Submitted by Maike Costa (maiksebas@gmail.com) on 2016-02-26T12:36:16Z No. of bitstreams: 1 arquivo total.pdf: 1405484 bytes, checksum: 4b43e3d1cf9610bf234e076fabba9376 (MD5) / Approved for entry into archive by Maria Suzana Diniz (msuzanad@hotmail.com) on 2016-02-26T12:59:18Z (GMT) No. of bitstreams: 1 arquivo total.pdf: 1405484 bytes, checksum: 4b43e3d1cf9610bf234e076fabba9376 (MD5) / Approved for entry into archive by Maria Suzana Diniz (msuzanad@hotmail.com) on 2016-02-26T13:00:14Z (GMT) No. of bitstreams: 1 arquivo total.pdf: 1405484 bytes, checksum: 4b43e3d1cf9610bf234e076fabba9376 (MD5) / Made available in DSpace on 2016-02-26T13:58:21Z (GMT). No. of bitstreams: 1 arquivo total.pdf: 1405484 bytes, checksum: 4b43e3d1cf9610bf234e076fabba9376 (MD5) Previous issue date: 2015-02-19 / The increase in the appearing of startups increases the importance of their studies in economic and academic field worldwide. Still, the academic production that involves the diffusion of innovation and its relationship with startups is still unusual. This dissertation seeks to connect these companies with studies of diffusion of innovation as Moore e Benbasat (1991), Rogers (1995), Hall (2006) e Agarwal e Prasad (1997), aiming at improving the understanding of the subject in the specific niche startups and expand the understanding of the process of innovation beyond R&D. The study can be used to improve the targeting of government strategies, of programs of incentive for innovation and the actions that promote the appearing startups and their development. This work describes the user’s perceptions of the produces innovations by startup based in the studies aforementioned. Based in empirical evidences cropped with the use of semi-structured interviews, it was researched three startup founders and eleven users in total. The results was obtained by theme/category-based content analysis divided by company and in sequence, it was made a comparative analysis, and listing the divergences between startups. It was possible to identify that the studied companies take action to promote the diffusion of innovation, and that, in short, much of these actions were perceived by customers as the explicit cost, compatibility, relative advantage, ease of use, willingness to use and support tools to the implementation. Other variables, therefore, shows little influence in the diffusion of innovation, as public policies, that exist, however they was not used by the studied companies, therefore they did not influence their growth, and the variables of geographic diffusion, that did not show total influence in the studied companies. And the variables of the model of diffusion of innovation, as the observability, image and access to prior information. In the end, it was suggested variables that can possibly influence the outcome of diffusion of innovations from startups, as the business model, the different testing time, relative advantages in profits or efficiency, which could overcome other determinants. As for the contributions of this study, it can be considered a better understanding of diffusion of innovation in startups, and the limitations of the model in the subject of intensity of the variables and variables that negatively influence, which can indicate futures studies not just about the raising chances of success, but the raising chances of failure too. / O aumento no surgimento de startups eleva a importância dos seus estudos na seara econômica e acadêmica em todo o mundo. Ainda assim, a produção acadêmica que envolve a difusão da inovação e sua relação com empresas startups ainda não é usual. Esta dissertação busca conectar estas empresas com estudos sobre difusão da inovação como Moore e Benbasat (1991), Rogers (1995), Hall (2006) e Agarwal e Prasad (1997), visando a melhoria do entendimento acerca do assunto no nicho específico de empresas startups e expandir o entendimento sobre o processo de inovação além do P&D. O estudo poderá ser usado para melhorar o direcionamento das estratégias do governo, de programas de incentivo a inovação e também das ações que promovem o surgimento e desenvolvimento startups. Este trabalho descreve a percepção dos usuários de inovação produzidos por startups baseado nos estudos supracitados, comparando tais percepções com as ações relatadas pelos fundadores das startups. Baseando-se em evidências empíricas colhidas com o uso de entrevista semiestruturada, foram pesquisados três fundadores de startups e onze usuários no total. Os resultados foram obtidos através de análise de conteúdo, separados por empresa e em seguida foi feito uma análise comparativa, elencando as divergências entre as startups. Foi possível identificar que as empresas estudadas tomaram atitudes que promovem a difusão da inovação, e que em suma, boa parte destas ações foram percebidas pelos clientes como por exemplo o custo explícito, compatibilidade, vantagem relativa, facilidade de uso, testagem, voluntariedade de uso, e ferramentas de apoio (suporte técnico) à implementação. Outras variáveis, entretanto, mostraram pouco impacto na difusão da inovação, como as políticas públicas, que embora existam, não foram usadas pelas empresas pesquisadas, ou seja, não influenciaram seu crescimento, e variáveis de difusão geográficas que demonstraram razoável influência nas empresas estudadas, e variáveis do modelo de difusão da inovação, como por exemplo a observabilidade, status e acesso à informação prévia. Ao fim, sugere-se variáveis que possivelmente possam influenciar o resultado da difusão de inovações de startups, como modelo de negócios, tempo de testagem diferenciado, e vantagens relativas em lucratividade ou eficiência, que poderiam sobrepor outras variáveis determinantes. Quanto às contribuições deste estudo, pode-se considerara o melhor entendimento da difusão da inovação em empresas startups, e também as limitações do modelo quanto à intensidade das variáveis e de variáveis que influenciam negativamente, que pode indicar estudos futuros não somente sobre o aumento das chances de sucesso da inovação, mas também de insucesso.

Submitted by Aline Amarante (1146629@mackenzie.br) on 2018-11-08T21:44:03Z No. of bitstreams: 2 EROS AUGUSTO ASTURIANO MARTINS.pdf: 2365664 bytes, checksum: ea90b495d8b1a38d513ebcdf7b89435c (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Paola Damato (repositorio@mackenzie.br) on 2018-11-14T14:45:07Z (GMT) No. of bitstreams: 2 EROS AUGUSTO ASTURIANO MARTINS.pdf: 2365664 bytes, checksum: ea90b495d8b1a38d513ebcdf7b89435c (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-11-14T14:45:07Z (GMT). No. of bitstreams: 2 EROS AUGUSTO ASTURIANO MARTINS.pdf: 2365664 bytes, checksum: ea90b495d8b1a38d513ebcdf7b89435c (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-08-16 / This study identified a contribution of innovation strategies to the market development in startups. The Strategies of Market Development and Innovation were approached in the theoretical framework, in the context of strategy, in the search for market creation and in the types of innovation processes. What is more specific to the research, startups, tasks existing seek analysis as the innovation occur and identify the tools that companies use for an innovation, as well as verifying the creation of a market through its innovation. The research method was qualitative, descriptive and exploratory, and a data collection was performed through a structured script. Ten founders of startups were interviewed, whose audience approached how to use the platform model and to have one less product on the market. Data analysis was a technique of data analysis, with the participation of meanings and categorization for data triangulation and inferences, through which the startups collect information in the market and feedback from their clients to validate their ideas in search of innovation, which occur through agile and often non-explicit processes. Among the strategies for innovation, Lean Startup was highlighted. Finally, the general objective was reached, and it was possible to observe how the rules of innovation contributed to the development of markets in startups. / Com este estudo identificaram-se como as estratégias de inovação contribuem para o desenvolvimento de mercados em startups. Os constructos “Estratégias para o Desenvolvimento de Mercados” e “Inovação” foram abordados no referencial teórico, o qual abordou o contexto de estratégia, a busca pela criação de mercado e os tipos e processos de inovação. Para melhor entender o âmbito da pesquisa, startups, os objetivos específicos buscaram analisar como a inovação ocorre e identificar as ferramentas que estas empresas utilizam para a inovação, além de verificar a criação de mercado por meio de sua inovação. O método de pesquisa foi o qualitativo, de caráter descritivo e exploratório, e a coleta dos dados foi realizada por meio de um roteiro estruturado. Foram entrevistados dez fundadores de startups, cujo recorte abordou as que utilizam o modelo de “plataforma” e estão com pelo menos um produto no mercado. Para análise dos dados foi utilizada a técnica da análise de conteúdo, a qual contou com a criação de unidades de significado e categorização para a triangulação dos dados e realização da análise, pelas quais observou-se que as startups coletam informações no mercado e por meio de feedbacks de seus clientes para validar suas ideias em busca da inovação, que ocorre por meio de processos ágeis e, muitas vezes, não explícitos. Dentre as estratégias para a inovação, a Lean Startup (Startup Enxuta) teve destaque. Por fim, o objetivo geral foi atingido e foi possível observar como as estratégias de inovação contribuem para o desenvolvimento de mercados em startups.

This thesis analyzes the support and financing of start-up projects in Israel, especially in the period of years 2003 - 2015. Main goalof the thesis is to analyze the developmnet of of the Israeli startup environment, facts and the institutions that influence it. The thesis furthermore compares the development of the startup ecosystem in Israel and the USA during the period mentioned above. To achieve these goals the method of analysis has been chosen, especially causal, cestoral and system analysis. The thesis shows that the mains causes of the dynamic development of the startup ecosystem in Israel is in particular the government initiative together with the creation of the Office of the Chief Scientist, constantly rising spending on R&D and the associated support for venture capital funds. In comparison with the US, in Israel, the government sector plays a significant role in all types of support, whether financial or institutional, thus motivating foreign investors to enter the Israeli financial market. The success of the Israeli state lies also in its historical events, cultural habits and the features of the population. The main benefit of the thesis, except the analysis of the Israeli startup environment and its comparison with the US is a comprehensive analysis of the insignificant facts that influenced its current development.

Detta är en fallstudie där syftet är att med hjälp av The Lean Startup som arbetsmetod öka andelen nya och aktiva medlemmar på en specifik webbsida genom att förbättra användarupplevelsen. The Lean Startup är en iterativ metod som främst syftar till att utveckla nystartade företag och att anpassa produkterna för marknaden. I detta projekt har metoden applicerats på ett designprojekt. Insamlingen av data har skett genom både kvalitativa och kvantitativa metoder. De kvantitativa metoderna har fungerat som en kartläggning över målgruppens attityd, men också som ett verktyg för att mäta hur många besökare webbsidan hade innan och efter studien. Kvalitativa utvärderingar har genomförts i olika faser där syftet har varit att undersöka hur målgruppen upplever de designförslag och ändringar som presenterats. Studien visar att det fanns uppenbara problem med den ursprungliga webbsidan vad gäller design och interaktion. Användarupplevelsen av den nya designen. De designåtgärder som vidtagits är bland annat ändring av webbsidans struktur och känsla, ändring av namn på rubriker och verktyg och ändring av bildspråk. Studien visar att strukturförändringarna fungerar och att inga stora problem längre finns. Namnförändringarnahar lett till större förståelse av funktioner och navigation och vad gäller  bildanpassning så har saknaden av bilder minskat. Designen har fått positiv respons och kopplingen till mat och hälsa är tydligare än förut. Utvärderingarna har gett tips och feedback för framtida åtgärder som utvecklarna kan ta till sig av. Arbetsmetoden The Lean Startup har visat sig fungera bra i detta interaktionsdesignprojekt och har gjort att arbetsprocessen effektiviserats och att produkten anpassats till marknaden. / This thesis is a case study in which the aim is to use The Lean Startup as a working method to increase the amount of new and active members of a specific website by improving the user experience. The Lean Startup is an iterative method that primarily aims at developing start-up companies and to adapt its products to the market. In this project, the method has been applied to a design project. Data collection was done by both qualitative and quantitative methods. The quantitative methods have been a survey of the target group’s attitude and an analysis which worked as a tool to measure how many visitors the website had before and after the study. Qualitative evaluations have been carried out in different ways where the aim has been to investigate how the audience experiences the design and the changes that have been presented. The study shows that there were obvious problems with the original website when it comes to design and interaction. The user experience of the new design (placed here when the results are measured). The changes made in the design include the change of structure and feeling of the website, change of names on the titles and tools, and imagery to the new structure. The study shows that the structural change is working and that no major problems longer exists. The change of names has led to greater understanding of the functions and the navigation and for the imagery, has the feeling of lack of images decreased. The design has received positive feedback and the link to food and health is more clear than before. The evaluations have provided advice and feedback for future actions that developers can keep in mind. The Lean Startup has proven to work well in this interaction design project and has made the work more efficient and the product adapted to the market.

Time to market can be a decisive factor when bringing a new product or a new company to the market. Sometimes, for not defining strategic plans during the new product development phase, companies fail. According to the Lean Start Up Methodology (LSM), testing market-fit as early as possible and customer focused product development are important to increase the chances of a successful commercialization. The definition of a value proposition based on the market needs is seen as a central point to orchestrate key activities such as teamwork, efficient product development and marketing and finally the commercialization. In Sweden, the nutraceutical industry today represents a dynamic sector that offers novel opportunities to converge scientific discovery with growing consumer interest in health-improving foods.This study discourses on functional food segment, with a focus on probiotic, prebiotic and symbiotic-based products. It included a case study in a new company active in the nutraceutical sector in Sweden (TSL). Their actual strategy for commercializing a symbiotic-based weight loss program will be evaluated, and a new strategy built inspired on LSM Methodology is proposed, with a special focus on value proposition design.

In recent years, accelerators have gained increasingly attention due to their numerical growth, geographic dispersion, and growing numbers of participants they have worked with. Uber, Airbnb, Dropbox or Reddit – they have not only been participants of accelerators, but they can also be identified as ‘Born Globals’ according to the definition used throughout this thesis. Considering this fact and the lack of research in theory on the interrelation of both phenomena, accelerators and Born Global, it is interesting to dig deeper into the impact accelerators have on their respective participants’ global development. For this purpose, the authors conducted a multiple-case study to find answers to the question of what elements of accelerators promote participants to become Born Globals. This multiple-case study included semi-structured interviews with managers of four different cases of accelerators and three respective former participants as well as complementarily used secondary data in terms of company documents. Drawing from empirical evidence, it was found that the major elements of the examined accelerators fostering the participants’ development towards Born Globals can be summarized into five major categories: ’Application Process’, ’Interpersonal Connections’, ’Product & Coaching Methodologies’, ’Education’, and ‘Startup Community & Entrepreneurial Ecosystem’.

The purpose of this study was to find what appropriate Management Control Systems exist that can help fast-growing start-ups to achieve a controlled and healthy growth. We also studied how the control systems can be used together, and balanced between each other. To find appropriate control systems, we conducted a literature review of important factors for implementing management control, that ended with a tentative framework of control systems. After that, we conducted a multiple case study including several fast-growing technology start-ups to see how they use the collection of control systems in our tentative control framework, and analyzed what effect they have on the organization’s activities and how they balance between them. After the case study, a cross-case analysis was conducted were differences and similarities between the cases were analyzed and related to the theoretical concepts from the literature review. This led to conclusions regarding how start-ups tend to use and balance the control systems, which in turn led to the finalized control framework for fast-growing start-ups. The framework provides a set of control systems that start-ups can use that are relevant for supporting growth and managing the most common challenges that fast-growing start-ups face. By using different levers of control, the control systems complement each other and create a dynamic tension, which increases performance. For start-ups that are in a product development phase, the balance of the control systems is mostly on growth and innovation, which supports exploration of opportunities. However, there is still a little focus on control and efficiency to keep the organization focused. For start-ups with an already developed and commercialized product, the balance of control systems is more towards the middle. The most focus is put on growth and efficiency, with a little less emphasis on innovation and control. This is a way to keep an even balance between exploration of opportunities and exploitation of current resources.

Running company is very risky and its beginnings are perhaps the most difficult phase in the life cycle of a company, which in many cases discourages potential entrepreneurs from starting up. Budding entrepreneurs are yet to contend not only with the lack of start-up capital, but also with a lack of knowledge, experience and contacts that support successful business development. One way how to overcome these obstacles is to attend one of the programs of startup accelerators that provide novice entrepreneurs not only with starting capital, but also with experience, knowledge and contacts to entities that may be critical for the successful development of business. This thesis aims to determine the participants' satisfaction with Czech startup accelerator StartupYard and appraise the effectiveness of its functioning.

The present thesis focuses on founding and evolution of information technology startups. Special attention is given to the personality of the founder and the options of financing a startup in the Czech Republic. A survey among the students of the University of Economics, Prague regarding the general awareness of the issues related to the founding of a startup and the main obstacles to it is an integral part of the thesis. The main contribution of the thesis is a method for building up the IT startups, which may serve as a hand-book for potential future founders. As a secondary contribution, this thesis serves as a compact overview of the issues related to startups, especially to the person of the founder and financing possibilities in the Czech Republic.

This thesis deals with the domain of software product methodologies in the context of innovation. In the opening part of the thesis the field of innovation and creativity is analysed. In the next chapter the reasons justifying the necessity to create a methodology for innovative software product development are given. The main intention of this thesis was to create a new methodology of innovative software product development; so the next section focuses on this goal. The new methodology relies on current agile software development methodologies, best practices in innovation management and approaches to startup creation. Based on these principles, the requirements are set up and individual components selected that will form the new methodology. A model of the new methodology was created using tool Eclipse Process Framework. Consequently the methodology was validated by its prospective users.