This thesis aims to increase the sensitivity of foreign tourists who want to rent a flat on Airbnb and let tourists and households take their responsibility of Airbnb through explaining the relationship between Airbnb and social environments. In recent years, Airbnb has been one of the top choices for short-term accommodation renting. However, an issue needing to be cared about is subconsciously affecting the social environment, which is contrary to sustainable development.  The text can be divided into two parts. In the first part, the impact of Airbnb on the social environment of big cities will be analyzed from two aspects - sharing economy and gentrification. Social networks and the negative effects are the main content that will be discussed in sharing economy. At the same time, gentrification will respond to it through a typical case study in Barcelona.  In the second part, the design project will be analyzed in order to support my theoretical part. Critical design as the core element in my design projects will be analyzed through a communication plan. This plan will become my design proposal to realize the creation of a common network platform in order to attract more attention to this issue.

Das Aufkommen von Unternehmen à la Airbnb oder Wimdu, die der Sharing Economy zugerechnet werden, sorgte für einigen Aufruhr. Beklagt wurden unfaires Verhalten, gesetzliche Graubereiche und eine Menge Unsicherheiten: Doch die Politik schaffte Ordnung, und klare Rahmenbedingungen regen nun Innovationen an.

Carsharing has been discussed as one of the most prominent examples of the sharing economy. The worldwide growth of services whereby consumers share access to cars rather than owning a car themselves could be a sustainable solution to environmental problems. However, first research indicates that consumers' environmental concerns play a minor role for using a carsharing compared to financial considerations. Moreover, prior research on B2C carsharing services may not be applicable to P2P services. The current research addresses this gap by investigating the role of sustainability in B2C and P2P carsharing from consumers' perspective. By applying quantitative as well as qualitative methods three studies show that consumers' image of carsharing is "greener" than owning a car and that environmental concerns play a role when consumers decide to use P2P service over B2C services. However, interviews with carsharing users indicate that the sustainable impact of carsharing is rather perceived as a positive side effect than a main argument for carsharing. This should be considered by policy makers and marketers when promoting carsharing because of sustainable benefits.

This thesis is mapping in a detail and describes the current situation and prediction of the penetration of information technology based mostly on the cloud and blockchain technologies into the real global economy and identifying trends that affect these areas. Focus is primarily on socialization of services, concept of sharing economy and financial-technology (FinTech) companies. Next part describes the process of maturing of information technologies, which enables bypassing of costly intermediaries, who are replaced by other users or advanced algorithms in the fields, which werent fundamentally touched by ICT until now. Work intersects the knowledge of the of the IT industry and minor specialization from FFU VSE.

Research questions: What different factors impact trust in sharing economy platforms and sharing economy service providers? Purpose:     The study aims to explore which factors create trust towards the sharing economy platforms and actors providing the service, and mainly the potential relationships between the trust factors Method:      The study was conducted with a quantitative approach. A survey was used for data collection. The data gathered from the survey was analyzed using regression to test 7 predefined hypotheses Conclusion:     Trust towards the platform is influenced by two main factors, perceived security, and perceived risk. There are four factors of trust influencing the trust towards actors providing the service. These factors are personality-based trust, experience-based trust, cognitive-based trust, and lastly the trust towards the platform where the service provider operates.

The sharing economy is an evolving economic model that is based on collaboration and sharing access to goods with other people. A leading example of this are car-sharing services, which allow people who are strangers to each other to access a car in return of a fee. Although these services are widely spreading across the globe, there is still a short understanding of the customer motives and barriers to engage in these services. The purpose of this thesis was to explore the factors that affect customer participation in carsharing services including motives and barriers. The study was designed to test and modify an adapted conceptual framework through conducting an abductive qualitative study in the form of semi-structured in-depth interviews with a total of 18 interviewees. The empirical findings of the study suggest that there is a total of 14 relevant factors affecting consumer participation in sharing services: 3 factors were related to consumption trends, 7 factors were identified as motives and 4 as barriers. Among all of these factors, economic motivations were recognized to be the most critical factor for customers. The results of this study are highly relevant to companies which operate car-sharing services when considering customer needs and demands.

Thesis advisor: Juliet B. Schor / In this dissertation, I argue that questioning the relationship between technological change, specifically the new types of markets and practices enabled by the “sharing economy” and inequality has become an urgent need. While the sector promotes itself as the harbinger of egalitarian access to economic opportunity and consumption, independent studies of its operations and impacts point towards significant discriminatory dynamics favoring the already privileged. As the sector keeps growing, understanding its impact on inequality becomes ever more critical. I focus on one sharing economy platform, Airbnb, which facilitates the practice of “home-sharing,” or more accurately short-term rentals. I investigate the relationship between Airbnb and inequality in three papers that focus on how the deeply unequal urban settings where much of the economic activity on Airbnb takes place operate within the context of economic activity enabled by the platform. The analysis for all three papers is based on the data for more than 450,000 Airbnb listings and the demographic and economic characteristics of the neighborhoods they are located in. In the first paper, I look at how race determines the patterns of participation and outcomes for people who rent out their properties. I show that the economic opportunities generated by the platform are unequally distributed across the urban landscape. There are fewer listings in areas with higher concentrations of non-White residents, the listings that are located in these areas charge lower prices, and have lower earnings. The second paper investigates the relationship between the public reputation system on Airbnb and racial discrimination. I show that characterizing the reputation system as a racially neutral tool, which has the potential to reduce discriminatory outcomes, is highly problematic. Airbnb listings located in neighborhoods with higher percentages of non-White residents have a harder time generating reputation information when they first come on the platform and tend to have systematically lower ratings. The third paper focuses on how short-term rentals generates new dynamics of gentrification in cities, by providing evidence for a new type of “rent gap” between long-term and short-term rentals, and how property owners are exploiting it. I argue that short-term rentals, in the absence of further effective regulation from governments, are likely to drive increasing levels of gentrification as they remain highly profitable and occupy an increasing number of housing units. I believe that studying these aspects of the sharing economy contributes to a fuller understanding of technological change and its understudied interaction with inequality. Moving beyond the mostly theoretical and aggregated understanding of change inherent in the SBTC literature, my research promotes a more concrete and empirical engagement with change in line with some of the research on the “digital divide,” and the emergent literature on inequality on online platforms. Ultimately, I think such an engagement can serve as the basis for a broader theoretical reckoning with the increased pace of technological change as more and more of our social life is “disrupted” by technological interventions, with significant consequences. / Thesis (PhD) — Boston College, 2018. / Submitted to: Boston College. Graduate School of Arts and Sciences. / Discipline: Sociology.

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In this thesis, we use methods from econometrics to empirically measure and quantify how digital information influences industries and markets. Specifically, we focus on two important areas of marketing: online reputation management, and competition between online and offline markets. In the first part of the thesis, we study the impact of management review responses, a popular reputation management mechanism, on consumer ratings. To do so, we exploit a difference in managerial practice across two hotel review plat- forms, TripAdvisor and Expedia: while hotels regularly respond to their TripAdvisor reviews, they never do so on Expedia. Based on this observation we employ a “difference-in-differences” design to identify the causal impact of management responses on ratings, and show that responding hotels see an average increase of 0.1 stars. We then turn to analyze the mechanisms behind this increase in ratings and show that by responding to reviews, hotels attract consumers who are inherently more positive, and therefore more likely to leave good reviews. In the second part of the thesis, we study peer-to-peer markets and their impact on traditional industries. We do so by looking at Airbnb, a sharing economy pioneer offering short-term accommodation. We combine data from Airbnb and the Texas hotel industry, and estimate the impact of Airbnb’s entry into the Texas market on hotel room revenue. To identify Airbnb’s causal impact on hotel room revenue, we use a “difference-in-differences” empirical strategy that exploits the significant spatiotemporal variation in the patterns of Airbnb adoption across city-level markets. We estimate that in Austin, where Airbnb supply is highest, the impact on hotel revenue is roughly 8-10% for the most affected hotels. Further, we find that affected hotels have responded by reducing prices, an impact that benefits all consumers, not just participants in the sharing economy. The results presented in this thesis have practical implications for firms seeking to improve their operations and marketing strategies, platforms seeking to design better and efficient marketplaces, and consumers who are often not aware of important dynamics that can be helpful in their decision-making process.

This thesis presents a public relations perspective of the sharing economy by exploring how three prominent sharing economy companies, Airbnb, Uber and TaskRabbit, communicate to form a relationship with key stakeholders, including customers and service providers. Employing a qualitative, thematic analysis, this study analyzed each company's website communication and found the relationship qualities of social trust, safety and support to be prominent elements of relationships communicated by each company. Serving as one of the only public relations studies to address the sharing economy, this thesis extends relationship management theory's application to a new socioeconomic movement and situates current sharing economy research in a new context of public relations. This study provides important communication insights for organizations in the sharing economy that rely on strong organization-public relationships in order to be successful, and it unites public relations and sharing economy research. / Master of Arts / This thesis provides the academic discipline of public relations with a new context for understanding the way organizations communicate relationships with the general public and their customers or independent workers (gig workers) in a new environment called the sharing economy. The sharing economy has dramatically altered the way people consume products and services, as it allows people to temporarily share goods and services with strangers through an online platform. The study analyzes three prominent sharing economy companies, Airbnb, Uber and TaskRabbit, using a qualitative method to explore this new, peer-to-peer business model. Through analyzing each company's website communication, the study revealed that companies in the sharing economy communicate the relationship qualities of social trust, safety and support with the public.