The Dissertation Thesis conducts a survey of the level of environmental manners in accommodation services in selected states. Through structured interviews, it maps an interest in keeping environmentally friendly policy in the Czech hotel industry. The research has been carried out in eco accommodation facilities in the Czech Republic. For comparison, there have been used the findings obtained from hotel type accommodation facilities with the same specialization in Austria. Based on the revealed facts, the Thesis proposes recommendations regarding the improvement of environmental culture in the Czech accommodation services. The introductory part presents the theoretical definition of environmental aspects, including the definition of eco accommodation facilities and eco-labels used by environmentally friendly accommodation facilities. Further, there are listed various tools to reduce impact on the environment, and to eliminate negative influences, and also guidance for environmental education. The conclusion part presents the results of the survey, stemming from the theoretical part, and it also suggests recommendations to improve current situation in the hotel industry.

The final thesis deals with the sustainable tourism development in the destination of Albania. First chapter tries to explain the most important definitions such as sustainable development in its general conception and the sustainable tourism development as the specific form. Second chapter describes Albania as a country with basic information, history or economic situation. Third chapter follows describing Albania as a tourist destination. Last chapter represents the key part of the whole document. It analyses the sustainability in the development of tourism in the country with the final creation of SWOT analysis and recommendations.

This thesis concentrates on sustainable development of tourism and application of these sustainable practices in hotel industry. The aim of this thesis is analysis of concrete practices of the biggest hotel groups in the world and outline appropriate trend in this field. The theoretical part of this thesis concentrates on the definition of sustainable development of tourism as well as on its history. Furthermore, the thesis focuses on certification of sustainable development in hotels. In the analytical part there are already analyzed concrete practices and approaches of the biggest hotel groups sustainability reports. The practices focus on energy efficiency, waste production, water conservation and production of carbon emissions. At the end of this analytical part there is sum up of these concrete practices and approaches and outline appropriate trend.

The thesis is focused on slow tourism. The first chapter is dedicated to national and international documents governing sustainable development of tourism, impacts of tourism and approaches to sustainable tourism. It also defines slow tourism, presents the history of its origin, present and future position in the world tourism and the typical participant of slow tourism. Destination of slow tourism and requirements of slow tourists are characterized in this thesis. The next chapter deals with slow tourism potential in the Czech Republic, which is evaluated by statistical analysis.

This diploma thesis focuses on the conservation and possible uses of rock areas in the Czech Republic in tourism, specifically for climbing. The thesis delimits climbing as a type of tourism, which is researched from the various points of view, and the behaviour of its participants is characterised. The potential of the Czech Republic as a destination suitable for climbing tourism is described, as well as the impact of climbing to the animate nature, terrain and microrelief. The thesis also deals with the conservation of rock areas - informs about legislative requirements and other regulations of climbing, especially in protected areas. One chapter is also dedicated to the current trends in climbing, which limit the uses of climbing areas in a sustainable way. A survey carried out for the purpose of this thesis tries to reveal the relation of climbers to the protection of climbing areas. Finally, the thesis presents suggestions, how to use rock areas in compliance with a sustainable development of tourism.

The diploma thesis analyses the current state of tourism in the town Tábor and evaluates the utilization of the potential of the town and the whole region for tourism. In the theoretical part there are at first defined the crucial terms related to the topic of the thesis and after that the importance of tourism in the Czech Republic as well as the potential of tourism in South Bohemia are outlined. The analytical part deals with the analysis of tourism industry in the town Tábor and in the region Táborsko. Another chapter is devoted to the sustainable development of tourism in the town including its involvement in Healthy Cities of the Czech Republic Association and the projects for the tourism development are also mentioned. This is followed by the evaluation of the current level of tourism in Tábor, which is complemented by a SWOT analysis of the town. In conclusion, the author of this thesis provides her suggestions and recommendations.

I och med att konkurrensen och resandet ökat krävs det idag att aktörer inom turismbranschen hittar nya sätt att locka resenärer på. Varumärkesstrategier har därför expanderats och innefattar idag även företagets värderingar. Detta tillsammans med att konsumenterna blivit allt mer medvetna har gjort att det blivit viktigt att arbeta med hållbarhet inom turismbranschen. Samhället förväntar sig idag att företag ska arbeta med hållbarhetsfrågor, vilket gör att kommunikationen kring dessa frågor är viktig. Hotellföretag bör kommunicera ut sina värderingar och hållbarhetsåtgärder både internt och externt, då även medarbetare ska vara väl medvetna om dem. Med bakgrund i detta blir det därför intressant att undersöka hur den interna och externa kommunikationen av hållbarhetsarbetet fungerar i den svenska hotellnäringen. Syftet med studien är att undersöka hur två av Sveriges största hotellkedjor arbetar med hållbarhet samt hur de kommunicerar ut detta internt och externt Studien utgår från en kvalitativ metod där primärdata samlats in via semistrukturerade intervjuer. Respondenterna som intervjuades är anställda hos de två hotellkedjorna som studien undersöker. Primärdata har analyserats gentemot studiens sekundärdata vilken innefattar studiens valda teorier. Både Scandic och Nordic Choice lyfter främst fram den miljömässiga dimensionen vid diskussionen kring deras hållbaretsarbete. Nordic Choice arbetar utifrån ISO14001 miljöstandarder, samt miljöprogrammet penguin och deras egna program WeCare, som även innefattar de resterande dimensionerna av hållbarhet. Scandics hållbarhetsåtgärder cirkulerar främst kring deras Svanenmärkning, vilket innefattar miljöarbete men även FN Global Compacts 10 principer som innefattar samtliga dimensioner. I den externa kommunikationen använder sig båda hotellkedjorna av både envägskommunikation som hållbarhetsrapporter och hemsida samt tvåvägskommunikation, där de för en dialog med konsumenter via sociala medier. Den interna kommunikationen skulle däremot kunna utvecklas då svar mellan respondenterna har varierat inom båda hotellkedjorna. Däremot har Nordic Choice en bättre kommunikation mellan hotellen medan det framgår att Scandic inte har någon kommunikation mellan hotellen alls.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The association of the concept of tourism with the sustainable development had the aim of reducing the negative effects and highlighting the positive aspects which this activity could cause to the local communities and to the environment. However, due to the non-agreement among the concepts developed inside the Academy and the tourist actions available in the work market, Mario Beni has called attention to the necessity of deep studies related to the terminologies and concepts largely used in the area. Taking into consideration Beni s ideas and the afford of The World Committee on Tourism Ethics to make the principles of the Global Code of Ethics for Tourism known and the sustainable development possible, this work has as main objective to analyze the ethical dimension of the sustainable tourism according to its highest regulator (WTO). For its realization, were cataloged the following specific objectives: to analyze how the transformations of the ethical principles in technological age focus on the relationship of man with nature and in his social relations; pretend to respect for a new ethic that makes the environment favorable to human development; investigate the ethical foundations of sustainable tourism based on the documents and publications of the World Tourism Organization (WTO). This research required, above all, the methodology of the analysis of text. To base their discussions on ethics and environmental ethics, were analyzed the propositions of Larrère and Larrère, Leff, Rousseau, Santos, Serres and, mainly, of Hans Jonas. On sustainable development, the researches of Sachs, and Leff. To understand the dynamics of tourism, were considered the works of the following scholars: Beni, Krippendorf, Panosso Netto, Dias, Ruschmann, Coriolano, Philippi and Ruschmann, Fennel and Malloy. In addition to these sources, were used publications in international journals that make reference to the theme, such as: Journal of Vacation Marketing, Annals of Tourism Research, Journal of Business Ethics, Revista Estudios y perspectives en turismo. And, as a main source, were analyzed the statements coming from the major conferences of the World Tourism Organization on tourism and sustainability, in addition to the deliberations of the Committee of Ethics for Tourism. The results of this study will encourage the analysis on the concepts of value that predominate in the formulation and planning of public policies, as well as in adoption by local communities and the private sector, strategies for management of sustainable tourism. It also aims to enable the understanding on which the ethical considerations implicit in the development of this activity. Providing an understanding about how tourism promotes the sustainable use, or stimulates principles for an environmental ethics on the part of the actors involved: local community, public bodies and private, as well as tourists. / A associação do conceito de turismo ao de desenvolvimento sustentável teve como objetivo, minimizar os impactos negativos e ressaltar os aspectos positivos que a atividade poderia causar às comunidades locais e ao meio ambiente. No entanto, devido à discordância entre os conceitos desenvolvidos na academia e as práticas turísticas disponibilizadas pelo mercado, Mário Beni tem chamado a atenção para a necessidade de estudos com a finalidade de aprofundar terminologias e conceitos adotados indiscriminadamente na área. Considerando as recomendações de Beni e o esforço do Comitê de Ética da Organização Mundial do Turismo para divulgar os princípios do Código Mundial de Ética do Turismo, a fim de possibilitar o desenvolvimento sustentável da atividade, esta pesquisa tem como objetivo principal: analisar a dimensão ética do turismo sustentável, segundo seu órgão máximo (OMT). Para sua realização, foram elencados os seguintes objetivos específicos: analisar como as transformações dos princípios éticos na era tecnológica incidem sobre a relação do homem com a natureza e em suas relações sociais; conjecturar a respeito de uma nova ética que torne o meio ambiente favorável ao desenvolvimento humano; investigar os fundamentos éticos do turismo sustentável baseando-se nos documentos e publicações da Organização Mundial do Turismo (OMT). A presente pesquisa exigiu, sobretudo, a metodologia da análise de texto. Para fundamentar as discussões sobre ética e ética ambiental, foram analisadas as proposições de Larrère e Larrère, Leff, Rousseau, Santos, Serres e, principalmente, de Hans Jonas. Sobre desenvolvimento sustentável, as pesquisas de Sachs, e Leff. Para entender a dinâmica do turismo, foram consideradas as obras dos seguintes estudiosos: Beni, Krippendorf, Panosso Netto, Dias, Ruschmann, Coriolano, Philippi e Ruschmann, Fennel e Malloy. Além dessas fontes, foram utilizadas publicações de periódicos internacionais que fazem referência ao tema, como: Journal of Vacation Marketing, Annals of Tourism Research, Journal of Business Ethics, Revista Estudios y perspectivas en turismo. E, como fonte principal, foram analisadas as declarações oriundas das principais conferências da Organização Mundial de Turismo sobre turismo e sustentabilidade, além das deliberações do Comitê de Ética do Turismo. Os resultados deste estudo favorecerão a análise sobre os conceitos de valor que predominam na formulação e planejamento de políticas públicas, assim como, na adoção pelas comunidades locais e setor privado, de estratégias voltadas para gestão do turismo sustentável. Ela ainda almeja possibilitar a compreensão sobre quais as considerações éticas implícitas no desenvolvimento dessa atividade. Proporcionando um entendimento sobre como o turismo favorece a utilização sustentável, ou estimula princípios para uma ética ambiental por parte dos atores envolvidos: comunidade local, órgãos público e privado, bem como, turistas.

Volvo Abisko is proposing the possibility to experience the Arctic wilderness and the surrounding nature in a responsible way. The author has been hiking in the north, every time asking - what if everybody could experience this? Would it be possible to get into the wild with minimal impact on the environment? What if you wouldn’t need the expertise, the knowledge, or even the equipment to get into the pristine nature and to interact with the untouched Arctic? Volvo Abisko is representing the dream of offering this experience for a broader audience. Abisko - Ábeskovvu in the Same language - is one of the oldest national parks in Northern Sweden, which has been home to the Sami who followed herds of wilds between the forest land and the mountains. Ábeskovvu - “the forest by the great water”, where “the great water” refers to Scandinavia’s largest mountain lake Torneträsk. There were several moral questions during the process - is it the right choice to encourage people to visit these pristine areas? If the goal is to reduce the impact on nature, is it the right choice to create a physical service in such a fragile region? During the research and process, the decision was to design something that people can physically visit. Even if the digital appliances open a lot of opportunities, such as virtual traveling by virtual reality, the author believes that the experience is ideal when the user can engage all the senses to feel the surrounding nature. The idea of proposing sustainable development through design, instead of restricting access from people to certain regions, was quiding the project during the way. The creative process followed the boundaries set by the research, and the seamless functionality of the whole service was the priority. Analog sketching was the primary tool to discover shapes, and exploring the form in 3D helped to understand the space and to make multiple objects to work as one. The design focus of this project is transportation as a service, which is applied to the growing Arctic tourism sector. The concept includes an electric vertical takeoff vehicle (eVTOL) and a cabin, which is designed to be used with the vehicle. The vehicle enables a safe and exciting journey into the wild, letting the users observe the environment from the bird’s perspective. Eventually, the vehicle can land on the cabin, which is designed to give shelter for the users to spend time in the wild - being a base for a hiking adventure or just an attractive place to spend a night in solitude.

The purpose of this research is to explore the challenges of leaders (lodging owners) when implementing sustainable practices in the lodging industry in Sri Lanka. The authors have used two established models (SPM3 & STM) to create the new model called SLM3, which was used to extract data and measure the perceptions of leaders with a sustainable narrative, when implementing sustainable practices within their lodging in Sri Lanka. This was done in order to bridge a gap for the authors, since there was no established model yet, that could be used for the purpose of this research. After using the model for the current research in the context of Sri Lanka, the authors conclude that the model mostly fulfilled the aim that it was created for, although some minor alterations were made to improve its simplicity and make it more understandable. The main findings are that the main challenges of lodging owners with a sustainable narrative, when implementing sustainable practices are gender equality, lack of collaboration and networks, limited influence, the hierarchical system and long-term thinking related to education. The reported challenges prevent the lodging owners in Sri Lanka from implementing sustainable practices to the extent to which they would like to.