Šiuo metu miestai prisiima didelę atsakomybę užtikrinti komfortišką, stabilią bei patrauklią aplinką turistams, o ypač gyventojams. Tyrimo metu gauti rezultatai rodo, kad miestas turintis savo įvaizdį bei išskirtinumą pritraukia daug daugiau turistų. Kaunui svarbu keisti ir sukurti visapusiškai teigiamą įvaizdį, kuris pritrauktų daugiau miesto lankytojų. Darbo tikslas - įvertinti Kauno miesto įvaizdį. Darbo objektas: miesto įvaizdis. Darbo tikslas: Įvertinti Kauno miesto įvaizdį. Darbo uždaviniai: 1. Atskleisti teorinius miesto įvaizdžio formavimo ypatumus marketingo kontekste. 2. Atskleisti miesto prekės ženklo svarbą formuojant įvaizdį. 3. Įvertinti Kauno miesto įvaizdį. 4. Pateikti rekomendacijas Kauno miesto įvaizdžio formavimui. Probleminis klausimas. Koks yra Kauno miesto įvaizdis ir kokie veiksniai jį formuoja? Svarbiausi rezultatai. Miestas turintis savo įvaizdį bei išskirtinumą pritraukia daug daugiau turistų, bei lankytojų iš įvairių šalių, taip pat prisideda prie savo gyventojų gyvenimo kokybės didinimo. Tyrimo rezultatai rodo, kad Kaunas yra patrauklus miestas gyventi, suvokiamas kaip pramoninis ir turistinis miestas, tačiau yra daug sferų, kuriose miesto įvaizdį reikia keisti. Išvados ir pasiūlymai: Svarbu keisti ir sukurti visapusiškai teigiamą Kauno miesto įvaizdį, kuris pritrauktų daugiau miesto lankytojų. Nuolat stebint ir pritaikant įvairias naujoves, tiriant ir analizuojant esamą situaciją, Kaunas pasiektų visapusiškai teigiamą įvaizdį. / Currently, the city bears a major responsibility to ensure a comfortable, stable and attractive environment for tourists, and especially people.The results show that the city has its own image and uniqueness attracts a lot of tourists. Kaunas is important to change and create a positive image in full, which will attract more visitors to the city. The aim - to assess the Kaunas city's image. The object: The city image. Aim: To evaluate the Kaunas city's image. Tasks: 1. Reveal theoretical urban image of the peculiarities of marketing. 2. Exposing the city in shaping the brand image. 3. Rate Kaunas city's image. 4. The recommendations of Kaunas city's image. Problematic issue. What is the image of the city of Kaunas and what factors shaping it? The most important results. City with its own image and exclusivity attracts a lot of tourists and visitors from various countries, as well as contribute to its residents quality of life. The results show that Kaunas is an attractive city to live in, is perceived as an industrial and tourist city, but there are many spheres where the city's image needs to be changed. Conclusions and recommendations: It is important to change and develop fully the positive image of the city of Kaunas, which will attract more visitors to the city. Constantly monitoring and adapting the various innovations, researching and analyzing the current situation in Kaunas reach full positive image.

This dissertation explores the symbolic structure of the metropolis, probing how neutral spaces may be imbued with meaning to become places, and tracing the processes through which the image of the city can come to be - and carry real consequences. The centrality of the image of the city to a broad array of urban research is established by injecting the question of image into two different research areas: crime and real estate in Washington, DC and the spatial structure of grassroots visual art production in Boston, Massachusetts. By pursuing such widely diverging areas of research, I seek to show the essential linkage between art and crime as they related to the image of the city and general urban processes of definition, distinction, and change. And yet, the research pursued here offers a mixed appraisal of strategies that pin urban prospects to image and image manipulation, from the great crime decline of the past two decades to the rise of the creative economy and application of urban branding campaigns. Across the analyses, I highlight tension between expectations of change and the essentially conservative forces of image. Far from rebranding the city, culture is shown to play a key role in locking in inequalities, undermining revitalization efforts, and generally explaining the reproduction and persistence of place over time, following the logic of the "looking glass neighborhood." Thus, culture is not nearly the tool to revalorize, relabel, and transform place so well depicted in studies nor do the buzz of cultural events shape markets and communities as effectively in "offcenter" cities. Place is not fixed for good, and can be "re-accomplished," albeit through decades-long demographic, cultural, and political processes. / Sociology

Indiana author Booth Tarkington laid the groundwork for understanding issues related to urban design and planning in the Midwest with a tandem of novels: The Magnificent Ambersons (1917), and The Midlander (1923). More importantly, evidence can be found to suggest that it is not only through knowledge and appreciation of tangible urban form, but also an appreciation and awareness of a culture, via its literature, that these issues of design and planning can be more fully understood by design professionals.The purpose of this study, then, is to discover the connections between studies in the field of landscape architecture (with regard to urban form and urban imageability) and the "literary landscapes" of Booth Tarkington. These connections will serve, first, to clarify and prioritize my study; second, to educate design professionals in an alternative way of understanding and tackling the physical issues of imageability in today's world; and third, to suggest to all designers the necessity for knowing, appreciating and utilizing the virtually infinite range of resources available to them. / Department of Landscape Architecture

Master's thesis is devoted to the problem of the social space’s role in forming of the image of the city. On basis of author’s methodology the theoretical model of the structure of the image of the city was formed. On basis of the analysis of empiric sociological investigation’s results the forming factors of image of the city was revealed, the social space of the city is base among them. / Магистерская диссертация посвящена проблеме роли социального пространства в формировании имиджа города. На основе авторской методологии сформирована теоретическая модель структуры имиджа города. На основе анализа результатов эмпирического социологического исследования выявлены факторы формирования имиджа Екатеринбурга, базовым среди которых является социальное пространство города в целом.

The thesis focuses on the construction and symbolic encoding of Prague from 1945 to the late 1950s, with emphasis on the Stalinist era. Based on an analysis of historical texts and architectural projects, the thesis studies the motivations and tactics, which the post-war political and professional elites sought to manifest their own values and ideological principles in the area of the capital city. Through the analysis of historical concepts of "old" and "new" Prague examines the thesis the changing relationship between tradition and modernity in the image of the city. The sociocultural phenomenon of Stalinism is thematized as a specific part of the long process of modernization, which passes through Prague during the first half of the 20th century. The thesis deals also with the attributes that should characterize the "new" socialist Prague and with the ways of using the Soviet patterns and local historical traditions. Keywords: Prague, city, image of the city, architecture, urbanism, memory, heritage, socialist realism, stalinism, 1950s

Propõe-se para o objeto de pesquisa, Pirapora do Bom Jesus, a análise da simbologia contida no sagrado e no profano, reconhecida através da leitura da cidade e de seus espaços, de suas características culturais e históricas.Tais elementos são configurados como formadores da imagem da cidade e de sua representação urbana. / It is proposed for the object search, Pirapora do Bom Jesus, the analysis of symbology contained in the sacred and profane, recognized by reading the city and their spaces, their cultural and historical characteristics. Such informations are configured as elements of composition of the image of the city and its representation.

Propõe-se para o objeto de pesquisa, Pirapora do Bom Jesus, a análise da simbologia contida no sagrado e no profano, reconhecida através da leitura da cidade e de seus espaços, de suas características culturais e históricas.Tais elementos são configurados como formadores da imagem da cidade e de sua representação urbana. / It is proposed for the object search, Pirapora do Bom Jesus, the analysis of symbology contained in the sacred and profane, recognized by reading the city and their spaces, their cultural and historical characteristics. Such informations are configured as elements of composition of the image of the city and its representation.

在自媒體時代下，每個人都可簡單創立一個自媒體，使讀者在旅行的過程中得以參與照片的產製，共同塑造一地的城市意象。本研究將觀察場域設定為以照片為主的社群平台Instagram，研究標的為－上海。藉由Kevin Lynch的城市意象理論、Fakeye & Crompton的原始意象、誘發意象、複合意象理論，探討讀者抵達上海前後的差異與如何藉由照片形成複合意象，進而探討一座城市的意象如何經由照片被形塑以及讀者眼中的城市意象的構成元素與自媒體時代的關係。 研究發現，讀者的原始意象多來自朋友間主觀性的評論。抵達上海前的原始意象多指向繁華、中西合併的國際化都市，抵達後的意象較多元而衝突，特別對於人民的文化素養有所描述。在自媒體時代下，Kevin Lynch的五大要素除邊界外，其他皆仍存在自媒體上，新增人物、食物、建築空間等三大新要素。 從讀者所提供的照片歸納出以人物、標誌物兩種要素佔比最高，根據深度訪談分析讀者上傳照片的原因，如：特別、值得紀念、實現夢想、覺得自己美、心情美好、感到優越。進而從照片中發現，在自媒體時代下「我」的主體性被凸顯，使照片中充分展現自媒體時代的特色。 / In an owned media era, people can create owned media easily. They can always share photos during their travel time and shape urban images together with other readers. With the experiences of the author and consider the suitability of samples, this research will be based on Instagram, a social media platform focusing on photographs, and targeted on Shanghai. With “The Image of the City” of Kevin Lynch, “Original Image”, “Induced Image”, and “Complex Image” of Fakeye & Crompton, this research will be analyzing the difference between interviewees’ image towards Shanghai before and after visiting, and how they shape their urban image through their uploaded photographs. Through the research, the author wish to discuss the relationship between the constitute elements of urban image by different readers and the aspects of owned media era. After the research, the author found out that readers’ original images come from subjective comments of their friends. Most original images include seeing Shanghai as a prosperous, diverse and an international city. Images after visiting start to diverse and conflict, especially on cultural literacy of the people in Shanghai. In own media era, four of the five elements, except for Edges, of Kevin Lynch are still applicable. In addition, the author established another important elements, people, foods, and spaces. The photos provided by readers can be classified into people and landmarks. Through analyzing interviews, the reasons of uploading pictures are mostly things that are special, things or events that are memorable, dreams come true, photogenic, in a good mood and feeling superior. The author concludes that under owned media era, the subjectivity of “I” has been highlighted from the uploaded pictures and that also brings out the aspect of owned media era.

The dissertation is devoted to the study of myth and image of Venice in the novel by Ian McEwan, “Comfort of the Strangers.” The paper provides a classification of cities in the realm of semiotic studies and “locates” Venice in the existing classifications. Additionally, the work traces the evolution of the image of Venice in British literature. The specificity of the original image depicted in the novel by Ian McEwan is analyzed by comparing Venice in “Comfort of the Strangers” to one of the first literary texts of Venice – the comedy “The Merchant of Venice” and the tragedy “Othello” by William Shakespeare. The given study of the image opens up prospects for its further consideration as part of contemporary literary tradition in general, and British literature in particular, as well as to further exploration of Ian McEwan’s oeuvre. / Диссертация посвящена исследованию мифа и образа Венеции в романе Иэна Макьюэна «Утешение странников». В работе приводится классификация городов в рамках семиотических учений и указывается место Венеции в существующих классификациях. Помимо этого, в работе прослеживается эволюция образа Венеции в британской литературе. Специфика образа Венеции в романе Иэна Макьюэна анализируется путем сравнения Венеции в «Утешении странников» с одними из первых художественных текстов о Венеции, – комедии «Венецианский купец» и трагедии «Отелло» Уильяма Шекспира. Исследование образа Венеции открывает перспективы для дальнейшего его изучения в рамках современной литературы вообще и британской литературы в частности, а также для дальнейшего изучения творчества Иэна Макьюэна.

Рассмотрение образа города представлено через призму классических и современных положений социологии города, социологии социального пространства, теории символического интеракционизма и концепции брендинга территорий. Проведенное эмпирическое исследование позволило выделить версии символических реальностей, присущих Екатеринбургу, и проверить каждую их них, насколько они являются доминирующими в представлениях его жителей. Сконструированный на основе совместного анализа данных опроса и контент-анализа образ города является отражением наиболее ярких черт Екатеринбурга, которые можно использовать при разработке целостной концепции брендинга. / Consideration of the image of the city is represented through the prism of the classical and modern positions of the sociology of the city, the sociology of social space, the theory of symbolic interactionism and the concept of territory branding. The empirical study made it possible to identify the versions of the symbolic realities inherent in Yekaterinburg, and to test each of them as far as they are dominant in the representations of its citizens. Designed on the basis of a joint analysis of survey data and content analysis, the image of the city is a reflection of the most striking features of Ekaterinburg, which can be used to develop an integral branding concept.