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Tv-reklam för söta drycker : En studie av hur antalet reklaminslag förändrats under åren 1999-2014Arvidsson, Ida January 2016 (has links)
Inledning: Tv-reklam för söta drycker kan leda till ökad konsumtion av ohälsosamma och energirika drycker med högt sockerinnehåll. Under år 2014 inhandlades i genomsnitt 92 liter läskedryck i Sverige per konsument, vilket är en ökning med tio liter jämfört med år 2000. Vid regelbunden konsumtion av söta drycker ökar risken för att utveckla såväl övervikt och fetma som karies. Syfte: Syftet är att undersöka om antalet reklaminslag för söta drycker på tv har förändrats under åren 1999-2014 och om det finns några skillnader mellan olika tv-kanaler när det gäller antalet reklaminslag. Material och metod: I studien undersöks tv-reklam för de söta dryckerna läsk, saft och juice med utgångspunkt från ett Exceldokument baserat på reklamdata från TvChecks databas. Genom att filtrera data efter livsmedelsnummer och år kunde olika tabeller och diagram skapas för att se vilka förändringar som skett i antalet reklaminslag för söta drycker under åren 1999-2014. Resultat: Tv-reklam för söta drycker har ökat markant mellan åren 2013 och 2014. De tv-kanaler som i genomsnitt visat mest reklam för söta drycker är Kanal 5 och TV3, samtidigt som TV4 och TV7 sänt minst tv-reklam i genomsnitt under åren 1999-2014. Utöver detta syns en tydlig ökning av antalet reklaminslag för drycker sötade med sötningsmedel under perioden 1999-2014 från 586 till 8716 reklaminslag. Slutsats: Antalet reklaminslag för söta drycker har ökat markant under åren 2013-2014, samtidigt som antalet reklaminslag under åren 1999-2009 legat på en relativt konstant nivå. / Introduction: TV commercials for sweetened drinks may result in an increased consumption of unhealthy and energy dense drinks with a high content of sugar. In 2014 the swedes purchased an average of 92 litres of soft drinks per consumer, which is an increase by ten litres compared to the year 2000. Regular consumption of sugary drinks increases the risk of developing overweight, obesity and caries. Aim: The aim of the study is to investigate whether the number of commercials for sweetened drinks on TV has changed during the years 1999-2014 and if there are any differences between various TV channels regarding the number of commercials. Material and method: The study examines TV commercials for sweetened drinks such as juice and soft drinks (with and without carbonic acid) using an Excel document based on data from TvChecks database. By filtering the data by different food numbers and year various tables and graphs were created to show what changes occurred in the number of commercials for sweetened drinks during the years 1999-2014. Results: TV commercials for sweetened drinks has increased largely between the years 2013 and 2014. The TV channels that in average showed the most commercials for sweetened drinks are the Swedish Channel 5 and TV3, while TV4 and TV7 showed the least commercials in average during the years 1999-2014. Moreover, the TV commercials for drinks sweetened with sweeteners shows a clear increase during the years 1999-2014 from 586 to 8716 commercials. Conclusion: The number of TV commercials for sweetened drinks has increased considerably over the years 2013-2014, while the number of commercials during the years 1999-2009 was relatively constant.
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A study of the content, type, style and extent of food and beverage advertising in South Africa: Investigating four free-to-air television channels (SABC 1–3 and eTV)Yamoah, Daniel Awusi January 2019 (has links)
Master of Public Health - MPH / Television (TV), a powerful medium used by industry for marketing, increases the
popularity of certain food products and beverages. Through a range of techniques, this is done to
persuade adults and children to buy these commodities, most of which are detrimental to human
health. For instance, they are high in simple sugars, fructose corn syrup and refined carbohydrates;
engineered to contain artificial ingredients; high in macronutrients, low in micronutrients and
dietary fibre, and require less time and energy to digest. Thereby, predisposing individuals who
over-consume these foods to overweight, obesity and non-communicable diseases (NCD). These
health conditions have been implicated in the burden of disease in South Africa. As such, we must
monitor and evaluate the advertisement of these commodities on free-to-air TV channels in the
country to generate audit information
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Children's Prime-Time Food Commercials in China: A Content Analysis of National and Provincial TV ChannelsWang, Xiaoduo January 2010 (has links)
No description available.
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TV-produktion i Sverige : En studie av TV-producenter inom drama och samhällsprogramGrundberg, Irène January 2014 (has links)
As television viewers we are used to watching television as a flow of programs with varying content, and usually do not think about how the programs are created. Who decides what should be produced and what the programs should contain? What role do the TV producers play? Who are the producers? Have their working conditions changed due to changes in society? The aim of this study was to answer questions about the TV producer’s background and career, and about how ideas for TV productions developed into actual TV programs. The study resulted in more than 90 “cases” or descriptions in drama and journalism. The respondents were asked about the role that different levels of management, economic resources, technical equipment, audience ratings played in the production of television programs. They were also asked how they evaluated professionalism and competition and what changes had occurred during the periods of the study, 1992-1999 and 2006-07. The TV producers who were interviewed belonged to different “generations” and had entered the television industry on different occasions, such as at the launch of television channels (the first TV channel, TV2, TV4) or new ventures like regional television or minority language programs. The drama producers often executed the ideas that had been decided on by higher management, even though some drama authors who participated in this study had great power over the story lines and content. The journalist producer’s independence and power over the content were greater than the drama producer’s, since they wrote their own “scripts” during the production of programs. In light of many “cases” of programs described it can be suggested that journalist producers’ choice of program ideas were parallel and complementary or alternative institutional processes, that preceded, followed or coexisted with reports, investigations, trials etc. One of the most obvious changes during the period studied from 1992 to 2007 was the change in overall technology from analog techniques to digital. Internet, intranets, e-mail and cell phones had made “the mobile office” a reality and the analog techniques in cameras and editing in TV production became digital during the period.
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SyncSmartv: framework para sincronização de aplicações smart TV com programas televisivosNsimba, Cedrick Bamba 09 February 2015 (has links)
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Previous issue date: 2015-02-09 / Financiadora de Estudos e Projetos / Smart TV applications are typically disconnected from the content of the tuned programming on the TV set. Some broadcasters offer specific applications for programs, however, these applications are generally just loosely coupled or synchronized to the program. Furthermore, applications are fully under domain of broadcasters, that have the information about the transmitted content. Based on the fact that synchronized information may arise from third-parties, obtained by local content processing or offered directly by the viewers, new opportunities will be opened up for developing a bunch of new interesting applications aiming to promote the user interaction level in TV. Moreover, it will have new user interaction possibilities while using mobile devices and computers, furthermore a new business model will be emerged. In this master thesis, the SyncSmartv framework is presented and evaluated. The aforementioned framework offers several APIs that facilitate the development of Smart TV applications synchronized with TV program contents. The aim is to provide some facilities for developers to implement applications in this area in a clear approach without being concerned about low-level implementation details. / Aplicações Smart TV normalmente são desvinculadas do conteúdo da programação sintonizada no aparelho de TV. Algumas emissoras oferecem aplicativos específicos para programas mas esses aplicativos são, em geral, apenas levemente acoplados ou sincronizados ao programa. Além disso, os aplicativos são de total domínio das emissoras, que detêm o conhecimento sobre o conteúdo transmitido. A partir do princípio de que informações de sincronismo possam advir de serviços de terceiros, independentes de emissoras, obtidos por processamento local de conteúdo ou oferecidas diretamente pelo telespectador, oportunidades se abrem para o desenvolvimento de aplicativos bastante interessantes, com potencial de promover maior interatividade na TV, novas possibilidades de interação quando se considera o uso de dispositivos móveis e computadores, satisfação aos telespectadores e novos modelos de negócio. Neste trabalho de mestrado apresenta-se e avalia-se o framework SyncSmartv. O framework oferece diversas APIs que favorecem o desenvolvimento de aplicações para Smart TV sincronizadas com o programa sintonizado. Pretende-se fornecer ao desenvolvedor facilidades para construção de aplicações nesse domínio, de forma transparente, sem a necessidade de se preocupar com detalhes de implementação de nível baixo.
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Les chaînes arabes de télévision d'information en continu / Arabic rolling news TV channelsFerahtia, Nawel 18 September 2013 (has links)
L’essor des chaînes satellitaires arabes à l’échelle régionale et mondiale a métamorphosé l’espace médiatique arabe. Le début des années 1990 annonce la mondialisation, et l’acquisition de la technologie satellitaire dans les pays arabes semble être le début d’une nouvelle ère dans une région où se conjuguent la rentabilité financière et l’influence politique et idéologique des acteurs. Les chaînes de télévisions d’information en continu sont le modèle approprié qui traduit ce schéma dans une région politiquement, économiquement et culturellement complexe. C’est l’avènement d’Al Jazeera et sa couverture de la guerre en Afghanistan en 2001 et par la suite la guerre en Irak en 2003 qui a bien façonné une large proportion de l’opinion publique arabe. D’autres chaînes arabes du même genre en quête d’influence se sont multipliées en un temps record dans cet espace médiatique, telles qu’Al Arabiya, Al Manar, ONTV, Al Mayadeen et d’autres, le transformant ainsi de façon radicale. L’audience arabe est également convoitée par des chaînes occidentales arabophones financées par les gouvernements respectifs de leurs pays comme la chaîne américaine Al Hurra, française France 24, britannique la BBC Arabic ou allemande DW . L’étude porte sur le rôle de ces chaînes d’information dans les changements qu’a connus et connait à l’heure actuelle la région du Moyen Orient, et leur degré d’engagement pour la diffusion et l’ancrage des valeurs et pratiques démocratiques. Dans quelle mesure les métamorphoses propres de ces chaînes sont susceptibles de révéler les transformations les plus profondes des sociétés arabes? L’objet de cette recherche est de saisir les modalités de l’avènement des chaînes de télévisions d’information en continu, de définir les objectifs de leur création et d’identifier les acteurs de toute sorte afin d’en discerner les conséquences sur le plan médiatique et géopolitique. / The Arab TV satellite channels’ growth at the regional and global scale metamorphosed Arabic media space. The early 90s impulse globalization and satellite technologies’ acquisition by Arab countries seems to be the beginning of a new era in this region where combined financial profitability, political influence and ideological actors. TV Channels rolling news and continuously broadcast information are the appropriate model that reflects this scheme in a region politically, economically and culturally so complex and mostly complicated. It is the advent of the Arab TV channel Al Jazeera and its Afghanistan war coverage in 2001 and thereafter the Iraq war in 2003 that have shaped a huge proportion of Arab public opinion. Other TV channels of the same kind are multiplied and diversified in a record time, such as Al Arabiya, Al Manar, ONTV, Al Mayadeen, etc. Arabic audience is also coveted by Western Arabic TV channels financed by western countries and their governments, such as the U.S. channel Al Hurra, French once 24 French, British one BBC Arabic or the German one DW. The study focuses on the role of the TV channels specialized on news in r evolutions known and continuously know at present the Middle East region.What is the degree of their commitment to broadcasting and anchoring universal values and democratic practices? What is the degree of influence may reveal changes in the Arab societies? The purpose of this research is to understand how the advent of TV Channels rolling news, set goals, and identify actors in order to recognize the consequences over the media plans and geopolitical perspectives.
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