Women are currently underrepresented in the Science, Technology, Engineering, and Mathematics (STEM) fields. The purpose of this thesis is to explore how this underrepresentation translates to a gender gap in the field of technical communication and how this gap causes women to challenge the predominant objectivist paradigm in the field. Through an investigation of peer-reviewed journal articles, periodicals, critical theory, and articles published in online magazines such as Slate, I identify the gendered nature of modern technology and discuss to what extent a shift in the predominant paradigm has occurred in the professional arena. In looking at several theoretical approaches and contemporary examples, I conclude that a significant paradigm shift has not in fact occurred due to an underlying, culturally promoted sexism. Additionally, I conclude that neither new approaches in the technical communication classroom, nor attempts to increasingly include women in the technological fields will result in a significant paradigm change by themselves. I also point to a need for further meaningful research in how sexism influences the professional world as well as a more thorough conversation regarding a fundamental shift in workplace relations between the genders.

The increasingly global environment has spurred the economy in the United States as well as the economies in nearly every other nation. Although the U.S. remains the world leader in the global economy, research shows that the United States is at risk of losing its place as the world leader in science and innovation. Policymakers have recognized the need for research addressing global competitiveness. President Bush signed the America Competes Act, which calls for increased investment in innovation and education to improve U.S. competitiveness and President Barack Obama has named a platform, "Science, Technology and Innovation for a New Generation" which will extend and prioritize the efforts to improve math and science education. K-12 U.S. students are graduating from high school unprepared to pursue degrees in science, technology, engineering and math (STEM) in college. Without STEM degrees they will be unable to pursue technology jobs after graduation. Statistics show that the U.S. is failing to produce as many graduates in STEM as other countries. In an increasingly global world, without graduates in STEM courses the U.S. is at risk of losing its position as the economic world leader. Government, industry and academia all agree that the U.S. needs to address education on a K-12 level to ensure that U.S. students are equipped with twenty-first century skills to compete in a twenty-first century global economy. Twenty-first century students are different from students of previous generations. Researchers argue that changes in the environment, specifically an increased exposure to technology, have changed the brains of twenty-first century students; twenty-first century students learn differently. However, twenty-first century students are being taught with an instructional curriculum that was designed for a previous generation that did not have the same exposure to technology. This is causing a digital-divide that is hindering the achievement of students. The instructional curriculum needs to be updated to meet the needs of twenty-first century students. This thesis addresses this need from a technical communication perspective by arguing that the instructional design of twenty-first century learning materials should be improved by adhering to guidelines for twenty-first century learning characteristics and twenty-first century technology use. The guidelines support a national goal to improve K-12 achievement in order to increase U.S. STEM graduates and increase the U.S.'s ability to compete in a global economy.

Advisors are always examining best practices when serving students with technology. Online instruction has become a popular choice for students in higher education, and educators and other student personnel are looking to further accommodate their students by including academic services as part of a virtual environment. This study examines the usefulness of an online advising module geared at graduate students. I conducted a usability study of an online advising module created for graduate students in the College of Education and Human Performance (CEDHP) at the University of Central Florida. The online advising module was presented to current graduate students in the CEDHP. They were asked to make observations and provide feedback about their interactions with the online advising module. The final part of the usability test included giving students a survey to rate their overall satisfaction with the module. Results of the study showed that graduate students did benefit from viewing the online advising module. Participants reported an overall strong satisfaction rate with the module.

Digital forms of media are monopolizing individuals' attention spans, utilizing visual strategies that demand our interactions. Throughout the history of media technology, mediums have become increasingly immersive, presenting more information than ever before. The user interface designs of digital platforms can damage our ability to focus and distribute attention in meaningful ways. Through analysis of our digital media consumption, this capstone project ultimately proposes mindful practices that help us lead more balanced lives and thrive in the digital age. The second half of this capstone project is a digital zine with digital illustrations, animations, and editorial-style articles. The digital zine emphasizes and subverts the elements of digital platforms that are specifically damaging to users’ patterns of behavior.

This thesis uses in-depth analysis of historical Los Angeles Times articles to trace the changing representations of the Latino community in the media. Focusing on themes of patriotism and citizenship, this thesis draws out the subtleties of syntax and semantics that silently influence public opinion. The Zoot Suit Riots and the Chicano Moratorium serve as the main historical backdrop, leading to a concluding exploration of Donald Trump’s campaign rhetoric surrounding immigration and the Latino community.

This thesis analyzes the challenges technical writers face when designing documents for high-context cultures, such as the Japanese. When developing documents intended to cross cultural gulfs, technical writers must take into consideration cultural expectations, preferences, and practices in document design and communication. High-context cultures, such as Japan, design documents using drastically different design strategies than those used in the United States. Japanese communication habits are more ambiguous than communication in the United States. Thus, the Japanese often use visuals for their aesthetic appeal, not for their ability to complement the text that surrounds the visual. The ambiguous nature of high-context culture communication habits often pose problems when Americans try to communicate--whether through written or oral communication--with a high-context audience. Without careful analysis and research into these cultural implications, the technical writer risks developing unsuccessful documents that do not accomplish the goals of the communication. It takes years of research to understand cultural differences, especially in the case of Japanese communication habits. With the research presented in this thesis, technical writers will understand better how to address document design issues when designing for high-context cultures in general and the Japanese culture specifically. In order to effectively analyze document design strategies across cultures, I have collected documents from two cultures--from the United States and from Japan. These two cultures represent a low-context culture, the United States, and a high-context culture, Japan. The United States and Japan are opposite each other on Edward T. Hall's cultural continuum, providing ideal subjects for a cross-cultural document design analysis. Using previous research in document design and cultural studies, I have established a grid for analyzing visual elements in the documents I have collected--full color automobile sales booklets. I analyze both high- and low-context documents against this grid. The various document design grids allow for visual representation of document design decisions in both cultures. American international technical communicators can use these grids as a starting point for addressing the cultural implications of document design for high-context audiences. The research presented in this thesis shows that high- and low-context cultures use visuals much differently. Readers, in both cultures, are persuaded differently by visual elements. By exploring and analyzing the use of visuals such as photos, diagrams, line drawings, and the way both cultures use visuals to approach their audiences, this thesis attempts to present an explanation of visuals in high-context cultures that will aid American technical writers who design documents for international audiences. This thesis uses Japanese cultural analysis and Japanese design theories to explain high-context design decisions applied to Japanese documents.

This thesis discusses the specific effects of single sourcing methodologies on the role of the technical communicator, his or her job responsibilities, qualifications, collaboration with coworkers, employee and employer expectations, and the effects on career progression. The methodologies discussed included all types of single sourcing methods for technical documentation (such as XML-based), advanced and non-advanced Content Management Systems (CMS), and Digital Asset Management (DAM) systems. Other topics explored are an overview of single sourcing for technical documentation, a comparison of the "craftsman model" to the current trend of single sourcing and structured content, specific effects on technical communicators such as role changes, the effects of incorporating XML into a technical communicator's daily work environment, and the effects of other emerging technologies such as advanced CMS and DAM systems on technical communicators. General findings include that the practice of single sourcing, whether a positive or negative development, has continued and likely will continue to increase in technical communication groups within organizations. Single sourcing, especially for dynamic, customized content is also increasing because of the current marketplace, but works best via the use of a CMS and other systems used by large organizations. Single sourcing is also best implemented after extensive strategic planning and training of employees. Many technical communicators will have to accept new roles and positions, the direction of which is greatly impacted by the extent of their skills. Recommendations are made for additional research on the effects of single sourcing implementation on the technical communicator, and how to adapt to changes. Additional research is also needed on XML, DITA (Darwinian Information Typing Architecture), and DAM systems, all related specifically to technical communication.

This thesis explores the cultural considerations American technical communicators must address when working with French colleagues and when creating technical documentation for French audiences. A review of the literature on intercultural communication theory was conducted, along with a review of the limited research on technical communication in France and the needs of French audiences. A qualitative online survey of French technical communicators was also conducted. Through this survey, French technical communicators reported on their intercultural beliefs, experiences, and practices, and information, language, and cultural needs. Survey responses were analyzed using inductive thematic analysis. Two main themes were developed as a result of this analysis: the importance of adapting content to French audiences, and the cultural differences between French and American information needs and communication styles. Survey findings are combined with theoretical and practical literature to offer American technical communicators guidance for successful intercultural interactions. This thesis concludes with suggestions for future practice and research in intercultural technical communication.

The Western regional magazine Sunset has been published under a series of owners and publishers since 1898. In 1928, Sunset was purchased by Lawrence Lane, a Midwestern magazine executive who transformed it from a failing turn-of-the-century, general interest publication about the West, into a successful magazine about living in the West for the Western middle-class. Sunset had always been a magazine for men and women, and one that appealed to both male and female intellectuals at the time Lane purchased it. Lane and his editors attempted to interject more rigid middle-class ideals into a magazine that had espoused ideas that were progressive and less structured. Lane's new strategy to compartmentalize Sunset's content into its four categories—gardening, the home, cooking, and travel—resulted in a magazine that was conventionally gendered. Tension due to this shift played out in the publication's new cooking department. This thesis traces the development of Sunset's cooking department between 1928 and 1938 under the direction of its creator and founding editor Genevieve Callahan through the examination and analysis of Sunset cooking features and oral histories. The original department, structured to model a middle-class domestic ideology, did not accommodate all of Sunset's readers. The Western intellectualism of pre-Lane readers and their tendency to be less bound by conventional gender roles in the kitchen carried over into Sunset's cooking department via reader recipe contributions. These Western cooks included men and women whose foodways deviated from that of the typical middle-class housewife. Callahan experimented throughout the cooking department's first decade by shifting its editorial framework and softening her home economics rigidity to create a department that was inclusive of women and men who cooked both inside and outside the kitchen. The changes made to the department over that decade illustrate how editorial experimentation reconciled a new middle-class-oriented cooking department to accommodate Western cooks less apt to model traditional gender roles.