturas produtiva e exportadora para setores e produtos mais dinâmicos no mercado internacional e de maior sofisticação tecnológica adaptadas às especificidades da região. A especialização externa da América Latina e do Caribe caracteriza-se pelo processo de “primarização”, pela perda de participação no comércio mundial e pelo baixo valor agregado, conteúdo tecnológico, qualidade e enraizamento interno de suas exportações, interferindo no desenvolvimento de capacidades e no aproveitamento de suas potencialidades para gerar maiores salários, ocupação e renda, induzidas pelo comércio exterior. Em uma perspectiva de dinâmica produtiva das cadeias do agronegócio em integrar diversos setores e agentes e no elevado potencial de diversificar e sofisticar a estrutura exportadora da região com base nesses produtos, o estudo tem por objetivo investigar a evolução da estrutura exportadora quanto ao desempenho e o nível de sofisticação das cestas de produtos do agronegócio para os países latino-americanos e caribenhos e os efeitos multiplicadores sobre o crescimento futuro da região e na geração de renda agrícola, produto e ocupação, ao longo do período 1992 a 2009. Os procedimentos metodológicos para a consecução dos objetivos conjugam a técnica retrospectiva temporal de pesquisa bibliográfica, para investigar as relações pertinentes ao nexo de causalidade dos fenômenos sobre as características e limitações dos países da região em transformar e diversificar a sua pauta exportadora, e o método quantitativo, através de técnicas estatísticas, para o cálculo do índice de produtividade implícita dos produtos do agronegócio e da sofisticação revelada das exportações dos produtos do agronegócio junto aos países da região, índices utilizados por Hausmann, Rodrik e Hwang (2005), e a estimação do efeito multiplicador da sofisticação da cesta de exportação para o crescimento econômico e de bem-estar dos países, por meio de análise de regressão múltipla. Em posse dos resultados e das análises de investigação, é possível afirmar: a renda per capita dos países associa-se à sofisticação de suas cestas de exportação dos produtos do agronegócio; a variação no PIB per capita dos países da região é determinada, em um grau elevado, pela sua estrutura inicial de sofisticação das exportações; os países que têm conseguido modificar suas estruturas ao longo do tempo, especializando-se em produtos associados ao maior nível de renda (maior produtividade implícita), têm conseguido maior efeito multiplicador à renda agrícola, produto e ocupação, porém, este está condicionado ao enraizamento interno da atividade produtiva e ao grau de diversificação das exportações. Portanto, os resultados obtidos confirmam a hipótese de que, quanto mais sofisticada a pauta de exportação dos produtos do agronegócio e quanto maior sua integração entre os setores e agentes econômicos e às suas potencialidades internas, maiores serão os efeitos de crescimento da renda e do efeito multiplicador (transbordamentos) sobre a economia dos países da América Latina e do Caribe. Contudo, ceteris páribus, exportar produtos do agronegócio associados implicitamente ao maior nível de renda e com maior grau de enraizamento às suas capacidades internas constitui-se em uma importante estratégia de crescimento acelerado com base nas exportações e de obtenção de maiores níveis de bem-estar para a região. / The Latin America and Caribbean region economic performance has characterized by the low per capita income in the last decades and by its high volatility, going away from income convergence in relation to more developed countries. Theoretical and empirical developmental approaches highlight the region’s failure to transform its productive and exporting structures to more dynamic products and sectors in the international market and, with more technological sophistication adapted to the region’s specificities. The external expertise of Latin America and the Caribbean is defined by the process of “primarization”, loss of share in worldwide commerce and by the low value-added, technological content, quality and internal rooting of its exportations which interfere in the development of capabilities and in using its potential to generate higher wages, occupation and income induced by external trade.Under a perspective of productive dynamics of agribusiness chains to integrate different sectors and actors and, the high potential to diversify and refine the regions exporting structure based on these products, this study aims at investigating the exporting structure evolution considering performance and refinement level of agribusiness product sets to Latin American and Caribbean countries. It also aims to research the multiplier effect on the region future growth and the production of agricultural income, product and occupation from 1992 to 2009. The methodological procedures to achieve the goals combine bibliographical temporal retrospective research technique to investigate relationship of causality phenomena on the characteristics and limitations of the countries from this specific region to transform and diversify its export basket and; a quantitative method through the use of statistic techniques to calculate the productivity index of agribusiness products and the revealed sophistication of this products at the considered countries. The same indexes were used byHausmann, Rodrikand Hwang (2005). Using multiple regressions, we also estimated the sophistication multiplier effect in the exporting set to economic growth and the countries well-fare. From the findings it is possible to say that: countries per capita income is related to the sophistication of agribusiness exporting product set; per capita GDP variation in these countries is determined, in some level, by its initial sophistication structure in exporting;The countries have been able to modify their structures along the time, specializing in products that are associated to higher income level (greater implicit production), they are achieving a greater multiplier effect to agricultural income, product and occupation but it is conditioned to internal rooting of productive activity and to the level of diversification in exports.Therefore, our findings support the hypothesis that the more sophisticated the agribusiness export products set and, the higher the integration between economic sectors and actors and its internal potentialities, the greater will be the effects in income growth and multiplier effect (overflow) on the economy of Latin America and Caribbean countries. Nevertheless, ceteris paribus, to export agribusiness products implicitly associated to a higher income level and a greater level of rooting of its internal capabilities constitutes an important strategy of accelerated growth based on exportation and in getting better well-fare levels to the region.

O desempenho econômico da região América Latina e Caribe tem se caracterizado pelo baixo crescimento da renda per capita nas últimas décadas e pela elevada volatilidade, afastando-se da convergência de renda em relação aos países mais desenvolvidos. Abordagens teóricas e empíricas desenvolvimentistas evidenciam a incapacidade da região em transformar suas estruturas produtiva e exportadora para setores e produtos mais dinâmicos no mercado internacional e de maior sofisticação tecnológica adaptadas às especificidades da região. A especialização externa da América Latina e do Caribe caracteriza-se pelo processo de “primarização”, pela perda de participação no comércio mundial e pelo baixo valor agregado, conteúdo tecnológico, qualidade e enraizamento interno de suas exportações, interferindo no desenvolvimento de capacidades e no aproveitamento de suas potencialidades para gerar maiores salários, ocupação e renda, induzidas pelo comércio exterior. Em uma perspectiva de dinâmica produtiva das cadeias do agronegócio em integrar diversos setores e agentes e no elevado potencial de diversificar e sofisticar a estrutura exportadora da região com base nesses produtos, o estudo tem por objetivo investigar a evolução da estrutura exportadora quanto ao desempenho e o nível de sofisticação das cestas de produtos do agronegócio para os países latino-americanos e caribenhos e os efeitos multiplicadores sobre o crescimento futuro da região e na geração de renda agrícola, produto e ocupação, ao longo do período 1992 a 2009. Os procedimentos metodológicos para a consecução dos objetivos conjugam a técnica retrospectiva temporal de pesquisa bibliográfica, para investigar as relações pertinentes ao nexo de causalidade dos fenômenos sobre as características e limitações dos países da região em transformar e diversificar a sua pauta exportadora, e o método quantitativo, através de técnicas estatísticas, para o cálculo do índice de produtividade implícita dos produtos do agronegócio e da sofisticação revelada das exportações dos produtos do agronegócio junto aos países da região, índices utilizados por Hausmann, Rodrik e Hwang (2005), e a estimação do efeito multiplicador da sofisticação da cesta de exportação para o crescimento econômico e de bem-estar dos países, por meio de análise de regressão múltipla. Em posse dos resultados e das análises de investigação, é possível afirmar: a renda per capita dos países associa-se à sofisticação de suas cestas de exportação dos produtos do agronegócio; a variação no PIB per capita dos países da região é determinada, em um grau elevado, pela sua estrutura inicial de sofisticação das exportações; os países que têm conseguido modificar suas estruturas ao longo do tempo, especializando-se em produtos associados ao maior nível de renda (maior produtividade implícita), têm conseguido maior efeito multiplicador à renda agrícola, produto e ocupação, porém, este está condicionado ao enraizamento interno da atividade produtiva e ao grau de diversificação das exportações. Portanto, os resultados obtidos confirmam a hipótese de que, quanto mais sofisticada a pauta de exportação dos produtos do agronegócio e quanto maior sua integração entre os setores e agentes econômicos e às suas potencialidades internas, maiores serão os efeitos de crescimento da renda e do efeito multiplicador (transbordamentos) sobre a economia dos países da América Latina e do Caribe. Contudo, ceteris páribus, exportar produtos do agronegócio associados implicitamente ao maior nível de renda e com maior grau de enraizamento às suas capacidades internas constitui-se em uma importante estratégia de crescimento acelerado com base nas exportações e de obtenção de maiores níveis de bem-estar para a região. / The Latin America and Caribbean region economic performance has characterized by the low per capita income in the last decades and by its high volatility, going away from income convergence in relation to more developed countries. Theoretical and empirical developmental approaches highlight the region’s failure to transform its productive and exporting structures to more dynamic products and sectors in the international market and, with more technological sophistication adapted to the region’s specificities. The external expertise of Latin America and the Caribbean is defined by the process of “primarization”, loss of share in worldwide commerce and by the low value-added, technological content, quality and internal rooting of its exportations which interfere in the development of capabilities and in using its potential to generate higher wages, occupation and income induced by external trade.Under a perspective of productive dynamics of agribusiness chains to integrate different sectors and actors and, the high potential to diversify and refine the regions exporting structure based on these products, this study aims at investigating the exporting structure evolution considering performance and refinement level of agribusiness product sets to Latin American and Caribbean countries. It also aims to research the multiplier effect on the region future growth and the production of agricultural income, product and occupation from 1992 to 2009. The methodological procedures to achieve the goals combine bibliographical temporal retrospective research technique to investigate relationship of causality phenomena on the characteristics and limitations of the countries from this specific region to transform and diversify its export basket and; a quantitative method through the use of statistic techniques to calculate the productivity index of agribusiness products and the revealed sophistication of this products at the considered countries. The same indexes were used byHausmann, Rodrikand Hwang (2005). Using multiple regressions, we also estimated the sophistication multiplier effect in the exporting set to economic growth and the countries well-fare. From the findings it is possible to say that: countries per capita income is related to the sophistication of agribusiness exporting product set; per capita GDP variation in these countries is determined, in some level, by its initial sophistication structure in exporting;The countries have been able to modify their structures along the time, specializing in products that are associated to higher income level (greater implicit production), they are achieving a greater multiplier effect to agricultural income, product and occupation but it is conditioned to internal rooting of productive activity and to the level of diversification in exports.Therefore, our findings support the hypothesis that the more sophisticated the agribusiness export products set and, the higher the integration between economic sectors and actors and its internal potentialities, the greater will be the effects in income growth and multiplier effect (overflow) on the economy of Latin America and Caribbean countries. Nevertheless, ceteris paribus, to export agribusiness products implicitly associated to a higher income level and a greater level of rooting of its internal capabilities constitutes an important strategy of accelerated growth based on exportation and in getting better well-fare levels to the region.

No description available.

Cette thèse par articles étudie les origines de la sophistication politique. Les chapitres un, deux et trois étudient l'impact d'une série de variables sur les connaissances politiques tandis que le chapitre quatre examine l'impact des connaissances politiques sur la façon dont les individus mettent à jour leurs opinions. Le premier article explore les effets de l'éducation collégiale, l'intérêt politique et les capacités cognitives sur le développement des connaissances politiques. Nous montrons que l'enseignement collégial général a un impact relativement petit sur le développement des connaissances politiques, mais l'enseignement collégial en sciences sociales et humaines a un impact positif sur la connaissance politique, mettant en évidence un effet substantiel de l'éducation. De plus, nous démontrons que les habiletés cognitives déterminent le niveau de connaissances générales, tandis que l'intérêt politique et l'éducation affectent également la variation des connaissances politiques au fil du temps. Le deuxième article étudie l'impact des aptitudes verbales à l'âge de cinq ans sur trois indicateurs importants de la sophistication politique: les connaissances politiques à 16 ans, ainsi que l'intérêt politique et la participation à 30 ans. Il est démontré que les aptitudes verbales à l'âge de 5 ans ont un impact fort et non linéaire sur les connaissances politiques à 16 ans, et l'intérêt politique à 30 ans, tandis que leur impact sur la participation future est fort et linéaire. Enfin, l'impact des variables parentales sur les connaissances politiques est considérablement réduit lorsque les compétences verbales précoces sont prises en compte. Le troisième article examine l'impact de l'ouverture aux expériences sur la sophistication politique. Il est soutenu que c'est l'intellectualisme qui explique la relation trouvée entre l'ouverture et l'information politique dans les recherches passées et que les nouvelles recherches utilisant le Ten Item Personality Inventory (TIPI) ne devraient pas reproduire ce résultat. L'article soutient que c'est parce que l'échelle TIPI évalue l'aspect esthétique de l'ouverture et est mal adapté pour capturer sa composante intellectuelle. Il est également démontré que l'impact de l'intellectualisme en tant que trait de personnalité tient aussi lorsque les habiletés cognitives sont prises en compte. Le dernier article a deux objectifs. Le premier est de considérer l'impact des connaissances politiques sur les perceptions du biais médiatique. Le second est d'étendre la recherche sur les perceptions des biais médiatiques à un électorat non américain. Nous constatons que, comme c'est le cas aux États-Unis, les conservateurs sont plus enclins à croire en l'existence de biais médiatiques. Il est également démontré que les citoyens les plus informés sont plus susceptibles de penser que les médias sont biaisés, mais ils ne sont pas plus susceptibles de percevoir ces biais lorsqu'ils ne sont pas d'accord avec un journaliste. Par conséquent, il appert que les citoyens plus informés ne sont pas plus susceptibles de faire montre de raisonnement motivé. / This thesis by articles investigates the origins of political sophistication. Chapters one, two, and three investigate the impact of a series of variables on political knowledge, while Chapter four looks at the impact of political knowledge on how individuals update their opinions. The first paper explores the effects of college education, political interest, and cognitive abilities on the development of political knowledge. It is shown that general college education has a minimal impact on political knowledge development, but college education in social sciences and humanities has a positive impact on political knowledge, highlighting a substantive effect of education. Moreover, it is shown that cognitive skills determine one's general knowledge level, while political interest and education also affect political knowledge variation over time. The second paper looks at the impact of early verbal skills on political sophistication. This paper investigates the impact of verbal skills at five years of age on three important indicators of political sophistication: political knowledge at 16, as well as political interest and turnout at 30. It is shown that verbal skills at 5 years of age have a strong and non-linear impact on political knowledge at 16, and political interest at 30, while their impact on future turnout is strong and linear. Finally, the impact of parental variables on political knowledge is significantly reduced when early verbal skills are accounted for. The third article looks at the impact of openness to experience on political sophistication. This paper seeks to investigate this relation by distinguishing two different aspects of openness to experience that are sometimes overlooked: the aesthetic and the intellectual components of openness. It is argued that the latter explains the relation found between openness and political knowledge in past research, and that new research using the Ten-Item Personality Inventory (TIPI) should not be expected to replicate this finding. The paper argues that this is because the TIPI scale assesses the aesthetic aspect of openness and is ill suited to capture its intellectual component. It is also shown that the impact of intellectualism as a personality trait also holds when cognitive skills are taken into account. The last paper has two goals. The first is to consider the impact of political knowledge on perceptions of media bias. The second is to extend research on media bias perceptions to a non-American electorate. It is shown that, as found in the US, Conservatives are more prone to believe in the existence of media bias. It is also shown that the most knowledgeable citizens are more likely to think that the media are biased, but they are not more likely to perceive bias when they disagree with a journalist. These results hold true even when a variety of potential confounding factors such as personality traits are taken into account.

En Irak et en Afghanistan, les EEI (engins explosifs improvisés) ont durement atteint les matériels militaires et les soldats occidentaux. Cette confrontation entre haute et faible technicité soulève la question des choix techniques. Les rapports institutionnels et les acteurs mettent habituellement en avant deux raisons pour justifier le choix de la haute technicité : la nécessité de jouir d'une supériorité technique sur l'adversaire pour vaincre, et l'imprévisibilité des futures interventions militaires. L'étude de terrain sur le système de missile antichars Milan et son successeur temporaire, le Javelin, montre que les combattants ne lient pas la polyvalence à la technicité, et que leur travail est en train d'être fonctionnalisé. En effet, les concepteurs (États-majors, DGA, industriels) ont recours à l'approche systémique pour améliorer la cohérence entre matériels et accroître la performance d'ensemble. Cette approche s'inspire de la rationalité managériale, qui pénètre de plus en plus le milieu militaire. Or, les combattants réinventent souvent leurs matériels du fait du caractère imprédictible des conflits, et la puissance née de cette rationalité gestionnaire se révèle sur le terrain en partie fragile et déréalisée. La complexité ressentie par les acteurs à propos des armements contemporains serait alors le révélateur d'une évolution technique hors sol et hors du temps commun, distante des êtres humains concrets. / In Iraq and in Afghanistan, IEDs (improvised explosive devices) severely hit Western military equipment and personnel. This high-tech / low-tech face-off raises questions about technical choices. Institutional reports and actors usually justify the choice of high technicity on two grounds: the need to have technical superiority over rivals to win and the uncertainty surrounding future military interventions. A ground study about the Milan antitank missile system and his temporary successor, the Javelin, revealed versatility is not related to technicity in users' mind, and showed servants are being functionalised. Indeed, designers (military HQs, DGA, private industries) have opted for a systemic approach to increase consistency among equipment and gain in overall performance. Users have got considered as a piece of the system — serving a function. This approach owes much to managerial rationality, which has pervaded the military organisation to a high degree. However, fighters often re-invent their equipment role due to war unpredictability, while power delivered by managerial rationality proves to be partly fragile and derealised. Complexity actors detect about contemporary weapons seems to be a pointer of a technical evolution carried out above ground and beyond time, remote from concrete human beings.

Submitted by Maicon Juliano Schmidt (maicons) on 2015-06-16T16:34:14Z No. of bitstreams: 1 Jean de Jesus Fernandes.pdf: 598485 bytes, checksum: 3940f5cb6a0ac96f4025905671b7595b (MD5) / Made available in DSpace on 2015-06-16T16:34:14Z (GMT). No. of bitstreams: 1 Jean de Jesus Fernandes.pdf: 598485 bytes, checksum: 3940f5cb6a0ac96f4025905671b7595b (MD5) Previous issue date: 2015-02-27 / CNPQ – Conselho Nacional de Desenvolvimento Científico e Tecnológico / Este estudo investiga a evolução da especialização no comércio internacional do Brasil juntamente com a Alemanha, Áustria, China, Croácia, Estados Unidos, Finlândia, França, Irlanda, Israel, Itália, Japão, Polônia, República Tcheca e Suíça entre os anos 2000 e 2012. Por meio da aplicação do modelo de sofisticação das exportações e do comércio intraindústria, foi possível mensurar os resultados da expansão mundial da sofisticação em nível setorial e também pela pauta exportadora desses países. Os resultados indicam que a composição da sofisticação das exportações mundiais, em nível setorial, tem relativa tendência de aumento nos setores ligados aos produtos primários e pesquisa e desenvolvimento (P&D). Por sua vez, os resultados da sofisticação na pauta exportadora dos países analisados apontam relativa tendência para o aumento dos setores ligados aos produtos primários, com fator de produção intensivo em trabalho e economias de escala. No entanto, o crescimento da sofisticação das exportações nesses setores pode ser decorrente do aumento nos preços internacionais das commodities, da expansão do comércio intraindústria ou dos próprios processos das especializações do mercado. / This study investigate the evolution of specialization in Brazil’s international trade along with Germany, Austria, China, Croatia, United States, Finland, France, Ireland, Israel, Italy, Japan, Poland, Czech Republic and Switzerland between years 2000 and 2012. By the application of a sophistication model of the exports and the intra-industry trade, it was possible to measure the results of global expansion of sophistication in a sector level and also for the exporting agenda of these countries. The results indicate that the composition of the sophistication of global exports in sector level has a relative increase tendency in sectors related to primary products and research and development (R&D). In turn, the results of sophistication in the exporting agenda of the analyzed countries indicates a relative tendency of the sectors related to primary products, with intensive production factor in labor and economies of scale. However, the growth of sophistication of exports in these sectors may be due to the increase in international commodity prices, the expansion of intra-industry trade or own processes of market specialization.

Abstract This doctoral thesis aims to contribute to investment behavior research by giving new information on the causes which generate differences in investment behavior. As causes to differences in behavior we focus on the influence of investors’ self-perceived attitudes, evaluations and judgments. We refer to these investor characteristics as subjective attributes. We also test the power of demographic and socio-economic characteristics as causes of differences in investment behavior and refer to these as objective attributes. We approach investment behavior from three dimensions and construct empirical research around each dimension. We find the predictive power of subjective attributes to be strong, which makes it important to take them into account when modeling investment behavior. Our data is collected from two different databases in which subjective and objective attributes are connected with actual investment behavior, i.e. investors’ actual wealth levels and allocations. This is rare because only seldom can researchers link subjective attributes with actual behavior. Our main contributions are the following: 1) Investor-specific risk-standing ability and other subjective attributes have a tight link with investor’s actual risk-standing ability and portfolio choice. This confirms the meaning and importance of European Union regulations which require financial institutions to clarify these issues and in that way betters investor protection. 2) Subjective investor attributes as measures of financial sophistication can be visible as a propensity to withdraw from the stock market during severe market crises. We state that, in addition to its very positive effects, financial sophistication may induce the investor to make mistakes like total withdrawal from the stock market, realization of short- term losses, or exposure to timing problems of stock portfolio rebuilding. 3) Simple questions asked as claims work better as measures of overconfidence than more commonly used calibration-based techniques. Several measures of overconfidence explain trading activity. Trust in one’s own market timing abilities shows as narrower diversification. Our thesis has implications for regulation, financial institutions, financial literacy education and investors themselves. / Tiivistelmä Tämän tutkimuksen tavoitteena on antaa uutta tietoa syistä, jotka aiheuttavat eroja yksityishenkilöiden sijoituskäyttäytymisessä. Käyttäytymiserojen syissä keskitymme sijoittajien itse mieltämiin mielipiteisiin, arviointeihin ja käsityksiin. Nimeämme nämä tekijät sijoittajan subjektiivisiksi ominaisuuksiksi. Lisäksi testaamme demografisten ja sosioekonomisten ominaisuuksien vaikutusta sijoituskäyttäytymisen eroihin. Nimeämme nämä tekijät sijoittajan objektiivisiksi ominaisuuksiksi. Tarkastelemme sijoituskäyttäytymistä kolmesta lähestymiskulmasta rakentamalla empiirisen tutkimuksen jokaisen kulman ympärille. Tulostemme mukaan subjektiivisten ominaisuuksien vaikutus sijoituskäyttäytymiseen on merkittävä, joten ne on syytä ottaa huomioon käyttäytymisen mallintamisessa. Tutkimusaineistomme muodostuu kahdesta erillisestä aineistosta, joissa kummassakin subjektiiviset ja objektiiviset ominaisuudet yhdistyvät todelliseen sijoituskäyttäytymiseen, eli sijoittajien olemassa oleviin varallisuusmääriin ja -jakaumiin. Tämä on poikkeuksellista, sillä subjektiivisia ominaisuuksia harvoin pystytään yhdistämään todelliseen sijoituskäyttäytymiseen. Tutkimuksemme tärkeimmät kontribuutiot ovat seuraavat. 1) Sijoittajakohtaisella riskinsietokyvyllä ja muilla subjektiivisilla ominaisuuksilla on vahva yhteys sijoittajan todelliseen riskinsietokykyyn ja osakeriskin osuuteen. Tämä vahvistaa Euroopan Unionin määräysten merkityksellisyyttä: näiden asioiden selvittäminen on hyödyllistä sijoittajasuojan parantamiseksi. 2) Subjektiiviset ominaisuudet sijoittajien taloudellista oppineisuutta kuvaavina tekijöinä voivat näkyä taipumuksena vetäytyä osakemarkkinoilta voimakkaan kurssilaskun tilanteessa. Taloudellisen oppineisuuden yleisesti havaittujen positiivisten vaikutusten lisäksi oppineisuus voi myös johtaa sijoitusvirheisiin, kuten vetäytymiseen osakemarkkinoilta, lyhyen aikavälin tappioiden realisoimiseen ja salkun uudelleen rakentamisen mukanaan tuomaan ajoitusriskiin. 3) Yksinkertaiset väitemuodossa esitetyt kysymykset toimivat yliluottamuksen mittareina paremmin kuin enemmän käytetyt kalibrointipohjaiset mittarit. Useat yliluottamuksen mittarit selittävät kaupankäynnin aktiivisuutta. Luottamus omiin kykyihin ennustaa markkinaliikkeitä näkyy kapeampana salkun hajautuksena. Tutkimuksellamme on merkitystä lainsäätäjille, finanssialan yrityksille, tahoille, jotka vastaavat sijoittajatietämyksen kouluttamisesta, sekä sijoittajille itselleen.

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Made available in DSpace on 2016-03-15T19:46:35Z (GMT). No. of bitstreams: 1 Silvana Aparecida de Almeida Zanini.pdf: 1980823 bytes, checksum: 3e805d3805ea56c4d1d498707c438de0 (MD5) Previous issue date: 2007-12-06 / In this project, some advertising pieces of the beers Bohemia, Kaiser, Schincariol, Brahma, Skol, Primus and Santa Cerva have been analyzed in order to investigate the social class of people these beers are target at and how the messages interact with the consumer to persuade him to consume a determined product depending on the social class he belongs to. A verbal and non-verbal study was proceeded to prove the difference between the Bohemia advertising and the other beers. The analysis relies on the proposal of several scholars such as Bahktin, Barthes, Pierce, Halliday, Maingueneau, and Vestergaard among others. In this analysis the aim was to show as the Bohemia beer messages fix themselves in its superiority, marking itself for the setting in a target-public of people with a refined taste, who aren t influenced by the easy and rude appeals but who bear in mind the qualities, the tradition and the sophistication. In the selected pieces of these two groups the genre, the interaction between the enunciator and the enunciate, the language functions, the language figures were analyzed. After the analysis, several features that strongly differentiate the publicity nature of the two groups were distinguished. Firstly, Bohemia puts itself as a queen, the most perfect in every sense in its preparation, in its layout, always exalting its supremacy and the elegance of its consumer, investing in more subtle, discreet, with sober colors advertising pieces, which are directed to intelligent and cultured people who don t get satisfied with the trivial. The aim focused is the quality of the consumer. The other beers, resort to half-naked women, strong colors, easy pleasure atmosphere which persuades to the idea that everyone can and must drink the product the focus is clearly to achieve the mass of the beer consumers. / Nesse trabalho procurou-se analisar algumas peças publicitárias das cervejas Bohemia, Kaiser, Schincariol, Brahma, Skol, Primus e Santa Cerva para investigar a que classe de pessoas essas cervejas são direcionadas e de que forma as mensagens interagem com o consumidor, a fim de persuadi-lo a consumir determinado produto, dependendo da classe social a que pertence. Procedeu-se a um estudo verbal e não-verbal, para comprovar a diferença entre a publicidade da Bohemia e a das outras cervejas. A análise apóia-se na proposta de vários estudiosos como Bahktin, Barthes, Peirce, Halliday, Maingueneau, Vestergaard, entre outros. Nessa análise objetivou-se mostrar como as mensagens da cerveja Bohemia se fixam na sua superioridade, marcando-se pela fixação em um público-alvo de pessoas de gosto apurado, que não se deixam levar por apelos fáceis e grosseiros, mas que levam em conta a qualidade, a tradição e a sofisticação. Nas peças selecionadas desses dois grupos de cerveja analisou-se o gênero, a interação entre enunciador e enunciatário, as funções da linguagem, as figuras de linguagem e outros recursos de valorização da linguagem. Após a análise, distinguiram-se vários traços que diferenciam marcadamente a natureza da publicidade dos dois grupos. Primeiramente, a Bohemia se coloca como a rainha, a mais perfeita em todos os sentidos seja no seu preparo, seja no seu layout sempre exaltando a sua supremacia e a elegância de seu consumidor, investindo em peças publicitárias mais sutis, discretas, com cores mais sóbrias, voltadas para pessoas inteligentes, cultas e que não se contentam com o banal. A meta em foco é a qualidade do público consumidor. As outras cervejas, apelando para mulheres seminuas, cores fortes, ambientes de prazer fácil, induzem à idéia de que todos podem e devem beber o produto. A meta em foco é nitidamente atingir a massa dos consumidores de cerveja.

Contemporary children’s books, particularly picture books, show an increasing tendency towards complexity and sophistication. There is, however, some resistance to this tendency in the children’s book world. This thesis therefore critically analyses complexity and sophistication in three picture books - chosen because they represent particularly high numbers of the most common complexities and sophistications - in order to determine whether or not such resistance is appropriate. The study defines picture books as fictional, illustrated books in which pictures and design are vehicles for meaning, where text and art are integral aspects of an interdependent relationship. It thus examines words, the roles of words and pictures and their interactions, linear progression, time and page-breaks, rhythm, design, colour, medium, style, line, regularity, balance, framing, shot, point of view, gaze, visual weight, position, shape, size, light, background, symbol, pictorial analogy, visual games, nonsense, intervisuality, intravisuality, leitmotif and counterpoint. The sophisticated structure, polyphony, visual nonsense and allusion of Anthony Browne’s Voices in the Park allow deep, complex examinations of its characters’ psychologies, making marginalized groups visible and critiquing stereotypes of class, gender, family structure and unemployment. Its sophistications and complexities thus enable Browne’s book to satisfy significant priorities in the children’s book world, because it avoids overt didacticism, respects “literary” values and is socially aware. The sophisticated structure, visual nonsense, multidimensionality and multivoicedness of David McKee’s I Hate My Teddy Bear raise problems of narrative and focalizer, overtly inscribe inconsistency, vagueness and uncertainty, and determinedly resist resolution. McKee’s book thus refuses to imply a clear reader role, and situates readers firmly outside itself, where subjection to any one interaction with, response to or idea within it becomes impossible. This stimulates child readers’ creative thought, and distributes power between adult writers and child readers unusually equitably, thus offering children the respect and power of literary and ideological self-determination in a safe, restricted area of fiction. John Burningham’s Granpa neglects many of the conventions of writing and storytelling, so that readers face the multiplexity of its form and structure, the emergence of its linear narrative from apparent stasis into irresolution and ambiguity, and its difficult themes and psychological content, with very little guidance in their reading beyond frequently confusing formal signals. This is difficult for adult readers, who have learnt to expect certain conventions from stories, and to use them to interpret and predict what they read. It may, however, be particularly easy for child readers, because it does not force them to read in ways that are still foreign to and thus possibly difficult for them. It may even be less threatening to children and antagonistic to children’s culture than most children’s books, because it does not socialize children into the alien adult culture concomitant with conventional reading. Together, these analyses reveal that complex, sophisticated children’s books may function in a variety of ways. The children’s book world should thus rather evaluate them individually than reject the entire genre. / Dissertation (MA (English))--University of Pretoria, 2005. / English / unrestricted