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This study synthesises three conceptual areas-identity, fictional television programmes and memory to examine what young people remember about their fictional television viewing and how it impacts their identity. Memory is used as a window through which long-lasting identity influencers can be analysed; this takes the analysis beyond the level of 'effects' to a more contextualised view. Focus group research and a quantitative overview work to uncover which fictional programmes stand out in young people's memory and why. Research further interrogates what events, characters or story lines young people recall and why these elements are important. The answers to these two research questions crystallises the ways in which South African youths' memories of fictional programmes impact their identity formation. The hypothesis that young South Africans remember that which directly affirms or contradicts their lived experience, is found to be partially true. Similarly, the second hypothesis that fictional memories of South African 15- to 20-year-olds impact youth identity through a direct link between memory selection, interaction and application is found to be fractionally substantiated. The final conclusion of the study is that while memories of fictional programmes do impact the identity of young people, it must be viewed within the larger context of lived experience. / Thesis (M.A.)-University of Natal, Durban, 2001.

稿本 / 論文(碩士)--香港中文大學硏究院新聞學系,1992. / 參考文獻: leaves 137-143 / 黃漢龍. / Chapter 第一章 --- 緒 論 --- p.1 / Chapter 一. --- 緒 言 --- p.1 / Chapter 二. --- 硏究背景、動機與目的 --- p.2 / Chapter 三. --- 研究對象與提問 --- p.5 / Chapter 四. --- 研究意義 --- p.7 / Chapter 五. --- 硏究方式與内容結構 --- p.8 / Chapter 第二章 --- 理論基礎與文獻探討 --- p.12 / Chapter 一. --- 大眾傳媒的功能 --- p.13 / Chapter 二. --- 媒介效果與潛化分析 --- p.16 / Chapter (一) --- 「社會文化模式」與「心理功 力模式」媒效果 --- p.16 / Chapter (二) --- 「文化指標」與潛化分析硏究 --- p.20 / Chapter 1. --- 「文化指標」與「暴力素描」 --- p.20 / Chapter 2. --- 「暴力素描」與「潛化分析」 --- p.21 / Chapter 3. --- 「潛化分析」的批評 --- p.23 / Chapter 4. --- 「潛化分析」的研究的發展 --- p.26 / Chapter 三. --- 國際電視傳播效果硏究 --- p.28 / Chapter (一) --- 美國電視跨國傳统效果硏究 --- p.28 / Chapter (二) --- 美國電視跨國潛化效果研究 --- p.29 / Chapter 四. --- 本文就「潛化分析」分析架構之演化 --- p.33 / Chapter 五. --- 本硏究潛化指標之構思過程 --- p.40 / Chapter 六. --- 價值觀念與電視效果相關硏究 --- p.42 / Chapter (一) --- 羅基價值研究 --- p.42 / Chapter (二) --- 電視與價值觀念之傳统效果研究 --- p.44 / Chapter (三) --- 電視與價值觀念潛化效果之初探性研究 --- p.46 / Chapter (四) --- 個人主義與集體主義價值之分類 --- p.48 / Chapter 七. --- 電視與休閒生活方式相關硏究 --- p.57 / Chapter (一) --- 休閒的涵義 --- p.58 / Chapter (二) --- 休閒生活方式形成的理論 --- p.59 / Chapter (三) --- 休閒生活方式與媒介效果硏究 --- p.60 / Chapter (四) --- 外來時尚與本土休閒生活方式 --- p.62 / Chapter 第三章 --- 硏究設計與分析架構 --- p.66 / Chapter 一. --- 研究假設 --- p.66 / Chapter 二. --- 研究工具與主要變項之界定 --- p.67 / Chapter 三. --- 研究抽樣 --- p.84 / Chapter 四. --- 统計方法與分析步驟 --- p.86 / Chapter 第四章 --- 硏究結果與資料分析 --- p.90 / Chapter 一. --- 樣本特徵 --- p.90 / Chapter 二. --- 假設驗證與分析 --- p.95 / Chapter (一) --- 收看港視與價值觀念 --- p.95 / Chapter 1. --- 受訪者價值之分析 --- p.95 / Chapter 2. --- 價值次數分配分析 --- p.97 / Chapter 3. --- 收看港視與個人主義價值 --- p.99 / Chapter -1 --- 收看港視與個人目標價值 --- p.100 / Chapter -2 --- 收看港視與個人能力價值 --- p.102 / Chapter 4. --- 收看港視與集體主義價值 --- p.103 / Chapter (二) --- 收看港視與休閒生活方式 --- p.105 / Chapter 1. --- 受訪者休閒喜好分析 --- p.105 / Chapter 2. --- 休閒喜好指標次數分配分析 --- p.108 / Chapter 3. --- 收看港視與外來時尚休閒活動 --- p.109 / Chapter 4. --- 收看港視與本土傳统休閒活動 --- p.111 / Chapter 第五章 --- 結論與討論 --- p.115 / 註釋 --- p.134 / 中文書目 --- p.137 / 英文書目 --- p.138 / 受訪中學生背景資料 / 問 卷

Bibliography: leaves 156-165. Electronic publication; full text available in PDF format; abstract in HTML format. Several researchers have indicated that the emphasis placed by young people on body shape and appearance has been greatly shaped by the media. The aim of this research was to investigate this notion specifically with regard to televised media. It was hypothesised that there would be a relationship between media images, eating attitudes and dietary behaviours, particularly for teenagers with body-image self-schemas who were conscious of their appearance. Nine hundred and sixty five senior secondary school students, from 33 country and metropolitan, state and independent, co-educational and single-sex South Australian high schools were surveyed. Electronic reproduction.[Australia] :Australian Digital Theses Program,2001.

The present thesis was begun in October 1996, with the aim of exploring the relationship between Cyprus television and aspects of the national and cultural identity of Cyprus youth. The thesis consists of seven chapters in all, which can be summarized as follows: In the first chapter, a survey of the historical, political and media realities in Cyprus establishes the ground for the present study, while in the second chapter, a literature review presents the writings on culture and identity, media theories and their development, with a discussion of important theoretical concepts and perspectives, like Cultural Studies, identity theory, globalisation versus localisation, postmodernism with its fragmentation and concepts of "otherness," as well as the relationship of all these concepts to Cyprus realities. A review of the relationship between television and media research to young audiences — internationally and locally - and a final discussion of quantitative and qualitative methodologies, ends Chapter two, foregrounding, at the same time, the third chapter on Methodology. The choice of the mixed paradigm — quantitative (statistical) and qualitative (Text and Discourse analysis of television programmes, and interviews and group discussions with the sample) is discussed, explained and documented in the third chapter. The fourth chapter consists of the presentation, statistical correlation and discussion of the results from the Statistical Field Survey, which rendered insights into the sample's attitudes and mapped the ground for the next two stages — the Programme analysis and the Interviews, by offering cues and clues for these stages. The fifth chapter presents a textual and discourse analysis of the first five programmes leading the sample's preference list in the Field Survey, while chapter six discusses the interviews and group discussions which were both cross-fertilized by the results of the Statistical Survey and the Programme Analysis. Finally, in the seventh chapter the conclusions from the Research are discussed in the light of the initial aims and goals of the study and suggestions are made for future research which can both derive from, and continue to add to the issues which have been investigated in the present project. The present Research Study did not aim at validating or corroborating one or more hypotheses, as it used a mixed paradigm with different methodological approaches, which could not, as a result render thoroughly congruent or consistent results. It did seek, however, through the use of its progressive, longitudinal research model conducted at different time periods, to empirically draw to the surface, as consistently and extensively as possible, answers to the goals and aims established initially in the thesis, which answers have rendered complementary conclusions throughout the stages of the cross-paradigm used.

Thesis (M. Ed.)--University of Adelaide, Department of Education, 1996. / Bibliography: leaves 156-165. Also available in a print form.

Peng Lin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2006. / Includes bibliographical references (leaves 140-147). / Abstracts in English and Chinese. / Abstract --- p.i / Acknowledgements --- p.iv / Table of Contents --- p.v / List of Figures --- p.vii / List of Tables --- p.vii / Chapter Chapter 1: --- Introduction: --- p.1 / Theoretical Context of the Problem --- p.1 / The Case of Guangzhou --- p.4 / "Composition of “TV Generation"" in Guangzhou" --- p.6 / Chapter 1. --- Native Guangzhou youth: --- p.6 / Chapter 2. --- "Non-native Guangzhou youth (children of early immigrants, those who were born in or moved with their parents to Guangzhou before teenage):" --- p.7 / Cultural Proximity Between Guangzhou and Hong Kong --- p.8 / Organization of Chapters --- p.10 / Chapter Chapter 2: --- Literature Review --- p.12 / Trans-border Television and Its Social Impact --- p.12 / Chapter 1. --- Media's Modernizing Influence --- p.13 / Chapter 2. --- Media's Impact on Cultural Identities --- p.14 / Chapter 3. --- Media Impact in Asian Cases --- p.17 / Audience in Trans-border TV Consumption --- p.20 / Chapter 1. --- Modes of Decoding & Audience Resistance --- p.20 / Chapter 2. --- Cultural Proximity and Reception of Local/Transnational Programs --- p.22 / Young Audience in Trans-Border TV Consumption --- p.27 / Chapter 1. --- Identification and TV Viewing --- p.28 / Chapter 2. --- Cultural Proximity and Television Viewing --- p.29 / Trans-border Media Consumption in Cross-generational Context --- p.32 / Chapter 1. --- Mass Media and Collective Memory --- p.34 / Chapter 2. --- Cultural Practices and Generation --- p.37 / Summary --- p.38 / Chapter Chapter 3: --- Research Design --- p.42 / Research Questions --- p.42 / Rationale for Using a Qualitative Approach --- p.42 / Research Methods --- p.43 / Chapter 1. --- In-depth Interview: --- p.43 / Chapter 2. --- Generational Comparative Studies --- p.45 / Sampling Procedures --- p.46 / Data Analysis --- p.48 / Chapter Chapter 4: --- Cultural Proximity in Young Audiences' Consumption of Hong Kong Drama --- p.50 / Guangzhou Young Audiences' Television Consumption --- p.52 / Watching Hong Kong dramas --- p.56 / Chapter 1. --- Dramas of excellent quality --- p.57 / Chapter 2. --- Viewing Preferences and Cultural Proximity --- p.58 / Chapter 3. --- Getting used to the “Hong Kong style´ح: --- p.62 / Pleasures and Media Uses --- p.64 / Chapter 1. --- Topics in Communication --- p.64 / Chapter 2. --- Linguistic Source --- p.65 / Chapter 3. --- Knowledge about Society --- p.66 / Chapter 4. --- Idol Worship --- p.68 / Chapter 5. --- Reference for Modern Lifestyle --- p.69 / Conclusion --- p.72 / Chapter Chapter 5: --- Cultural Proximity in Young Audiences' Perception of Hong Kong from Hong Kong Drama --- p.74 / Cultural impact of trans-border media --- p.74 / The Image of Hong Kong: A Visualized Modern City --- p.76 / Audiences' Cultural Identification: Guangzhou versus Hong Kong --- p.79 / Chapter 1. --- A “Not So Different´ح Strategy --- p.82 / Chapter 2. --- Cultural Affiliation as a Basic Tenet --- p.84 / Chapter 3. --- Aligned with the Nation --- p.87 / Chapter 4. --- Identification with Modern Lifestyle --- p.90 / Chapter 5. --- Going to the More Modernized --- p.94 / Conclusion: the Factor of Cultural Proximity in Media Perception --- p.99 / Chapter Chapter 6: --- Guangzhou Young Audiences in a Cross-Generational Context --- p.103 / Generational patterns in media consumption --- p.104 / Chapter 1. --- Watching TV in Daily Life --- p.106 / Chapter 2. --- Viewing Preferences： Hong Kong Drama versus Mainland Drama --- p.108 / Perception of Hong Kong from dramas --- p.117 / Perception of Hong Kong in relation to China --- p.120 / Conclusion --- p.122 / Chapter Chapter 7: --- Conclusions and Discussions --- p.125 / Summary --- p.125 / Implications and Limitations --- p.129 / Appendixes --- p.133 / Appendix I: INTERVIEW PROTOCAL (Translated from Chinese) --- p.133 / Appendix II: PROFILE OF RESEARCH RESPONDENTS --- p.136 / Appendix III: VIEWING PROFILES OF RESEARCH RESPONDENTS --- p.138 / Bibliography --- p.140

Made available in DSpace on 2014-06-11T19:24:04Z (GMT). No. of bitstreams: 0 Previous issue date: 2007-12-12Bitstream added on 2014-06-13T19:51:11Z : No. of bitstreams: 1 paixao_to_me_bauru.pdf: 2513431 bytes, checksum: a1e3d4172a06ed80f9aa1f3774eb7944 (MD5) / Universidade Estadual Paulista (UNESP) / Este trabalho visa analisar o papel da comunicação nas campanhas sociais veiculadas na televisão e as leituras das mesmas realizadas pelos jovens expostos a essas mensagens. Tomando como objeto de estudo o referendo sobre a proibição da comercialização de armas de fogo e munição no Brasil, buscou-se compreender o impacto da campanha em cidadãos em idade de voto facultativo da cidade de Bauru - SP. Para tanto, construiu-se um diálogo entre a comunicação realizada na televisão, palco no qual se debateram amplamente os posicionamentos sobre o tema em questão, o poder de transformação do marketing social e das campanhas sociais no intuito de verificar sua repercussão entre os jovens eleitores, isentos por lei da obrigatoriedade do voto, e o impacto das mesmas entre esse público-alvo. O trabalho comprovou a força de penetração das campanhas desenvolvidas pela televisão, mas também mostrou a ineficácia das mesmas no momento de despertar e motivar a participação, entendida como exercício da cidadania, dentro do grupo pesquisado. / This hypothesis aims to analyze the role of communication in televised social campaigns and how the youth of Brazil deciphers the messages they are exposed to. By examining the referendum which proposed to outlaw the sale of firearms and ammunition in Brazil, a survey was conducted to undertand the campaign's impact on citizens, who were considered optional voters living in Bauru - SP. Throughout the survey, dialogue was established based on televised communication (a matter in which the participants' beliefs and opinions were highly discussed) as well as the power of persuasion social campaigns and marketing have. Therefore, by analyzing such communication, it is possible to observe the effects these issues ha on the young voters, who by law, are not required to vote. This research's proposal shows the capacity of the campaigns made for TV to penetrate its market; however this analysis also presents the campaign's inefficiency to motivate its audience to participate, as an act of citizenship within the group whom participated in the survey.

Orientador: Maximiliano Martin Vicente / Banca: Tânia Márcia Cezar Hoff / Banca: Maria Inez Mateus Dota / Resumo: Este trabalho visa analisar o papel da comunicação nas campanhas sociais veiculadas na televisão e as leituras das mesmas realizadas pelos jovens expostos a essas mensagens. Tomando como objeto de estudo o referendo sobre a proibição da comercialização de armas de fogo e munição no Brasil, buscou-se compreender o impacto da campanha em cidadãos em idade de voto facultativo da cidade de Bauru - SP. Para tanto, construiu-se um diálogo entre a comunicação realizada na televisão, palco no qual se debateram amplamente os posicionamentos sobre o tema em questão, o poder de transformação do marketing social e das campanhas sociais no intuito de verificar sua repercussão entre os jovens eleitores, isentos por lei da obrigatoriedade do voto, e o impacto das mesmas entre esse público-alvo. O trabalho comprovou a força de penetração das campanhas desenvolvidas pela televisão, mas também mostrou a ineficácia das mesmas no momento de despertar e motivar a participação, entendida como exercício da cidadania, dentro do grupo pesquisado. / Abstract: This hypothesis aims to analyze the role of communication in televised social campaigns and how the youth of Brazil deciphers the messages they are exposed to. By examining the referendum which proposed to outlaw the sale of firearms and ammunition in Brazil, a survey was conducted to undertand the campaign's impact on citizens, who were considered optional voters living in Bauru - SP. Throughout the survey, dialogue was established based on televised communication (a matter in which the participants' beliefs and opinions were highly discussed) as well as the power of persuasion social campaigns and marketing have. Therefore, by analyzing such communication, it is possible to observe the effects these issues ha on the young voters, who by law, are not required to vote. This research's proposal shows the capacity of the campaigns made for TV to penetrate its market; however this analysis also presents the campaign's inefficiency to motivate its audience to participate, as an act of citizenship within the group whom participated in the survey. / Mestre

This study tested American television effects on Taiwanese Students in uncertainty reduction and stereotype forming. The study consisted of a questionnaire analysis and a focus group discussion. Fifty-five subjects responded to the questionnaires and twenty of them joined two group discussions.